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CBS Stations to Go All In With Sports Gambling Ads

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KYW, CBS’s affiliate in Philadelphia, is the first affiliate to take sports betting advertisers and it is something the company is paying attention to at the corporate level. CBS CEO Les Moonves said “We’re extremely excited. It’s a category that has unbelievable upside” on a recent earnings call. The company is so excited in fact that WCBS in New York is expected to start taking that same ad revenue very soon.

In an article at Bloomberg.com Eben Novy-Williams and Lucas Shaw wrote that legalized gambling won’t just effect network’s advertising performance. It could also help stem the tide of cord cutting in the US.

The new ad money shows one of the most direct ways legal sports gambling could influence not just networks, but also leagues and teams around the country. Media money is the primary revenue driver in sports — it’s as true for the National Football League as it is for Rutgers University athletics — and if Moonves is right, more fan interest will quickly translate to more viewing in areas that legalize wagering. That will lead to higher demand for ads and probably make live sports rights, one of the few bulwarks against widespread cable cutting, even more valuable.

Moonves did not get into particulars of just how much money KYW has made from sports betting advertisers. He did say that sports book advertising could reach the heights that daily fantasy sports advertising did in 2015. During the football season that year there were times when both FanDuel and Draft Kings led the way in spending.

Sports TV News

NHL All-Star Game Ratings See 31% Increase

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

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After a less-than-stellar report on the television ratings front for the first half of the NHL season, ESPN saw encouraging news from the 2023 NHL All-Star Game ratings.

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

That number is a 31% increase over the 2022 edition of the event, ESPN reported. In the coveted 18-49 demographic, the festivities were up 52% compared to a season ago.

On Friday evening, the NHL All-Star Skills event was the top-rated cable program in the 18-49 demo, with an average of just over 1 million viewers.

However, last year’s events — bot the NHL All-Star Skills and NHL All-Star Game — were faced by competition from the 2022 Winter Olympics.

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Candace Parker, Draymond Green Joining NBA All-Star Game Broadcast

The 36-year-old Parker will make history as the first woman to work as an analyst for the event.

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WNBA superstar Candace Parker and Golden State Warriors star Draymond Green will join the NBA All-Star Game broadcast crew later this month.

Parker will team with play-by-play man Brian Anderson and Reggie Miller for the broadcast on TNT. Dennis Scott will work as the sideline reporter for the broadcast.

The 36-year-old Parker will make history as the first woman to work as an analyst for the event. Parker currently serves as a game and studio analyst for the NBA on TNT but will be announcing her first NBA All-Star Game.

The event is also the first for Anderson, who joins an illustrious group of play-by-players like Bob Costas, Marv Albert, and Kevin Harlan as voices of the NBA All-Star Game.

Green will be joined by the Inside the NBA studio crew — Ernie Johnson, Kenny Smith, Shaquille O’Neal, and Charles Barkley — for the alternate broadcast on TBS.

A four-time All-Star in his own right, Green is a contributor to TNT throughout the NBA season.

The 2023 NBA All-Star Game takes place on Sunday, February 19th in Salt Lake City.

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Kevin Harvick Only Spoke to FOX About Broadcasting Opportunities

“They’re very similar to the things I like to do — being a little bit edgy and doing things their own way.”

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NASCAR legend Kevin Harvick is joining the NASCAR on FOX booth for the 2024 season. The former series champion said the network was the only one he discussed broadcasting opportunities with.

Harvick told Sports Business Journal’s Adam Stern that FOX was the only outlet he would have considered joining, claiming “they’re very similar to the things I like to do — being a little bit edgy and doing things their own way.”

The 60-race winner will join longtime play-by-play announcer Mike Joy and former teammate Clint Bowyer in the NASCAR on FOX booth after completing his final season of competition in 2023.

Harvick added he is looking forward to getting to know more people behind the scenes at the network.

“One of the most intriguing things to me is being more involved in the whole process and getting to know the production people and producers.”

FOX had been seeking a replacement for another NASCAR legend — Jeff Gordon — after he departed the booth to join Hendrick Motorsports as its Vice Chairman after the 2021 season. Meanwhile, the NASCAR on NBC analysts roles are currently held by Dale Earnhardt Jr. and Jeff Burton, both somewhat recently retired drivers in their own right.

The addition of Harvick to its broadcast team could be considered a signal that FOX Sports is serious about continuing a relationship with NASCAR. The motorsports entity is reportedly planning to take its television rights to the open market as its contracts with FOX Sports and NBC Sports end after the 2024 season.

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