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Tiger’s Open Success Means Ratings Success for NBC

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There was no one that isn’t named Tiger Woods that was happier about Tiger’s success at this past weekend’s Open Championship than the suits at NBC and the Golf Channel. Woods’ best performance at a major in years led to some record breaking ratings for both NBC Sports and the Golf Channel. Ratings for the Open Championship grew each day the tournament continued.

First round coverage gave Golf Channel its most watched Thursday in network history. From 8 am until 4 pm Eastern that day, Golf Channel more than tripled the audience of the next highest rated sports cable outlet.

Viewership for the second round on Friday grew by 11% over the previous day and was up 4% from 2017. It was the most watched weekday on Golf Channel since the Friday competition in the 2016 Ryder Cup.

Woods’ value to the sport really started to show on Saturday, which was also the first day coverage of The Open Championship moved to NBC. The 3.0 overnight rating is up 25% from last year. That was also the highest overnight rating for any day of a major in 2018.

At least, it was until Sunday.

With Tiger Woods not only in contention, but actually leading for part of the day, NBC saw monster ratings for the final round of The Open Championship. The overnight rating of 5.0 puts the broadcast in some rarified air. It makes 2018 the highest rated Open Championship in 18 years. It also is a 31% audience gain from Jordan Spieth’s 2017 win.

Even during his leanest years, Tiger Woods’ presence on the golf course is good for whatever network happens to be carrying the tournament he is playing in. The 2018 Open Championship is proof that Tiger Woods is still TV’s favorite golfer.

Sports TV News

Terry Bradshaw: I Was Going To Quit Broadcasting Before The NFL Today

“It wasn’t any fun. “And then The NFL Today came calling.

Jordan Bondurant

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Terry Bradshaw has done well with his broadcasting career. He’s glad he stuck with it.

When Bradshaw retired from playing in 1984, he hopped right into the broadcast booth at CBS. But Terry was open about admitting he just wasn’t cut out for a play-by-play role.

“I was a better player in the Super Bowl than I am as a broadcaster,” Bradshaw told BSM’s Demetri Ravanos on Radio Row in Phoenix on Tuesday. Bradshaw will be a part of the FOX NFL Sunday crew getting America ready for the big game.

“I was fortunate enough to have the opportunity to stumble in broadcasting. And after a really hard talk and deciding well I’ll retire, I’m not gonna do this anymore. It wasn’t any fun,” Terry added. “And then The NFL Today came calling. And that’s really where I should’ve been.”

Bradshaw said a conversation with Ted Shaker at CBS helped change the trajectory of his broadcasting career.

Terry has made a name for himself being a form of comic relief on the FOX set. He said having a chance to have fun and not get too bogged down by talking about the minutiae of football is what makes his job fun.

“I don’t look at X’s and O’s. I don’t care anything about X’s and O’s,” Bradshaw said. “If I’ve got something that’s really important that involves X’s and O’s, I’ll say it. But where am I gonna get that? Who’s gonna share that with me? Nobody!”

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Sports TV News

FOX Expects Record Audience for Super Bowl LVII

“Those eastern Pennsylvania markets, Scranton and Harrisburg, are bigger than people really realize.”

Jordan Bondurant

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Viewership for the Super Bowl this weekend has the potential to be the best on record. One FOX executive believes Sunday’s Chiefs/Eagles matchup will surpass the mark set by the last Super Bowl played at State Farm Stadium.

In 2015, Patriots/Seahawks in Super Bowl XLIX drew in 115.2 million on NBC. Last year’s Super Bowl, which featured the Rams and Bengals, was the first since 2017 to have an audience larger than 110 million.

Mike Mulvihill, FOX Sports Executive Vice President and Head of Strategy & Analytics, told Sports Business Journal that the trend is pointing toward 115 million again.

“We’re going to see a huge pop in Philly and probably a little bit of a pop in New York,” Mulvihill said. “Those eastern Pennsylvania markets, Scranton and Harrisburg, are bigger than people really realize. I think we’ll see at least a million additional viewers just from the Eagles’ home territory.”

Mulvihill also said the fact that viewership for the regular season across the board, as well as playoffs, has been the best in eight years is a big reason why he’s anticipating a record-setting audience.

“The big events of this season have really delivered, so that gives you a backdrop of optimism,” he said.

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NHL All-Star Game Ratings See 31% Increase

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

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After a less-than-stellar report on the television ratings front for the first half of the NHL season, ESPN saw encouraging news from the 2023 NHL All-Star Game ratings.

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

That number is a 31% increase over the 2022 edition of the event, ESPN reported. In the coveted 18-49 demographic, the festivities were up 52% compared to a season ago.

On Friday evening, the NHL All-Star Skills event was the top-rated cable program in the 18-49 demo, with an average of just over 1 million viewers.

However, last year’s events — bot the NHL All-Star Skills and NHL All-Star Game — were faced by competition from the 2022 Winter Olympics.

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