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Podcast Ad Firm Formed by Top Media Sales Execs

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Podcasts are no longer “the future,” but generating consistent advertising revenue through podcasts hasn’t caught up. A new sales company is looking to change that.

Crossover Media Group Sales is a startup of veteran media sales executives targeting podcasts and over-the-top platforms to offer advertising sales representation.  The company’s three managing members are Scott Calka, Sue Freund and Ron Hartenbaum.  Calka has worked in advertising sales for Madison Square Garden, Comcast Spotlight, Fox Sports and DirecTV.  Freund spent a decade as VP of sales for the Western Region of SiriusXM and Hartenbaum’s credentials include serving as the VP of Sales for Westwood One.

“There is a strong and surprisingly un-tapped market for advertising to support personalities and brands seeking to maximize revenue potential across all the platforms available to them,” Freund said. “If you have an audio presence, we can be your video partner. If you have a video brand but have had difficulty breaking through the clutter, we can help. We understand cross-platform branding, promotion and monetization, and how to serve the needs of content providers, media buyers and brands alike.”

According to the Interactive Advertising Bureau, $314 million was invested in podcast ads in the United States last year.  That number is an 86% jump from the previous year, but still a small fraction when compared to the advertising dollars collected by mainstream media platforms.

Advertisers spent $68.5 billion on TV ads, $22.8 billion on internet search ads, $39.9 billion on Facebook and $17.6 billion for radio.  The IAB predicts podcast ad revenue will jump by another 110% over the next three years, bringing the amount to $659 million.  Considering the amount of hours consumers spend listening to digital audio, even at $659 million, the medium’s advertising revenue is miniscule.

Advertisers have hesitated to invest in podcasts for a number of reasons.  Their goal is to create an ad that will be placed in front of a large audience, but podcasts are consumed through a variety of devices at different times, making it difficult to track listenership.

Part of the reason podcasts gained popularity is because advertisers weren’t spending money on the platform.  A 15 or 30 minute podcast offers 15 or 30 minutes worth of content whereas 60 minutes of a terrestrial radio show might contain commercials for 25% of the hour.

Podcasting today is a credible medium with popular shows that deserve advertising investments.  Crossover Media Group Sales will work to bypass advertisers’ hesitations and monetize the platform effectively.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Online

ESPN To Celebrate Dick Vitale During 2021 V Week

“Raising funds for cancer research is a long-standing tradition at ESPN.”

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ESPN’s 15th annual V Week for cancer research and awareness begins today, and ESPN has a whole bunch of promotions in store for the special event.

ESPN is launching the Campaign for a Cause: ESPN and the V Foundation x StockX, which allows fans to have a chance to win celebrity sneakers and memorabilia during V Week through StockX’s Campaign for a Cause benefiting the V Foundation.

Celebrities involved in the campaign include Drake, Kevin Durant, Mike Krzyzewski, Nyjah Huston, Naomi Osaka, and more.

A new addition to V Week is is the development of #VStrongBaby to show support for ESPN college basketball analyst Dick Vitale, who returned to call his first game of the men’s college basketball season last Tuesday after being diagnosed with lymphoma in October. The hashtag is accompanied by a customized heart emoji in honor of the legendary commentator, which ESPN will feature throughout V Week.

ESPN also continues on in funding the Stuart Scott Memorial Cancer Research Fund, which continues to address health inequities that exist in cancer.

“The ongoing pandemic has continued to disrupt the critical need to fundraise for cancer research and address the health disparities impacting people of color in their fight against cancer,” said Kevin Martinez, vice president of ESPN Corporate Citizenship. “Raising funds for cancer research is a long-standing tradition at ESPN, and we are committed to continuing our work to close the gap in cancer disparities experienced by patients of minority populations and improve their outcomes.”

Along with these traditions, the Jimmy V Men’s and Women’s classics take place next week. The Men’s Classics begin Tuesday, December 7, followed by the Women’s Classics on Sunday, December 12, all airing live on ESPN.

Since the V Foundation’s inception in 1993, ESPN has helped raise more than $142 million in the fight to end cancer. Direct donations can be made at www.v.org/donate.

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Outkick Planning Live Pregame Show For Georgia vs Alabama

Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout the show.

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Alabama versus Georgia is sure to be the talk of the college football world this week. The game will have huge implications on the College Football Playoff selection the following day.

Outkick has announced that it will be covering the SEC Championship Game this Saturday with its own live show from Atlanta.

Kickoff for the actual game is scheduled for 4 p.m. Eastern. But you can get a head start with Clay Travis and OutKick the Tailgate pregame show long before that, with their broadcast starting at 1:30 EST.

Chad Withrow, Jonathan Hutton and Jill Savage will host the show, with Clay Travis joining in periodically throughout.

The Outkick the Tailgate pregame show will be taking place live in Atlanta, Georgia at STATS Brewpub not far from the game taking place at Mercedes-Benz Stadium. Those who are in attendance for the live show can enter for a chance to win merchandise autographed by Alabama coach Nick Saban and receive other prizes as well.

Those who cannot be in attendance can watch via live stream either on the Outkick Youtube channel or on Twitter where full coverage of the pregame show will be aired. It will also be aired on the Outkick website.

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New York Sports Media Reacts To Mets’ Gigantic Max Scherzer Deal

Many notable names in New York Sports Radio have taken to social media to let the world know their feelings on the move by the Mets.

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The New York Mets have agreed with pitcher Max Scherzer on a three-year deal that is worth an obscene amount of money. The excitement around the team feels to be at a new high in the city of New York.

Many notable names in New York sports radio have taken to social media to let the world know their feelings on the move by the Mets.

There is no understating the significance of this move by the New York Mets. Max Scherzer is a three-time Cy Young winner and one of the most prolific pitchers in the sport for the last decade, winning 190 games over his 13-year career.

It is worth noting however that the Mets have had a notorious history of giving out bad contracts to veteran players, with players like Pedro Martinez, Bobby Bonilla, and Mo Vaughn just to name a few as examples.

This is just one of many big signings that the Mets have already made this offseason. They have already added Starling Marte, Eduardo Escobar, and Mark Canha to the team as well.

Max Scherzer will be making $130 million over the duration of the three-year contract. The $43.33 million average annual salary sets a record, surpassing the $36 million New York Yankees pitcher Gerrit Cole is averaging after signing a nine-year, $324 million contract in 2019.

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