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A Cold Dose of Radio Reality: Sales Remix

Dave Greene

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This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands of times).  Earlier in the day, Jason Barrett penned a column on the site called “The Cold Dose of Radio Reality” which is a good piece on the business side of radio, especially for younger people in the business to read.  To make it a little more related to sales, I thought I would go through and make some notes on Jason’s column:

It’s hard sometimes not to become jaded if you work in the radio business. The more time you spend time in it, the more you discover that it’s not just about watching and talking about sports. The newspapers and industry trades at times paint a gloomy picture of what’s happening, leaving you to wonder about the stability of your career. Then as you improve at your craft and command more respect and warrant higher compensation, you learn why the word ‘business’ is included in your industry’s profile description.

Radio is, most definitely, a business.  For the larger companies it is BIG business and there are BIG expectations.  Yes, it’s radio, it’s the entertainment industry, but like any other business it all ultimately comes down to dollars and cents (or is it sense?).  And, while we all know the real story, the reality is two of our largest companies in the industry did file for bankruptcy, so it was easy for that to become the story. 

Now, we all have to do our part to change the narrative and focus on all of the positives…one client, one agency at a time.  The good news for us, is that when we improve our craft, the higher compensation comes with it!

One of the most common mistakes people make in radio is believing that their contributions to a company entitles them to something greater. Managers believe the brands they run are ‘their radio stations’ and the hosts, producers and contributing members all feel their presence and value to a brand is vital and difficult to replace. Their contributions certainly do matter, especially to those they work with, but in the grand scheme of everything, we’re all still replaceable parts. Some may have greater value, but none of us are irreplaceable.

How many times have you heard someone who’s young and on the way up in their career complain about the money, long hours, and lack of attention they receive from their employer? There’s this belief that their hard work should be recognized, radio should reward its people better, and more TLC should be provided by bosses.

It might be a wise thing to do if you want to retain good employees, but does an employer owe you that? They do not. A company’s primary responsibility is to make sure your check clears every two weeks, and provide you with access to the building to showcase your talent either on-air or behind the scenes during the hours you’re assigned to work.

If you’re smart, you’ll appreciate and take advantage of every single rep because experience benefits you no matter where you go in the future. As we all know, the only thing guaranteed in radio is that something will eventually change. Many people desire to work in this industry, so there’s always going to be someone standing behind you wanting what you have and willing to accept the position at a fraction of the cost.

The key words here from Jason are “none of us are irreplaceable.”  Like the programming side, we have our superstars, too.  There are sellers who are the best at what they do and while you would absolutely hate to lose them, the fact of the matter is you’d recover.  The best possible thing you can do to protect yourself in this business, no matter which side of the building you are on, is to have those air tight relationships – be the person who brings the money (or the audience) along with them, however, while that makes your position very strong, it’s not irreplaceably strong.

Too often I hear complaints about the way companies operate. A host may not like what they’re being asked to focus on from a content standpoint or they may feel restricted from using specific words or tackling certain stories. Producers bitch about the pay, demands of the job, and hours involved to tackle each task. Programmers become frustrated when companies push self-serving initiatives on them, market managers meddle with their product, and corporate folks limit their ability to hire or retain good people.

In many cases I’ve agreed with their concerns, but whether I think they’re right or not, it’s still about convincing those above you to reevaluate a situation because they ultimately have the final say. There is no Mr. Cumulus, Mr. Entercom or Mr. iHeart standing in your way. There are people tasked with representing each company and looking out for its business interests, even if it means halting your plans and complicating your situation.

Stop it.  All of us, just stop it.  When you go to work for a company, you play by their rules.  Now, if you disagree with something happening or have suggestions on how to improve certain aspects of the job, prepare a “case” and make yourself heard.  You have to go in, though, knowing that you might get turned down and have to continue doing something you disagree with.  That is just part of life and happens at companies each and every day.  Too much time is spent complaining about things that are out of our control and putting an end to that would save an incredible amount of time.  

I’ve been fortunate in my career to work with some really great people but I’ve also dealt with some shady characters too. Over the past ten years I’m not sure our industry has improved the way it treats its own people. I see too many instances where people perform higher than expected and still lose their jobs over money.

There have also been instances that I’ve experienced firsthand as an entrepreneur which leave a sour taste in my mouth. I’ve done favors for market managers and executives only to have emails ignored afterwards. I’ve witnessed programmers act in cowardly fashion, threatening employees over contributing a piece of content to the BSM website. I’ve had hosts reveal serious issues, only to ignore the advice, and not address it with their employers, and then complain again months later when the same issue pops up.

What you need to remember if you’re working as a host or behind the scenes employee is that your employer is paying you to harness your talent, connect with an audience, sell their advertiser’s products, and extend your resume. By doing so, they’re giving you the chance to increase the viability of your personal brand, and place yourself in position to benefit from the experience you’ve accrued. Maybe it will be with the same radio company. Maybe it won’t.

I, too, have worked with some great people over the last twenty-plus years and plenty of shady characters as well (oh, the book I could write!).  For the sellers, the company is giving you the chance to build a book of business using their well-known brands, their talent and their programming – so take advantage of it! Your job is to go out and close business, (all/some/most) of the tools are provided to you to do that and you get to piggy-back off of, in some cases, a heritage radio station that has spent millions on talent, marketing and branding and built great standing in the community.  Pretty good deal if you ask me.  Additionally, as mentioned earlier, you have the chance to build such a strong relationship with your clients, they go wherever you go.  

For those involved on the managing end, there’s a different message that needs to be understood. The station you manage may be part of your identity, and you may love it dearly, but it is not your property. The company owns the brand, you simply operate it. The day you leave, the show goes on. You may not like the direction of where the ship sails next, but it’s no longer your ship to steer when you take your hands off the wheel.

Executives sometimes get caught up in the moves a station makes after they’ve left, and they forget that the choices they made while in control aren’t guaranteed to remain permanent. I’ve gone thru it myself a few times. You can feel differently about the way an operation is being run, and want to rescue what you perceive as ‘your brand’, but all that matters in the end are the results, and how the people involved respond to the new path forward.

If there’s one thing I’ve learned over time it’s that there are many different paths and styles to enjoy success. You may have to change a few parts to fit a new vision, but a good brand with good people serving a good audience will always find a way to remain relevant and successful.

I’ve been there. Sometimes you are incredibly invested in things you’ve been a part of, but when you leave, it’s not done the same and you don’t think anyone will care about it as much as you did.  That should be expected.  I suppose I would worry more about the person who spends a lot of time with a company, then departed for whatever reason, and did not feel connected when they left.  Most of us are putting in obnoxious amounts of hours either doing the job or thinking about the job, it would be a shame to have it not really mean much to you.  

Because so many people involved in the radio business have passion and love for the work they do, they struggle to cut the cord. The station and staff become part of your heart and soul, and although you may care more about what happens to them than a CEO sitting in a boardroom examining the brand’s profitability, it’s not your choice to make. They made the financial investment in the station, you didn’t. That gives them the right to run it however they see fit.

The point behind this column isn’t to cast a black cloud over the industry, it’s to provide you with a cold dose of reality. Radio is a business, but the line of work you do is special. The people around you share a similar enthusiasm for sports, and it’s a common bond which brings us all together to distract us from the pressures we face each day in life. Yes it’s a job, but it’s a rewarding one whether you’re making $8 an hour or seven figures.

I used to know a gentleman in the business, who every time he talked about what we did, said “This beats a real job any day of the week!”  It is special, the business we are in.  Even the little people, like us, get the envious look when you tell someone what industry you’re in, followed by the “What’s (so-and-so) really like?”  

The fact of the matter is, the younger you are when you learn that radio is a business, the better off you will be.  The business of radio consists of revenue and ratings, so make sure you are bringing one or the other and there will always be a place for you, unless you are simply a nightmare to work with.

Work hard.  Do your job to the best of your abilities.  Not much else is in your control, so don’t waste time with it.  I have written this before, but it’s one of my favorites from Dave Gifford: “There isn’t a sales problem in the world that can’t be cured by more presentations!” That’s what you can focus on and control and that’s what the key to making more money is, so as the saying goes “You do you.”

We all have opinions about the pros and cons of this business. The industry will never satisfy 100% of us. Some operators will do things to make employees feel essential to their success. Others may not. You can waste a lot of energy worrying about everything under the sun or ask yourself two questions: “Do I feel a connection to the job in my heart, mind and soul?” and “Is it a career worth investing myself in for the long haul?”

If the answer is yes, then that should be plenty enough reason to continue doing it. If you’re still unfulfilled and feel you need more control, then there’s a solution – buy a radio station. Then, and only then, is the station and each decision truly yours.

As sellers, doing what we do each day, we don’t have a lot of extra energy to waste on worrying, so the only choice is to decide if you are someone who loves being in this business and is willing to grind it out.  For most of us, that answer is yes, and if it isn’t then I’m going to STRONGLY disagree with Jason and suggest you not buy a radio station!

BSM Writers

Jac Collinsworth Has Learned From The Best

“The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else.”

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Jac Collinsworth got his first taste of Notre Dame football while watching his brother Austin play for the Fighting Irish. There was his brother playing on special teams and getting a chance to return kicks.

“I remember sitting in the stands for his first football game inside Notre Dame Stadium thinking this is the coolest thing I’ve been a part of,” said Collinsworth. “The history of this building and my brother is out there in a Notre Dame jersey.”

Not only did Jac eventually go to Notre Dame as well, but he just completed his first season as the play-by-play voice for Notre Dame Football on NBC. As a student, Jac was part of the NBC sideline production team during his four-year education at South Bend from 2013 to 2017 and he was the sideline reporter for the NBC broadcast of the Blue/Gold spring game in 2016 and 2017.

“To work on the broadcasts for four years — as an intern really — with Alex Flanagan and then with Kathryn Tappen for three years down there on the sideline and being in all those production meetings, it was such an invaluable piece of the journey for me.”

And now, the 27-year-old is the television voice of the Fighting Irish.

“To see it all come full circle and be up there in the booth, it was really a special experience every single game,” said Collinsworth.

After graduating from Notre Dame, Collinsworth joined ESPN where he was a correspondent for NFL Live and Sunday NFL Countdown while also hosting the ESPN-owned ACC Network’s football show The Huddle.

Jac then returned to NBC in 2020 and was part of the Notre Dame telecasts during the pregame show and halftime show for two seasons. Collinsworth had the opportunity to learn under veteran play-by-play voice Mike Tirico, especially during the production meetings.

Tirico became a mentor to Collinsworth.

“I felt like I was getting a graduate degree watching him handle those meetings,” said Collinsworth. “The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else. To be able to do that for two years and still have him as a close friend and somebody I can text…I text with him before every single game.”

Another huge mentor to Collinsworth has been the legendary Al Michaels, the former play-by-play voice for Sunday Night Football who is now calling the Thursday night package for Amazon.

“I talk to him all the time,” said Collinsworth. “I’ve had dinner with him. He invites me out to play golf. We just get on the phone and spent 45 minutes just breaking down everything.  Every time that phone rings I don’t care what I’m in the middle of, I walk outside and I take that call.”

Collinsworth, the son of former Bengals wide receiver and current NFL Sunday Night Football analyst Cris Collinsworth, first felt the broadcasting itch growing up in Ft. Thomas, Kentucky.  It goes without saying that his father was a huge influence, but Jac remembers when Highlands High School was being renovated when he was in 7th and 8th grade.

The first part of the renovation was a brand-new broadcast facility.

“It was a studio that had these amazing cameras, a desk, lights and two sets,” recalled Collinsworth. “To this day, I’ve never seen a high school setup…I mean this is better than most college setups…a state of-the-art facility.”

The class was called “Introduction to Filmmaking” and Collinsworth started out wanted to be a cameraman. 

“I became obsessed with running around the school and filming all this stuff whatever students were doing,” said Collinsworth. 

From there, Jac gained experience in editing and producing but deep down inside he thought he wanted to be a cameraman…that was until his first taste of on-air experience.

“They started a rotation where everybody in the class had to try hosting the announcements live right before the final period of the day,” said Collinsworth.

And the rest is history.

An important part of Jac’s growth as a play-by-play announcer came last spring working NBC’s coverage of the United States Football League. Paired with Jason Garrett, Collinsworth was able to continue the learning process before taking over the Notre Dame duties. He appreciated the fact that these were really good football players that were among the best players on their college teams and could very well be in the NFL.

And just like for the players, the USFL was an opportunity for Jac to get better at his craft. 

“Just continuing to learn the art form of calling a game,” said Collinsworth. “The timing and getting out of the way sometimes and letting the broadcast breathe and rising for those big moments.” 

An incredibly big moment for Jac would be if the opportunity to work a game with his father ever presented himself. It’s something that he’s thought about and would love to see come to fruition somewhere down the road.

But if that happens, there could be a problem for the viewers.

“Would anybody be able to tell who is talking?” joked Jac.  

Jac and his father sound so much alike it’s scary. In fact, during our twenty-minute phone conversation, I really had to pay attention to listen for any discernable difference between Jac and his dad and it was very hard to find any.

But it would still be fascinating to hear them work together.

“I think it would be a very cool experience,” said Jac. “We would have so much chemistry that it would be a crazy experience. I would love to do it. I’d be getting out of his way and let him make points and I wouldn’t be afraid to take a couple of shots at him. I think it would be damn entertaining.” 

While their on-air roles are different, Jac has been able to learn a lot about broadcasting from his father. While he does — for the most part — give his son some space when it comes to work, Cris leaves Jac a note prior to each broadcast, mainly has it pertains to a specific aspect of a telecast like coming back from a break or the flow of a telecast.

But there’s one valuable lesson that Jac learned from his dad years ago that he has adopted for himself.

“Probably the biggest thing I’ve learned from him is, he is a worker man,” said Collinsworth.  “He just works at this stuff.” 

Jac would constantly see his father going through film at various hours during the day, but Cris would still pay close attention to his son’s studies at school and would let Jac know about it if he saw something wasn’t right.

Like when Jac would be having some difficulty with a math assignment.

“I’m like ‘Dad, this is calculus, I can’t figure out how to do this equation’,” said Jac. “He would put that clicker down and come up and he would be deep in the math book going through the chapters learning all this calculus that he hasn’t done in 40 years.  I’d come down at six in the morning and he’d still be flipping through the math book while I’m eating breakfast and he’s teaching me the lesson to make sure I got it for the quiz.

“That’s how he was…just the work element is the biggest thing that I still use every day and I definitely got it from him.”

Aside from his football duties, Collinsworth has also been a NASCAR studio analyst for NBC and he’s also been the voice of Atlantic Ten Men’s Basketball and the Atlantic Ten Tournament. There’s something to be said for getting experience in multiple sports because each sport has its own pace and its own flow.

Some play-by-play voices specialize in one sport and some can handle multiple assignments.  In Jac’s case, there’s one sport that stand above all the others.

“The rhythm, feel and flow of a football game is my favorite,” said Collinsworth. “Football has always been my first love and grew up around it. Basketball happens fast not to mention you’re on the court and you’re right there in the middle of it. I’ve called baseball games too and that’s a very slow game.” 

Jac Collinsworth is still very early in his broadcasting career but he has great talent and he’s been rewarded with some amazing opportunities like Notre Dame Football and being part of NBC’s NFL coverage.

But he knows that he’s had some help along the way and he’s very grateful for it.

“I feel like I’m living out a dream and I feel like I’m standing on a lot of people’s shoulders that helped me get there,” said Collinsworth. “I think about a lot of people who didn’t need to but chose to help me when I was a kid. I feel like I have a great responsibility to take that advice and take it as far as I can and that’s what I’m trying to do.”

And it all started with a high school television studio and his willingness to try all different aspects of the business.   

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Chris Kinard Has 106.7 The Fan, The Team 980 Primed For Continued Success

“Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”

Derek Futterman

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When Jim Riggleman resigned as manager of the Washington Nationals in June 2011, it was the first time Chris Kinard thought the fanbase cared about the team.

Riggleman wanted the Nationals to pick up the option on his contract and effectively remove the “interim” tag from his job description, and once they declined to do so, he essentially packed up and left.

From the time he was young, Chris Kinard was interested in media, and he had early exposure in the industry since his uncle Lee worked as a television news anchor in Greensboro, N.C. The elder Kinard was the pioneer of the Good Morning Show on WFMY News 2 and was honored with the dedication of the main studio in his honor from where he worked since 1956.

By the time he was in fifth grade, Chris Kinard began listening to radio and realizing it may be a viable career path for him to pursue. He shadowed his uncle in 1996 to learn about news media and television broadcasting; however, he gravitated towards working in radio in part because of WJFK-FM, and had an affinity towards professional sports.

“A local morning show here in D.C. on a top 40 station was kind of my entry point,” Kinard said. “I listened to that show actually when it moved over to WJFK for years in middle school and high school.”

At the time, WJFK-FM was broadcasting in the talk format and was among the network of stations syndicating The Howard Stern Show and other programming targeted towards the male 25-54 demographic. Kinard was an avid listener of the station, tuning in to its programming for several hours a day over the course of many years.

Today, it is known as 106.7 The Fan and it is managed, along with Audacy’s cluster of radio stations by Kinard himself. He was responsible for flipping the station’s format from talk to sports in 2009 and has helped cement the brand as dominant in the ratings.

“Flipping the station to sports will always be a bittersweet thing for me,” Kinard said. “I grew up with the station [in] the previous format and I took a lot of pride in what we were doing at the time, but I think we launched with great success. Coming right out of the books and beating our direct competitor in the first month will always be something I’m proud of.”

During his freshman year at American University, he got word that The Sports Junkies were making a public appearance a few minutes away from his childhood home. Additionally, he found out the show was looking for people to volunteer to serve as interns, an opportunity he knew was simply too good to pass up.

Inherently shy, Kinard introduced himself with the hopes of landing an internship at WJFK-FM. A few weeks later, he received a phone call informing him that he was selected to work as an intern, a surreal opportunity for him to begin working in sports media. Little did he know he would still be working at the station, albeit in a more substantial role, 25 years later.

“When it started and when I was actually in the building and seeing the behind the scenes, I was kind of in awe,” Kinard said. “….I had no idea what I was doing really except that I really wanted to be there and couldn’t believe that I was and wanted to soak it all in.”

Three months later, one of the show’s producers who largely acted as a call screener left the station to pursue another opportunity in media. As a result, there was a gap to be filled, and since Kinard had been diligent and responsible as an intern, he was hired part-time to take over the role. At the conclusion of his sophomore year in college, he was hired full-time as the producer of The Sports Junkies – a development in his career he calls “fortuitous” initially difficult to foresee balancing with two years remaining to earn his undergraduate degree.

“It was a really kind of interesting conversation with my parents about whether to do it or not and how it would impact my schoolwork and that kind of thing,” Kinard said. “I just was determined to take that opportunity; I knew how scarce they were I guess just by seeing people who had been at the station and working part-time [for] several years who had left because they couldn’t get a full-time position.”

By the time he was in his junior and senior years, Kinard had valuable professional experience from working at WJFK-FM and also interning at the local ABC affiliate station. Although he participated in some of the student-run media outlets at the school, his mindset was to prioritize what he was doing off campus.

“I’m not sure that I actually got a lot out of college to be honest with you because I was doing it outside of school already just by kind of virtue of connections,” Kinard said. “Being in Washington, D.C. and all the opportunities that are available here, [that was] really… my focus more than anything else.”

During his first year as show producer, The Sports Junkies became nationally syndicated on Westwood One Radio and was achieving notoriety and high ratings within the marketplace. The show is hosted by four childhood best friends – John Auville, Eric Bickel, Jason Bishop, and John-Paul Flaim – who began the program on public access television in Bowie, Maryland before joining WJFK-FM as evening hosts in 1996. None of them had any formal broadcast training, instead utilizing their indelible chemistry and local background to auspiciously impact sports media.

“They’re very authentic,” Kinard expressed. “I think when people hear them, they can relate to them. They sound like every guy’s group of friends sound when you get together. I think they sound like our city; they sound like sports fans in Washington over the last 30 years.”

All four co-hosts recently inked four-year contract extensions to keep The Sports Junkies on 106.7 The Fan, officially putting pen to paper together in studio earlier this month.

Since 2016, The Sports Junkies has been simulcast on NBC Sports Washington, and although listeners now have the ability to add a visual component to their experience, it did not change how any of the co-hosts approach the job. From the beginning, there was a mutual understanding that the show would still operate in the same way with the cameras serving the purpose of pulling back the metaphorical curtain.

“It is really a fast-paced show in terms of the camera switching and the direction of it because there’s four guys, so I think this show translates really well,” Kinard said. “There’s a lot going on because there are four hosts, not just two talking heads. There’s also two producers that chime in a lot. There’s a lot of movement, I think, within the show because of just how dynamic of a cast it is.”

Since its official shift to the sports talk format in 2009, 106.7 The Fan had primarily competed with The Team 980 to try to win in the ratings. In November 2020, Audacy, officially agreed to acquire various stations across the United States owned by Urban One, including The Team 980, effectively ending that competition. Part of Kinard’s job is to oversee both sports talk stations, which now compete with ESPN 630 DC.

“We have some really talented staff,” Kinard said. “I’m not sure we’ve ever had more talent under one roof than we have now. Having two stations in my market allows me to groom new people and give people opportunities quicker than I could with just one station.”

Moreover, he helped launch 1580 The Bet, a radio station broadcasting in the growing sports gambling format in partnership with the BetQL Audio Network and CBS Sports Radio. Its creation coincided with a nationwide effort by Audacy to better utilize certain signals to their full potential, and with the proliferation and legalization of sports betting in select states across the country, many of them flipped to this format.

“I think it was important to have the BetQL Network represented in Washington at a high level because of the proximity to the MGM National Harbor, which is just kind of 15 minutes away from the radio station,” Kinard said. “[It is] on a signal that, in the past, had not been a big ratings play, so that was a great opportunity to just kind of own sports in Washington – to have 106.7 The Fan; The Team 980; and 1580 The Bet all under one umbrella.”

A compelling draw to sports radio is live game broadcasts, and as brand manager of Audacy DC, Kinard is responsible for maintaining 106.7 The Fan’s relationship with the Washington Capitals and Washington Nationals. When the teams are doing well, it usually results in better metrics for the station.

“There’s a huge correlation between winning and listenership and also advertiser interest,” Kinard said. “There’s a segment of the fanbase, I think, that thinks that local sports radio roots against the teams. It’s not that we root for the teams necessarily, but if you ask any host probably on any radio station in America whether it’s better for their individual show’s success and their overall station success if the teams are successful, I think everyone’s going to say it’s way better.”

Prior to the start of this NFL season, Audacy DC parted ways with the Washington Commanders due to a disagreement regarding “the value of the broadcasts.” The Team 980 was previously owned by the Washington Commanders franchise itself and had been the flagship station of the team for several years through its sale to Urban One in 2019. The Fan had not had the radio broadcast rights to the Commanders since 2006 before it was broadcasting in the sports talk format, hence why The Sports Junkies co-host Eric Bickel stated that the station had had no relationship with the team for two decades.

Since the Commanders officially entered into a new partnership with iHeartRadio, its flagship station has been BIG 100, which airs a classic rock format. Consequently, The Team 980 had the opportunity to change its on-air strategy, airing five hours of pregame coverage every week followed by extensive postgame coverage. During the games themselves, the station has broadcast Burgundy & Gold Gameday Live, a show that has had stellar listenership thus far.

“I think play-by-play rights are really important and do have a ton of value, but only if it’s done in a way where there’s partnership on both sides but also an understanding on both sides that the team has a job to do and the radio station has a job to do,” Kinard expressed. “Our focus is just to continue to provide great talk and coverage of the teams.”

As media continues to evolve with changes in technology and consumption habits, Kinard remains optimistic about the future because of the influx of new talent and the leadership at Audacy.

“We have just a wealth of talent and content, and I think that content will cut through no matter what’s going on with technology,” he said. “I think that we will continue to push to make sure that we are on the platforms that we need to be on and that we own that content and can monetize it for the future. I don’t know how anyone could compete with that, so I’m really excited about it.”

Kinard’s vertical movement in the industry might not have been possible without finding a mentor in Michael Hughes, the station’s general manager. Over the years working in the industry, Kinard grasped that managers are often not thinking about the needs and wants of individuals because of the myriad of responsibilities they are juggling related to the entity as a whole over any given period of time.

As a result, it is essential for subordinates to communicate with their superiors, as they are “at the mercy of the communication [they] receive,” according to Kinard.

“I had a conversation with him about… wanting to be a program director,” Kinard said of Hughes. “I think he took that seriously and took that to heart and he said, ‘Well, let me help you be prepared for that when the time might come.’ It just so happened that it came less than a year later.”

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Pete Thamel Was ESPN’s College Football Missing Link

His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.

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For a network often accused of “running” college football, it always seemed odd to me that ESPN never had that true news-breaking reporter it had for other sports. That is, until it hired Pete Thamel in January of this year.

ESPN poured resources into “insiders” like Adam Schefter, Adrian Wojnarowski, and Jeff Passan while it poured rights fees into the SEC, Big 12, Pac-12, ACC, and the College Football Playoff, but from the outside, it looked as if the network just wasn’t interested in having that same type of reporting for college football, which is truly puzzling.

When the entire postseason of the country’s arguably second favorite sport is centered around what is best for your television channel, you would think supplementing it with high level, national reporting would be a priority.

Maybe the right deals never came to fruition or maybe the value just wasn’t seen by the network until Thamel became available, but his contributions to ESPN’s college football coverage have been immeasurable.

In a day and age where reporters break news on Twitter and get around to eventually writing a story for their outlet’s website, Thamel flexed his reporting chops in a major way on Sunday. While the rest of the college football world was still pondering whether Ohio State should consider firing Ryan Day, Thamel dropped a bomb on the sport’s landscape by revealing Wisconsin had hired Cincinnati head coach Luke Fickell to run their program. His initial tweet was accompanied by a link to ESPN’s website with further details about the move.

Pete Thamel was so convinced he was the first and potentially only person working on that ever-changing breaking news story, that he took the time to write the story, submit it through ESPN’s editorial staff, and then release the news before anyone else. In 2022, that’s the equivalent of mailing his story from side of the country to the other in order to break news. And yet, he was so far ahead of the game that he was able to take his time, gather his facts, and report an accurate, succinct story that would be of value to him and his network. What a novel concept.

One of Thamel’s best qualities as an “insider” is he — thus far — hasn’t been plagued by questions that have been a factor in the perception like his ESPN counterparts. Schefter, Wojnarowski, and Passan have each faced their own incidents during their time as the lead reporters for ESPN but Thamel, in my opinion, is unlikely to be pulled into those scenarios. It seems clear Thamel doesn’t release things for the benefit of anyone other than himself and the outlet he works for.

He doesn’t seem to be swayed by agents, athletic directors, coaches, boosters, or anyone else with skin in the game. His no-frills approach is refreshing in a time when many “insiders” view being as famous as the athletes they cover as a quasi-goal for their futures.

Last week, College GameDay host Rece Davis noted on the show’s podcast that Thamel brought “something to GameDay that GameDay’s desperately needed for years”, and he’s right. Not only did ESPN need a news breaker for it’s digital outlets, but it needed that presence on its pregame show.

And when you think about it, nearly ever other pregame show has that role filled. Schefter and Chris Mortensen hold that role for ESPN’s NFL coverage, FOX Sports has Jay Glazer in its NFL pregame show and Bruce Feldman for Big Noon Kickoff. It’s just an area ESPN lacked.

But they made a fantastic hire by bringing Thamel aboard, and his reporting will serve the worldwide leader well over the course of the following weeks as the college coaching carousel heats up.

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