Arky Shea is one of my favorite people in sports radio. He’s a guy that always strives to put entertainment above information. That doesn’t mean he has bad information. It’s just less important to him to be the guy breaking news than it is to be the one with the best joke about it.
When he was partnered with Cole Cubelic on WUMP’s morning show, they had two of my favorite regular bits. One, Arky Reads Rap, had Shea giving his spoken word interpretations of some of Cubelic’s favorite rhymes. The other, True Southern Gentlemen, saw the two put on very fancy, southern affectations to discuss the issues of the day. In one episode Cubelic referred to fans rushing the field after Auburn beat Alabama in the Iron Bowl by saying “there they go jumping around like a bunch of new money again.” It is a line that still makes me laugh whenever I think of it.
It shouldn’t be a surprise really that the guy has a track record of funny, memorable bits. Arky has one of the most entertaining Twitter feeds you could come across. Plus, he spent time as a stand-up comedian.
Last month I had to go to Alabama to pick up my kids, who had just spent the last week with my mother, who lives in Birmingham. I decided to drive the hour and twenty minutes north to Huntsville to sit down with Arky.
His studios at WUMP are mostly empty. The station will soon launch a new morning show with Arky and former NFL defensive bark Jerraud Powers. For now though, the station syndicates morning and midday shows from its sister station, Jox 94.5 in Birmingham, and its afternoon host Thom Abraham actually lives in Tennessee and does his show over a Comrex. Arky, who is the station’s PD, will serve as Thom’s producer until next week when the new morning show launches.
The WUMP studios look like a very fancy fallout shelter. There’s red soundproof foam on the walls, but those walls are made out of cinderblocks. My initial idea was to do this interview while modeling western wear for each other, but time got in the way, so we are here.
Thom is ranting about how baseball players wear their socks when I walk in. Arky isn’t having it and calling Thom old and crotchety. They seem to like each other, but my first thought is that maybe it’s a relationship that is strengthened by knowing they won’t be working together much longer.
After a little basketball talk (Arky is a Knicks fan. I love the Celtics.) we dive into a conversation that touched on Arky’s hatred of other cities, the Three Stooges, minor league baseball, and why Arky never wants to leave Huntsville.
Did you always want to be in sports radio or was it just media of some sort?
It was always sports radio. When I first went into college, I wanted to be a high school English teacher, but then I got into college and the reading list was impressively bad.
Bad, like you couldn’t believe what they were making you read?
Oh no. I mean like too many books.
So I thought “well, then what do I want to do most?”. First it was writing and then sports. I still do a little writing if I’m asked, but mainly I realized I wanted to talk about sports. I was doing this college show, where we were being filmed by the mass communications department, and I was the guy that was at all the games anyway, so I was being asked my professional opinion, at 20 years old, about these games.
The University of Montevallo. The show was called Falcon Fever, and we had it! I would just give my opinions on the baseball and basketball team. One day I got a call from the sports information director at the time, Alfred Kojima. He said “I want you to audition to be the play-by-play guy for the baseball team.” I thought that was great, so I came out that next Sunday. It was February. It was very cold.
The guy who was doing it at the time, would let me call an inning or two. It was great! I thought this could be really fun. He says “Why don’t you just come back tomorrow and we can do it all again.” So I came out the next day and the other guy was not there. I got the job not knowing I would be doing the whole series and then the whole season and then for a few years after that.
I kinda walked into this backwards. Even though I kinda knew where I was going, I didn’t really have the path or the destination figured out. I just knew that if I stayed in the woods of sports and talking, eventually I’d find the campfire I wanted to sit down at.
So we talked a little bit about your passion for the market. I know you’re from this area originally, did you always feel that way, or was it a matter of finding the right situation for you to feel like you could be here for a long time?
I definitely didn’t always feel that way. I always thought I wanted to be regional. My ultimate, big goal was to be sort of be a regional sports radio guy, so to do something in Birmingham, Charlotte, or Nashville would probably have been the most ideal.
I came back home to Huntsville after college and really thought I was outgrowing it after high school. I thought I was over it, but I was really just outgrowing some of the more country parts of the market. That’s just not the kind of personality I am. I started to really fall in love with the city itself. Then I met my wife. My wife has family here.
I had done a little bit of traveling with radio before. I thought Huntsville is a big enough market for me where I can make enough money, I can accomplish what I want, and I can reach a big enough fanbase. I can be happy here. Plus there are enough play-by-play gigs around for me.
The market I think is like 106 or something right now, but it won’t be that in ten years. By the time I retire, there’s a real chance it could be a top 50 market. I don’t know if it will ever get there, but I don’t want to be…Like SEC Media Days were in Atlanta and I fucking hated it. I never want to go to Atlanta if I don’t have to.
My wife and I went to DC. I hated DC. Never want to go back. That one’s mainly a traffic thing, but like look, I come back to Huntsville and people complain about traffic here and I’m like “What? Come on!” Highway 72 and University Drive are nothing compared to the interchange in Atlanta or what people in DC go through every single day.
When did you become PD of the station?
What has that experience been like? Thom Abraham has always been remote and is kind of his own deal. Cole was just starting to really establish his national identity at that point. What sort of credit do you take for those guys on air? How frustrating can the set up like that be? Give me the overall feeling of what you have accomplished in these two and a half years.
I take all the credit for Cole. I also should be getting a percentage of whatever he makes. He’s late this month, by the way.
For Thom especially, I take some credit for Thom being more open to ideas. I think I’ve been able to open his eyes to different…It’s weird, because he’s 58. I’m not.
I’m technically his boss, but in a way I’m not because he really advocated for me to get the PD spot. It can be weird. I try to caress him and push him in certain directions, but I can’t take away from Thom who he is, so I don’t want to take a lot of credit for Thom.
For Cole, I think I brought a lot of good out of Cole. I think I brought out fun, radio Cole, because when he started, I was an intern and it felt like Cole was talking at people. It felt like he was just trying to get through a show.
When we started doing a show together, we had a show. We started having fun, and we figured out the silly parts of sports radio that some people gloss over to get in more numbers and facts. For us, it was morning radio. We wanted to make it fun, so to be able to let his silly side come out and let him be who he is and is capable of being in that space, I take credit for making him comfortable there.
I…you know, I don’t really want to take credit for anything with them. That’s just sort of the way you phrased it. My job is to be a brick wall for you to play handball off of. I want you to be able bounce stuff off me and go back and forth, because if you’re playing handball against the curtain, you’re not getting anything back, and it’s awful to listen to.
I want to be the brick wall that gives you just enough. I want you to bounce something to me and I get it back to you to set you up to bounce it again. That’s my role as the PD and as a co-host.
It sounds like from a show perspective you realize you might be better as a number 2, that that is where your strength is.
Well, it depends on who it is. When I had my own show, I thought I did fine. If I ever get the chance in the future, I would have no problem running a show again.
The guys I was dealing with, Cole and Thom, those are dominant personalities. Those guys were brought here to make it their show. So, I was brought on with Cole because Cole wanted someone he trusted. At first it was the Cole Cubelic Show, but because of who we are and our relationship it became the Cube Show. With Thom, it may be the Thom Abraham Show with Arky Shea, but it’s really just Thom. He is the one getting the talent salary in that slot, so I have to be his number two.
It’s not about being comfortable being a number two. It’s about being comfortable in my environment. I’m comfortable with being a number one, but I am comfortable with number 2 too.
Beyond just the fact that your friend isn’t here every morning, was there ever a worry for the station in losing Cole? I know technically he is still on in the midday (Cubelic is part of 3 Man Front, which is syndicated from WUMP’s sister station Jox 94.5 in Birmingham), but you don’t have that kind of presence in mornings now. So when he says “hey, I’ve been offered this thing in Birmingham and I am going to take it,” what were your first thoughts not from the show standpoint, but from a PD standpoint?
Ratings-wise and financially we had built something pretty good. We built something where Jason Barrett recognizes our little show as a top 25 mid-market show. I even got a plaque printed for Cole. Jason doesn’t send them. I went and got one made. I mean, it is a huge honor that in little Huntsville, we could accomplish something like that.
I was proud for Cole because that was his dream, so I can’t be mad. Cole is my guy and he got his dream and I want him to be able to chase it.
From a station standpoint it was sad, because we had built a good following. We just had people start buying t-shirts with our show logo and some sayings on it. We had won two Alabama Broadcasters Association awards for best morning show in the state. We were doing something really special. It was kind of hard to see that the end of that special thing was there.
It was hard from a station standpoint too. I have nothing against anyone in Birmingham. Ryan Haney (Jox 94.5 PD) has been very good to me. I like The Roundtable (Jox 94.5’s morning show, which is also syndicated to WUMP) guys a lot. But it sort of felt like that we were becoming a satellite station and I thought that could really hurt us.
Just so I understand, you are talking about feeling like a satellite station after Cole left and your first two daypaerts are coming from Jox, right?
With that being the case right now, do you ever feel the right or ability, as a PD carrying that programming on his station, if you hear something that you think is detrimental to The Ump, can you pick up the phone and call Ryan Haney?
I have before. Especially trying to figure out technical things that allow a station in Birmingham to play a local spot on our airwaves.
I wouldn’t have a problem going to Ryan if there were an issue, but there has never been an issue. The only issue I have ever had is on the technical side.
Is Alabama and Auburn fandom so overwhelming across the state that you can pretty much count on that programming coming from Birmingham matching what your listeners want to hear?
Not completely. This area is so transient. We have so many people from so many different places.
I was at a big Fourth of July fireworks show. There were a couple thousand people there. Everybody is in their lawn chairs, and so many of them had some kind of team logo on them. I was at this dinner, which was overlooking the field where all these chairs were, so I watched all the people walking in and saw all the people set up their chairs and blankets. You would be surprised by how many of those people coming through had hats or logos on their chairs that were not Alabama and Auburn – that weren’t even Tennessee. They were Iowa and Michigan State and Florida State.
Our listenership, I feel, gets a discredit done to it if the hosts are only catering to Alabama and Auburn. That’s not what those Jox shows are doing all the time. Their hosts have done a better job covering the Braves. We have tons of Braves fans here.
Hockey is big for us here. The minor league team here sells out regularly. People like to hear some talk about hockey, especially too with the Predators being right up the road.
Huntsville is a much different city than Birmingham. The county might be Alabama and Auburn die hards, and there’s plenty of that in the city too. The metro just cares a lot about other things. We have opinions on other sports.
In football season though, does the SEC still blanket everything, or are there enough people here that care about the Titans that make it so their games will be a big part of a Monday morning show too?
Alabama and Auburn are still number one for us, but absolutely the Titans get a lot of coverage. During football season it will be almost all football. Basketball doesn’t really show up until January or late December. It is better now that those two teams with the most fans are better.
It will be Alabama first, Auburn second, and probably Tennessee third. College always comes before pro, but people here love the NFL. We have a lot of Cowboys fans and Steelers fans to go along with the Titans fans. Trying to cater to all of that is difficult, but it is also a challenge that can be met.
A good reflection of how much you want to focus on the market instead of doing all Alabama and Auburn talk all the time is this new double-A team coming to town. I think 70% of what I have seen you post on Twitter over the last few weeks has been about the team’s naming contest. Did they come to you with that, or is that something that, as the PD, you recognized an opportunity for your station to get involved and throw your arms around this?
I was doing a little bit of reporting. I broke the story that we were going to get a new team. The Baybears were moving here (the Baybears are the Dodgers’ double-A affiliate and currently play at the other end of the state in my hometown of Mobile).
Did you have on a fedora with a piece of paper that said “press” sticking out of it while you were breaking the story?
Ol’ Scoops Shea
It was that old Three Stooges joke with the three hats that said “Press,” “Press,” “Pull”.
I started with that story and I just kept following up and following up to put a timeline together. When is the stadium going to be voted on? When will we vote on a tax to put funding together? That eventually got me in contact with the CEO of the ownership group that had just bought the Baybears.
We set up a partnership where they saw value with being associated with us and our cluster. Cumulus Huntsville covers every format you’d want. We struck things up from there.
We broke the news about the top ten teams for the team. That took some work, but it was a situation that turned from me reporting on them to them seeing the value of our reach and saying “let’s see if we can work together on some things.”
I don’t consider myself a reporter. I am a radio entertainer. I am prideful of the area. I want the baseball team to succeed. I am not going to hold my tongue if they make bad decisions, but I’m not out to submarine the team.
Very selfishly, I want baseball back in North Alabama. It’s coming. I think it makes our area look better and is more family friendly.
And the name you want to win the contest is?
The Madison Moon Possums. It’s alliteration. The stadium will be in Madison, but I picked Moon Possums first.
When you are sampling other shows, what is it you think sports radio is getting wrong about guys in their 20s and 30s?
Fun. So much of it is missing any sense of fun. I think we lecture too much. I think it is good to go on rants. Passion is always good, but there are still too many hosts that want to lecture you about their opinion.
Look, it’s fine for Joe Simpson to go on TV and complain about the Dodgers taking batting practice in shorts and a t-shirt, but don’t come on and talk about it the next day if all you are going to do is tell me why you agree or disagree. It’s the laziest kind of radio to do – someone gives an opinion and then asks the listeners if they agree or disagree. I hate that.
Do something with it. Ask listeners to give you ideas of what you want to see them wear. I don’t care. I hate to hear hosts read an article on air and go line by line and telling me if you agree or disagre. I hate lecture radio.
One of my favorite shows is Toucher and Rich in Boston. They’re what radio is supposed to be. We’re passionate about our team. We’re going to scream about Gronk retiring and joining the WWE. We’ll also do funny bits about Guy Fieri, and then we’ll all go home and live our lives.
What else do you listen to?
Really other than those guys it’s mostly just podcasts.
Do you see their influence on radio? Like do you look at podcasts and take away something that other program directors should be paying attention to?
Hmm…I don’t think there is a lot radio can learn from podcasting right now, because until podcasting gets past the point where so many of those shows are long discussions, we are just so different. I really don’t know the answer there.
Maybe it is not a content lesson other than you’ve gotta always be thinking about how to innovate.
Yeah. You’ve gotta innovate, but podcasts have to deal with that. Sometimes you get a guy you like but he is just talking forever. There’s nothing radio can really do with that.
But radio has to embrace podcasting. You have to put up everything. It is almost ridiculous not to at this point. I have fought with people about this before because their mentality is “Well, sponsors pay for the show. Why put it somewhere that sponsors aren’t paying for it.”
Look, that’s not a crazy mentality to have, but I have…what? Maybe 2 listeners that will stay with all four hours of a show? Maybe one that listens to the station the entire day?
People work. They want to go back and find what they missed. People want interviews. They want to hear your best bits.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Mike Silver Has An NFL Backstage Pass
“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”
It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.
Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.
Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.
“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”
From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.
“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”
Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.
Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.
“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”
Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.
Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.
During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.
Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.
With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.
“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”
Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.
“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”
After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.
Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.
“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”
An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.
Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.
“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”
Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.
“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”
Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.
“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”
Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.
“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”
John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.
“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”
The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.
“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”
Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.
“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”
As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.
“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”
Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.
“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”
Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.
“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Video Simulcasts Are Now A Must Have For Sports Radio
All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way.
Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.
The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.
Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way.
The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.
McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.
As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.
A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.
Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.
At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.
It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Ideas For December Sales Success
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?
Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.
So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.
Cutting a year-end deal
Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.
Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.
Beat the bushes
Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.
From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.
Practice a new pitch
December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.