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UL Lafayette has new deal with Townsquare

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University of Louisiana at Lafayette reached a new five-year deal, extending its partnership with Townsquare Media as their radio broadcast rights holder.

“We are very excited to benefit from yet another area of expertise of Learfield and Ragin’ Cajuns Sports Properties,” UL athletic director Bryan Maggard said in a statement from the school. “Their knowledge, coupled with a continued relationship with Townsquare Media, will provide an outstanding platform to reach the Ragin’ Cajuns fan base, while enhancing our overall brand throughout Lafayette, Acadiana and the state of Louisiana.”

According to The Daily Advertiser, UL’s radio broadcast booths will be mostly unchanged.  Jay Walker will remain the radio play-by-play voice of Ragin’ Cajuns football, men’s basketball and baseball.  Former UL wide receiver, Richie Falgout will join Walker as the color analyst for Cajuns’ football.  Sports talk radio host Steve Peloquin will also continue his longtime role of calling Cajun softball games.

UL football and men’s basketball games will be broadcast on KHXT 107.9 FM, with 1420 AM carrying women’s basketball and softball games.

Townsquare Lafayette Market President Mike Grimsley reacted to the agreement stating, “We’re excited to sign this new five-year agreement with the Ragin’ Cajuns and Learfield. As the flagship and proud supporter of the University for the last 25 years, we look forward to another 25 years. Geaux Cajuns!”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

Colin Cowherd Says He Was Offered a Political Talk Show

“I’m too happy to do politics. I don’t manufacture outrage. I’m outraged maybe once a year.”

Jordan Bondurant

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Could you picture Colin Cowherd with a political talk show on one of these cable news networks? Cowherd says he’s been approached in the past with opportunities outside of sports talk.

On Tuesday’s edition of The Herd on FOX Sports Radio, Cowherd explained why he thought he just wasn’t the best fit.

“Years and years ago – this has happened twice in my career – where somebody in the political media has said, ‘Would you come to our network and do politics?'” Cowherd said. “And I always say the same thing: I’m too happy to do politics. I don’t manufacture outrage. I’m outraged maybe once a year.”

Colin pointed to the January jobs report, in which the Bureau of Labor Statistics indicated the U.S. unemployment rate hit 3.4 percent, the lowest in 53 years. He was making a broader point about LeBron James and mentioned some of the great things he’s accomplished for the community in his career. James is going to pass Kareem Abdul-Jabbar for the NBA’s all-time scoring lead this week.

“You used to be able to just celebrate kindness and celebrate cool and celebrate good weather and celebrate a good jobs report. Everybody’s bitter,” Cowherd said. “Everybody’s angry. Nobody likes anybody. They hate Trudeau in Canada, they don’t like Biden here. We don’t like anybody. We don’t like our commissioners.”

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Sports Radio News

Albert Breer: I Cannot Picture Tom Brady in a Press Box

Jordan Bondurant

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Tom Brady is going to take a gap year before eventually making his debut in the broadcast booth at FOX.

Brady, who last week announced he was retiring, is the heir apparent to the number one play-by-play analyst’s seat next to Kevin Burkhardt.

MMQB senior NFL reporter and lead content strategist Albert Breer told Dan Patrick on Tuesday that he just doesn’t envision Brady getting behind the microphone.

“I hate to say it’s beneath him, but doesn’t it sort of feel like, can you guys see him standing in the buffet line with the rest of us at halftime?” Breer said. “It was never hard for me to wrap my head around the idea of Tony Romo doing that. It’s not even hard to wrap your head around the idea of Troy (Aikman) doing that. It’s kind of hard to wrap your head around the idea of Tom Brady standing in that line waiting for a hot dog.”

Breer thought Brady becoming an NFL owner in the future was more Brady’s avenue. He said he thought ownership would help Brady keep that competitive flame burning. He mentioned that Brady coming back for the 2022 season was an example of the seven-time Super Bowl champion just wanting to scratch that competitive itch. Brady in a broadcast booth probably doesn’t do it for him.

“I don’t think it was ever searching for a fairytale ending or getting back at people in New England,” Breer said. “I think for him it was like an addiction almost to competition. And I do think like going and being part of an ownership group and getting into team building might satisfy that to a degree. Would television satisfy that?”

Patrick said he thought Brady having to be openly critical of players or situations throughout the course of a broadcast wasn’t something he’d be up for.

“Tom spent his entire life not criticizing or saying anything. And now you’re gonna say, ‘Tom be yourself. Go out there and critique. Be honest,'” Patrick said. “I just don’t see him wanting to do that.”

“Is he compromised?” Breer asked. “Like where he can criticize this person but he can’t criticize that person. That can be really, really tricky.”

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Sports Radio News

Matt Moscona Named PD of 104.5 ESPN Baton Rouge

“Watching 104.5 ESPN grow from its inception to one of the most respected brands in sports talk in the country has been extraordinary.”

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104.5 ESPN Baton Rouge host Matt Moscona has been named Program Director of the Guaranty Media station.

Moscona hosts After Further Review, which is simulcast on 104.5 ESPN Baton Rouge as well as as 100.3 ESPN New Orleans. He also hosts the Rosters to Riches podcast, which discusses the largest stories in the Name, Image, and Likeness space.

“Watching 104.5 ESPN grow from its inception to one of the most respected brands in sports talk in the country has been extraordinary,” Moscona said. “I’m honored to have been chosen to help continue our growth in this new role.”

Moscona joined Guaranty Media in 2010 after a stint at iHeartMedia in Baton Rouge. He will continue to host After Further Review after the promotion.

“Matt Moscona is the perfect person to help grow ESPN Baton Rouge as we continue to increase the amount of content we produce and the number of platforms we are distributing that content to daily,” Guaranty Media GM Gordy Rush said.

“Matt’s dedication to the growth of the brand from day one and how that impacts the listeners and the businesses we serve makes him the perfect person to bring 1045 ESPN to the next level,” added Guaranty Media COO TJ Solis.

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