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Amazon Prime Partners With USTA

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Amazon Prime and the USTA agreed to a five-year partnership, giving the video-platform exclusive broadcast rights of the US Open Tennis Championships in the United Kingdom and Ireland.

“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime members throughout the U.K. and Ireland,” said Lew Sherr, USTA Chief Revenue Officer. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches.”

Amazon, like many other streaming platforms, has put an emphasis on acquiring live sports content.

“We are proud to partner with the USTA to add the US Open to the growing portfolio of sports available on Prime Video,” said Alex Green, Amazon Prime managing director of channels and sports in Europe.

Prime members will require no additional charge to view the US Open. Consumers will be able to access the tournament on more than 600 connected devices via TV’s, game consoles, Apple TV, Amazon Fire TV and mobile devices.

The time difference makes it difficult for U.K. tennis fans to watch prime-time matches live, but the partnership was announced as Amazon receiving exclusive rights to both live and on-demand content of the 2018 US Open which takes place from August 27 to September 9. It will be interesting to see how the non-Prime subscribing fan-base reacts should Andy Murray or another local favorite advances to the later rounds of the tournament.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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Ros Gold-Onwude Lands Contract Extension From ESPN

“Her next assignment will be in the studio for ESPN Radio during Game 6 of the series between the Milwaukee Bucks and Boston Celtics.”

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ESPN is hanging onto Ros Gold-Onwude. The network has agreed to a multi-year extension with its NBA reporter and analyst.

Gold-Onwude has been all over the place for ESPN’s NBA coverage. She has served as a sideline reporter on television for both that league and the WNBA. She has also been on the radio, serving as the studio co-host for the NBA Finals.

On Twitter, she expressed her gratitude and excitement.

Previous stops for Ros Gold-Onwude include TNT and NBC Sports Bay Area. Her next assignment will be in the studio for ESPN Radio during Game 6 of the series between the Milwaukee Bucks and Boston Celtics.

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NFL Putting All 14 Playoff Teams On Thursday Night Football

“The entire 2022 schedule will be released on Thursday night with primetime specials on both ESPN2 and NFL Network.”

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The NFL wants Thursday Night Football on Amazon to be a success. The league will do all it can to help. That is why the streaming giant’s first full season of Thursday games may be the best midweek schedule the league has ever put together.

The entire 2022 schedule will be released on Thursday night with primetime specials on both ESPN2 and NFL Network. According to Mike Florio, when it is, fans will see that all 14 playoff teams from 2021 will have at least one appearance on Amazon this season.

During the NFL Draft, Roger Goodell announced that the Chargers and the Chiefs will meet in Week 2, the first game on Amazon’s schedule. That is a pretty good start to the company’s 11-year deal with the NFL that reportedly pays the league $1 billion per year.

The commissioner is excited about what is possible with the deal. “Amazon’s platform is going to allow us to do things that we’ve only dreamed about to date,” he said last week at an Amazon conference according to Front Office Sports.

He did not elaborate on what some of those things may be. Certainly technology for covering a game will be in play, but the reality is that the things Goodell has “only dreamed about to date” may have more to do with advertising and revenue generation. Amazon is one of the world’s top retail sellers after all.

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ESPN+ Tops 22 Million Subscribers

“Disney generates an average of $4.73 from each ESPN+ subscriber in monthly revenue.”

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ESPN has to be happy with the performance of ESPN+ thus far. During Disney’s latest quarterly earnings report, the company revealed that the streaming platform added another 1 million subscribers during the second quarter of 2022. That brings the total to around 22.3 million.

Disney generates an average of $4.73 from each ESPN+ subscriber in monthly revenue. It is part of the cash cow that streaming has been for the entire Walt Disney Company. Disney+, the company’s flagship OTT streamer, added 7.9 million subscribers during the same time period.

Don’t expect this to mean that Disney and ESPN are ready to abandon traditional cable. Bob Chapek, Disney’s CEO, described linear networks as still being “cash generators”. He added that “the hesitancy to move too fast away from those is really a cashflow situation.”

“At some point, when it is going to be good for our shareholders, we will be able to fully go,” Chapek said. “It will be the ultimate fan offering that appeals to super-fans of sports, and it is really only ESPN that could pull that off.”

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