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Q&A with Mike Taylor

Demetri Ravanos

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I like Mike Taylor a lot. We didn’t have a previous relationship before I started writing for BSM. He is just a guy that started liking my posts on Twitter and I thought “I like him because he likes me.”

Mike has been on 760 the Ticket in San Antonio for eleven years, and I was interested in talking to him about the weird season the Spurs had and how NFL loyalties are divided in San Antonio. Instead, our conversation was wide ranging, covering everything from marriage advice, to racial identity to Sea World.

What I hope stands out is just how much Mike loves San Antonio. His focus isn’t just parroting the A-block on SportsCenter. He has strong opinions on the local taco places and has been known to invite listeners to join him at his favorite barbecue spot for lunch.

The interview does start with a lot of Spurs talk though. You should know that this conversation took place on April 10th, just as the Spurs had clinched a playoff spot and were yet to be kicked around by the Warriors.

DR: The Spurs finally clinched a playoff spot, but it was in question this season, probably longer than ever before. So, was this a new experience in covering the team for you?

MT: Yes. The goals are lowered and nowhere near as lofty as they usually are. It’s been weird covering what has just become another good team in the league and not the same old Spurs.

DR: So what have you had to do differently and how have listeners responded differently? I would imagine there are so many people in your audience that have known the Spurs as one of the NBA’s best teams for their entire adult life.

MT: That’s right. My oldest daughter is 20. This is the 21st straight year the team has clinched a playoff spot. She has no idea what it is like to not see them in the postseason.

It’s weird man. I’ve been here eleven years and I’ve never had to worry about things like lack of energy or locker room drama and players only meetings. It’s been like a soap opera this season, and maybe that is normal for other places, but we’ve just never had to deal with that down here.

The biggest difference is I have had to be so harsh. You have to keep it real though. This season I’m talking about coddling players and mystery trips to New York. It has been really different.

DR: Has this experience made you wistful for how easy things were before or did it make you realize how boring covering the Spurs had been?

MT: (Laughing) It depends on the day, man. If we’re light on content it’s great, but on days when I have other things I want to get to, I don’t have time for all of this drama.

This is a town that obviously loves the Spurs, and it loves the Cowboys. All of that red carpet treatment bullshit, we get our fill of that with the Cowboys. The appeal of our basketball team is the almost collegiate atmosphere. Guys are low key. They mostly stay off the grid. It’s been fun at times for radio, but it is weird for a fan.

DR: San Antonio isn’t the only market that has dealt with this. I am sure this is something that stations in Detroit and San Francisco have talked about too. We’re coming off the BSM summit where we had this panel of programmers talking about how it is important to separate politics from sports talk, even sometimes when the two worlds collide.

In San Antonio though, you have Gregg Popovich. He has been one of the most vocal voices for the resistance in the sports world. How much does that bleed into the sports show?

MT: At first a lot, because it was so out of nowhere. Every morning I would say “Wow! Did you hear Pop? Let’s play the audio.” It caught me off guard. His first rant was right after the election. By now though, I think the fans are tired of hearing it. Even the ones that really agree with him.

The team has struggled this year and I hear from fans, even the ones that agree with him, “Dude, you’re 14-25 on the road. Why don’t you talk about how we fix that?”. If they were winning all year and Kawhi Leonard wasn’t AWOL I don’t think it would be as polarizing.

It’s not like he can’t focus on his job and rip the president. A lot of us do that every day. Right now though, a reporter asks about the game and gets a 15 second throw away answer, but if someone has a question about Trump he’s got eight great minutes.

Keep in mind too that this is one of the reddest states in the country. San Antonio is a military city full of blue collar, conservative-type people. Even people that didn’t vote for Trump, you know, this is Texas. There are certain things we don’t talk about at the dinner table, and politics is one of them.

When it first happened you had people saying “I can’t believe he did that” and people that were calling me to say they were right there with him. Now it’s kind of grown tiresome. Not with me, but that is most of what I hear on Twitter and emails.

DR: It’s gone from “I can’t believe he did that” to “I can’t believe he is still doing this.”

MT: Yes! This team is the KGB of the NBA.

DR: Ironic.

MT: (Laughing) Yeah. Trump loves the Russians, and Pop hates Trump, but I joke with the beat writers that being around the team everyday has to be like covering the Kremlin. You get so little information about the team, and when he does answer questions you either get some vanilla, throw-away answer, a half-truth or a bold-faced lie.

DR: So, you’ve been there for 11 years. Do you feel like you’ve gotten to know Gregg Popovich at all? Have you spent any quality time with him? I understand he keeps a very tight inner circle.

MT: (Laughing) Absolutely not! He doesn’t like me very much, and that’s okay, because I know it’s nothing personal. When I was doing afternoons, I used to do the post-game show from the arena every home game. I used to try to get to the locker room right after the game. It got to the point that I just quit going in there.

I asked him some silly question about point guards one night. He looked at me like I was a jerk that had just asked about his dead relatives. Then he goes “Does anybody have any questions that make sense?” I thought “well geez, I thought that was a decent question.” But the next two games I went in there with completely different questions and got the exact same answer from him. “Does anybody have any questions that make sense? I’d be happy to answer them.”

He was delivering a message that he had no time for me or for the team broadcast. So that’s my only personal interaction with him. It was him treating me badly, and that’s okay. I had lunch with (Spurs GM) RC Buford once and it went well. He was great, but as far as Pop, absolutely not.

DR: So outside of the Spurs, I know you said San Antonio is wild about the Cowboys. What else moves the needle in your town?

MT: It depends. You can never really go wrong with college football. We have a lot of what I call “t-shirt Texas fans.” They don’t have a degree from there. They probably can’t tell you where a science building is on campus, but damn it, they’re Longhorns man! I’m sure you see a lot of that with Duke fans where you are.

DR: I graduated from Alabama. I see it when I’m here and when I go back there.

MT: Yeah, it exists here because San Antonio is about 60 minutes from the campus. So it’s UT football, the Spurs, the Cowboys and after that it is a crap shoot, man.

I don’t like to do a whole lot of national stuff, because I’m bookended by national shows. I want to keep it as local as possible. So thank God I have worked for managers in the decade plus that I’ve been in San Antonio that don’t care what I talk about. They just want to know if the needle is moving and if they can sell it.

My program director, who I have worked with for five years, has never once dictated content to me. That’s a luxury. I get that I am lucky in that regard. This morning we talked about McDonald’s handing out free food to kids getting ready to go take the STAR test. I can talk about whatever I want. There are listeners that get bummed when I do talk sports.

This time of year is great. We’ve got the playoffs, so that will be half the show. The other half will be literally whatever I want.

DR: How much did the Astros winning the World Series register in San Antonio?

MT: Only a little. It’s a terrible baseball town. There are baseball fans here, but not enough to do segments everyday. During the regular season I might do an Astros segment, but only if something extraordinary happens. I did a segment or two during the World Series last year, but it’s not like it was half the program.

DR: You talked about moving from afternoons to mornings. I’ve mostly done mornings in my career too and have always struggled with how to balance staying informed with getting enough sleep. How do you do that?

MT: Dude, honestly you just don’t. They moved me to mornings in 2013, so it’s been a minute. I was thinking about this today knowing you were going to call me. I think, unless you tell me otherwise, that I am the only solo morning host in a major or mid-major market that has to do things the way I do everyday.

It’s all me. Everything you hear out of the speakers in the morning is my work. I am the James Brown and the Howie Long of this show. I have to gather all of the info and form the opinions about all of it. I’ve got a board op who does a great job for me, but he is a part-time employee. I am the only full-time guy working on this show and it is hard.

I’m 43 years old and I’m not trying to be dramatic, but you read all this stuff about there being a certain amount of sleep you need per night or you will either have health problems or you’re going to die early. Man, that is the truth. I have these six year old twins, which I get aren’t the company’s problem, but it is hard to have kids that young at home and have to get up at 4 am.

You don’t want to sacrifice being a decent father and a decent husband, but you can’t skip out on the attention you have to give to prepping your show each day. So I try to keep my day down to a routine so I get to bed on time and am up at 4 AM to have time to catch up on what I missed.

It is a never ending ass-whip. Don’t get me wrong. I love the show. I love doing the show. It’s just all the stuff that leads up to it.

DR: So which have you decided is better, chronic health problems or early death?

MT: (Laughing) Leaving radio! I’m not trying to get myself in trouble here, and I don’t think I will. I’ve got like a year and a few weeks left on this deal I’m under. After that, I am not trying to continue doing the show this way.

At some point I am going to need a co-host or a full-time producer or a different time slot. Otherwise, I may have to get out, honestly. Like I said, I am 43. I’m lucky as hell. I love the people I work for. It’s that shift. It’s going to run me out of the business if I don’t get help.

I’m not saying I want to sleep until 5:30 and mail in the prep everyday. When you have some help, it becomes a different kind of prep. If I can get some help everyday and change my prep routine, then I could probably do 10-15 more years in mornings.

DR: You talked a little bit about your future. I wonder how much you think about iHeartradio’s future, given everything the company has been going through. You also have this weird element that most iHeart employees don’t. You’re right there at corporate headquarters.

MT: Yeah, you know, to corporate’s credit, they’ve pretty much left us alone. I think they know it would be unfair to use us as guinea pigs. If I hear from corporate, it is someone in sales or management reaching out to say they are a fan of what I’m doing. When I first got here there was that eye in the sky that I was afraid of, but I learned that I was going to be left alone.

I don’t fear getting fired or losing my job. Hell, the company owns 800 radio stations. The next biggest company I want to say is Cumulus, right? And they might own 400 stations.

DR: It is Cumulus and I think they own less than that. For some reason I want to say 325.

MT: And they fired chapter 11 too, did they not? So the problem is industry-wide. As long as I continue to have good ratings and make the company money, I’ll be fine.

That is the benefit of being the step-child station in the building. All of the pressure is on these big FMs and the news talker down the hall. It’s cheap to operate our station.

Everyone everywhere is having to change the way they operate. It wouldn’t shock me if in 3-4 years the company is a lot smaller, but I am going to continue to do my deal and not worry about it.

DR: Your wife works in the media too, right? TV news?

MT: Yeah. She is the news director for Spectrum here. It’s their local 24 hour news channel. It’s on in both San Antonio and Austin. It’s why we actually live in Austin.

She’s a rockstar man. She handles me and the kids. She puts up with my crazy schedule and she runs two news rooms. She’s a badass.

DR: So do you have any secrets to making a media marriage work? Between the schedules and sometimes being pulled in different directions professionally, can there be a blueprint at all or is the goal always “let’s just get through today”?

MT: Sometimes it’s both because the kids have crazy schedules too. Let’s just say I don’t get to go home and catch up on Netflix. There are a lot of domestic chores I have to get done everyday, and if I fall short, I have not done my job. My wife works so much. It’s a daily grind, from the x’s and o’s standpoint, but we love each other very much. That is never in question.

You gotta be willing to lose an argument, I guess. But doesn’t that go for every husband? Lose an argument, but you can’t placate her. If you just want to tap out of an argument, as long as it seems genuine, she’ll go for it.

DR: Because of that pull in opposite directions, there was a time that you were living in Green Bay, Wisconsin and still doing the show for San Antonio.

MT: Oof! Yes.

DR: Forget for a second that you were doing a show for a community that is always 60 degrees from a place where it is always -60 degrees. How did the show feel different to you during that time, and how did it sound different to the audience?

MT: Well, fortunately I had built a relationship with my people, who I call “Thunderdome.” That was around the time that we were traveling a lot with my wife’s work. Now finally we’re just about settled.

I don’t think it would have worked, except that I had already been there for five years at that point. If that had happened when I was only in San Antonio for a year or eighteen months, I don’t know that they would let me do it. Listeners would be more apt to say “To hell with that guy. What does he know about us? He moved!”.

My wife wouldn’t have taken the job if I wasn’t established in my job. We talked about it. We went to our respective managers. I sat down and said “I’m thinking about moving to Green Bay,” knowing they could have fired me. But they didn’t. They went out and got me my own gear and said “As long as you can get on the air everyday, go do your thing from wherever you need to do it.”

Thank God for the NBA package. I was able to watch Spurs games. I’m glad it happened in the internet age. You can do radio from space now if you really need to, and I’ve gotten used to doing the show abroad, because since we have started traveling for my wife’s job, we have lived in Green Bay, on the Texas coast, Austin, back to San Antonio, to a little town called Tyler, Texas, and back to Austin.

The key is my heart is always home. I live in Austin, but I can tell you fifty times more about what is going on in San Antonio. I just sleep in Austin. My heart is in San Antonio.

DR: I know you had that base of knowledge before you started moving around, but what do you do day to day to make sure you’re plugged in to the community and that the show sounds like a show in San Antonio in 2018?

MT: Well, again, thank God for the Internet. I read so much. I subscribe to our paper there. I have all of the local news station apps and will look at their newscasts as much as I can. We only live about 60 minutes away, which is not far, but not exactly close. I will go down there as much as I can.

Whenever I do go to town, I try to make sure I do something funny. Maybe make a video at some landmark or go downtown. Any time I’m there I try to mention where I’ll be eating lunch.

I do all that because we don’t have a marketing budget. My show is a word of mouth show. We don’t do topics unless they are based in San Antonio, and if I do talk about something that’s happening outside of the city, it’s gotta have a local angle. You bring it back to San Antonio and talk about it in a way that people here are talking about it.

It’s a big city with all different types of people. There are a lot of transplants, so you can get away with not being 100% local all the time. I’ve been on air there for so long though that I have a really good feel for it.

DR: Neilsen says the market is 53% Hispanic. Does that have an influence on your show at all? I don’t mean “are you talking soccer?”. I mean does it change the way you deliver content?

MT: Of course. I’m half Mexican, thank God! I like to joke that I’m a Mexican when it’s convenient. I only turn white when there’s a cop around.

I’m kidding. But if you listen to my show, you’ll hear a lot of Hispanic discussion. I try not to alienate white guys or black guys or anyone that simply doesn’t care, but it’s there. You’ll here a lot of Spanglish. We have to do a cartel report every couple of weeks, because unfortunately I am able to kill a segment with who got their head chopped off near the border, which is only 90 miles to the south.

I have a lot of regular callers and characters that are Mexican. Sometimes I’ll slip into the stereotype for the joke, and it’s genuine. I can get away with it because my mom is Mexican and I know what I’m talking about. I grew up with and around Hispanic people.

Yes, I have absolutely made an effort to make that culture a part of my show, because it is such an important part of this community and of my audience. I go and do a remote, and I’ll tell you, when people come out, it’s way more than 53%, brother.

DR: Does that put a limit on just how successful the show can be? Not the way you do it, I mean, but the fact that the market is 53% Hispanic.

MT: I think so. The details of the are demographic studies and information that are way above my head, but if I got hired tomorrow to do a radio show in Chicago, I’d have to change things up.

When I got the interview for this job, I told the bosses that my show was going to be any and all things local. That’s what I want to be. First, I am any and all things Texas and after that it is any and all things San Antonio.

If I got fired tomorrow and then found a job doing radio in Oklahoma, the first thing I would do is learn Oklahoma history and get my hands on anything I could not just about Oklahoma sports, but the culture. You have to relate to the audience in local radio, man.

DR: When my partner and I first got to Raleigh, I was in rock radio at the time. The way we learned the market was we took the morning guy on the country station in the building out for lunch. He was a native and had been on air there for 20 years and we just said “okay, tell us everything.” How did you do that in San Antonio?

MT: I did the same thing. I just walked around the building and asked everyone “Tell me where to go” and then I went. I wasn’t trying to bullshit anybody like I knew the place before I knew the place.

Even on air I was honest. I’d say “I’m from Ft. Worth. All I know is Sea World and the Alamo. What else should I know?”

DR: (Laughing) Wait, is Sea World still there?

MT: Barely. There’s no killer whale shows.

DR: Then why the hell is it still there?

MT: Well, it’s mean to make them jump through hoops. So now you just go look at them in a tank.

DR: Oh. That makes more sense. I thought you were saying that all the animals were just gone. If you think about it it is kinda mean to make them jump through hoops.

MT: Yeah. You can still go walk around and see dolphin shows and sea lion shows, but it’s a dump. It’s still there. The Alamo is still there. I already knew about all that.

What I wanted was to go eat at a restaurant where I might get hepatitis. Tell me the local places, the pure blood Mexican places, the holes in the wall. I want to go there.

That’s what I sold them on in the interview. I am going to indoctrinate myself in this city. I’ll be able to run for city council in a year.

BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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