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What Obstacles Stand in the Way of a Super Bowl in London?

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Last week, Jaguars owner, Shahid Khan, placed an offer of $800 million to purchase London’s Wembley Stadium, a sale that could be completed in as soon as eight weeks. London has served as the Jacksonville Jaguars second home in recent years, leading some to believe Khan has a long-term vision of making England the team’s permanent home.

While having an NFL franchise a seven hour flight from its nearest opponent would be difficult, Khan spoke of bringing the Super Bowl to London.

“Our role would be to provide a world class venue,” Khan told BBC. “Wembley is a great stadium and you want to get it configured to hold Super Bowl and World Cup finals.”

Taking North American football’s biggest game away from North America would undoubtedly cause an uproar from fans, but once everyone is sitting in-front of their television watching the game, would the location really matter?

The most obvious hurdle with playing the Super Bowl at Wembley Stadium is the time difference. With London being five hours ahead of the east coast, it would be difficult to play the game in prime time within the United States. Even a 9pm start time from London, which would be exceedingly late, means a 4pm kickoff in New York and 1pm in Los Angeles.

Would a 1pm game-time in Los Angeles, for a Super Bowl played in London, generate the advertising revenue networks and the NFL are used to receiving? By selling 30-second spots for $5 million, NBC took in nearly $500 million in ad revenue for this year’s Super Bowl, which will set the benchmark for CBS next year. If playing the game in London means losing sponsorship money, it will be a tough sell.

All North American professional sports prioritize globalization of their league. It’s reasonable for an NFL owner purchasing an iconic London stadium to have aspirations of playing the Super Bowl there, but logistics would need to be established. The priority for the league remains to generate the most ad revenue, but if Commissioner Goodell and the NFL can rationalize starting the game late enough in London to be broadcast during prime-time in the U.S., then expect to watch a Super Bowl played at Wembley Stadium.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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Mike Tirico, Tom Brady, Manningcast Win Sports Emmys

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The annual Sports Emmys were handed out on Tuesday night, and some usual names and new names ended up taking home hardware.

Among the usual names were NBC’s Mike Tirico, who won for Outstanding Personality/Studio Host, and soon-to-be Sunday Night Football broadcast colleague Cris Collinsworth, who was named Outstanding Personality/Sports Event Analyst.

But among the new names as Sports Emmy winners include Tom Brady and both Eli and Peyton Manning.

Brady’s Man in the Arena saga won Outstanding Documentary Series, while the Mannings were rewarded for their work on the Monday Night Football Manningcast, which won Outstanding Live Series.

Here’s a rundown of some of the key Sports Emmy winners:

Here is a full list of winners and nominees for the 2022 ceremony.

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Joe Buck Says He Won’t Miss World Series

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game.”

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USA Today

Among the bigger chain reactions set off by Joe Buck leaving FOX for ESPN was the sudden vacancy in FOX’s main MLB broadcast booth.

The 2022 World Series will mark the first time since 1995 that Buck will not be on the microphone.

Speaking to Chris Long on his podcast Green Light, Buck hopes to be in a more exotic location watching World Series games this fall.

“I would like to be in Cabo San Lucas with a margarita in my hand and a half-smoked cigar watching Game 7 of the World Series,” Buck said. “Cheering on Joe Davis and John Smoltz, and Ken Rosenthal, and Tom Verducci, and Pete Macheska and Matt Gangl and right on down the line.”

Buck added he’ll take pleasure in turning the broadcast off if it’s Game 7 and there’s an insurmountable lead. But the broadcasting legend said even on a bigger scale, not calling any baseball games at all this season, let alone the World Series, is a bit surreal after covering the sport for so long.

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game,” he said. “And that’s really weird to me, but I walk away really proud of what I and we did.”

He added that he will not miss the opportunity, because he does not feel like he will “leave any unfinished business” in FOX’s MLB booth.

Buck further praised his FOX colleagues and said it was time for a change. He knows Joe Davis will thrive in the opportunity.

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NFL Likely To Launch NFL+ Streaming Service This Summer

“A source tells Fischer that a $5 per month price has been discussed for NFL+.”

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According to the Sports Business Journal, consumers could be downloading NFL+ by July. Now, just what NFL+ will be is still yet to be finalized.

Ben Fischer of Sports Business Journal reported in the site’s newsletter that live games will certainly be at the center of the league-owned streaming service. It is likely to only be available on phones and tablets with no option to stream to a larger monitor.

The viewing options would be limited. No out of market games would be available on the app. It is meant to replace the deals that recently expired with Yahoo and mobile phone carriers that recently expired.

The app could also include other content. Radio calls, team-created digital content, and league-owned podcasts are all options. 

NFL+ would make NFL Media more valuable. The league is trying to sell an equity stake in its linear TV and digital media properties. Amazon and Apple are considered the most likely to make a deal. 

A source tells Fischer that a $5 per month price has been discussed for NFL+. The pricing structure can and likely will change before the app hits the market.

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