There are times when sports radio news stories break and put me in a very awkward position. I believe strongly in transparency and honesty. No matter how much money is on the table, when all is said and done, the one thing that I’ll always own are my personal thoughts and opinions. I’ll sell those insights to help brands achieve success but what I won’t do is sell my soul to any person or group looking for a favorable spin, especially when the news doesn’t warrant it.
That can be a slippery slope when you operate as a consultant, strategist and trainer.
Fortunately, I have established a lot of relationships in this format, and I value those connections. I think those who know me or read this website understand that my intent is to raise the format’s profile, make people better, and offer a fair and objective opinion or analysis when its warranted, even if the news from time to time hits close to home.
On the other hand, I’m also a business man. I have partnerships with multiple companies. I respect and value those who work with me regularly and am proud of the fact that most of my clients have been loyal for multiple years. My partners know that I love this business and invest myself in their success and work hard to help them grow all areas of their business. When they find themselves in the news for a less than flattering reason though, they know I have to report it because after all, that’s a key focus for this website.
Despite working with many stations, I’m not unwilling to give credit where it’s due to competitors and I avoid taking personal slants against those who I don’t work with. I believe in being fair and keeping relationships strong with everyone because you never know when your paths may intersect down the line.
But just like each of you reading this column, I too have opinions, and when sports radio stories break, many expect me to offer my thoughts. Given the recent developments in New York at WFAN surrounding Mike Francesa’s expected return, it’s a news story which warrants a reaction, even if it might not please a few folks close to the situation.
When I first heard about the possibility of WFAN reversing its direction and bringing Mike back, I thought there was a lot of smoke but no fire. After all, the station went thru a two-year search to find his replacement(s) and the new show hosted by Chris Carlin, Maggie Gray and Bart Scott had only received one full ratings quarter.
But in the radio business, as we’ve seen many times, patience can be thin, and changes happen quickly, especially in places where the stakes are incredibly high.
When The Michael Kay Show beat WFAN head to head in the winter book, I thought CMB would be on a short leash. Is that fair? No. But this is WFAN and the expectations are enormous. You’re looked upon to smother the competition so the radio station can continue generating high revenues while further elevating its profile as one of the best sports radio brands in America. You’re also expected to maintain the same standard of success that came before you regardless of the circumstances.
Expectations aside, don’t forget that The Fan was forced to change two dayparts this fall due to Francesa’s highly publicized exit and Craig Carton’s arrest. You can hire a bunch of talented people but usually when you ask an audience to form a connection with four new hosts at once, something doesn’t go according to plan. That’s why you don’t see brands overhaul their lineups on a regular basis. Radio success is largely dependent on consistency.
Also during the fall, Entercom purchased CBS Radio. It takes time for a new owner to wrap their arms around their new investment, and install new policies. What’s sure to gain their attention when they’re publicly traded and under the eyes of the entire industry is when one of their flagship brands hits a speed bump.
In the case of WFAN, the station has been a ratings and revenue winner for a long time. If the station is perceived as not being as formidable as it once was, sphincters get tight and adjustments get made in order to regain client and listener confidence before profitability takes a hit.
But what makes the issue complicated is when you consider the amount of time WFAN allowed for dealing with substantial changes, and Francesa’s difficulty of moving on from The Fan.
No matter how you slice it, the public narrative is that Mike Francesa overestimated his worth on the open market. He spoke about his understanding of the digital space and how he had a plan to excel at it, but since leaving the terrestrial space he hasn’t made a dent. He talked about having a number of irons in the fire, but so far those conversations have only led to guest appearances on multiple shows.
On the flip side, WFAN management shares blame due to their inability to deliver a strong post-Francesa plan.
It took less than six months for station executives to lose faith in CMB in afternoons and drink again from the cup of Francesa. According to reports, CMB were given two-year deals. That suggests that folks involved in assembling the show went into it by dipping their toe in the water instead of diving in. If you think I’m wrong about that, try signing Chris Russo, Max Kellerman or Adam Schein to a two-year deal and let me know how it turns out.
When you make a move of this magnitude, you’ve got to be firmly committed to it. You’re going to take some hits early on, especially in market #1 when you replace a legend like Francesa. It’s like a heavyweight title fight, you have to withstand the early attacks and take advantage in the later rounds.
In this particular case, Chris Carlin was well known by CBS/Entercom folks. He was working in Philadelphia at WIP and doing well with Ike Reese in afternoon drive before making his return to the big apple. Maggie Gray and Bart Scott on the other hand were newbies to full-time sports radio hosting. All three had to gamble and bet on themselves because after all, this is afternoon drive in New York City on WFAN. If they knocked it out of the park, they’d have the advantage in the next round of negotiations. If they didn’t, they’d be remembered as the show that couldn’t replace Francesa, and that puts them in the same company as many shows/hosts who’d fail in that spot.
But what can’t be denied is that Mark Chernoff and his inner circle had time to prepare for this situation. They had two years to scour the globe in search of talent. Guys like Mike Valenti, Chris Simms and Chris Christie earned auditions. Max Kellerman, Chris Russo, Adam Schein and Sid Rosenberg were mentioned as candidates. The company had access to all of CBS Radio and CBS Sports Radio’s personnel. Given the market location and resources, this was a sought after position, and anything less than a successful transition would raise questions about management’s ability to move WFAN forward after Francesa.
What’s perplexing about typing that last sentence is that over the years, few in this format have done a better job when their backs are against the wall than Mark Chernoff. When Imus was fired, he added Boomer and Carton. When Sid left, Evan Roberts was added alongside Joe Beningo. When Chris Russo left, he trusted Mike to win solo and it worked. I don’t forget those successes. But past success doesn’t promise future success and this problem is far from over for Mark and his team.
Making the issue even messier was the New York Post’s report that circulated Tuesday evening. Francesa apparently struck a deal directly with Entercom CEO David Field. The decision was made without Chernoff being on board. If that’s indeed the case, expect speculation to increase about the WFAN programming boss’ future, especially if Field gets further involved with future programming moves.
One also has to wonder which side Entercom VP of programming Chris Oliviero is on. Did he support Field’s decision to rehire Franecsa? Or did he side with his longtime colleague and trusted supporter Chernoff? If it’s the latter, that could create tension between Field and two of the company’s most important programming minds, Chernoff and Oliviero. If he backed Field though, how does that affect his longtime relationship with Chernoff?
Nobody is going to argue with Francesa’s talent or ability to make an impact on the radio, but don’t forget folks that Mike is 64. At some point in the future, they’re going to have to replace him again. Whether it’s next year, two-years from now or three-years later, the situation is unavoidable because Mike isn’t going to work forever.
There’s also no guarantee that Mike’s ratings will be what they’ve been in the past. During the fall book, The Michael Kay Show was tied for 3rd while Francesa was 2nd. This was a period of time where many folks were expected to listen even more to Mike since it was thought to be his farewell tour on The Fan. Francesa did win the head to head battle against Kay and exit without ever suffering defeat to his local rival and his track record in the ratings should inspire confidence that all will be right in the world once he reclaims his place behind a WFAN microphone. That said, even the best in the business eventually slow down. To expect Mike to stay on top for another 5-6 years is asking a lot.
So when that day does come and Francesa exits again, then what happens? If you’re David Field and you’re operating Entercom, would you feel optimistic that your group can identify the next superstar to carry The Fan forward for the next decade when the last time out they didn’t deliver and you needed to get involved? What if you’re a talent or an agent pursuing that opportunity? Are you going to sign a two-year deal with a station to replace Francesa when the last group to try had the rug pulled out from under them after one full book?
What I don’t understand is why this problem couldn’t be solved during the fall before the radio station set up three new personalities to fail. It was well documented that Carton’s arrest wasn’t a good look for The Fan. Entercom was taking over CBS and retaining their most high-profile star would’ve been a good PR move. It also would’ve provided a good PR rub for Mike because he’d be seen as the guy being loyal to his longtime radio home during a time of turmoil rather than needing to use the media to try and create a market for his services as a free agent.
Although it might have made sense for both parties to figure it out this past fall, it didn’t happen, and here we are five months later cleaning up a number of spills.
One thing I did find surprising when The Fan announced the hiring of CMB was that they’d turn afternoons into a three-person show. That wasn’t a dynamic the station had utilized in year’s past. If you look at WFAN’s history, most of their shows have been hosted solo or by a two-man team. Having managed three-person shows before, I know it takes time to find the right flow and chemistry, and sometimes it flat out doesn’t work.
I don’t want to excuse CMB in this process either. The show has had times on the air when it’s been solid and many other times where it’s shown that it’s going thru growing pains. If the program packed a powerful punch, won the first ratings book and generated a ton of buzz, maybe things would’ve been different. But looking back, the odds were stacked against them from the second they were hired and while that may not be the best situation to walk into, they can’t say they didn’t know what they signed up for.
So that brings us back to Francesa.
If being away from the spotlight for less than six months left him this anxious to regain his former platform, what is he going to do when it goes away for good? Can Mike function without WFAN? How will he handle not being a part of the daily New York sports conversation?
As stressful and complex as this situation has been, if Mike does indeed return to WFAN in afternoons, it could have a lasting impact on the brand in a positive way. For the short term, you’d expect the ratings to improve, but perhaps even more important is getting Mike to become more of a leader and use his platform to help the station avoid a similar mess when he leaves in the future.
It’s no secret that Mike hasn’t been a warm and fuzzy teammate. He’s feuded with other station personalities, focused on his brand, and offered little public support for Carlin, a host who spent nine years producing his show. Maybe Mike didn’t believe Chris was worthy of the afternoon show real estate, and if he didn’t, that’s certainly his prerogative. But what should be addressed is how to avoid being in this same exact position in the next few years.
In that sense, Mike could do a lot of good if he wanted to. Rather than being Brett Favre and rejecting the idea of helping Aaron Rodgers, imagine what type of impact he could have and how he could be remembered if he used the next few years to bring others along. It’s probably unlikely, but what if he teamed up with Maggie or Carlin? Think about the lift that would provide their career, not to mention how their addition could provide an infusion to Mike’s show.
It ultimately boils down to this. If listeners and clients are happy and the ratings wins return everyone at WFAN will be happy. But ratings, business, and image issues aside, it’d benefit the group to think about today with their eye on tomorrow. The short-term stability will be fine, but if they don’t use their remaining time together to make sure the future is in good hands, the next time around could be a lot more catastrophic.
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.