Arky Shea is one of my favorite people in sports radio. He’s a guy that always strives to put entertainment above information. That doesn’t mean he has bad information. It’s just less important to him to be the guy breaking news than it is to be the one with the best joke about it.
When he was partnered with Cole Cubelic on WUMP’s morning show, they had two of my favorite regular bits. One, Arky Reads Rap, had Shea giving his spoken word interpretations of some of Cubelic’s favorite rhymes. The other, True Southern Gentlemen, saw the two put on very fancy, southern affectations to discuss the issues of the day. In one episode Cubelic referred to fans rushing the field after Auburn beat Alabama in the Iron Bowl by saying “there they go jumping around like a bunch of new money again.” It is a line that still makes me laugh whenever I think of it.
It shouldn’t be a surprise really that the guy has a track record of funny, memorable bits. Arky has one of the most entertaining Twitter feeds you could come across. Plus, he spent time as a stand-up comedian.
Last month I had to go to Alabama to pick up my kids, who had just spent the last week with my mother, who lives in Birmingham. I decided to drive the hour and twenty minutes north to Huntsville to sit down with Arky.
His studios at WUMP are mostly empty. The station will soon launch a new morning show with Arky and former NFL defensive bark Jerraud Powers. For now though, the station syndicates morning and midday shows from its sister station, Jox 94.5 in Birmingham, and its afternoon host Thom Abraham actually lives in Tennessee and does his show over a Comrex. Arky, who is the station’s PD, will serve as Thom’s producer until next week when the new morning show launches.
The WUMP studios look like a very fancy fallout shelter. There’s red soundproof foam on the walls, but those walls are made out of cinderblocks. My initial idea was to do this interview while modeling western wear for each other, but time got in the way, so we are here.
Thom is ranting about how baseball players wear their socks when I walk in. Arky isn’t having it and calling Thom old and crotchety. They seem to like each other, but my first thought is that maybe it’s a relationship that is strengthened by knowing they won’t be working together much longer.
After a little basketball talk (Arky is a Knicks fan. I love the Celtics.) we dive into a conversation that touched on Arky’s hatred of other cities, the Three Stooges, minor league baseball, and why Arky never wants to leave Huntsville.
Did you always want to be in sports radio or was it just media of some sort?
It was always sports radio. When I first went into college, I wanted to be a high school English teacher, but then I got into college and the reading list was impressively bad.
Bad, like you couldn’t believe what they were making you read?
Oh no. I mean like too many books.
So I thought “well, then what do I want to do most?”. First it was writing and then sports. I still do a little writing if I’m asked, but mainly I realized I wanted to talk about sports. I was doing this college show, where we were being filmed by the mass communications department, and I was the guy that was at all the games anyway, so I was being asked my professional opinion, at 20 years old, about these games.
The University of Montevallo. The show was called Falcon Fever, and we had it! I would just give my opinions on the baseball and basketball team. One day I got a call from the sports information director at the time, Alfred Kojima. He said “I want you to audition to be the play-by-play guy for the baseball team.” I thought that was great, so I came out that next Sunday. It was February. It was very cold.
The guy who was doing it at the time, would let me call an inning or two. It was great! I thought this could be really fun. He says “Why don’t you just come back tomorrow and we can do it all again.” So I came out the next day and the other guy was not there. I got the job not knowing I would be doing the whole series and then the whole season and then for a few years after that.
I kinda walked into this backwards. Even though I kinda knew where I was going, I didn’t really have the path or the destination figured out. I just knew that if I stayed in the woods of sports and talking, eventually I’d find the campfire I wanted to sit down at.
So we talked a little bit about your passion for the market. I know you’re from this area originally, did you always feel that way, or was it a matter of finding the right situation for you to feel like you could be here for a long time?
I definitely didn’t always feel that way. I always thought I wanted to be regional. My ultimate, big goal was to be sort of be a regional sports radio guy, so to do something in Birmingham, Charlotte, or Nashville would probably have been the most ideal.
I came back home to Huntsville after college and really thought I was outgrowing it after high school. I thought I was over it, but I was really just outgrowing some of the more country parts of the market. That’s just not the kind of personality I am. I started to really fall in love with the city itself. Then I met my wife. My wife has family here.
I had done a little bit of traveling with radio before. I thought Huntsville is a big enough market for me where I can make enough money, I can accomplish what I want, and I can reach a big enough fanbase. I can be happy here. Plus there are enough play-by-play gigs around for me.
The market I think is like 106 or something right now, but it won’t be that in ten years. By the time I retire, there’s a real chance it could be a top 50 market. I don’t know if it will ever get there, but I don’t want to be…Like SEC Media Days were in Atlanta and I fucking hated it. I never want to go to Atlanta if I don’t have to.
My wife and I went to DC. I hated DC. Never want to go back. That one’s mainly a traffic thing, but like look, I come back to Huntsville and people complain about traffic here and I’m like “What? Come on!” Highway 72 and University Drive are nothing compared to the interchange in Atlanta or what people in DC go through every single day.
When did you become PD of the station?
What has that experience been like? Thom Abraham has always been remote and is kind of his own deal. Cole was just starting to really establish his national identity at that point. What sort of credit do you take for those guys on air? How frustrating can the set up like that be? Give me the overall feeling of what you have accomplished in these two and a half years.
I take all the credit for Cole. I also should be getting a percentage of whatever he makes. He’s late this month, by the way.
For Thom especially, I take some credit for Thom being more open to ideas. I think I’ve been able to open his eyes to different…It’s weird, because he’s 58. I’m not.
I’m technically his boss, but in a way I’m not because he really advocated for me to get the PD spot. It can be weird. I try to caress him and push him in certain directions, but I can’t take away from Thom who he is, so I don’t want to take a lot of credit for Thom.
For Cole, I think I brought a lot of good out of Cole. I think I brought out fun, radio Cole, because when he started, I was an intern and it felt like Cole was talking at people. It felt like he was just trying to get through a show.
When we started doing a show together, we had a show. We started having fun, and we figured out the silly parts of sports radio that some people gloss over to get in more numbers and facts. For us, it was morning radio. We wanted to make it fun, so to be able to let his silly side come out and let him be who he is and is capable of being in that space, I take credit for making him comfortable there.
I…you know, I don’t really want to take credit for anything with them. That’s just sort of the way you phrased it. My job is to be a brick wall for you to play handball off of. I want you to be able bounce stuff off me and go back and forth, because if you’re playing handball against the curtain, you’re not getting anything back, and it’s awful to listen to.
I want to be the brick wall that gives you just enough. I want you to bounce something to me and I get it back to you to set you up to bounce it again. That’s my role as the PD and as a co-host.
It sounds like from a show perspective you realize you might be better as a number 2, that that is where your strength is.
Well, it depends on who it is. When I had my own show, I thought I did fine. If I ever get the chance in the future, I would have no problem running a show again.
The guys I was dealing with, Cole and Thom, those are dominant personalities. Those guys were brought here to make it their show. So, I was brought on with Cole because Cole wanted someone he trusted. At first it was the Cole Cubelic Show, but because of who we are and our relationship it became the Cube Show. With Thom, it may be the Thom Abraham Show with Arky Shea, but it’s really just Thom. He is the one getting the talent salary in that slot, so I have to be his number two.
It’s not about being comfortable being a number two. It’s about being comfortable in my environment. I’m comfortable with being a number one, but I am comfortable with number 2 too.
Beyond just the fact that your friend isn’t here every morning, was there ever a worry for the station in losing Cole? I know technically he is still on in the midday (Cubelic is part of 3 Man Front, which is syndicated from WUMP’s sister station Jox 94.5 in Birmingham), but you don’t have that kind of presence in mornings now. So when he says “hey, I’ve been offered this thing in Birmingham and I am going to take it,” what were your first thoughts not from the show standpoint, but from a PD standpoint?
Ratings-wise and financially we had built something pretty good. We built something where Jason Barrett recognizes our little show as a top 25 mid-market show. I even got a plaque printed for Cole. Jason doesn’t send them. I went and got one made. I mean, it is a huge honor that in little Huntsville, we could accomplish something like that.
I was proud for Cole because that was his dream, so I can’t be mad. Cole is my guy and he got his dream and I want him to be able to chase it.
From a station standpoint it was sad, because we had built a good following. We just had people start buying t-shirts with our show logo and some sayings on it. We had won two Alabama Broadcasters Association awards for best morning show in the state. We were doing something really special. It was kind of hard to see that the end of that special thing was there.
It was hard from a station standpoint too. I have nothing against anyone in Birmingham. Ryan Haney (Jox 94.5 PD) has been very good to me. I like The Roundtable (Jox 94.5’s morning show, which is also syndicated to WUMP) guys a lot. But it sort of felt like that we were becoming a satellite station and I thought that could really hurt us.
Just so I understand, you are talking about feeling like a satellite station after Cole left and your first two daypaerts are coming from Jox, right?
With that being the case right now, do you ever feel the right or ability, as a PD carrying that programming on his station, if you hear something that you think is detrimental to The Ump, can you pick up the phone and call Ryan Haney?
I have before. Especially trying to figure out technical things that allow a station in Birmingham to play a local spot on our airwaves.
I wouldn’t have a problem going to Ryan if there were an issue, but there has never been an issue. The only issue I have ever had is on the technical side.
Is Alabama and Auburn fandom so overwhelming across the state that you can pretty much count on that programming coming from Birmingham matching what your listeners want to hear?
Not completely. This area is so transient. We have so many people from so many different places.
I was at a big Fourth of July fireworks show. There were a couple thousand people there. Everybody is in their lawn chairs, and so many of them had some kind of team logo on them. I was at this dinner, which was overlooking the field where all these chairs were, so I watched all the people walking in and saw all the people set up their chairs and blankets. You would be surprised by how many of those people coming through had hats or logos on their chairs that were not Alabama and Auburn – that weren’t even Tennessee. They were Iowa and Michigan State and Florida State.
Our listenership, I feel, gets a discredit done to it if the hosts are only catering to Alabama and Auburn. That’s not what those Jox shows are doing all the time. Their hosts have done a better job covering the Braves. We have tons of Braves fans here.
Hockey is big for us here. The minor league team here sells out regularly. People like to hear some talk about hockey, especially too with the Predators being right up the road.
Huntsville is a much different city than Birmingham. The county might be Alabama and Auburn die hards, and there’s plenty of that in the city too. The metro just cares a lot about other things. We have opinions on other sports.
In football season though, does the SEC still blanket everything, or are there enough people here that care about the Titans that make it so their games will be a big part of a Monday morning show too?
Alabama and Auburn are still number one for us, but absolutely the Titans get a lot of coverage. During football season it will be almost all football. Basketball doesn’t really show up until January or late December. It is better now that those two teams with the most fans are better.
It will be Alabama first, Auburn second, and probably Tennessee third. College always comes before pro, but people here love the NFL. We have a lot of Cowboys fans and Steelers fans to go along with the Titans fans. Trying to cater to all of that is difficult, but it is also a challenge that can be met.
A good reflection of how much you want to focus on the market instead of doing all Alabama and Auburn talk all the time is this new double-A team coming to town. I think 70% of what I have seen you post on Twitter over the last few weeks has been about the team’s naming contest. Did they come to you with that, or is that something that, as the PD, you recognized an opportunity for your station to get involved and throw your arms around this?
I was doing a little bit of reporting. I broke the story that we were going to get a new team. The Baybears were moving here (the Baybears are the Dodgers’ double-A affiliate and currently play at the other end of the state in my hometown of Mobile).
Did you have on a fedora with a piece of paper that said “press” sticking out of it while you were breaking the story?
Ol’ Scoops Shea
It was that old Three Stooges joke with the three hats that said “Press,” “Press,” “Pull”.
I started with that story and I just kept following up and following up to put a timeline together. When is the stadium going to be voted on? When will we vote on a tax to put funding together? That eventually got me in contact with the CEO of the ownership group that had just bought the Baybears.
We set up a partnership where they saw value with being associated with us and our cluster. Cumulus Huntsville covers every format you’d want. We struck things up from there.
We broke the news about the top ten teams for the team. That took some work, but it was a situation that turned from me reporting on them to them seeing the value of our reach and saying “let’s see if we can work together on some things.”
I don’t consider myself a reporter. I am a radio entertainer. I am prideful of the area. I want the baseball team to succeed. I am not going to hold my tongue if they make bad decisions, but I’m not out to submarine the team.
Very selfishly, I want baseball back in North Alabama. It’s coming. I think it makes our area look better and is more family friendly.
And the name you want to win the contest is?
The Madison Moon Possums. It’s alliteration. The stadium will be in Madison, but I picked Moon Possums first.
When you are sampling other shows, what is it you think sports radio is getting wrong about guys in their 20s and 30s?
Fun. So much of it is missing any sense of fun. I think we lecture too much. I think it is good to go on rants. Passion is always good, but there are still too many hosts that want to lecture you about their opinion.
Look, it’s fine for Joe Simpson to go on TV and complain about the Dodgers taking batting practice in shorts and a t-shirt, but don’t come on and talk about it the next day if all you are going to do is tell me why you agree or disagree. It’s the laziest kind of radio to do – someone gives an opinion and then asks the listeners if they agree or disagree. I hate that.
Do something with it. Ask listeners to give you ideas of what you want to see them wear. I don’t care. I hate to hear hosts read an article on air and go line by line and telling me if you agree or disagre. I hate lecture radio.
One of my favorite shows is Toucher and Rich in Boston. They’re what radio is supposed to be. We’re passionate about our team. We’re going to scream about Gronk retiring and joining the WWE. We’ll also do funny bits about Guy Fieri, and then we’ll all go home and live our lives.
What else do you listen to?
Really other than those guys it’s mostly just podcasts.
Do you see their influence on radio? Like do you look at podcasts and take away something that other program directors should be paying attention to?
Hmm…I don’t think there is a lot radio can learn from podcasting right now, because until podcasting gets past the point where so many of those shows are long discussions, we are just so different. I really don’t know the answer there.
Maybe it is not a content lesson other than you’ve gotta always be thinking about how to innovate.
Yeah. You’ve gotta innovate, but podcasts have to deal with that. Sometimes you get a guy you like but he is just talking forever. There’s nothing radio can really do with that.
But radio has to embrace podcasting. You have to put up everything. It is almost ridiculous not to at this point. I have fought with people about this before because their mentality is “Well, sponsors pay for the show. Why put it somewhere that sponsors aren’t paying for it.”
Look, that’s not a crazy mentality to have, but I have…what? Maybe 2 listeners that will stay with all four hours of a show? Maybe one that listens to the station the entire day?
People work. They want to go back and find what they missed. People want interviews. They want to hear your best bits.
Meet The Market Managers: Ryan Hatch, Bonneville International Phoenix
“Our pitch is that these brands have a connection to the market. That works for us, and that works because it’s emotional. It works because it’s local. It works because of the creative messaging behind it.”
For as long as I have known Ryan Hatch, he has been a good friend, encouraging me to take advantage of each opportunity put in front of me. When someone treats you that way, you cannot be anything but thrilled when you see them do the same thing.
Late last year, Ryan was elevated from a programming executive role with Bonneville to become Market Manager of the company’s Phoenix cluster. He is now overseeing every aspect of a building that he has worked in for a long time.
I thought it would be fun to visit with him to see what has changed. The last time I profiled him, he was serving as PD of Arizona Sports 98.7. The last time we profiled Bonneville Phoenix for this series, it was Scott Sutherland in the Market Manager’s chair. So, what has changed?
In this conversation, presented by Point to Point Marketing, Ryan and I discuss the changing nature of our business, retaining great talent, and supporting the person who’s tasked with filling your former position and leading the programming team forward. When a company is ahead of the curve with its digital strategy and generating strong ratings and revenue, what’s next?
Demetri Ravanos: So how has the transition gone moving from programming into the market manager’s seat? We’re a little over six months into the change. How steep has the learning curve been?
Ryan Hatch: You know what? It’s been fantastic. And I have to give so much credit to Scott Sutherland, who was in the chair before me, and others within the company for really preparing me for this moment. But it’s not just a transition from programming. I would think even if I came up through the sales, marketing or finance side there would be a curve.
I’m learning new things every single day and loving it. So whether it’s six months or six years in this chair or more, I hope that I can always say that.
I love the job. I love the market. Obviously, you know, I’ve been here for such a long time and it’s the best chair to be in. I’m thrilled.
DR: You mentioned Scott and I started thinking about this after you and I set a time to talk. There’s this advantageous environment of education there, right? Because Scott is still in the area. He held your job before. You’re obviously in the building and that’s got to be advantageous for Sean Thompson. How much do those conversations take place day-to-day? There seems to be an opportunity for everybody to learn and build on the person that came before them because they can just walk down the hall and ask.
RH: Absolutely it can be advantageous because you’ve got institutional knowledge. Every person that’s been in your chair before can certainly provide important information to help expedite the onboarding process.
The other side of it is making sure that there are clear boundaries. I can speak with Sean Thompson coming in on the programming side. My goal is to empower him and embolden Sean to take this brand to a different level with new ideas and thoughts.
I’d been in that chair for so long, we were certainly ready for somebody new to come in with a new perspective and new experiences, and Sean’s done a wonderful job doing that. I think if you talk to Scott, he would probably say something similar. So when you ask the question, “is it advantageous?”, the answer is unquestionable. Yes, it is. At the same time, you have to really be clear on where those boundaries are, how much you want to give and share, and how much you want to let that person learn and experience it on their own as they’re creating their new environment, if that makes sense.
DR: So with those boundaries, are there things you see Sean putting into place that make you think, “Oh man, that’s really cool. I kind of miss programing at this moment”?
RH: Well, the irony is in asking that question, I think today is actually his 90th day on the job. So we’re still in the basic stages of him taking that chair.
He’s full of ideas, full of energy. I can’t wait to see so much of it come to fruition. But again, when you’re only three months in, you’re doing a lot of listening and a lot of learning before you dig in to start making change. I expect that to come, but he walked into a position with a great on-air staff, fantastic talent, an unbelievable digital team, with a great marketing and promotional support team behind him as well.
I’ll tell you what I’m most excited about is what’s going to happen this fall. After the listening and the learning is done, we’ll be starting to really build some exciting plans into the NFL season around the Cardinals and the NFL. We’re also hosting the Super Bowl in February of ’23 as well. So we’ve got a great big build coming here in Arizona.
DR: So let’s talk a little bit about the future and where things can go, not just for Phoenix, but for Bonneville overall. I told you this a million times. What has always impressed me about the company, even before you and I got to know each other, was that you guys were so ahead of the curve on recognizing the value of digital content. Arizona Sports is not a radio station, it is a brand.
I wonder now that you are in the market manager’s chair, how you look at all of the money from these different companies being put into podcasts. I mean, the deals being made to turn podcasts into TV shows or movies, do you ever think about what is possible or maybe what the next evolution for the digital side of Bonneville could or should be?
RH: Well, I think as a company, and not to speak for Tanya Vea, who’s in a new EVP position helping oversee a lot of our content initiatives, we’re opening up a mechanism for local ideas to be funneled up to a team led by our VP of Podcasting, Sheryl Worsley. The idea is to be able to support a local that might scale on a national level and help it achieve that potential. I think that we’re very aggressive. I think that we’re also very strategic in the podcasting world.
There’s a blessing and a curse there. The blessing is that that audience is expanding rapidly and the revenue’s been following, you know, slowly, but still following in that direction. The downside is how much time and energy and creativity a lot of our best talent have.
Do we want to put our talk show hosts, who are spending 4 hours a day creating live broadcast content, at the forefront of that effort? How many more hours a day of creative juice do they have left for a podcast or a passion project? It could be something that might not be entirely complimentary to the brand.
I think you have to be smart and strategic and understand how big of a bed it is you want to make. I think we’re being strategic about it and making the best decision for each individual circumstance.
DR: So what about from a broadcast angle? As podcasting continues to grow and becomes the kind of thing that sellers see as easier to get clients involved with, what are the things that terrestrial radio is going to have to do to secure its own future?
RH: Well, speaking on behalf of our properties here, where we’re all local news and all local sports. Really, that’s our business. I don’t think that there’s anything that can replicate the power of live, in the moment, information-based content. And that is the value proposition that broadcast has.
Now, will that traditional radio audience continue to decline and find other venues? Potentially. I mean, that’s just natural, and I think that we’ve seen that accelerate through the pandemic. That doesn’t take away from the importance though.
If you look at Bonneville Phoenix, whether it’s Arizona Sports or KTAR, our streaming numbers are way, way up. Our monthly app users are way, way up. Our smart speaker usage is way, way up. And I think too many times we categorize one as digital and one as radio. I look at it more through the lens of what is a live broadcast and what is driven by more destination-based, story-based, topic-based choices. That’s a different experience and you can serve both.
DR: What is your view of having that live content accessed by both radios and streaming devices? When you’re a programmer, I think it is it is easier to say, “Look, people are coming to this content. This is good content. That is what matters.” But now that you’re the market manager, I know you are a real advocate for total line reporting, but now the ratings take on this whole different meaning to you than they did before. What is your view of the right path forward to paint that picture easily and accurately for advertisers about just how powerful these brands are, whether it’s Arizona Sports or KTAR?
RH: Thank goodness we have fantastic sales management and account executives on the streets telling that story and big brands to back them up with that unique content that our stations are delivering. And as I’ve told you in different settings over the years Demetri, Nielsen is one of many tools that tell that story. When we’re on the streets talking to a potential advertiser, and understand that our game is not as national or our market is not as regional, we are hyper-locally focused. In Phoenix, Arizona, that’s a lot of small to medium-sized businesses. So when we can walk in and share a total audience report that gives a glimpse of Nielsen, which we know is antiquated and really, really needs to be reformed and updated. You’ve got to bring your Google Analytics and your Triton numbers. You have so many other tools to use to evaluate how our content is being delivered and consumed. You’ve got to paint that entire total audience story, and I will tell you that it’s a story that is very well received in Phoenix with our products.
DR: Maybe this is more of a question for your sales staff, but is it a matter of walking potential advertisers and current advertisers through each individual number, or do you find a way to synthesize it down into a simple illustration of how many people are listening to your content every day?
RH: It’s not a numbers game. It’s not getting into detail about how many tens of thousands of listeners we have on one platform and how many on another and how many views or clicks on websites. Our pitch is that these brands have a connection to the market. That works for us, and that works because it’s emotional. It works because it’s local. It works because of the creative messaging behind it. When you have something that works for your advertisers, they’re not going to be coming in and scrutinizing the numbers left and right.
Now, you have to deliver to the audience, and we have significant audiences. In fact, I’ll tell you right now, combining everything together. And it’s not apples to apples, because these are all different channels. But our audience is here in Phoenix between our websites, our apps, and our radio distribution. Our audiences have never been better. I mean, that’s a wonderful and easy story to tell.
DR: Play-by-play is obviously a big part of what you do on Arizona Sports. You and I have talked before about the landscape of Phoenix sports, and I think you’ve described it as, because Phoenix is a transplant market, you find yourself talking about everyone’s second favorite team.
So how does that play with advertisers? Do they buy into the idea that this is a unifying thing or is there some concern that it is too much of a transplant market for the value returned by play-by-play doesn’t match the cost to advertise in that space?
RH: Our original franchise, the Phoenix Suns, while, they had a disappointing end of the season, it couldn’t have been more galvanizing. That is the one team that has been here for 50-plus years. That orange blood does run deep. The Cardinals have had their moments. The Diamondbacks have the only championship in the major sports here, but that was back in 2001.
I’ll answer that question in a couple of ways. Number one, we are catering to the fans and to the super fans, but we try to create content that is going to be accessible and interesting for those that would claim that any of the franchises are their second favorite team in a given league. When you move into a market and you head to the office or nowadays maybe it’s a Zoom call, you still want to be able to have a conversation about something that’s relevant. You want a shared experience with your coworker or a neighbor, somebody at school when you’re hanging out waiting to up the kids. So often that conversation is sports.
We have a fantastic sports market. Now, where’s the passion level? Is it as high as a Boston or Philadelphia? Of course not and we’re not going to act like it is. But at the end of the day, what does an advertiser look for? They’re looking for an audience and they’re looking for something exclusive to put their message on. That’s what we’re able to offer with our play-by-play. On top of that, what’s become more and more important to us in our model, especially on the digital side over the years, is the access to those decision-makers, to the coaches, the exclusive access to the general managers with weekly calls, and things like player shows.
There’s so much more that you can offer beyond just the game itself that makes these partnerships great for our business and the advertising community.
DR: So coming out of what is being called The Great Resignation, what are you experiencing as a market manager and what are your other hiring managers experiencing? What are the new challenges of recruiting, whether it is sales or programing, any kind of talent in an environment like this?
RH: Well, let’s add to that and talk about inflationary pressures as well. I mean, there are so many factors at play right now, and I think it’s as tough as I can ever remember it.
What we’re doing here at Bonneville Phoenix is really leaning into our culture and making sure that we’re an employer of choice because we have a culture that people want to be a part of. It’s a good team environment full of hungry people that want to succeed not just for themselves. So the more hungry, humble, and smart people we find, the better off we’re going to be.
Now, that doesn’t mean that we haven’t lost. There’s been a dramatic shuffle. Right now, I can say that we’re close to a full boat, but that wasn’t the case a month ago. There are so many different forces at play right now. It is a difficult environment. Our news side alone faces unique challenges. News itself has been under attack for multiple years. Don’t you think that burns people out?
Absolutely I have concerns, but what can we control? Well, we can focus on executing the vision that Bonneville has provided. It’s built on passionate people and innovation. It is about creating a culture people want to be a part of.
DR: We’ve heard a lot about burnout when people talk about why they leave a job in any industry. We hear about work-life balance. You’re responsible for the entire building, so what are you telling your managers on the sales and programming side about creating an environment for employees that respects that those are real and valid concerns while still maintaining the level of expectation of quality for Arizona Sports and KTAR.
RH: We’re still committed to the highest standards, and we always will be. And we found that certain parts of the business can work pretty effectively from home, while other parts of the business really can’t. I will tell you, on the content side working from home, we did it when we had to. We did it, I would say fairly effectively for a few extended periods. But overall, in a local news and local sports environment that really is driven by the breaking news, the need to work together in a space is real. You just can’t do things as quickly or as effectively or as creatively if you’re separated. You just can’t.
Now, on the sales side, we want them on the streets. We want them out of the office, but there is a balance. So what are we asking our great sales managers to do? We’re asking them just to make sure that they are up to speed on where the activity is and that we’re doing all the jobs that need to be done. Do I ever see us going back to five days a week in the office? I don’t. I think that ship has sailed and I think that’s just fine. I think there’s some real benefit to that.
The way to make this all work is to empower our department heads to come up with a plan that’s going to work best for them, for their people, and deliver on what our expectations are for the business. And then as leaders, we have to understand that the plan is going to be evolving. It really is. This is not going to be decided on a new policy set. I think that we’re in a new world, probably for the rest of our lives.
Broadcasting Fills The Baseball Void For Keith Moreland
“When I got through… I wanted to do something with my life and I get that same feeling with broadcasting.”
Sports color analysts are more often than not former players. This has been a consistent norm across sports broadcasting at all levels. The analyst is there to add “color” to the play-by-play broadcaster’s metaphorical and verbal “drawing” of the game. For former MLB slugger and catcher, Keith Moreland, this was the surprise post-playing retirement career that has boosted him to a key figure in Austin media and national media alike.
Moreland played football and baseball at the University of Texas before making his way to the MLB for 12 years with key contributions to the Philadelphia Phillies and Chicago Cubs in the 1980s.
Moreland reminisced on his decision to play baseball full time: “I thought I was going to be in the NFL, but Earl Campbell changed that. I had just played summer ball. We had won a championship and I missed the first few days of two-a-days. I hadn’t even had a physical yet and I’m in a scrimmage. I stepped up to this freshman running back and as he ducked his shoulder, one of his feet hit my chest and the other hit my face mask and he kept on truckin’. I got up and I thought ‘I could be a pretty good baseball player.’
So I told Coach Royal after practice I was going to focus on baseball and he asked ‘what took you so long? We were surprised you came back because we think you have a really good shot at playing professional baseball.'”
It was a good choice for Moreland. He was part of the 1973 College World Series winning Texas Longhorns baseball team. While at Texas Moreland hit .388 and became the all-time leader in hits for the College World Series. After being drafted by the Phillies in the 7th round of the 1975 draft, Moreland would go-on to play in the majors from 1978 to 1989.
“You go your whole life trying to get to play professionally. When I got through my opportunity to play in the big leagues, I wanted to do something with my life and I get that same feeling with broadcasting.”
Broadcasting was not the original retirement plan for Moreland. He first tried his luck at coaching with his first stop being his alma mater as an assistant for the Longhorns. At the time, Bill Schoening (a Philadelphia native and Phillies fan), was the radio play-by-play broadcaster. Schoening made Moreland a go-to for a pre-game interview and convinced him to come on talk shows. Schoening even convinced Moreland to practice live broadcasting skills by taking a recorder to games and listening back to them to learn.
“Bill was the guy who brought me onboard and I still have those tapes and I really learned from them, but I don’t want anyone else to ever hear them!” Moreland adds with a chuckle on how far he has come in over 25 years of broadcasting.
Moreland has been a key part of University of Texas radio broadcasts for baseball since the 1990s and has catapulted that broadcast experience to Texas high school football, Longhorn football radio and television broadcasts, ESPN, the Little League World Series, the Chicago Cubs and more since hanging up his cleats and picking up a microphone.
While his playing days are well behind him, Moreland still takes the spirit of his professional athlete background to his broadcasting:
“If you don’t bring energy to your broadcast, somebody’s gonna turn the game on and wonder ‘what’s wrong? Are they losing the game?’”, Moreland remarks, “So you have to come prepared and with energy for the broadcasts.”
Radio Partnerships With Offshore Sportsbooks Are Tempting
The rush to get sports betting advertising revenue offers an interesting risk to stations in states where the activity is illegal.
As the wave of sports gambling continues to wash over the United States, marketing budgets soar and advertisements flood radio and television airwaves. Offers of huge sign-on bonuses, “risk-free” wagers, and enhanced parlay odds seem to come from every direction as books like DraftKings, FanDuel, and BetMGM fight over market share and battle one another for every new user they can possibly attract.
For those in states where sports betting is not yet legalized–or may never be–it is frustrating to see these advertisements and know that you cannot get in the action. However, as with any vice, anybody determined to partake will find ways to do so. Offshore sports books are one of the biggest ways. Companies such as Bovada and BetOnline continue to thrive even as more state-based online wagering options become available to Americans.
While five states–Delaware, Maryland, Nevada, New Jersey, and New York–have passed laws making it illegal for offshore books to take action from their residents, using an offshore book is perfectly legal for the rest of the country. While there are hurdles involved with funding for some institutions, there is no law that prevents someone in one of those other 45 states from opening an account with Bovada and wagering on whatever sporting events they offer. The United States government has tried multiple times to go after them, citing the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006, and have failed at every step, with the World Trade Organization citing that doing so would violate international trade agreements.
While gambling is becoming more and more accepted every day, and more states look to reap the financial windfall that comes with it, the ethical decisions made take on even more importance. One of the tougher questions involved with the gambling arms race is how to handle offers from offshore books to advertise with radio stations in a state where sports betting is not legalized.
Multiple stations in states without legalized gambling, such as Texas and Florida, have partnerships with BetOnline to advertise their services. Radio stations can take advantage of these relationships in three main ways: commercials, on-air reads, and the station’s websites. For example, Bovada’s affiliate program allows for revenue sharing based on people clicking advertisements on a partner’s website and signing up with a new deposit. This is also the case for podcasts, such as one in Kansas that advertises with Bovada despite sports gambling not being legal there until later in 2022.
People are going to gamble, and it’s legal to do so. In full disclosure, I myself have utilized Bovada’s services for a number of years, even after online sports wagering became legal in my state of Indiana. As such, advertising a service that is legal within the state seems perfectly fine in the business sense, and I totally understand why a media entity would choose to accept an offer from an offshore book. However, there are two major factors that make it an ethical dilemma, neither of which can be ignored.
First, Americans may find it easy to deposit money with a book such as Bovada or BetOnline, but much more difficult to get their money back. While the UIGEA hasn’t been successful in stopping these books from accepting money, it has made it difficult–near impossible, in fact–for American financial institutions to accept funds directly from these companies. Therefore, most payouts have to take place either via a courier service, with a check that can take weeks to arrive, or via a cryptocurrency payout. For those who are either unwilling or not tech-savvy enough to go this route, it means waiting sometimes up to a month to receive that money versus a couple days with a state-licensed service.
The other major concern is the lack of protections involved with gambling in a state where legislation has been passed. For example, the state of Indiana drew up laws and regulations for companies licensed to operate within its borders that included protections for how bets are graded, what changes can be made to lines and when they can take place, and how a “bad line” is handled. They also require a portion of the revenues be put towards resources for those dealing with gambling addiction or compulsion issues.
None of those safeguards exist with an offshore book. While the books have to adhere to certain regulations, it’s much more loosely enforced. I’ve lost track of the number of times a book like Bovada has made somewhat shady decisions on what bets to honor as “wins”, and how they handle wagers on what they deem to be “bad lines” where they posted a mistake and users capitalized on it. Furthermore, not a single dime of the monies received go towards helping those dealing with addiction, and there are few steps taken by the offshore books to look for compulsive or addictive behaviors.
As states look to move sports betting out of the shadows, the decision whether to take advertising dollars from offshore books seems to be an even larger gray area than ever before. Although it is perfectly legal to accept these funds when offered, it feels unethical to do so. There are moral obligations tied to accepting the money involved, especially given the lack of regulations and safeguards for players in addition to the limited resources for those who find themselves stuck in a situation they may struggle to escape. While it’s possible to take steps to educate listeners on these pitfalls, it simply feels irresponsible to encourage people to utilize these services given the risks involved, and the lack of protections in place.