The winter book isn’t always kind to the sports radio format. Although stations may remain atop the ratings ladder with Men 25-54, shares tend to decrease during this period due to the sports calendar offering less compelling content and a reduction in important games.
For many programmers, the fall is seen as sports radio nirvana. It produces the NFL and CFB regular seasons, the conclusion of the MLB regular season, the MLB Playoffs and the World Series, the return of the NBA/NHL/CBB seasons, not to mention other content hits such as MLB Free Agency, the Heisman Trophy winner announcement, and other unexpected twists and turns.
Although January offers its share of excitement between CFB Bowl games and the NFL Playoffs and Super Bowl, once the NFL season expires, February and March become a bigger challenge. Stations try to drum up interest in the remainder of the NBA/NHL seasons, spring training, the NFL Draft combine, NFL free agency and the NCAA tournament, and some may experience success but as a whole, the format dips because those events don’t produce the same must-listen enthusiasm from local audiences.
Regardless of those difficulties, staying competitive and maximizing listening opportunities is critical for sports radio brands. In looking at the winter numbers from a number of markets across the nation, a healthy number of stations turned in impressive results. A few weren’t as fortunate. Nonetheless here’s the information we’re able to pass along.
The big story was The Michael Kay Show on 98.7 FM ESPN NY defeating WFAN in PM drive for the first time in 13 years. Kay’s program finished 8th, two tenths of a point in front of The Fan’s CMB which came in 10th. WFAN did earn head to head victories in mornings and middays. Boomer & Gio were 7th with a 5.1, a little more than two full points ahead of ESPN Radio’s Golic & Wingo which airs on ESPN New York and finished 14th. Joe & Evan turned in a 6th place finish by generating a 4.8, doubling ESPN NY’s Humpty & Canty.
The meters were kind once again to ESPN LA 710. The station remained the top rated sports station in the city of Angels. In the M-F 6a-7p demographic, 710 won the quarter against top competitor AM 570 LA Sports. The station also earned wins in mornings between 6a-9a with Keyshawn Johnson, Jorge Sedano and LZ Granderson defeating 570’s airing of The Dan Patrick Show. From noon to 3p Mason and Ireland remained in front of 570’s Roggin and Rodney. In fact, two full ratings points separated the two shows. The afternoon battle saw a similar story with the combination of Mason and Ireland and Marcellus Wiley and Travis Rodgers besting Petros and Money. The overall numbers for the quarter were not high but LA doesn’t produce the big sports radio shares that we see in other major markets.
670 The Score shook up its lineup in late March, so the new shows are yet to be measured for a full quarter, but for those who are no longer part of the station’s weekday plans, they can at least take solace in the fact that they finished up strong. The winter book found The Score ahead of their market competitor ESPN 1000 in a number of categories. Among Men 25-54 in the M-F 6a-7p demographic, The Score finished nine tenths of a point ahead of ESPN 1000. One year earlier they trailed their competitor by two tenths of a point. In the M-F 6a-7p demographic a similar story occurred. 670 finished a little more than a point ahead of 1000. Last year at this time 1000 was six tenths of a point ahead. In the head to head battles, The Score gained wins from Mully and Hanley (7.5, 1st) over Golic and Wingo (3.2, 13th) in mornings and Spiegel and Parkins (5.1, 4th) over Kap and Company and 1-hour of Carmen and Jurko. ESPN 1000 remained ahead though between 1p-6p led by an hour of Carmen and Jurko and a strong four hour effort from Waddle and Silvy. The station’s two shows combined to deliver a 5.2, 3rd place finish, seven tenths of a point ahead of Bernstein and Goff which turned in a 4.5, good enough for 5th place. As is the case during most quarters, sports radio in the windy city remains alive and well.
There was cause for celebration on both sides this quarter in the Bay Area. The overall battle was won by KNBR who led most head to head categories, but 95.7 The Game had plenty of reason to feel optimistic too. Starting with M-SU 6a-Mid, KNBR’s 6.3 was strong enough to secure 2nd place. The Game was also formidable, producing a 5.1 to come in 3rd. In the M-F prime 6a-7p slot, KNBR was 2nd again with a low 7 share. The Game also held the same ranking, finishing 3rd with a high 5 share. Mornings were competitive too with Murph and Mac besting Joe, Lo and Dibs. However, the race has definitely tightened. KNBR was 2nd, and The Game 3rd, with only one point separating the two brands in AM drive. Looking at weekdays 10a-1p, Garry and Larry remained KNBR’s strongest rated show, generating an impressive 8.4. The duo were two and a half points better than The Game’s rotational midday show and 1-hour of Greg Papa. That said, The Game had nothing to apologize for, they ranked 2nd at just under a 6 share. Between the hours of 1p-3p, Fitz and Brooks occupied 1st place with just under a 7 share. The Game’s Greg Papa was 2nd with a respectable 5.6. In afternoons, it was another close call as Tolbert and Lund defeated Damon Bruce. The KNBR drive time duo produced a 6.8, which helped them lock up 2nd place. Bruce wasn’t far behind, claiming 3rd with a 5.5. The Game did earn a victory in evenings, thanks to another strong showing by the Golden State Warriors. The Game was 7th with a high 4 share. KNBR was 10th in the mid 3’s. Anyway you slice it, this is a great showing for two superior sports radio brands in a market which continues to become more invested in local sports talk radio.
An Eagles Super Bowl appearance, victory and parade was exactly what Philadelphia sports radio needed to ride the wave to the finish line. For Sports Radio 94 WIP the news was especially sweet as the station not only delivered massive shares among Men 25-54 but with the overall 6+ audience too. For the full week WIP was 2nd with 6+ just three tenths of a point away from first place. With Men 25-54 they placed 3rd with a 9.4. Local competitor 97.5 The Fanatic was also strong with a high 5 share. Turning to the weekday shows, Angelo Cataldi continues to be the cream of the crop in the market, finishing 1st with 6+ at a 9.5 share. In the target demo of Men 25-54, Cataldi was 2nd with a 12 share. The Fanatic’s Anthony Gargano was much further behind delivering a 5.8. In Middays, WIP saw Joe DeCamara and Jon Ritchie finish 3rd with a low 9 share. The Fanatic’s Harry Mayes and Jason Myrtetus produced a similar number to Gargano. The most competitive battle occurred in afternoons where Jon Marks and Ike Reese’s first book included a ratings win over The Fanatic’s Mike Missanelli. Marks and Reese were 3rd with a mid 8 share. Missanelli was six tenths of a point behind.
One thing to take into account as told to Philly.com by The Fanatic’s program director Eric Johnson, if you remove the streaming numbers from the conversation, WIP wins the afternoon ratings matchup. If those numbers are added though, the story changes.
“They surely do win when you take the stream out of it, but in 2018, you can’t take the stream out of it,” said Johnson. “You write what you want to write, but I’m still saying Mike Missanelli beat WIP.”
WIP’s PD Spike Eskin says Johnson’s take though is misleading because the way the data is collected by Nielsen is designed to measure radio ratings, not streaming numbers.
“That’s not me dismissing the importance of the stream. What I’m dismissing is the notion that you would measure it using a radio rating. I’m very confident if you were to compare our actual streaming numbers to our competition in the afternoon, it would show that we have a clear advantage.”
The winter book produced results that 92.9 The Game can feel good about. The radio station finished in the Top 5 with Men 25-54 in both drive time spots. John Fricke and Hugh Douglas were 5th in mornings with a 5.6. Carl Dukes and Mike Bell finished was 3rd with just under a 7 share in afternoons. Overall the station finished 4th with Men 25-54. For market competitor 680 The Fan the news was positive too. Although they don’t subscribe to Nielsen, the station’s decision to move Steak Shapiro, Brian Finneran and Sandra Golden into morning led to an increase in the ratings.
It’s always a game of inches in the hottest sports radio market in the country. Both WEEI and 98.5 The Sports Hub had reason to celebrate as double digit shares were once again produced by the two exceptional sports brands. As was well laid out by Chad Finn of the Boston Globe, the ratings picture is murky because WEEI programming generates additional ratings in the market on Providence-based WVEI. The station includes those numbers in its total performance. The Sports Hub does not have an additional radio outlet in the market generating additional shares to expand its overall pie.
The Sports Hub won the full week among Men 25-54, finishing 1st with a 12.2. WEEI was second with an 8.2. That number increases to .8 if you include WVEI. In mornings, the matchup between Toucher and Rich and Kirk and Callahan was once again tight. T&R win the battle 12.4 to 11.7 if you don’t include WVEI’s numbers. If you do, K&C prevails 12.6 to 12.4. In middays, Zolak and Bertrand on The Hub were 2nd with an 11.3. WEEI’s OMF were 3rd with a 9.5 or 10.2 if you included the WVEI number. During afternoons, Felger and Massarotti dominated with a 16.6, one of the best numbers in the entire format. WEEI’s Dale and Keefe (which included Michael Holley for most of the book) came in 2nd with an 8.1 or 8.9 if you included the WVEI number. Rounding things out at night, The Hub was 1st with a 12.3 and WEEI was 4th with a 6.8. With WVEI included that position changes to a tie for 3rd and a 7 share.
According to Nielsen, the WVEI number should not be included in the overall ratings for WEEI since the advertising content on both stations is different. However, one can make the case that the audience in the metro area is tuning in to hear WEEI’s shows on the second station and that listening should count.
Regardless, it was another top of the format quarter for both stations.
No Redskins? No Nationals? No problem. 106.7 The Fan continued to flourish in the winter book, making it clear that the personalities and content have become the main attraction for the local sports audience. The station finished 2nd for the full week with Men 25-54, producing just under a six and a half share. The number was two full ratings points higher than last year’s number. In weekday prime (M-F 6a-7p) The Fan was also 2nd with an 8 share. They again grew massively year over year, increasing their share by three full points.
The same story existed for the weekday shows. The Sports Junkies were 2nd in mornings just under a 9 share. The show was three and three tenths of a point higher than it was in 2017. Making it even more impressive, the Junkies finished 2nd among Persons 25-54 with just above a 5 share. Grant and Danny received the highest ranking on the station, finishing 1st with Men 25-54 with a high 9 share. Chad Dukes closed things out by placing 3rd in afternoons with just under a six and a half share.
It’s the same successful story in the Twin Cities for market leader KFAN. The iHeart sports radio staton remained dominant, delivering its 6th consecutive #1 finish M-SU 6a-Mid with Men 25-54. Leading the way were The Power Trip, who produced a massive 16 share to come in 1st in mornings. Not far behind though was afternoon host Dan Barreiro who also delivered a 1st place result courtesy of an impressive mid 15 share performance. KFAN continues to showcase itself as one of the highest rated brands in the format.
104.5 The Zone remained the leading sports brand in the market for the winter but 102.5 The Game has started to experience some positive gains too. The Game won weeknights for the first time in station history against The Zone. The rise of the Nashville Predators certainly has factored into that growth. One especially interesting development has been the competitive battle in afternoon drive. 3HL remained ahead delivering a 7.7 for the quarter, but Jared & The GM posted a 5.2, their best number to date. When you consider that just one year ago 3HL produced a 10.2 and The Game was at a 2.5 it’s safe to say the race has tightened.
The consistency of 101 ESPN remained the story as the radio station finished the winter book in 3rd place with a high 8 share. In mornings, The Bernie Miklasz Show generated a 7.4 which was good enough for 3rd place. Middays saw Kevin Wheeler come in 2nd with an impressive 8.6, and The Turn with Anthony Stalter and Chris Duncan produce a 3rd place finish courtesy of an 8 share. The station’s highest rated program continues to be The Fast Lane, featuring Randy Karraker, Brad Thompson and Chris Rongey. The trio were 1st in afternoon drive with a remarkable 11.1.
The first book under new PD Chuck Sapienza was strong for market leader 105.7 The Fan. That’s the good news. The bad news, the company will now expect Sapienza and his team to repeat those results book after book. Overall The Fan was 1st with Men 25-54 M-F 6a-7p at slightly above a 9 share. That was nearly a full 3 point increase year to year. The Fan was also in the Top 5 with Persons 25-54 at just under a 5 and a half share.
WFNZ continues to lead the market and improve upon its past performance. For the winter book the station placed in the Top 10 with Men 25-54 with a 3.2. The station has increased its share by nearly a point and a half year to year. Earning special consideration this quarter was The Mac Attack with Chris McClain and Travis ‘T-Bone” Hancock. The entertaining duo were 6th for the winter book with a 3.6. In the month of March alone, the show tied for 5th with a 5.1, an increase of three times their March 2017 performance. Continuing with their growth story, Mac and T-Bone’s overall share for the winter book has doubled year to year.
NFL free agency, a Lightning playoff push and the return of Rays baseball conversation led to some nice gains for WDAE with M25-54. JP Peterson spent the March book away from his 12p-3p show with Ron Diaz, filling in for Steve Duemig, and his presence in afternoons helped the station see solid gains month to month. The station’s morning show, Ronnie & TKras, also saw nice month to month growth with half share increases in both M25-54 and M35-54.
It was another big quarter for 92.9 ESPN. The radio station was #1 with Men 25-54 M-F 6a-7p with a low 9 share. Looking at the local dayparts, Geoff Calkins was strong as usual, finishing 1st with a little above a 10 share. Jason and John were also #1 with a low 12 share. The overall performance stumbled a little during Eric Hasseltine’s show. However, the program still produced a respectable high 6 share which placed it 6th. Closing things out in afternoons, Gary Parrish was just under a 10 share which was strong enough to place the show 2nd.
The big story to pass along from the winter book, The Bull and Fox on 92.3 The Fan proved that their prior performance atop the ratings charts was not a one-hit wonder. The talented duo remained dominant, finishing 1st with Men 25-54 with a 12 share.
Two noteworthy items to pass along from the market’s top rated sports radio brand 104.3 The Fan. The station placed third overall with a 5.7. In afternoons, The Drive with Big Al and DMac finished 1st with a low 8 share.
Sports Radio Congratulates Mark Chernoff On a Historic Run at WFAN
“Mark’s greatest strength has been his ability to forge and maintain strong relationships with talent. He has done this by putting his ego aside. It’s never about him but what’s best for the radio station.”
Regardless of what business you’re in, it’s inevitable that things will change. What you hope for as a professional is that when you walk out the door for the final time, you can look back and feel proud of the work you’ve done, the friendships and relationships you’ve established, and the way you helped people improve and reach heights they never dreamed possible. If you can leave a permanent mark on a city, let alone an entire format and industry, that’s even sweeter.
And that’s exactly what Mark Chernoff has done.
I never had the privilege of sharing office space or a studio with Mark, but I’ve been fortunate over the years to develop a professional relationship with him. He’s always been a champion for his people, his radio station, and the industry we’re all proud to be a part of. I’ve written before how WFAN inspired me to get into this business. The way the radio station sounded, felt, and captured the spirit, passion and imagination of New York sports radio fans is the reason why I decided to enter the business and am now able to write this column. The powerful combination of Mike & the Mad Dog and the numerous larger than life personalities that have graced WFAN’s airwaves over the years may have received most of the credit. All of them deserving of their recognition. But equally as important to the brand’s ratings and revenue success has been the PD who many in the format recognize as the best to do it, Mark Chernoff.
When I heard the news that Mark would be leaving WFAN I knew this column would have to be written. The issue, I knew it’d be incredibly long. So, if you’re not a fan of reading long stories, let this serve as your cue to exit before you get sucked in and lose 20 minutes of your day.
A man with Mark Chernoff’s accomplishments and importance to the sports format deserves to be recognized properly by the site that specializes in covering the sports radio world. Columns like this aren’t usually available in other online locations, and I take pride in our ability to use our platform to celebrate people and preserve the history that so many have helped to create in our industry. It’s the same reason why I sought Mark’s blessing two years ago to introduce the Mark Chernoff Award at our annual BSM Summit.
Countless hosts, programmers, producers, executives, clients and listeners have benefitted from Mark’s wisdom as WFAN’s program director. I could go on and on about his accomplishments, his impact on the industry, and the brand he’s turning over to Spike Eskin, but I’d rather turn this piece over to those who know Mark best. They’ve had a front row seat to watch him operate and turn WFAN into one of the most important brands in all of media. So without further delay, here’s the industry’s heartfelt thank you and congratulations to the greatest program director in sports radio history – Mark Chernoff.
Chris Oliviero, Audacy New York Market Manager: Mark offered me one of my first paying radio jobs back in 1998, and since that moment our relationship has evolved into one of the most rewarding, important and genuine friendships of my entire life. He might not have been the first sports radio PD, but Babe Ruth wasn’t the first baseball player either. First does not always mean best.
The Chernoff family’s love of baseball is well documented, so when you look at the back of Mark’s baseball card, you will see a dominant performance. An almost 30 year run at the same station in market #1 delivering consistent ratings and revenue success. A gifted talent whisperer to a “Who’s Who’s” of radio personalities from Stern to Imus to Francesa & Russo to Boomer & Carton. Mark’s fingerprints are everywhere on our industry from the AM to FM sports revolution, to iconic local sports brands on the dial in the biggest cities in America beyond just New York, and to being a founding father of a thriving national sports radio network. What hasn’t he done?
But what he is most proud of I am sure and probably his biggest legacy will be his coaching tree. His mentorship to an All-Star roster of sports radio PDs nationwide is his gift to us all. When Mark cares he truly cares and when he says he will help make you better, he actually means it. Our business is better because of Mark, and I know I am too.
Mike Francesa, legendary WFAN talk show host, one half of Mike & the Mad Dog, and solo host of ‘Mike’s On: Francesa on The Fan’: There are a select number of very talented people who established WFAN into one of the great success stories in the history of broadcasting, and helped it endure for over a generation alone at the top. Mark is one of them.
Chris Russo, SiriusXM Mad Dog Radio Afternoon Host and former co-host of WFAN’s Mike & The Mad Dog: I was in St. Martin in the Caribbean in March of 1993 when Mark introduced himself as the new program director of WFAN. He knew what a good radio station was supposed to “sound” like, never looked for the spotlight, and understood how to play the middle man between the GM/Owner & talent. Name me a PD anywhere who can successfully deal with the egos of Howard Stern, Don Imus, & Mike & the Mad Dog?
Also, Mark always backed you up and never sold you down the river. He always protected the rights of the radio station, even to a “fault”. For instance, he’d never let another radio show broadcast in the booth from Shea Stadium. I was always impressed that he’d be in there when the morning show started at 6am, and he did a hell of a job putting together a successful show after the demise of Imus….not easy.
On a personal note, he did everything in his power to keep me at WFAN, and always kept in touch even after I departed (like remembering my birthday).
Craig Carton, WFAN Afternoon Show Co-Host of ‘Carton & Roberts’: There are very few entities and even fewer people who are undeniably synonymous with sports talk radio in this country. Mark Chernoff is one of those people. For more than 30 years he was in charge of the singular radio station responsible for the first new radio format in decades. You wouldn’t know it today with the hundreds of successful sports talk stations in every market but sports talk as a 24 hour a day format was scoffed at and not taken seriously. Under Mark’s leadership, WFAN changed that while changing radio forever. He may not have invented the format but he no doubt oversaw it and massaged it and now leaves it as arguably the most successful and powerful format on the radio today. Boomer and Carton never would have happened let alone become as successful as it became without Mark. I never would have been offered the job in the first place if Mark was not the man in charge. His prior experience with Howard Stern, Don Imus and Opie and Anthony gave him a unique view of how important an entertaining morning show was for the overall success of a station and how different that show could and should be from the rest of the sports talk programming.
Take a look around the country and tell me how many straight sports, x’s and o’s morning shows are dominating the ratings in any market. The answer is none. Chernoff is ultimately responsible for that. Mark is also a fighter for what he believes in and someone who loves radio. I have worked for PD’s who didn’t love radio and who didn’t get the art form that compelling radio is. Mark always did. He also appreciated talent. I remember dozens of arguments w had about content and the sound of on air promotion’s and ID’s, neither of us wavering but always respecting that the argument was about making things better and not about who was right. He won some, I won some, and the show and radio station benefitted from the back and forth.
I had never met a PD prior to meeting Mark who was in the building before the morning show went on the air and was still there when the afternoon drive show signed off. He lived and loved radio and would listen on his cheap Walkman while jogging on the streets of New Jersey everyday at 4:00 in the morning. Mark heard everything, missed nothing and truly cared about the voices that came through his headphones. He was not a micro-manager the way so many people are but he also never failed to give you his opinion on your performance. In doing so he kept you on your toes and made you a better broadcaster. On a personal note, I love Mark. I’m blessed to have had him as my Program Director and as my friend, and blessed that he was at WFAN when I needed someone to believe in me as a person enough to give me a second chance at returning to the airwaves last year. I will always be indebted to him for that and for the first chance all the way back in 2007 to replace Imus with me and Boomer, an unpopular move at the time, which was ridiculed and challenged as nuts, but which turned out to be one of the most successful radio decisions he ever made. Mark leaves behind a legacy of success that is unmatched by any other talk radio program director in the country. He is deserving of all of the accolades that I am sure are pouring in and he will certainly be missed.
Evan Roberts, WFAN Afternoon Show Co-Host of ‘Carton & Roberts’: If you are a sports fan in the New York City area there is no doubt you listened to WFAN as a kid and young adult. The radio station defined everything that was the New York sports fan and couldn’t be more perfectly put together. I know that it influenced me as a young sports fan as well as countless others. Personally, I don’t think I ever get to where I am now on WFAN without one man giving a 9 year old a shot in 1993 when I wrote a letter applying for a job. That opportunity in 1993 and and again in 2004 when I started filling in on the overnight shift came from one of the great program directors in radio history; Mark Chernoff. I will always cherish the conversations Joe Benigno, Mark and I would have in the back office. Congrats to Mark on an incredible run and changing the landscape of sports talk radio in America.
Gregg Giannotti, WFAN Morning Show Co-Host of ‘Boomer & Gio’: “I think you need to be a talk show host”.
Without those words from Mark Chernoff I wouldn’t have the career I have now. Mark, Eric Spitz, Joe Benigno, Evan Roberts and I would get together before every midday show and talk sports and laugh. It was in those conversations that Mark saw something in me, which led to hosting my first show. I will be forever grateful.
I really don’t know how he did it, dealing with all of us maniacs. Managing those type of personalities is a skill very few possess. I didn’t fully appreciate Mark until I left my producer job at WFAN for a talk show host job in Pittsburgh. I thought every PD got to work at 5am and left at 6pm.
Every day of my radio career I knew Mark Chernoff was working and doing all he could to make our radio station great. It will be very odd the first day he isn’t there. I may have to call him at 5am so we can talk some baseball before the show. He’s a great husband, father, grandfather and radio titan. All the best Mark, I’m sorry for all those impressions I’ve done of you (Not Really).
Eric Spitz, SiriusXM VP of Sports Programming: Although all of these accolades are extremely well deserved, Mark won’t like any of this as he dreads being the center of attention. Too bad, Mark.
I think Mark’s greatest strength has been his ability to forge and maintain strong relationships with talent. Whether it’s been established stars like Howard, Imus, Scott Muni, Mike Francesa and Chris Russo or shows that he created like Boomer and Carton, and more recently, Boomer and Gio and Carton and Roberts, Mark has been able to get along with and get the most out of high profile talent. He has done this by putting his ego aside. It’s never about him but what’s best for the radio station.
Among many other attributes, Mark is a tireless worker who has the same passion and energy for the job today as he has had any point in his career. I will guarantee you that he will be writing station promos and Yankee liners on June 30th and will hit send right before returning the corporate laptop.
What has always impressed me the most about Mark, however, has nothing to do with radio. It’s been his commitment to family. Despite an incredibly demanding job, he never missed a child or grandchild’s game, recital or concert. The event could take place in New Jersey, DC, Cleveland or Chicago and Mark would be there. And he insisted that others, like me, follow the same path. For that, I am extremely grateful.
Hopefully, this is only a goodbye to WFAN and not a so long to the industry. Mark still has so much to contribute to both the sports and music formats. He’s a dual threat. A sports guy who never misses a post.
Spike Eskin, Mark Chernoff’s successor as WFAN Program Director: Mark has been the most thoughtful, encouraging influence that I’ve had on me as a Program Director since I started at 94WIP. He’s not just a person you can bounce things off of (he does that too), but always goes above and beyond when you need another voice.
His influence on WFAN and sports radio in general cannot be understated, and is obvious, but his influence on other programmers is the thing that I will always remember and appreciate. He’s really the greatest.
Jim Rome, CBS Sports Radio Host of ‘The Jim Rome Show’: I’ve appreciated Mark’s presence and participation in all we’re doing. He’s been solid from the word, “go”, and has made a whole lot possible for us. For all he’s accomplishing on a day-to-day basis, he’s grinding just as hard as the rest of us and he’s been doing that for 30 years or more. To perform and achieve at his level, you have to be the real deal, and Mark is. Heck of a run! He’s one to watch for what’s next.
Dan Mason, Former CEO of CBS Radio: In good times and trying times, Mark was always prepared. He was the backbone of WFAN whose respect for the product and talent was always stellar. I loved working with him and congratulate him on a terrific run at WFAN.
Steve Cohen, SiriusXM Senior Vice President of Programming, former WFAN host, reporter and executive producer: One of Mark’s greatest attributes as a manager of people was he didn’t try to change you. He gave you the feedback and room necessary to grow. That was easier said than done with the wild bunch he inherited. Mark allowed a certain level of independence and if we delivered, then he let us roll with it. We never worked in fear under his watch and became very confident in our ability to deliver quality content. That’s what great managers do. It’s what Mark Chernoff excelled at.
Mitch Rosen, 670 The Score/1250 The Fan, Program Director: What defines the person by the name of Mark Chernoff?
Genuine – Teacher – Coach – Real – Friendly – Helpful – Original – Pioneer – Innovator – Menche, and a terrific father, grandfather, husband, and most importantly, a great friend to so many.
When people think of sports radio they should think of Mark Chernoff.
Chris Kinard, 106.7 The Fan/Team 980, Program Director: Mark Chernoff’s career speaks for itself. The ratings, the successful shows he’s launched, the tenure, the consistency, and those 4 call letters: WFAN. What doesn’t speak for itself and requires others to speak out is what Mark has done behind the scenes for countless hosts, PD’s, producers, and other professionals in our business. I’m honored to be able to share some of what Mark has done for me, and meant to me.
I was a first-time PD, about 30 years old, 2+ years into the job, and working without a contract when CBS decided to flip a bunch of its talk and music stations to sports in 2009. We had a great launch, and beat our direct competitor the first month out of the gate. Then the race got tight in the Fall, and then football season was over and things continued to be competitive. It was decided that Mark should come down to evaluate what we were up to, and help where needed. Hearing the corporate format captain is coming to town to “help” inspires DOOM in the mind of every PD. I had no relationship with Mark at that point, and honestly I was very nervous about what his visit meant for me. My apprehension quickly dissipated as Mark and I talked. He is a great listener. He knew the signal challenges of the station (he’d programmed WJFK for about a month before Mel Karmazin said “I need you in New York!), understood the talent dynamics, and calmly focused the conversation on action items that we would tackle over the next few days. Mark was very clear on one thing in particular… our jingles sucked! And he was right. I will never forget standing next to Mark in our crappy old studio in Fairfax, VA as he sang over the phone to jingle singers “No, it’s more like ‘one-oh-six-seven The FAN!” over and over and over and over again. Until they were perfect, because that’s how you have the kind of career Mark Chernoff has had. You pay attention to the details and you work at them until they’re perfect.
I’ve had the privilege of working with and knowing Mark since then, and always know I will get great advice about radio or anything else when I need it. And you know someone is the real deal when you hear the same experience from everyone else around the format. Mark truly is the real deal, as a programmer, leader, and human being. Thank you, Mark.
Al Dukes, WFAN Morning Show Producer of ‘Boomer & Gio’: I first heard the name Mark Chernoff while listening to The Howard Stern Show during the 1990’s (I think it was the 1990s). I first met him while working at the corporate offices of CBS Radio when the company was looking for replacements for Howard Stern. Mark and I had the ‘pleasure’ of working with David Lee Roth. True story, I once had to get in between DLR and Mark because I actually thought they were going to come to blows in the hallways of K-Rock. The man is certainly passionate about radio (Mark that is, not David).
For the last 14 years, I’ve worked with Mark at WFAN while producing the morning show. I’ve always appreciated his management style of letting shows do their own thing as long as the ratings are good. When the ratings start to slip, he’s always there with suggestions on how to tweak things to get back on track. And he was always ready to battle sales when they came up with a terrible sponsorship idea. It will be really weird not having him around. Thank you Mark.
John Jastremski, ‘New York, New York’ Host, The Ringer and Spotify, former WFAN host: For almost the last decade I worked for Mark Chernoff, but it’s very rare that you get a sense to hear and know about your boss before you ever start at your employer. Mark’s success in programming radio was obvious with the product that was on the air at WFAN for years with Imus and Mike and the Mad Dog. I was curious to get a sense of what made the man tick when I started at the radio station in 2011. Even as a bright eyed 23 year old, Mark believed in my talent and allowed me to be me. Sure, there were critiques and plenty of conversations, but one of his great strengths is that he allowed talent to be themselves and perform. With Mark at the helm, I never had to worry about the program director micromanaging topics, telling me what to discuss. He trusted me to do the very best sports radio show that I could do. For that, I will forever be grateful.
In the years doing the overnight shift, there was nothing quite like the Cherny pop in as he would stroll in at 515 in the morning. You never quite knew what that meant. Sure, it would be the occasional, “you hit the update a minute and a half late!”, but in many cases it would be conversations of sports, classic rock and me wondering how a human could go for a run at 315 in the morning. That’s Mark Chernoff for you. Mark has had a legendary career in radio and personally I’ll be forever grateful for the opportunity he gave me.
Marc Malusis, WFAN Midday Show Co-Host of ‘Maggie & Moose’: I started out as an intern at WFAN in 1998. That led to a part-time position in 2000 as a behind the scenes producer/board-op. This means I have worked for Mark Chernoff in some capacity for 20+ years, experiencing his leadership in those early roles that I held and later as an update anchor and host. I owe a lot to Mark. He gave me my first opportunities as an anchor and host. I think what separates him as a Program Director(PD) and has made him successful at WFAN and other stations is that he has a clear understanding of what the station should be based on what the audience is looking for from the station. He knew what he wanted from his hosts, and what worked and didn’t work at the station. Mark has a keen sense of the heartbeat of WFAN which at its core, is passionate sports talk mixed in with other topics and caller interaction. I wouldn’t be where I am today without him giving me those on-air opportunities.
Being a New Yorker, I never wanted to leave this city. I’ve always wanted a chance to be a full time host on the station that I grew up listening to. I was afforded that shot by Mark in 2020 and I will forever be grateful to him. He has been open and honest with me over the course of my career and even though at times, I might not like what he’s had to say, I appreciated his honesty. New York Radio, not just WFAN, will forever feel the indelible mark that he has made on this medium. He is an excellent Program Director, and loyal to his team and the stations he has managed. I just personally want to say ‘Thank You’ and I will miss him.
Maggie Gray, WFAN Midday Show Co-Host of ‘Maggie & Moose’: Mark Chernoff helped open the door to sports talk radio for me. Working at WFAN has been the opportunity of a lifetime. I will always appreciate Mark for giving me a chance to be a host.
Bruce Gilbert, Cumulus/Westwood One, Senior VP of Sports: Jeff Smulyan had the stones to create America’s first all sports radio station in WFAN. Mark Chernoff made WFAN as much a part of New York City as the Empire State Building. Mark’s intelligence, competitiveness, foresight, understanding, and patience combined with his loyalty and consistency made WFAN a huge part of the overall DNA of New York City sports.
Mark managed the many spirited, passionate, and disparate voices employed as hosts on “The Fan” while constantly protecting the mission of being a voice for “The Fan”. Anyone that has studied the history of FAN under Mark can take away numerous worthwhile tips from his leadership, inventiveness, and creativity. Mostly, though, we can take away the fact that when your radio station truly and accurately reflects the mood and disposition of your constituents, the results are beyond dynamic.
Mark IS the Godfather of sports talk radio in America. He deserves every award and honor the media industry has bestowed upon him up until now and forever more. It’s also vitally important to know that beyond his professional achievements, Mark is a genuinely caring and wonderful human that loves his family and talks constantly and lovingly about his kids and grandkids. A man that still “has a catch” with his son Mike at least once a month, even if it means flying to Cleveland, having a catch in the airport parking lot, and flying back to New York in one afternoon.
If you are among those lucky enough to have worked with, for, or alongside Mark Chernoff; you know you’re better off because of it.
Mike Thomas, Good Karma Brands Chicago (ESPN 1000), Market Manager: Mark and I have similar radio paths. Don’t take that the wrong way. Mark is the King! I’m just saying that we both were in rock radio and made the switch to sports radio and have been successful in both formats. When we launched The Sports Hub in 2009 at CBS Radio Boston, Mark was an invaluable resource to me. Not only did he support me programming sports radio for the first time, but he shared many ideas with me about working with sports radio hosts, instead of what I was used to, which was music radio “DJ’s”. He also always reinforced the fact that programming an FM sports station is not much different than a rock station…you’re talking to the same audience, he would tell me. Throughout my time in Boston, Mark was always available if I needed to bounce something off him, and always offered great advice. The thing you could always count on in every conversation, he would ask about my family. He’s an amazing programmer and more importantly one of the nicest, kindest, caring people you’ll ever meet. I wouldn’t be where I am without Mark Chernoff!
Brandon Tierney, CBS Sports Radio, Afternoon Show Co-Host of ‘Tiki & Tierney’: Cherny is truly a broadcasting legend, an undeniable industry titan. Yet, despite all of his success, he has remained incredibly humble and approachable. Throughout his distinguished career, he’s left an indelible mark on this business, one that will be incredibly hard to replicate. His instincts and feel for the medium are probably his greatest professional strengths, but his willingness to connect personally with talent, to humanize the business so to speak, was always greatly appreciated. Quite frankly, I wish I had an opportunity to work more closely with Mark earlier in my career. A tremendous person who’s day-to-day contributions and consistency will be missed greatly. Legend. Congrats, Mark!
Damon Amendolara, CBS Sports Radio, Morning Host of ‘The DA Show’: I remember sitting wide-eyed in an office for an interview with Mark Chernoff in 2005. This was THE Mark Chernoff who guided Howard Stern, Don Imus, and Mike and the Mad Dog over the course of his career. In radio terms, it was like sitting with Bill Walsh or Pat Riley. I was 26 years old, hoping to earn some fill-in work on WFAN by not stammering my way through questions about show philosophy and the art of the monologue. Anyone who has worked for him knows, earning trust from Chernoff isn’t easy, but once you have it you feel extremely confident. It’s like Coach K giving you the green light to shoot.
That conversation led to a few weekend shifts while I was on vacation from my full-time hosting job in Kansas City. Those shows led to Mark hiring me for CBS Radio’s launch in Boston three years later. That ultimately led to my spot at CBS Sports Radio in New York. It’s just one example of his strong loyalty to those who have worked hard for him. But he’s also quick to dole out sharp criticism when he feels it’s needed. Every step along the way Mark was consistent with me. He was honest if I needed direction or critique. He was trusting and hands off when I was in a groove. He allowed me to develop my style, while also having strong opinions on what was working and what wasn’t. He was an impeccable resource.
If you’ve ever been in his office, you’ve heard him listening to multiple stations at the same time, while responding to emails and fielding phone calls. His fingerprints are on scores of stations, and hundreds of careers. He’s a Hall of Famer for a reason. Mark has plenty of energy and ability left for a new challenge. I wouldn’t be surprised if he’s coaching radio talent and giving them the green light to shoot again.
Shaun Morash, CBS Sports Radio/WFAN, Host/Producer: Mark has meant the world to me and other young broadcasters that have had the pleasure of interning and working at WFAN and CBS Sports Radio. His willingness to allow me to be me has allowed me to live out my lifelong dream. I am excited for the next chapter at CBS Sports Radio and WFAN but will undoubtedly miss the guidance and underrated laughs Mark has given us all. I wish him nothing but the best as he gets to spend more time being the wonderful grandfather that he is.
Terry Foxx, WFNZ, Program Director: When I think of Mark Chernoff, a few words come to mind. Passionate, smart, visionary, coach, and teacher. Mark is the “bench mark”, the one we strive to be in the sports programming world. In sports language, he’s won more Super Bowls than anyone else, and we as programmers have stolen his playbook for our own success. Most importantly, he has been the most successful sports programmer of our time.
Personally Mark has been my mentor, coach, and a huge part of my success in the business. He’s taught me to believe in myself and as one of the only African-American sports programmers in the business, he’s instilled in me to go out and find other great programmers and talent of diverse backgrounds and help them achieve as I have. Without a doubt, I wouldn’t be where I am today, without Mark Chernoff. He will be missed greatly.
Andy Roth, 92.3 The Fan, Program Director: All of us in the radio business know that there are many who have helped us along the way. I know I would not be where I am today, or have the radio knowledge I have today, without Mark. He never said no to scheduling time or spending time in person just to talk. Mark always wanted to understand you, the problems you may be having and what he could to to help, even while doing everything else in his life.
As far as WFAN goes, it’s not just a radio station to me. It’s a family. Mark made sure that the staff led by Eric Spitz and Steve Cohen would help manage, teach and grow the WFAN culture. That also included intern managing skills of Eddie Scozzare and board teaching from people like Joan Chin and Dov Kramer. This group-managing style allowed me to be more confident in what I do and I’ve brought that with me to every job since 2000. I hope I can live up to the standards Mark Chernoff and the WFAN family created.
Adam Schein, SiriusXM Mad Dog Radio Host, former WFAN Host: It’s still crazy to think that Mark Chernoff is retiring! His genius and leadership has been synonymous with WFAN forever. It’s not hyperbole to call him the most important sports radio programmer in the history of sports radio.
On a personal note, I loved working for him. He listens to everything firsthand. I love that. I remember when I did my first ever overnight show on WFAN on March 11, 2001. Mark called me immediately after the show in the control room to tell me how much he enjoyed it and that he’d be in touch for more shows. I’ll never forget that call and the words of wisdom and confidence. I’ll also never forget the calls to offer me my childhood dream job of hosting afternoon drive. It meant the world.
Mark’s radio background was in music, and he used to stress to me all the time to “play the hits” while hosting. Baseball talk drove a show on WFAN, especially when I hosted for him from 2001-2006. He wanted you to come out of breaks with what people wanted to hear, and understand the cadence and flow of a show, how to use calls and pound the phones, etc.. He also had an innate ability of knowing when to communicate with his hosts and when it was best to let them roll. WFAN is the greatest local sports radio station in the country today, and that’s because of Mark. What an incredible run!
Amy Lawrence, CBS Sports Radio Overnight Host: As Mark Chernoff moves onto the next phase of his storied career, I am overwhelmingly grateful for the last nine plus years with him at CBS Sports Radio Network. I can say unequivocally he is the best boss I’ve ever had. He not only offered me an incredible opportunity to join a brand new radio venture in 2013, but he believed in me enough to invest in me as a host and personality.
Mark is an unwavering ally; as a female in sports radio, I don’t take that lightly. He never asked me to be anyone other than AMY. He never wanted me to be “one of the guys” or more like my male counterparts. His confidence in me has been invaluable. He taught me to trust my instincts and take risks, and he gave me the freedom to be creative and unique. I am proud to call him a friend and thankful for the professional and personal lessons I’ve learned from him.
Thank you, Mark! Just as you’ve supported me, I will support you as you move forward.
Zach Gelb, CBS Sports Radio Host: I’m not usually a Mount Rushmore guy, but it’s so obvious to say that Mark Chernoff is on WFAN’s Mount Rushmore. He is an absolute legend and has been the backbone of WFAN for decades. He is a tremendous leader, program director and most importantly, a friend. I’ve known Mark literally since I was born, and he’s been critiquing my radio tapes since I was in high school. Even with his busy schedule, he’s always been willing to help a young talk show host. I’m forever grateful that he hired me to host a daily national sports radio show at CBS Sports Radio. I will always cherish our time working together and wish him nothing but the best moving forward. Hopefully he can sleep in late now and not rush to wake up at 3:45 AM to immediately run, deal with headaches from talent and listen to the radio! Congrats Mark and thank you!
Jody McDonald, longtime WFAN host: The best thing about working for Mark Chernoff, ego was never a problem, yours or his! I was schooled by my dad at an early age, “there should never be a reason to be an A.K. (That’s A** Kisser). Stand on your own hard work and talent“. A tenant I’ve worked by my whole life. That worked great for me working under Mark. Even though he has been tasked with handling some BIG stars with BIG egos, he never needed to hear how great he was at his job. No ego stroking necessary, even though it was probably deserved. He judged everyone by how good they were behind the mic and not much else. As fair and as straight a shooter as I’ve ever had the pleasure working for!
Gavin Spittle, 105.3 The Fan, Program Director: In 1995, I received a typed email from Mark letting me know what I needed to work on. I was a kid out of college and I still have that letter. He didn’t need to do that. I now try my best to carry that torch and help others. Mark has always been a tremendous resource and friend. He’s always there for you. What an amazing career and more importantly Mark, you are an amazing person.
Jimmy Powers, 97.1 The Ticket, Program Director: Mark Chernoff has been a pioneer in the sports talk format and a true inspiration to so many Program Directors across the country over the years. He’s had an amazing career in the industry – building one of the most iconic brands in the country, WFAN, while doing so in the #1 market in the country! Congratulations Mark, well deserved! Cheers to you!
Adam Klug, 97.3 The Fan, Program Director: In a world where almost nothing can be unanimously agreed upon, I believe anyone you ask within the sports talk radio industry would agree that Mark Chernoff played a major role in shaping the landscape of our format that exists today. From running the first ever and most influential sports talk radio station in the country’s biggest market, to helping launch CBS Sports Radio, as well as positively affecting the careers of so many, Mark Chernoff is undoubtedly one of the most influential figures in sports talk radio history.
Mark was always generous with his time and knowledge when we worked together, and recommended me for the position that I’m in today with 97.3 The Fan in San Diego. He has been an important mentor to me as I’ve grown into a role that I had never held before. Mark is never too busy to answer my phone calls or respond to emails and listen to what I’m going through and offer advice based on his own experiences. I wish him nothing but the best as he begins the next chapter of his career.
Two Great Formats, One Kickass Supersite
“This is a strategic move aimed at making things easier for the reader, and showcasing the best of two great brands and formats on one kickass supersite.”
It’s an exciting day for all of us at BSM and BNM, because today marks the start of something special. Yes we have an awesome new look and layout for our content, made possible by the great Andy Drake. I encourage you to sift thru a few of the different tabs at the top of the website. You’ll find popular features from our writers in the Originals section, podcasts we’ve produced over the years, the Member Directory featuring nearly forty radio professionals, access points to content from all twenty four of our writers, and shortcuts to our sports and news media sections. We’ve even built three columns to the right on the main page to make it easier to maneuver thru daily sports and news content, and the latest columns from our writing teams.
If you were reading carefully, you picked up on my use of BNM in the first sentence, and the word news in the last sentence. And if you browsed the website today, you likely noticed news and sports are now presented in the same location.
I took the risk and launched Barrett News Media eight months ago. We came out of the gate with a staff of twelve, which was twelve more than Barrett Sports Media had when it was born in September 2015. Like with most new brands, tweaks were needed, and lessons were learned. I initially wanted to put BNM and BSM under the same roof, but there were too many unknowns. For that reason, I launched the brand as a separate entity.
I had to find out if my interest in news would remain high or fade out after a few months. I had to learn if our staff would produce content consistently or leave us plugging holes regularly. I had to discover if media stories would remain hot after a heated presidential election. As important as those all were, one mattered even more – would anyone read our work?
After studying the peaks and valleys of our news brand for nearly a year, I know that people will consume our content if it’s original, interesting, and timely. But asking them to follow us in two different places is a tall order. It’s also harder to reach people in the news media space because social media activity is lighter due to a lack of trust in big tech, and some folks in the format still don’t know me.
Since launching, I’ve overseen two websites, two staffs, two email addresses, and multiple social media accounts, worrying about maintaining separation when I had no reason to worry in the first place. Newspapers have spent decades blending sports and news, online brands across the internet do the same today, and Chrissy Paradis, Pete Mundo, Rick Schultz, Douglas Pucci, Ryan Maguire, Ryan Hedrick, Eduardo Razo and Jordan Bondurant have done more than enough good work to deserve having their material presented to the most amount of people.
So now we move forward as one unit, fully dedicated to serving both the sports and news/talk formats in one location. We will continue prioritizing columns from experienced professionals, the latest industry news, and original ideas that spark interest and discussion. Our email blasts will come from one source, social media promotion will emanate from our BSM channels, and all of our website content will be housed in one spot. If visitors type in the URL for BarrettNewsMedia.com it will automatically redirect to the BSM website.
To help us manage the content cycle and strengthen our brands further, I am pleased to announce a few new additions. First, Troy Coverdale joins BNM as Editor, McGraw Milhaven as a weekly columnist, and Jordan Bondurant and Ryan Hedrick add opportunities to write feature stories multiple times per month. Meanwhile, BSM will gain the writing talents of Ryan Maguire, and semi-regular contributions from Rob Taylor and Scott Seidenberg. Kate Constable and Ricky Keeler will also get more involved writing features. I also plan to add one more news writer soon to fill Brandon Contes’ position.
The new look of the website has me fired up and excited about the possibilities ahead. A big tip of the cap to Point To Point Marketing, Core Image Studio, and the great Jim Cutler for helping us pull this off. I’m eager to increase connections with news radio and television professionals, and showcase their great work. With that in mind, if you have a news tip or story idea for either of our brands, send it by email to JBarrett@sportsradiopd.com. With the website makeover complete, I’ll now focus on the next project – the 2021 BSM Summit. I’ll have news to share next week on that endeavor, so stay tuned.
If you’re a fan of what we do for sports media coverage, have no fear. The same great content experience you’ve come to enjoy for the past six years is not affected. If news radio/television coverage interests you but didn’t know much about BNM, now you’ll be able to access the content without jumping thru extra hoops. This is a strategic move aimed at making things easier for the reader, and showcasing the best of two great brands and formats. I’m pleased with BNM’s start, but know that if we can do a few things for the brand that we’ve done for BSM, it’ll make the content experience better, the industry relationships stronger, and the work more meaningful. And that is the reason we do this in the first place.
Thank you for continuing to visit, and afford us the opportunity to inform and entertain you. We understand the media business and are passionate about it, and that’s reflected in our team’s writing. Some you may know that about. Others you may not. But having them all under one roof should make your ability to find out a whole lot easier.
BSM’s Sports Media MVP Tournament Bracket
“The field of 64 for the BSM Sports Media MVP Tournament is now set! “
The field of 64 for the BSM Sports Media MVP Tournament is now set!
Congratulations to ESPN’s Jeff Passan on knocking off FOX Sports’ Ken Rosenthal to earn the final entry in this year’s tournament. To see the full schedule of when matchups will take place, scroll down below.
A reminder, all voting for each round of the tournament will be done on Twitter thru @sportsradiopd. The people’s votes determine who advances, and who goes home. Be sure to print off your bracket, make your picks, and follow along to see how they stack up against the actual results.
As I mentioned previously, there are no layups in this tournament. Round 1 features many difficult and compelling matchups. Those who advance will have even harder matchups awaiting them in future rounds. There will likely be debate over who should’ve made the list that didn’t, and who deserved a higher or lower ranking. We expect that noise, and welcome it. But this is the bracket, we feel good about it, and whoever wins this tournament, will have gone down a long tough road to earn the voters respect, and ultimately the MVP championship.
So, let’s have some fun, and find out who is the MVP of the Sports Media industry.
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