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A Conversation with WIP Program Director Spike Eskin

Brandon Contes

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The workforce is filled with people who have a job from following the footsteps of a parent, but those that find a career in radio rarely do it because they stumbled on the position.  A career in radio is built on passion, and although Spike Eskin grew up in the business, it’s not his father’s legendary status in Philadelphia sports radio that sees Spike with the position he’s in now, but Spike’s own passion and love for the industry that has him programming the station he grew up listening to.

The current program director for WIP in Philadelphia has filled more jobs than you could find at one radio station.  First, building a 15-year career in music radio, transitioning to sports talk, hosting afternoons on the same station that his father helped build and now he’s putting his stamp on Philly’s beloved WIP from the PD chair.  Mix in website work, social media among other responsibilities and the 42-year old Spike Eskin is as well-rounded as anyone in radio.

Spike grew up in Philly, he understands what makes WIP tick, but also offers a modern perspective of how to maintain the station’s future success.  Eskin began hosting podcasts before most people ever heard of the platform and uses his creative drive to program the station.

I recently had the opportunity to meet up with Spike in Philly to discuss his career and ideas on the industry as a programmer.

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BC: We’ll skip when did you first become interested in radio since you grew up around it, but at what point did you decide to make a career in radio…and not sports radio, but radio in general.

SE: I think like a lot of radio people, once you discover you like it there are very few options besides doing this.  I remember my freshman year, I went to Southern Cal and I took a communications class in my third trimester and realized I enjoyed journalism as a career so I transferred to Syracuse and started working at their college station, Z89 and it was really then.

Instead of having a fraternity or parties, I had the radio station and for us at the station, that was our obsession.  Back then it was music radio that I became really passionate about, but once it clicked in college I don’t think I ever thought about doing anything else.

BC: When you were in music radio did you look at the talk format as a possibility?

SE: No, I worked in music radio until 2011 so that was 15 years and it wasn’t until the last couple of years that I started to get a little bored because music radio went to a place where creativity wasn’t important anymore, so I started doing podcasts while I was at WYSP about 10 or 11 years ago.

BC: Which is pretty early on, not many people had a podcast 10 years ago.

SE: Yea, it’s funny. I found a bunch of the old pods on a drive I have…they’re not good (laughs) but they were reps.  The talk aspect seemed fun and I started writing about sports for the WYSP website and my former boss, Andy Bloom, let me do a show on 610 WIP while I was still a music DJ.  I realized how hard it was, but I would say my last few years in music radio, I started to find sports talk interesting, I don’t know that I thought it was something I expected to do forever, but I was interested.

BC: You were doing podcasts before probably 95% of the people that have a podcast today, how important are they to a radio station and to piggyback off that question…you’re offering podcasts as content to listeners, but you also don’t want to drive them away from listening terrestrially because that’s what generates ratings, so how do you balance that?

SE: I think of our podcasts as an extension of the brand.  I don’t want another version of a show that’s on the air terrestrially to also be on as a podcast, I want it to deliver in a different way.  For some of our younger hosts that don’t get a lot of air time, it’s a great opportunity to get reps, extend their brand and build a fan base.

Sports radio is a very specific type of content. I think podcasts should fill different desires.  I don’t think you can be scared of driving people away from listening terrestrially because if that’s the case then you shouldn’t stream, don’t produce podcasts at all, don’t acknowledge that there’s television or music because everything can drive people away from listening on the radio.  You have to think about the brand of your radio station in a bigger more holistic sense.  The more I can get people to know about WIP the brand, ratings are great, but I want to reach everyone.  If a person stops listening to the radio station because they’re listening to our podcasts so intently, I will find a way to measure and monetize that person.

BC: There are a lot of people that would like if you figured out how to monetize that person.

SE: The whole world is trying to figure it out, but I want to be in the business of having a brand that people care about and getting audience share, not just in the Nielsen sense, but in the overall headspace.  When they think about sports in Philadelphia, I just want them to think about us and there are different approaches.

Our voice on Twitter cannot be like our voice on Facebook. They’re different audiences.  Our voice on the air will not be like our voice on Twitter.  Twitter is younger. They love the NBA all the time.  Our radio listeners are a little bit older than the standard Twitter user. They like football more.

These are all extensions of our brand and I don’t think we can be scared of them.  Thankfully, Entercom has the same view, they believe in live and local content, they believe in sports and radio, but they’re also the second biggest podcast creator in the country.

BC: I always loved talk radio because of its intimacy, it took me awhile to get into podcasts because I didn’t think you could connect with the host the same way, but they’re relaxed and allow the host to experiment and try different things and it does build that connection.  How many podcasts do you have affiliated with WIP? 

SE: We probably have 15 that are done regularly and we have a relationship with BGN Radio where they have their own podcast and they have a show on WIP which is really big, but we really believe in podcasting.

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BC: How often do you do your podcast, Right’s to Ricky Sanchez?

SE: Twice a week, depending on the Sixers schedule we might do three or four if there’s a lot going on and we’ve been going for five years on July 10th.

BC: That’s a great name, (laughs) not as good as Me and Giglio Down by the Schoolyard. (WIP host Joe Giglio’s podcast)

SE: (laughs) It’s the greatest name ever, he couldn’t think of a name so I told him to ask on Twitter.  He came back with the list and I said Joe…it’s not even close, it’s Me and Giglio Down by the Schoolyard…a lot of your Twitter followers might be too young to get it, but it’s so funny you have to go with it.

Joe is a great example, he’s our evening host, but half the year the Phillies are on so he’s doing pre and post, but the podcast was his idea because all these things are happening in sports that he doesn’t get to talk about and he’s losing out on reps.  Now he’s getting reps and has a way to build more of a following and connect his social media fans with fans that would listen to him on-air.

BC: Was it ever frustrating when you were getting started in sports radio, especially since you already had a 15-year radio career that you built on your own, but I’m sure you still had people saying you were only on-air because of your father?

SE: (laughs) I’m almost 42 and I still get some of that.  There was a point after I got the job in Chicago at a big station in a big market, that wasn’t at all attached to Philly, the Howard Eskin stuff stopped bothering me and I started to be proud of what he accomplished instead of being intimidated by it.  I’ll never forget, a listener told me…if people are bringing that up then it means they can’t find anything else that you’re doing wrong.  Right around then, maybe when I turned 30 it stopped bothering me.

When I started here, I started doing web and social media and a little bit on-air, one show a week.  I had some relationships with people at WIP already and I think I was established just enough to where they knew how different I was from my dad.  If you’re opinionated enough in sports radio, they’d rather fight about those opinions, I thought Michael Vick should start over Nick Foles, most people focused on that instead (laughs), if you’re doing it right they weren’t worried about who my father was.

BC: It’s similar to a professional athlete, you have Ike Reese and Jon Ritchie on-air, retired football players, I’m sure they had to deal with building credibility and listeners saying what do you know about the Phillies you’re a football player!  As ridiculous as that sounds, I never played a professional sport yet I know more about the Phillies because you played professional football not baseball.

SE: (Laughs) Right, if anything he should know more just because he played a professional sport.

BC: Of course, but they still have to earn trust from the listeners, so being Howard Eskin’s son, did you ever feel pressured to be extra opinionated or throw out a crazy hot take to build credibility?

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SE: No, I think one of the good things about starting when I did is that I was pretty comfortable with who I was.  I started in sports radio when I was 34 or 35 and been on the radio for 15 years and even though it wasn’t sports, I was really comfortable in my own skin.  I’m wildly different from my father in terms of personality type and views on things.

I actually think one of the things that made me not the best sports talk host was that I was probably a little too reasonable on the air.  “Well you know the truth is really in the middle”…(laughs). That doesn’t really work for sports radio.  So no, I never really felt pressure about it, I think we were so different and our differences were easily highlighted.

BC: Do you think it’s more important for a sports radio host to be passionate about sports or passionate about radio?

SE: I’ve always said that what we do is about radio and not sports.  I think I learned that when I started music and it was Top 40.  I didn’t like Top 40 music at the time, but I worked in it for a month and at the time it was Backstreet Boys, Britney Spears, Christina Aguilera and I loved it…then I went to active rock, then I went to alternative and then classic rock, I realized my job was to connect with who was listening and while the music was important to me personally, it wasn’t really important to my job.

I think our best hosts are the ones that are opinionated communicators and love radio.  You can’t do this job without knowing sports, but give me a guy that is passionate about radio and knows sports and I can probably turn him into a sports talk host better than the other way around.

BC: Right, if Howard Stern had a casual interest in sports he could’ve been the best sports talk host ever, but the biggest sports fan that doesn’t know about radio might not be successful.

SE: Our listeners love us, which is awesome, but some of them will say “I think I’d be a great host on WIP” and I’ll ask them why?  “Because I know everything about sports”…and in the back of my mind I know that’s just a base, this isn’t a quiz show.  Everyone has a smartphone with every answer to every sports question ever, knowing the answer is not the most important thing.

BC: Which is also why many sports radio hosts can switch markets and be successful without knowing everything about the market they’re going into.

SE: I’m always amazed by that. I remember when Josh Innes started here from Houston and then with Chris Carlin where I got to see it up close, but I never thought about someone moving here and having to be on our radio station without having lived all of this.

I’m amazed by sports hosts that can do that, especially Philly which is a specific type of place, but that’s hard.  I can take a local host and make them a national host a lot easier than I could take a national host and put them in a local market.

BC: Who were some radio guys you looked up to when you were younger other than your dad?

SE: I was an enormous Howard Stern fan, I would tape the show when I would go to school, I’d sit in the parking lot and listen, I’d buy the pay-per-views and had Crucified By The FCC at home. I was obsessed with Stern.

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There was a jock on Power 99 in Philly called Golden Boy and I loved him, he was the first DJ that I really liked.  When I was an intern at YSP there was a guy called Cousin Ed that I really liked, but Stern was really the guy for me.

I also listened to so much WIP when I was younger and I loved Mac and Mac, Glen Macnow and Jody McDonald who were on before my dad, Craig Carton was also great on IP.

BC: I’m always interested with people in radio, whether or not they’re Stern fans because I can’t see how someone in this industry doesn’t think he’s at the top.  And I wasn’t even a listener before he went to Sirius, but even if you don’t like all of the jokes and different things he did, just from an interview standpoint he’s fascinating to listen to.

SE: The most important thing I took from Stern was…and podcasts do a great job of this.  The thing about Stern is if you’re not a regular listener and you turn it on and everyone is laughing at something, you might not be able to figure out for 25 minutes what was funny, but they formed a community that made it if you did think it was funny you felt like you were part of a club joking around with your friends.  Forming that community aspect of the show…was the best thing Howard did.  I’ll even see it now if I’m listening to Howard and my wife is with me. I’m laughing and she’s just staring at me because she can’t figure out what’s funny.

BC: How was the transition of being on-air and then going into programming?

SE: I think it got to a point where I was doing web-work, on-air, KYW Newsradio, TV, social media…and I hit a crossroads where I had to pick what I really wanted to do.  I honestly remember, when Innes got here at night and after 20 minutes of listening to him, I thought…this guy’s our night host?  And I’m not even close to as good as he is…

I always loved programming, when I was on the air in music and got into music programming, the goal was to get off the air.   I think the reason is, I love the process of creating it, but four or five hours a day, five days a week, I don’t know how they do it.  It’s tedious to me.  When Jeff Sottolano left and the opportunity as program director came up, I felt like I had put some time in here and really understood the radio station.  Obviously my time in Philly, my history with the radio station made me a unique guy so it happened at the perfect time for me.

BC: It was a pretty different route to go from a large market on-air personality into management.

SE: Well I was an APD at WYSP and at Q101 in Chicago I was left in charge.  The thing I love about programming is I love helping people to get better and it gives me the ability to be creative on a more macro level without the tediousness of having to do it for four hours a day.

BC: That’s interesting, I would think one of the things you loved about being on-air was the creative aspect because it’s a great outlet, and you would usually think of the program director as someone who doesn’t have that creative passion.

SE: What I love doing is sitting in with the shows and they’ll be trying to figure out what the topic is and I could come up with the take and they’ll get excited and say yea that’s it!  I’ll say great…now you have to do it because I can’t do it for four hours (laughs).

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It’s easy to come up with the take that the Eagles made a mistake not trading Nick Foles, but to execute it, make it compelling and make people want to argue and agree and feel passionately…that’s where the host’s talent comes in.  I have just enough in the on-air and creation part of the show to fulfill that desire.

BC: Do you think you differ from most sports radio program directors in large markets?  Are they as creative in developing topics for shows?

SE: I don’t know. I have never been much of an industry person.  I respect that we have some great PD’s at Entercom right now, and I have had some good dialogue with them, but my dialogue has never been what’s your day like?  So I don’t know how they do it. I do know that now as a PD you have to be more versatile than you ever had to be in the past, so I don’t know if I’m different, but it works for me here.

BC: What about in terms of developing topics, the balance of leaving the sports realm?

SE: I think WIP has always been a station that does that, but I don’t think we can ever forget what we are.  I use the analogy of there being a road that you’re set on. There are cars and turns that get in your way, but you think of your show as that road and the road is Philadelphia sports. That doesn’t mean you don’t pull off the road and get gas.

I think that texture is really necessary, the listeners need to know who the hosts are as people and what TV shows and food they like, but I don’t think you can ever forget why we’re here in the first place.

BC: Andy Bloom was still here when you were hired as PD?

SE: Yea, he hired me as program director and then I took over as the sole programming guy for WIP in January 2016 when he left.

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BC: So how did your role change from being program director while he was still here to program director without him here?

SE: It was all my responsibility.  We were a radio station in flux. We had some challenges.  There’s a big difference between having a bunch of ideas for how to get better and then actually being the one to say we’re making this change, or this is not the right host, this is not the right promo, this is not the right clock.

I was more like an APD even when I was hired as PD.  The great thing about being an APD is you can say I think we should play this, I think we should hire that host, and it’s somebody else’s ass whether you do it or not. It’s their call.  They’ll get the credit if it works, but they also get the blame if it doesn’t.  When you’re that person, you need to be certain about everything.  It was a lot more responsibility, but it was also a lot more exciting for me to make the station sound how I felt it should sound.

BC: Obviously the goal is to not have to make lineup changes often, but you’ve had to make quite a few changes in the relatively short amount of time that you’ve been in charge.  Getting rid of someone might not be easy, but how about the excitement level of building a show and especially seeing it pay off with a show being successful.

SE: It’s great.  It’s like being the general manager of a sports team.  The challenges of putting players together who have never played together before is very scary, but also very exciting.  If you’re putting a team together, most times they’ve never worked together before.  You can do all the practice shows you want, but you don’t really know if they can work together until they’ve done it for six months.

When I was growing up listening to WIP, everyone had their favorite show, but you could put WIP on at any time and even if it wasn’t your favorite host, you’d still listen to the station.  That’s the goal, to have different shows with different personalities, but have a cohesive feel within the station so even if it isn’t your favorite show, it’s still WIP.

BC: How helpful has it been to have Angelo Cataldi there throughout all the changes as the anchor of the station.

SE: It’s impossible to…impossible impossible impossible to state the importance of being able to have an anchor like Angelo.

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THE BEST who has ever done it in morning sports radio.  I don’t think there is anyone better than him and he’s still doing it at an amazing level.  He’s the Peyton Manning of sports radio, he knows where everyone is going to be, knows the right lane and executes perfectly.

His presence both behind the scenes and on-air allowed the radio station to go through that change.  I don’t know how we would’ve done it without him.

BC: Do you think about needing to replace him when he retires?

SE: Sure, you think about it.  Who knows if it’s two years, five or seven years.  Angelo’s passion for the show hasn’t decreased since I’ve been here so who knows when it will be.  It makes it more difficult because you can’t plan for it specifically. You can keep your eyes and ears open, but that will be the biggest challenge I’ve ever faced at WIP, maybe even in radio.

BC: And you can look at WFAN who just tried to do that with Francesa.

SE: Yea…that was tough for Chris and them.  It will be a challenge, but I’d like to think we’ve put ourselves in a position so that whenever Angelo leaves, we’ll be able to take it head on.

BC: Were you clued in the whole time when Carlin was a possibility to replace Mike?

SE: When Chris came here, WFAN was not in his plans.  I know he’s said that, but having lived it, it really was not a thought.  Chris was coming here to stay in Philly.  When it was presented, I think it was an obvious decision for Chris to want to go to WFAN based on his history, but that being said I think he was really enjoying himself here and the show with Chris and Ike was really starting to hit its stride.  I’m sure he was excited to be back at WFAN, but part of him still would’ve liked to see how things would’ve ended up with Ike here at WIP, but he wasn’t eyeballing that job when he came here.

It took a lot of guts for Chris to come down here.  Coming to Philly as a perceived New Yorker, doing Mets pregame on TV, which you can’t hide from and the first thing people saw when googling Chris was Imus firing him.  To walk into Philly and host with a former all-pro Eagle on afternoon drive in the middle of the football season…that takes guts!  And he survived, he didn’t get to see what the next version was, but he weathered the storm and was a crucial part of us evolving.  Even though he’s not here for it, he provided a bridge for us that I’m very thankful we had.

BC: I want to go back to when you said it takes at least six months to really be able to tell if a show can take off or not. You look at a situation like Carlin going to New York to host with Maggie and Bart when they’ve never done a show together, and you’ve had similar situations here at IP. Are there specific things you’re listening for when you first put hosts together knowing there’s a chance in six months the show might not build the way you wanted it to?

SE: Hearing hosts that give each other the space to be themselves is important.  One thing we’re lucky enough to have with our shows is the hosts are different, but their differences fit.  Our midday and afternoon shows, there are definite quarterbacks of the show, but the other host’s personality and presence is just as big, but they don’t get in each other’s way.  There’s an unspoken chemistry that you can hear, but the most important thing I listen for at first is, are they listening to each other and giving each other space.  If they’re doing those things and you can hear some spark, it’s a good sign.

BC: Did you ever talk to your dad about hosting on WIP full-time again with all of the changes you’ve had to make?

SE: I did not talk to him about it.  It’s funny to say full-time, he is working full-time, just not doing four hours on-air each day.  I don’t want to speak for him, but one thing I think that happened when he stopped doing his afternoon show is he loves the relationships.  He loves being at Eagles practice, getting information and delivering the scoop.  Sometimes the radio show nailed him to a chair for four hours when he could be out getting information and doing something else.

He loved being on-air, but I think this has been a great next career for him.  He still does his Saturday morning show, he does sideline for the Eagles, he does an hour twice a week with Giglio who he loves, he does a weekly spot with the morning show, so he’s on five days a week, but without having to sit in a chair and call people nitwit for four hours a day.

BC: Exclude WIP, and not necessarily the best show, but who do you think is the most talented sports radio host.

SE: Man oh man, (long pause)…I’ll give you two that I love.  I think Damon Amendolara on CBS Sports Radio is amazing.  I remember when I started here I would get to work at 6:30am so I would wake up around 4 and get to hear him doing overnights and I could hear at that point how good he was and now that he has an even bigger opportunity with the network, it’s great.  And then Dan Le Batard is fantastic, he does a lot of those things that Stern did with building a community.

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BC: Do you ever see yourself doing five days a week again on-air in any format?

SE: I don’t plan to.  The last time I did it was afternoon’s here with Josh and it was fun, but it was exhausting.  Sports talk radio every day is exhausting.  But here’s what I’ve learned when it comes to radio, I went from late night host to midday producer to late night host to midday host to music director back to late night host to APD to PD to middays in Philly to web and social media guy, to afternoon host and PD…(laughs) I don’t know what two years from now will be like.  I will look at every opportunity when it is in front of me, but when I took this job, my hope was to make sure the next 25 years at WIP are as good as its first 25 years and I plan to do that.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

BSM Writers

Jonathan Vilma Went To the Super Bowl As a Player, He Wants To Go Back as a Broadcaster

“The players obviously want to play their best; and then you have the media and FOX who wants to put out the best production, and so that I can really appreciate.”

Derek Futterman

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From training camp to preseason action; then an 18-week regular season followed by a string of pressurized, single-elimination playoff action, the journey to the Super Bowl is long and arduous. That is part of what makes the conclusion of it all exhilarating for the winning team and, conversely, gut wrenching for its opponent. Jonathan Vilma knows firsthand just what this journey entails and now articulates it to football fans on a weekly basis.

Vilma also knows how it feels to be a world champion, starring on the New Orleans Saints’ 2009 Super Bowl championship team’s defensive line as a middle linebacker. As a three-time Pro Bowl selection and defensive captain, he always made sure he was ready to take the field, proved when he made a critical pass deflection that helped secure the Super Bowl victory. Yet he is not satisfied just winning the game, as he aspires to one day call the nation’s largest, most complex sporting event from the broadcast booth.

“This is no different than football for me,” Vilma said. “[I am] very competitive, so I would want to make sure that [in] each performance [and] each game that I do, I prepare and act as if it is a playoff game; a Super Bowl game. It’s the best game that I’m ever going to call.”

Vilma enjoyed a decade-long career in the NFL and was inducted into the New Orleans Saints’ Hall of Fame in 2017 even though he did not play in New Orleans for the first several years of his career. Instead, Vilma’s career started in East Rutherford, N.J. as a member of the New York Jets, an organization to which he was drafted with the 12th overall pick out of the University of Miami. Following his 2004 rookie season, he was recognized as the NFL defensive rookie of the year by the Associated Press and went on to lead the NFL in tackles the next season.

Aside from all of the accolades, suiting up in the New York-metropolitan area meant facing a deluge of media on a regular basis, aggrandized because of his abilities on the field. Vilma always sought to give 110% effort as a player and did the same when giving interviews by being truthful with journalists – no matter the situation.

“I notice that a lot of the beat writers [and] a lot of regional writers appreciate when you’re just very honest about the good and the bad,” Vilma said, “and they appreciate more when you’re the same person during the bad times as you are during the good times. If I lost a game, whether it was with the Jets or the Saints, beat writers come in and you handle it the same way.”

In February 2008, Vilma was traded to the New Orleans Saints and proceeded to sign a five-year contract with the team approximately one year later. After winning the Super Bowl championship in February 2010 just past the midpoint of his career, he began thinking about what he would do next and eventually decided to give sports media a try.

Despite being an active player, Vilma appeared on a local television postgame show to give his thoughts and analysis on the action, affording him early repetitions in the industry. Once his contract expired with the Saints, he joined Bleacher Report as a guest analyst, but then moved back to college football to cover the Notre Dame Fighting Irish with NBC Sports.

The transition from playing in the NFL to working as a media member in college football on pregame and halftime shows was facile since he remained informed about the NCAA and the various conferences. In his preparation, he examined Notre Dame and its opponent, organically forming cogent opinions conducive to his role and the matchup at hand.

“I was following it prior to when I went to NBC,” he said. “Then it was just a matter of dialing in. When I say dialing in, I just reverted back to what I did when I was playing – and that was watching film [and] getting an understanding of the players, the teams, the coaches [and] the schemes. Once you do that, everything else outside of that is kind of free-flowing because I already know what the players are going to do or the coaches or the teams and how they operate.”

After a year where Vilma exclusively worked on Notre Dame football broadcasts, he began a four-year stint with The Walt Disney Company where he contributed to programming on both ESPN and ABC. With both linear television networks, Vilma was covering college football in its entirety, meaning that he needed to know information about every team. It resulted in a shift in his in-studio preparation for his role on ESPN2’s Saturday studio coverage to ensure he would be ready for any situation presented to him over the course of a broadcast.

“During the week, it would really be about watching [one] half of a team but not watching the whole game or not watching two to three games,” Vilma said. “Then, being very aware of what the media is saying about particular teams to see if it matches up with whatever I believe [about] that team.”

Upon signing a multi-year contract with ESPN in 2018, Vilma was moved to ABC’s Saturday college football studio coverage, working as an analyst during the day and at night on ESPN Saturday Night Football on ABC. Vilma joined the show to replace Booger McFarland, who had been added as a new analyst on ESPN’s presentation of Monday Night Football, collaborating with host Kevin Negandhi and analyst Mack Brown to prepare fans for the weekend primetime matchup.

Over his time with ESPN, Vilma had also been placed into the broadcast booth on occasion, including for its broadcast of the 2018 Cheribundi Boca Raton Bowl between the University of Alabama at Birmingham Blazers and Northern Illinois University Huskies. Through the experience of being on the call for live games, Vilma was eager to explore an opportunity to progress into doing it regularly. It relates to his competitive mindset fostered from his time as a player, and one that he continues to carry with him in sports media.

“It allows me to, for three hours, do what I did mentally when I played – which was [to] break down the opponent; anticipate what they’re going to do; look at their strengths or weaknesses; talk about it and really be able to go in-depth,” Vilma recalls telling his broadcast agent leading into contract negotiations. “….It really lets me feel like I’m a master of this game this week and I really enjoy that.”

The only problem was an opportunity to make the move into a broadcast booth was not available at ESPN in 2020, as the Monday Night Football booth was filled by Steve Levy, Brian Griese and Louis Riddick and its college broadcasters were relatively in place. As a result, Vilma decided to interview for an NFL broadcasting position with FOX Sports, despite initially being hesitant because of the various nuances in the league and having the ability to adopt a parlance applicable for both defensive and offensive analysis.

Recognizing his passion for the game of football and enjoyment of calling games, Vilma chose to join FOX Sports where he was paired with versatile play-by-play announcer Kenny Albert.

The decision by the network to form this particular duo was auspicious for Vilma’s development since Albert had demonstrated experience working with an array of analysts and partially engendering their success. The impact of Albert, who joined the NFL on FOX in 1994, was even more apparent when Vilma had to work his first few NFL games without him since Albert had to complete a mandatory two-week quarantine period upon returning from the NHL Bubble in Toronto.

“Kenny has been in it for so long that he’s a guy [who] doesn’t want the spotlight [or] the limelight – he just wants to make you look good; ‘you’ as in obviously me,” Vilma said. “….I could see the difference in Kenny and how he likes to call games because I had watched about five of his games prior to my first season. I was like, ‘Okay, I’ll wait until Kenny comes back and we’ll kind of go from there.’”

Albert and Vilma just completed their third season together in the booth and worked in tandem with sideline reporter Shannon Spake, who provided reports from the field. The congeniality within the broadcast team comes from having an understanding of optimizing each other’s roles and effectively supplementing them.

“I mess with him all the time; I call him a nerd all the time,” Vilma remarked of Albert, “but he’s actually really, really cool so we go to dinner a lot [and] we hang out a lot. Because of that, it shows through our body language [and] through our rapport when we call games.”

As an analyst, Vilma aims to present the ‘why’ and the ‘how’ of each play while Albert’s play-by-play responsibilities center around his accurate and concise description of the ‘who,’ ‘what,’ and ‘where.’ In order to perform their jobs to the highest standard, they take different approaches when it comes to preparation.

While Albert meticulously researches the rosters, creates detailed charts and talks to coaches and team personnel to elucidate storylines and set up his colleagues, much of Vilma’s preparation relies on watching film. Even though he is not taking the field as a player, the methodology corresponds to his participating in as many facets of the team as possible to gather quality film.

In fact, that practice was advised to him as an NFL rookie by Baltimore Ravens linebacker and Pro Football Hall of Fame member, Ray Lewis – and it had a part in shaping the trajectory of his career. Instantiating that wisdom into media, Vilma tries to formulate comprehensive and coherent points on which to expand and implement in his analysis of a play – unimpeded by other sources of information.

“I don’t want the media to influence anything I say on Sunday when I’m calling that game,” Vilma said. “I want to make sure that whatever I say is because of what I saw on film and what I watched of those teams, and then what I’m seeing Sunday as a game is going on.”

Vilma officially retired from playing football in 2015, meaning he is not very far removed from the NFL. He remains immersed in the football community as a former player and maintains relationships with players, coaches and personnel in the league. His job as an analyst though is predicated on straightforward objectivity; therefore, it is his obligation and that of other analysts to critique individuals and teams as necessary.

“I’ve always felt that if I’m calling the game based on what I see and there’s no hidden agenda [and] there’s no sugarcoating it, then you’ll be fine,” Vilma said. “Just in the same light that I’ll talk about a player who’s inaccurate or whatever it is, I’ll also speak very glowingly about a person if they’re having a great game.”

Playing professional football generates ethos in terms of commentary and the editorializing thereof whether that be during live game broadcasts, shoulder programming or studio shows. Despite making the ostensibly inscrutable parts of the game understood, it is impractical to carry an expectation of pleasing everyone. With the advent of social media, viewers with minimal credibility can suddenly become boisterous critics and build a legitimate following, lending them exposure and a megaphone to project their voices en masse.

One example of such an instance came following a game between the Atlanta Falcons and Vilma’s former team, the New Orleans Saints. As a Super Bowl champion with the team, some fans of the Saints expected him to be inherently biased throughout the game; however, they were flabbergasted when he lambasted their play amid a substantial defeat.

After the game, Vilma opened his Instagram account on which he received direct messages where afflicted fans expressed disbelief that they ever cheered him on as a player. Those types of excoriating messages can unnerve typical social media users and beget demoralization, but for Vilma, it was the epitome of a successful week in the booth.

“After each game, I want to have the fans from both teams saying I was biased for the other team,” Vilma said. “That means that my passion is coming through; it means that the emotions of the game – I’m expressing it as I call the game.”

Throughout the game, Vilma has chances to infuse his personality within his analysis and display his synergy with Albert. He genuinely enjoys his work and is not afraid to divulge how he feels about certain situations, including replay reviews during which he has a 50-50 chance of getting the ruling correct.

“You can’t be right for three hours,” Vilma said. “Nobody is perfect, and I’m not trying to be perfect. [I just] try to make sure that I talk about what I see, have fun and then let my personality come out when the moment presents itself.”

Similar to studio programming across professional sports, Vilma is looking to find a way to incorporate interactive elements into a live game broadcast so viewers can feel engaged and entertained. He has thought about implementing tweets over the course of the broadcast directed at him and Albert, potentially to guide their commentary or to implore them to hone in on a certain player or situational tendency. They would then sometimes choose to respond to the viewers while on air, akin to a point-to-mass communication system occasionally exhibited by alternate-style broadcasts.

In this manner, the user is able to gain control over what they are watching, a critical element of appealing to consumers in the 21st-century amid advances in streaming technology and an active proliferation of OTT content providers. Overall, broadcasting across the NFL is a means through which to promulgate the sport and attract viewers – and Vilma, as a live game broadcast analyst, is a fundamental part of that process. The challenge for him and other analysts is to resist allowing pundits on social media to regularly sway them in a certain direction, which would actualize capriciousness and render entropy in some of their viewpoints.

“If you try too hard to appeal to everyone that is going to comment negatively or positively about your performance, you can find yourself not knowing who you are when it comes to calling games,” Vilma said. “That’s very important because you have to establish yourself in some regard.”

Vilma aspires to call a Super Bowl at some point in his career; however, the next time FOX Sports will have the broadcast rights to the game is in Feb. 2025, the culmination of what Tom Brady expects to be his debut season in the network’s lead broadcast booth alongside Kevin Burkhardt. With other lead broadcast booths around the league being cemented over the last few years on CBS, ESPN/ABC, NBC, it is unclear how that opportunity may come on linear television, but it remains a future goal he looks to attain.

“It’s very eye-opening for me how much media surrounds the game,” Vilma said. “….With FOX [and] being on this side now, I’m still kind of just amazed at how much time, effort and investment goes into the production of the game. It’s very interesting to see how it’s really two different kinds of industries – the athletics and the media – but very similar in the sense that everyone is locked in to putting out the best product. The players obviously want to play their best; and then you have the media and FOX who wants to put out the best production, and so that I can really appreciate.”

An effective way to be considered for an opportunity of that magnitude may just come from following Ray Lewis’ advice he received early on as an NFL player of amassing a library of film. In that practice, Vilma demonstrated a persistent, indefatigable effort to continue to grow – and sees the parallels between his time on the field and current endeavors in sports media.

“I did local TV; I did NBC; any interview I could do at that time, I would do,” Vilma said. “It was now to be able to have as much film as possible – at that time, enough good film – that someone could look and say, ‘You know, I can respect him. This guy is really trying to perfect his craft. He’s been on film; he’s got a lot of good tape,’ and then go from there.”

For former athletes, moving up in sports media, aside from notoriety or expertise, often derives from putting one’s ego aside and evoking a sense of humility. It comes from adopting a hard-working attitude while taking chances that others may perceive as being demeaning or beneath them.

In many ways, it is what any entry-level employee usually does early in their career, generating a sense of respect and collaboration through their work ethic and, in turn, making enduring connections. As the adage goes, “It’s not what you know, but who you know,” and it seemingly holds true across various industries, making relationship-building and versatility integral to experience sustained success.

It all begins with repetitions and focused practice, and Vilma shows no signs of slowing down.

“A lot of the guys don’t want to do the local [or] regional stuff, and that’s the only way to get film,” Vilma expressed. “Unless you’re just going to go off of your name – which few can; most cannot – you’ve got to get on film.”

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Gabe Kuhn Isn’t Worried About Filling Gary Parrish’s Shoes

“I would say I’m a prideful person. I’m not foolishly prideful, but I’m prideful in the work that I put out.”

Brian Noe

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In the movie Bull Durham, Kevin Costner’s character, Crash, says, “Yeah, I was in the show. I was in the show for 21 days once. Twenty-one greatest days of my life.” That quote popped in my head because of a sports radio host that recently got called up. Gabe Kuhn is now the host of a brand new drive-time afternoon show on 92.9 ESPN in Memphis.

This is a major opportunity for Gabe, and the smart money is on him lasting much, much longer in Memphis than Crash Davis did in the majors.

Gabe is a former offensive lineman at the University of Memphis. He obviously knows the Memphis area well and has risen quickly in the industry. Some say that love is the universal language. I would argue it’s ball, and Gabe definitely knows his stuff when it comes to football.

We chat about finding the balance of talking football on a deeper level but not too deep. Gabe also talks about filling big shoes, St. Louis Cardinal face tats and being motivated by fear. We even sneak in a little Super Bowl talk. Enjoy!

Brian Noe: You basically just got called up to the big leagues. What does it mean to you to get this opportunity?

Gabe Kuhn: It means a whole lot. It means a lot of people have the confidence in me that I can get this job done. It also means that the city of Memphis has embraced me to the point where people believe that I’m worth listening to from 4:00-7:00 PM. But overall, man, I feel like the job itself — the confidence I have in myself in getting it done — it means a bunch. I just want to make sure I can reciprocate the love the city has given me to this point from 4:00-7:00 PM every day.

BN: What were the sports radio gigs you had before this latest opportunity?

GK: Four years ago, I was let go by the Memphis Express of the AAF. Obviously, the AAF ended up folding. But I decided to just move on from there. I really started about as ground floor as you could get. I just hit up a connection I knew from Sports 56 in Eli Savoie. Eli was great. He told me that they didn’t have any spots open there. I basically stayed there in the morning, checked out the afternoon, learned some things for free. I wouldn’t even call myself an intern; I was just sort of looking, watching and trying to figure out the whole radio thing. This was four years ago.

Then about three weeks into it my guy, Johnny Radio – Johnny Hardin, knew the new producer. Right place, right time, hired me. Wasn’t making anything for two and a half years really, but obviously enjoyed it and learned a whole lot. Started producing middays for Eli Savoie and Greg Gaston. Then made the jump about two and a half years in when the station decided to rearrange their show. Dave Woloshin, voice of the Tigers, wanted to take a step back in workload. Brett Norsworthy needed a co-host with him. I ended up getting the 3-6 show Sportstime with Gabe and Stats. It really was interesting. It was from $9 an hour to salary in about two and a half years. Now I’m where I’m at.

BN: What was it about sports radio that got you interested right after your football career, and what was it about sports radio that maintained your interest when you weren’t making any money for a couple of years?

GK: Well, first of all, I love talking ball. I always had the confidence in myself that I would eventually get where I needed to go with it. I would say I’m a prideful person. I’m not foolishly prideful, but I’m prideful in the work that I put out. I feel like that always shines through. That’s just the confidence I have in myself. And honestly, when it comes down to it, I appreciate the art of it. I know how cliché, corny that may sound, but I appreciate being able to have contrary thoughts and show my personality through. That’s one of the perks of the job that I do appreciate.

BN: You’re from the St. Louis area, right?

GK: Yes, sir.

BN: That’s cool. My dad is originally from Alton, Illinois.

GK: About an hour away. I’m in West County. Wildwood, Chesterfield if you’ve ever heard of that.

BN: Nice. Are you a St. Louis Cardinals fan?

GK: Of course, absolutely. 100%.

BN: There ya go. It almost sounds like you’ve got Cardinals ink. Like, yeah, of course, I’ve got an Ozzie Smith back mural.

GK: I don’t have the full Cardinals face tat yet. But it’s coming soon.

BN: [Laughs] That’s great. Taking over for Gary Parrish, who as you know is big deal in Memphis, pulling huge shares, what’s your approach when it comes to filling big shoes like that?

GK: First of all, I do want to give a shout-out to Gary. Gary was very nice through the process and congratulated me and reached out. I thought that was really cool of him. But as far as filling those shoes, just be as informative, as entertaining as he is. I know that’s simple. I know that’s an easy way of putting it, but Gary was so popular for a reason; he put out good content and people enjoyed it. He had a genuine back and forth with his audience. His audience latched on to what he was putting out. I guess that’s as best as I can put it. That’s what I plan to get done as well. And also, I think that Gary has a love for this city that I have as well. I think that we’re similar in that way.

BN: The cliché of you never want to be the guy who follows the guy. I’ve always thought that’s total BS; I don’t want to be the guy who never gets an opportunity. What is your thought process when you hear someone say you never want to be the guy following the guy, because in your situation, you’re the guy following the guy?

GK: I would say that I don’t think about that in the grand scheme of things. I’m not going to lose sleep over opportunities I get. I know that it’s tough at times to follow a guy who has been so successful in whatever industry it may be. But I tell those people, I’m going to do a fantastic job as well. I guess that’s where I’ll go with it.

BN: What do you want your show to sound like?

GK: First of all, genuine. That’s where you have to start with this thing. I think there’s a lot of people coming up through the ranks that try to find their voice. I feel like that’s something I’ve done a good job of, I’ve found my voice. I have a personality that will absolutely shine through. I don’t want to be overly serious, but I love just talking ball.

But also, as far as the sound day-to-day, I love more so than a lot of people in the city, talking with players, with coaches, people inside the locker rooms, people that are connected still to whatever sport they’re in. I certainly feel like I have some good connections there. I feel like I can break down some barriers in talking with those guys that a lot of people can’t. I feel like that’s something that people will really like as far as my sound is concerned.

BN: You played ball. You know it very, very well. You could get really intricate with it if you wanted to. How do you balance not getting too crazy with the details, but also not being basic to a fault?

GK: I think the biggest equalizer there is if I’m going to dive into some deep ball talk, if I’m talking about the Philadelphia Eagles run game for example, I’ll say what I’m going to say and then I’ll explain it. I’ll try to bring people in there with me. I try not to get carried away when it comes to blocking schemes and who had a down block here, who was pulling there. I try to stay away from stuff like that. But I feel that listeners are a lot more moldable and understanding than some people think.

BN: Who do you like in the Super Bowl, Eagles or Chiefs?

GK: The Chiefs looked very good in the AFC Championship against the Bengals, but when I just sit back for a half second and think about the situation, Patrick Mahomes has a bum ankle. The Eagles pass rush got after Brock Purdy to the point that he got knocked out of that game. They got after Josh Johnson to the point that he got knocked out against the Eagles.

I just feel like the Eagles pass rush mixed with the rest of that defense, they’ve done a good job of building that secondary. They have a MVP-caliber quarterback this year, who will finish in the top five in MVP voting. Their offensive line is great. They’re just so complete. I don’t know if the Chiefs are as complete a team. I feel like the Eagles will be able to get after Patrick Mahomes and bother him in ways that he hasn’t been bothered through the playoffs. But we will have to see. This is definitely going to be an interesting back and forth.

BN: What do you think are the top-3 most popular teams or sports in Memphis?

GK: We have a very, very passionate audience, and certainly I think the Grizzlies audience has grown a lot. It’s catching up and it might be there right now. But we have a very passionate audience when it comes to Memphis Tiger basketball. That’s the truth of the matter. The city loves following recruiting. The city loves the AAU circuit. The city loves everything like that.

Since we’re in the Southeast, since we have a footprint of a lot of different college football teams, and obviously the University of Memphis in town, I’d put college football up there. But really close, as it always is, is the NFL. The NFL is a year-round topic as well just because of how national it is. We don’t really have a defined fan base here. I guess Cowboys, Steelers, maybe a little bit of Titans sprinkled in there. I’d say those are really at the top.

BN: Going back to your playing days at Memphis, what was your experience like playing on the team?

GK: When I came in, there were 29 guys in my recruiting class, I was easily the 29th. Granted I did get a scholarship. Obviously, I had to pay for my first summer. That was a little bit different. I came in and I had to really, really grind for everything. I came in at 260 pounds. I had to get myself up to 310. I had to play different positions. I played left tackle in high school. I had to move myself to center and then eventually guard. It was an uphill grind the entire time. I learned a whole lot and honestly, it gave me the pride in my work and the work ethic in general that I have today. I’m glad for that time, no question.

BN: Who are a couple of the big name players from Memphis that went on to the NFL while you were still there?

GK: Oh, how much time you got? I’m just kidding. Jake Elliott. Bobby McCain. Anthony Miller, Darrell Henderson, Patrick Taylor Jr. Tony Pollard. There’s more where that came from. There’s a few more that got through, Wynton McManis spent some time in the NFL. We had some really good talent on those teams, ‘13 to ‘17. That’s why we won as much as we did.

BN: How about Tony Pollard, man? It’s really cool to see how his career keeps growing and growing.

GK: He was a guy — Mike Norvell was my second head coach. We always had some questions, ‘Why is he not getting as many totes?’ Obviously, we had Darrell Henderson Jr. in that backfield, Patrick Taylor Jr. in that backfield, so we had to sort of balance that out. But we always knew what he was capable of. The fact that he can get out there, play in the slot, catch some balls, run outside, get into that sort of zone scheme that the Cowboys can run, get him out on the edge into space. We always saw that. But honestly, it’s probably a good thing that he didn’t have all of those body blows in college, because that tends to help out running backs these days.

BN: Yeah, that’s a great point. It’s a random question, but I just have to know, your Twitter background picture where it’s a guy and a girl at a baseball game or something. If you know what I’m talking about, I have to know the backstory of that.

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GK: [Laughs] Well, honestly, I find it to be a funny picture, first of all. That’s the background story in general. But I have a lovely fiancée, and I find myself explaining a lot of sports situations to her, discussing my day-to-day life with her. I just feel like that’s me, I guess. I feel like it’s just a funny representation of what I go through with my fiancée day-to-day.

BN: [Laughs] I love it, man. That’s great. Do you have a marriage date?

GK: September 30 is the marriage date. I told her, try to stay away from fall weddings and she came back to me five minutes later and asked if September 30 was okay. It looks like the first battle I’ve lost.

BN: [Laughs] Ahh man, that’s funny. I also need to know the name of the dog in the background of your Twitter picture there.

GK: So I have two dogs now. I have about 185 pounds worth of dog at my house, both Great Pyrenees. One is named Nola. She’s the girl, and then Motley is the boy.

BN: Are you a Mötley Crüe fan? Where does Motley come from?

GK: He’s actually a rescue. He was named previous to us rescuing him.

BN: Oh, gotcha. It might be a weird time to ask about your future when you just got a big opportunity, but when you think about the next five years or so, what do you want it to look like?

GK: As far as the gig I have, 4:00-7:00 PM, that’s just going to be a massive part of my life and obviously going to be my A-priority the next five years. But also within that, I really do think that some opportunities as far as maybe college football games, color analyst, those type of things. Helping out in the community in general away from the studio, that type of thing. But I feel like the professional opportunities will widen a tad bit and I’m looking forward to it.

BN: When you were transitioning from football to sports radio, who were a couple of the sports radio hosts or TV personalities that you enjoyed?

GK: What’s interesting and kind of funny is I know a lot of people will smack him down, but over the years, especially earlier, probably a little bit less now, but I think Colin Cowherd is a guy that I always watched growing up that I had some appreciation for. And yes, he’s wrong. And yes, there’s a lot of people that go after him for various things. But I feel like the engagement that he has is pretty nice. But also in town, let’s be honest, the truth of it is the guy I’m following. When I didn’t have my 3-6 show, I listened to Gary a lot. I thought he did a fantastic job. He was the guy in town that I certainly appreciated and thought the world of as far as the show was concerned.

BN: What are some of the things that get you to listen to a show if you’re driving around, and what gets you to turn away from a show?

GK: That’s tough because I’m kind of a fanatic when it comes to sports radio. I generally give people a longer shot. I think when we’re just speaking generally, someone who’s informative and engaging, no matter what content they’re putting out. I know a lot of people will say they like the bits, they like segmented items that bring them back every day. I think there’s something to that as well. But if you’re informative, engaging, I’ll listen to anything you have to put out there.

On the flip side of that, if you hear a bunch of errors. If you hear a bunch of people slipping up. If there’s no point to the conversation being had, if there’s no sort of end goal — and that goes with the engaging part of this whole thing — I feel like that would be the time where you may switch stations. I feel like that’s a pretty long-winded way of saying you stay around if it’s informative, engaging. You don’t if it’s not informative and engaging.

BN: Going back to your football days after college, what was it like in the AAF? Just that year and how the league was shut down, what was that like, man?

GK: It was interesting to say the least. I got cut right after minicamp. That’s the truth of the matter. I got signed to the inaugural team, and then was cut directly after minicamp. I guess I wasn’t big enough, whatever it may be. But it was not a good experience. To be completely frank with you, it was bad for most everybody involved. They didn’t have a practice field all figured out. Everything was pretty spur of the moment. After I got done, they sent me a bill for the physical I took previous to minicamp. It was just a bunch of errors stacked on top of it.

Obviously, I got cut early and moved on and found my role, but there’s a lot of good guys I know that got cut from that league and couldn’t really land on their feet for a while. Didn’t get paid, didn’t have anywhere to go for a moment. Obviously, some of them found their way, some didn’t. I just thought that that operation in general, and I know this is getting serious and a little tough, but that operation in general was very disappointing to see about how ill-prepared they were.

BN: I just thought of Mark Schlereth, a former offensive lineman. He once talked about being scared during his NFL career. He was a guy that wasn’t highly recruited, wasn’t highly drafted and he was just scared that he was going to get replaced or get cut. I think about your football career and how you explained it where at Memphis you’re one of the last guys on scholarship. You go to the AAF, you’re cut. I don’t know if that builds a fear that might be a good thing with what you have now in sports radio, where it’s like, I got to prepare or the next guy is going to take my spot. Do you feel like that at all?

GK: Yes, I do. I think I would relate it to my fiancée is always telling me you never give yourself credit. You never sit back and enjoy and give yourself credit for what you’ve accomplished. I say I don’t think there’s time for that. If you’re giving yourself credit that means you’re patting yourself on the back for a job well done. I hate to say it like this, but the job’s not finished, right? You have to move forward day to day like the job’s not finished. I would relate it to that. I think there’s absolutely a part of me that feels that way.

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The Chiefs & Eagles Have Super Bowl Game Plans, How About You?

“The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either.”

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When it comes to preparation, I usually hold off. I’m a procrastinator’s procrastinator. It sounds better if I say; “I’m driven by deadlines,” but the truth is, I just generally put things off until they absolutely have to be checked off the list. If your goal as a producer is to have a great post-Super Bowl show, don’t be me, you best start working now.

There are many things that complicate booking guests for a Super Bowl reaction show. The obvious is that you have no idea who is winning the game. But, beyond that, you have no way of predicting what will be the biggest story coming out of the game. It could be anything from overtime to a blowout, halftime show debacle, officiating blunder, or even a surprise retirement announcement.

With that in mind, there are some strategies for targeting guests. With these, though, working ahead is paramount. Most anyone that is going to have enough insight to improve your show will be slammed in the hours following the end of the game.

Strategy 1: The Game Participant

This is a big risk, big reward strategy. It is also one that is only available to a select group of shows. If your show is nationally syndicated, in a very large market, or home market for one of the teams, you have a shot here. If not, the odds are not in your favor. The team’s media departments are as busy as anyone during a Super Bowl run. They aren’t likely to help a show they’ve never dealt with during that whirlwind of action.

I am reminded of a friend of mine who worked as the media relations director for a mid-major basketball team that sprung a huge round two upset and advanced to the Sweet 16. Needless to say, he was swamped overnight with interview requests for his coach. He told me every station led with “ESPN Radio” then mumbled the part about being in Puyallup, Washington. It never hurts to ask, but understand it is a long shot.

Strategy Two: Local Player Not In The Game

This can be a really solid idea for both previewing the Super Bowl and the Monday after the game. If you are in a local NFL market, or if a local college or high school star is in the NFL, consider him as an analyst. Who better knows what happens in an NFL game than an NFL player? Bonus points if he has been a Super Bowl participant in the past.

Don’t underestimate how many NFL players are thinking about life after football. One of the dozens of roles as NFL analyst at a major network is an excellent retirement plan. You don’t have to have a Hall of Fame jacket for those gigs, but you do need to be good on air. You might be surprised by how many players will agree to an interview with that in mind.

Strategy Three: The Trusted Analyst

Every network has all their biggest voices either In Phoenix or in the studio for the game. These are people that know the interview game and have plenty of experience. This strategy comes with some obvious hurdles; it turns out the networks paying the analysts to be on site keep them rather busy. While they might have been happy to join your show the Monday after Week Three, this is a different animal.

One other factor you should consider in this strategy is the fact that Sky Harbor airport will be one of the busiest in the world Monday morning. Many of the analysts will be scrambling home to start their off season as well. If your analyst is on the move, travel delays can wreck your whole plan.

Strategy Four: The Pop Culture Angle

Oftentimes the biggest talking point coming out of the game is one of the things happening outside the actual play on the field. If you watch Super Bowl Twitter, the biggest traffic moments are people joking about a slow starting Star Spangled Banner “hitting the over” or how bad the halftime show is. Regardless of the act, it has become the default position that the halftime show is awful, even when we all think they are pretty good. 50 Cent hanging upside down will forever be a meme.

Commercials are going to be a massive talking point after a game, especially if the game doesn’t quite deliver. Who is the voice that can talk to your audience about everything from Rihanna to a Taco Bell commercial? There is the inherent risk of alienating the “talk more sports” guy with this type of guest so, as you should with any guest, make certain they are entertaining.

The Super Bowl is the biggest event in sports, no team would go in without a solid plan, your show shouldn’t either. Communication between hosts and producers is critical. Have a plan, work ahead and be on the same page.

Most of all, try to enjoy the game – and take the Chiefs and the points.

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