BSM Podcast 3
BSM Podcast – Season 3 – Episode 1 – Traug Keller – ESPN Radio
Season 3 of the BSM Podcast begins with an appearance by ESPN Radio Senior Vice President Traug Keller. The 20+ minute conversation conversation covers a number of key industry items including Traug’s view on the present state of the ESPN Radio lineup, the network’s focus on digital growth, ESPN’s commitment to diversity, how the company will adjust if sports betting is legalized, the proper length of time a new show deserves in order to prove itself, whether ESPN is interested in purchasing more local stations, and much more.
The new season also features the debut of The BSM 180. The new three minute feature examines the importance of programming and sales working together, PD’s taking a stronger interest in their station’s beyond the ratings, and what companies should be doing to involve and excite the leader’s of their operations.
SUBJECTS COVERED WITH TRAUG:
- The present state of the ESPN Radio lineup
- How ESPN measures a show’s impact on a national scale
- Whether the national sports radio space is overcrowded
- Radio’s ability to sell digital and ESPN’s ability to monetize it
- If sports betting gets legalized, how will ESPN respond?
- The Michael Kay’s show recent win in the NY winter ratings book
- What owning local radio stations means to ESPN’s business
- Whether ESPN has interest in purchasing additional stations
- ESPN’s commitment to diversity and why it’s a high priority
- Bomani Jones, Colin Cowherd and Dan Patrick
- John Skipper’s unexpected departure from ESPN
- First impressions of new ESPN President Jimmy Pitaro
- The rise of media people attacking other media people
- How long a new show deserves to connect with an audience
- Quick Hits: State of Audio/Radio, ESPN misconceptions, Future changes, One move
FROM THE GUEST
Traug’s Twitter handle: @TraugK
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.
AREAS COVERED WITH JOHN:
- How he got his foot in the door in the sports radio business
- What out of market hosts need to do to connect in a new city
- Being willing to sacrifice your shot to make your partner look good
- The qualities that separate a good and bad program director
- What the biggest challenges are to programming a good brand
- How do you adjust to working with a GM who operates differently
- Balancing being critical and soft while hosting on a flagship station
- What a talent should be doing to maximize their value thru sales
- Quick Hits: Tom Tolbert, Best/Worst city, Producers, Divorce or fun features
- The most difficult moment of his sports radio career and how he handled it
FROM THE GUEST
John’s Twitter handle: @JohnLundRadio
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
Episode seven of Season 3 of the BSM Podcast features a conversation with ESPN 97.5 morning host and NFL Network draft analyst Lance Zierlein. During the span of forty five minutes, Lance reflects on the twists and turns of his broadcasting career. He also offers insight into what goes into preparing for the NFL Draft, how he views media beefs between local hosts, why creating characters and delivering impressions is beneficial to a morning show, and much more.
TOPICS DISCUSSED WITH LANCE:
- Listening to sports radio and eventually moving into it
- How he landed a morning drive show with limited experience
- Leaving 610 and moving to KGOW and how it happened
- Why he left KGOW despite loving the atmosphere
- Moving to SportsTalk 790 and why he made the jump
- Considering an opportunity to host in the Bay Area
- What the preparation process involves for a draft analyst
- Introducing characters and impressions in morning drive
- How he feels about public feuds between sports radio hosts
- Sean Salisbury’s decision to not discuss anthem issues
- Quick Hits: Why he does it, Smartest mind, Biggest concern, Favorite character
FROM THE GUEST
Lance’s Twitter handle: @LanceZierlein
Podcast: Play in new window | Download
Subscribe: RSS
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
The sixth episode of Season 3 of the BSM Podcast features an in-studio discussion with 101 ESPN midday host Anthony Stalter. BSM President Jason Barrett talks to the St. Louis radio host about his broadcasting journey, the transition from behind the scenes to on the air, keeping a show consistent while a friend and teammate (Chris Duncan) battles thru health challenges, and more.
ISSUES DISCUSSED WITH ANTHONY:
- When he started listening to sports radio
- Getting his start in the business in Detroit
- How he wound up moving working in St. Louis
- What colleagues would say about his producing skills
- How his producing background helped him as a host
- Moving from producer to Chris Duncan’s on-air partner
- What helped their relationship grow as on-air teammates
- Going thru challenges as Duncan battles health issues
- Adjusting to rotating co-hosts while Duncan is away
- How he weaves in sports gambling content into his show
- Why he thinks listeners have formed a connection with 101 ESPN
- Quick Hits: Best/Worst traits, Hosts to study, Producer advice, 2nd best STL host
FROM THE GUEST
Anthony’s Twitter handle: @AnthonyStalter
Podcast: Play in new window | Download
Subscribe: RSS
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
