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Future Broadcasters in the NFL: Part 2

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With a new NFL season just around the corner, Barrett Sports Media decided to take on a big project. We reached out to hosts, PDs, and reporters in every NFL city in the country. The question we wanted answered was simple: Who on your team’s roster has the brightest future in the sports media?

We spent the better part of a month sending emails and texts asking folks to participate. Some gave us an answer right away. Some required a little poking and prodding. Some didn’t respond at all. What are you going to do, right? It’s a busy time of year for all of us in sports radio.

We will reveal a new batch of answers everyday from now until Friday. If you missed Part 1, you can find it here.

Here’s Part 2:

BALTIMORE RAVENS

Jerry Coleman  – 105.7 the Fan

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Well, Terrell Suggs is going to be a guy that will aim to be in the media. He has participated on a few of the studio shows in the past. He continues to appear on shows like Ballers. I don’t think he has a lot to offer though, as someone that has interviewed him for the last 15 years. He’s mostly full of platitudes and cliches.

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Justin Tucker is the kicker. Do they qualify for this? He would be a terrific candidate. Besides being a terrific kicker and singer, he is very well spoken. He may be really great. I just wonder how much a kicker can add to a broadcast in a game. How much are they really in those meetings and able to add perspective to situations involving quarterbacks, linebackers, or receivers?

CHICAGO BEARS

Laurence Holmes – 670 the Score

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When he’s done playing football, Bears Guard #75, Kyle Long, will make one of the easiest transitions from playing to broadcasting that we’ve seen in a while. From the time that he was a rookie, Long has shown incredible personality in dealing with the media. He’s honest, loquacious, and charismatic. In some respects, Long has already been doing a form of broadcasting. He has thousands of followers already, on the gaming platform Twitch, where he does live videos while playing games. Honestly, that association will give him a leg up in growing the younger demo for a potential employer. He has credibility in a growing and desirable audience share.

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In between the time of the Lovie Smith Bears and the team drafting Mitch Trubisky, Long has been the face of the franchise. That’s a weird thing to say about a Guard, but it’s true. On top of everything else, the Long family has shown that their personal charisma translates to the camera. It’s not a far leap to say that Kyle’s brother, Chris could run for political office someday and their dad, Howie is pretty much the standard for a national analyst. Kyle has many interests, but if he chooses to work in television or radio, he will have a ton of options, both locally and nationally.

HOUSTON TEXANS

Sean Pendergast – Sports Radio 610

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If the question were “Which Houston Texan employee has the brightest future in media?”, my answer would be head coach Bill O’Brien, hands down, whenever that day may come. However, if we are keeping it focused strictly on players, my choice would be one of the newest Houston Texans, safety Tyrann Mathieu. In his short time with the team, the “Honey Badger” has impressed me with his thoughtful, intelligent answers to questions about both his background and the game itself.

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When I am looking for content from former football players, I generally want the player to have good energy, a solid delivery, and most importantly, teach me something I don’t know. Mathieu’s energy is infectious, but more importantly, he has one of the highest football IQ’s in the league. Mathieu plays a position where the knowledge necessary to perform at a high level is the defensive equivalent of the quarterback’s necessary knowledge on the offensive side of the football. I feel like Mathieu would be incredibly versatile as a radio or TV personality, with the ability to convey an entertaining story in one segment, and then one segment later, give an X’s and O’s “chalk talk”.

Above all else, Mathieu has massive respect from his peers, fans, and media alike, so I think people would be preconditioned to like and enjoy him. Earning the respect of a TV or radio audience would have fewer barriers for Mathieu.

NEW YORK GIANTS

Chris Carlin – WFAN

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Landon Collins has got a future in the media, if he wants it. The network executives are always looking for the same thing: someone who isn’t afraid to tell the truth. Though he’s been in the NFL a short time, Collins hasn’t been afraid to ruffle some feathers.

During the drama surrounding Eli Apple last season, it was Collins who was both critical of, and later supportive of Apple. He told the truth about what was going on, and in this rare instance, it was something his teammate needed to hear publicly. He is not only a terrific player and leader of the defense, Collins also has a terrific feel for the inner workings and politics of a locker room.
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Landon’s also got a sense of humor, which goes a long way. In an appearance earlier in 2018 on “Boomer & Gio” on WFAN, Collins was relaxed and willing to “go there” when Gio brought up topics outside football. To put it simply, Collins “gets it.”

TAMPA BAY BUCCANEERS

John Mamola – 620 WDAE

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When posed the question to identify a single individual player on the Tampa Bay Buccaneers that has the chops to one day have a future in sports media, you need to look at the results of the past. Former Tampa Bay Buccaneers cornerback Ronde Barber (now a top analyst for FOX Sports) inherits the intelligence of reading routes and schemes while delivering his analysis as smooth as he was when he stepped in front of wide receivers for one of his 47 career interceptions. You look at the leadership of former Buccaneers safety John Lynch, straight to the point with no filter attached which led him to being one of the most respected analysts in football paving his path in the front office for San Francisco.

Other notable former Tampa Bay Buccaneers have also graced the sports media landscape each with their own unique attributes that they carried with them from the field of play and into the media landscape. Keyshawn Johnson and Anthony McFarland with ESPN, Tony Dungy and Chris Simms at NBC Sports, and minus his off the screen transgressions, you can’t deny the energy and passion for the game of football Warren Sapp displayed when he was on the NFL Network.

In an age of on demand and short attention spans, you need to identify someone who can get right to the point of what they’re trying to say. Someone who identifies with the trends in social media and respects the benefits of it on all platforms, but also recognizes the pitfalls it could also lead to. You need someone with energy, passion for the sport, and someone who isn’t afraid to tell it like it is. A broadcaster that makes you think, points out the hidden, and is always trying to get better at whatever position they may play on the field (or in sports media). For me without question, that’s Buccaneers wide receiver Mike Evans.

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Evans is entering his fifth season in Tampa Bay and already ranks among the great wide outs in Tampa Bay Buccaneers history with 32 touchdowns (2nd in franchise history) and over 1,000 yards receiving in each of his first four seasons in Tampa Bay. Off the field he’s a celebrated family man, husband and father.

But what would make Evans a great member of the sports media once his long career is over? His discipline to continue working at his craft, passion for the game of football and knowledge of the game are apparent each and every day in practice and during games. He is not afraid to express his views (see his comment on Twitter RT’ing Donald Trump with a dig at his USFL ownership), plus has great energy and is always direct with the media getting right to his point. With time, practice and the right coaching Evans could be the next in a line of former Tampa Bay Buccaneers that you see on the television screen every Sunday, or on the radio every afternoon on your drive home.

 

BSM Writers

NBC Must Develop a Real No. 2 NFL Crew for Playoffs

Is the network’s only other option Jac Collinsworth and Jason Garrett?

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Several years ago, the NFL objected to NBC wanting to employ Mike Tirico as the lead play-by-play voice for its Thursday Night Football broadcasts. The league preferred Al Michaels because he was NBC’s No. 1 NFL play-by-play announcer and wanted the TNF telecasts to carry the same prestige as Sunday Night Football.

Following the network’s heavily-criticized broadcast of Saturday’s Wild Card playoff game between the Los Angeles Chargers and Jacksonville Jaguars, the NFL may want to impose its authority again and insist that a top-tier broadcast team call the action of an important postseason game.

The consensus among fans and media watching Saturday’s broadcast was that Michaels and analyst Tony Dungy were surprisingly low-energy for an NFL playoff game, let alone one that became so exciting with Jacksonville rallying from a 27-0 deficit for a 31-30 victory on a last-second field goal.

Such a lackluster broadcast led to questions of whether or not Michaels was now past his prime after a season of calling subpar TNF games for Amazon and what initially appeared to be another snoozer when the Jaguars fell behind by 27 points. Pairing him with Dungy, who was a studio analyst all season, certainly didn’t help.

Dungy was as basic as a game analyst could be, typically narrating replays viewers could see for themselves while adding little insight. Worst of all, he demonstrated no enthusiasm for the action, leaving Michaels to fill most of the airtime. The veteran broadcaster showed that he can no longer carry a broadcast by himself. He needs the energy and back-and-forth that Cris Collinsworth or Kirk Herbstreit provide.

So how did NBC get here?

Most football fans know that the network’s top broadcast team is Tirico on play-by-play alongside analyst Cris Collinsworth. But they had their own assignment during Super Wild Card Weekend, calling Sunday night’s Ravens-Bengals match-up. With the postseason field expanding from 12 to 14 teams, resulting in six games being played on Wild Card weekend, NBC was awarded one of the additional playoff broadcasts.

Thus, another broadcast team was needed for that second Wild Card game. Fortunately, NBC had a renowned play-by-play man already in place. Michaels finished out his final season as SNF‘s lead voice by calling Super Bowl LVI, part of a powerful one-two combination for NBC Sports coming toward the end of its 2022 Beijing Winter Olympics coverage.

Ending his legendary career with a Super Bowl broadcast would’ve been a wonderful final note for Michaels. That appeared to be a natural path when Tirico moved from ESPN to NBC in 2016. Network executives admitted that a succession plan was in mind for Tirico to take over SNF eventually. At the time, Michaels also likely thought he would retire by then.

But when confronted with the possibility of retirement, Michaels realized he wasn’t interested. He was still enjoying broadcasting the NFL. His skills were still sharp. And perhaps most importantly, he was in demand. Amazon wanted Michaels as the lead voice for its Thursday Night Football broadcasts, bringing instant credibility to a streaming venture that drew some skepticism. ESPN considered him as its Monday Night Football play-by-play man.

As it turned out, ESPN made a bold move for MNF, swiping Fox’s No. 1 NFL crew of Joe Buck and Troy Aikman. That left Amazon for Michaels, and the streaming giant paid him a commensurate salary with the top broadcasters in the industry as part of his three-year contract.

Yet Michaels wasn’t done with NBC either. After his agreement with Amazon became official, NBC announced that its relationship with Michaels would continue in an “emeritus” role allowing him to broadcast the network’s Olympics coverage and that additional Wild Card playoff telecast.

NBC can’t have been happy that most of the social media chatter afterward focused on the broadcast, rather than the game result. Especially when the discussion centered on how poorly Michaels and Dungy performed in what turned out to be a thrilling playoff game. That’s a pairing that the NFL probably doesn’t want to see again.

Michaels will likely call at least one more Wild Card playoff game for NBC since he intends to work on the 2024 Paris Summer Olympics. He’s also under contract with Amazon for another two seasons unless he decides to retire before that deal expires. So perhaps the simple solution is keeping Dungy out of the broadcast booth and giving Michaels a better partner.

But can NBC drop in another analyst who hasn’t worked with Michaels all season? Anyone would arguably be an improvement over Dungy. Is it at all possible for Herbstreit to be hired on for a one-off playoff broadcast, thus ensuring that the broadcast team will have some on-air familiarity and chemistry?

Otherwise, NBC’s only other option may be its Notre Dame broadcast team of Jac Collinsworth and Jason Garrett. (The network tried that last season with Tirico and Drew Brees, only for Brees to wilt under the harsher NFL playoff spotlight.)

The pair also called USFL broadcasts for the network, so at least there would be familiarity rather than trying to figure each other out during a telecast. Yet Collinsworth and Garrett aren’t terribly popular with viewers. And as with Brees, that crew will face intense scrutiny with a larger playoff audience.

Unfortunately, NBC appears to be stuck here. Unless the new Big Ten broadcast team of Noah Eagle and Todd Blackledge gets a shot. That might be the best option! Other than Notre Dame or USFL games, where are the other opportunities for NBC to develop a No. 2 NFL broadcast team? No one wants to put Al Michaels through Chris Simms in the broadcast booth, right?

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BSM Writers

Al Michaels Has Options But He Has To Make a Choice

“It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.”

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I don’t ask much out of game announcers; get excited when appropriate, get the simple information correct, don’t get so caught up in your shtick you put yourself above the game. Al Michaels has been doing all those things well for the better part of half a century and few would argue that he’s not one of the best to ever do it. That doesn’t mean he can’t lose his fastball.

Before you read any longer, I am not here to say Al Michaels has lost his fastball. What I am here to say is Michaels has all too often this season seemed upset with and disinterested in the game he is calling. That isn’t entirely surprising when you consider some of the Thursday night action he called on Amazon Prime where the average margin of victory was almost nine points per game.

On top of that, the Amazon schedule had a dreadful two week stretch with Colts 12-9 win over the Broncos in Week Five and the Commanders 12-7 win over the Bears the next Thursday. It was in that Broncos-Colts game Michaels asked Herbstreit if a game “can be so bad it is good?” Herbstreit’s answer was “No”, by the way. It was the full 15 game schedule that Michaels told The Athletic’s media critic Richard Deitsch was like trying to sell a used car.

All of that is fine, the inaugural Amazon Prime season was not a smashing success. The streaming giant missed audience projections and will lose advertising revenue because of it. The lackluster schedule did not help that. But Michaels was given a second life; he was the NBC play-by-play announcer for the Saturday Night Wildcard Playoff game between the Chargers and Jaguars. It initially looked like Michaels might be the problem as five first half Jags turnovers had them in a 27-0 hole. But the home team staged a nearly unprecedented comeback for the win.

It was the performance by Michaels and, to a lesser degree, his analyst Tony Dungy that has led to criticism. Criticism might be too soft of a word, Michaels was roundly dragged for his lack of enthusiasm during the comeback and specifically on his call of the Jacksonville game winning field goal. The enthusiasm of the call of the game winner had a mid-3rd quarter of week four feel to it.

Me telling Al Michaels how to do play-by-play of an NFL game would be the equivalent of me telling a physicist how to split an atom. So, this isn’t just a Michaels criticism, few things bother me more than hearing a game announcer complain about the length or quality of a game as if he’d rather be anywhere else. It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.

How many NFL viewers would sit in the seat Michaels, or any NFL announcer occupies, for free? They’d feel like they won the lottery if they also were getting the money those announcers are getting paid to be there. The guy that works a 12-hour Thursday construction shift just to get home and crack a beer for the NFL game probably doesn’t want to hear how tough that game is to announce.

On top of all of that, Michaels was given the gift of one of the wildest NFL Playoff comebacks you’ll ever see and, at times, sounded as if he was completely disinterested in being there. Pro tip: the best NFL announcer in those moments is Kevin Harlan (see: Miami at Baltimore from earlier this season. That has nothing to do with my lifelong Dolphins fandom). Michaels’ lack of enthusiasm was compounded by the exact opposite from Mike Tirico on the very same network for the Bengals-Ravens Wildcard game Sunday night. 

Tirico, like Michaels, has a sterling resume of play-by-play accomplishments. The difference is Tirico sounded like he was having the time of his life on Sunday night. 

To be fair, their two styles are different. Michaels has a very old school, Pat Summerall approach. Summerall, Vin Scully and Dick Enberg came along at a time when announcers were far more likely to let the pictures tell the story. More new school guys like Harlan and Tirico approach it differently.

Look, Al Michaels helped us believe in miracles. His place in the Sports Broadcaster’s Hall of Fame has long since been cemented. Being a hall of fame inductee doesn’t mean your style will forever be accepted by the masses. That leaves you with a few options; you can continue your style and accept or ignore the criticism or you can ride off into the sunset and enjoy the fruits of your decades of labor.

Al Michaels has what we all want; great options. He can choose any of them and be a winner in the game of life. It doesn’t matter if he enthusiastically embraces them, or not. 

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BSM Writers

Bernie Kosar Was the Victim of a Policy That Doesn’t Work Anymore

“The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.”

Demetri Ravanos

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One week ago, Bernie Kosar lost his job on the Browns Radio Network for placing the first legal sports bet in the state of Ohio. Kosar, just like Jets coach Miles Austin weeks earlier and Calvin Ridley last year, violated a league policy that forbids team employees from placing a bet on any NFL game.

The integrity of the games still matters. The belief that what we are all seeing is being fairly contested is what gives those of us that like to have a little vested interest in the outcome the desire to lay our money down in the first place. I get the league’s discomfort with a coach on the staff of a team in the middle of the playoff hunt making bets. I get its fear of the message it sends to have players making bets.

Roger Goodell and the 32 team owners are well within their rights to object to men that can potentially control the outcome of a game or postseason seeding doing anything that even appears to jeopardize its fairness. Even perceived impropriety can compromise the league’s tremendous value.

But Bernie Kosar doesn’t have that kind of influence on the outcome of a game. He is just a broadcaster and not even a game analyst. He is part of studio coverage.

I am far from the first to point this out, but in 2023, the NFL has three official sports betting partners. Just last week, it approved the first ever in-stadium sportsbook, which Fanatics is set to open inside of FedEx Field. If the NFL is comfortable enough with the reality that its fans like to bet to make those things a reality, then Kosar losing his gig is absurd. It is the result of nothing other than “well, that’s the way we’ve always done it” thinking.

Maybe Kosar was terrible on the radio and the team was looking for a reason to move on. I don’t live in Cleveland and I am not a Browns fan, so I have no idea.

How many times have we heard that NFL owners hired Goodell to “protect the shield”? I’m not even really sure what it means or when it applies anymore. If I had a vested interest in the public perception of the league, I know that I would want someone to do the PR math on this situation.

Bernie Kosar isn’t an addict that can’t watch a game without the high of winning or the emotional distress of losing everything at stake, at least not as far as we know. This was a bet made through an advertising partner, to benefit charity. He even said on his podcast this week that the purpose of making the bet was to generate some money for former players in need of help.

This is like Disney threatening daycare centers with lawsuits for painting Mickey Mouse on a classroom wall. The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.

Surely you have seen Garrett Bush’s impassioned rant on the Ultimate Cleveland Sports Show about the obstacles facing Damar Hamlin because of how many hoops the NFL makes former players jump through in order to get some kind of pension.

On January 2, we were all united in our concern for a guy that hadn’t even completed his second full NFL season. We didn’t know if he was going to live, but if he did, we all knew that the NFL had done everything it needed to in order to protect itself from ever having to pay a dime for his medical care. Less than a week later, Bernie Kosar was fired for what amounted to a charity stunt that was meant to raise money and attention to very similar issues.

At both the league level and the team level, there was incompetence that lead to a man unnecessarily losing a gig and to the Browns and the NFL looking horribly out of touch with reality.

Are we acknowledging that people gamble or not? Are we acknowledging there are responsible ways to bet on football and are interested in generating revenue off of it or not? Because it doesn’t seem to me that the same league that just gave the thumbs up to open a sportsbook inside of a stadium is really that concerned with people that cannot affect the outcome of games betting on those games.

Has the NFL come out and said that it is going to cover every medical bill for everyone that has ever played the game? We know that this is a brutal game that leaves a physical and physiological impact on the men that played it. Why would we make it harder for someone that knows that pain to help others do something about it?

I feel awful for Bernie Kosar. Whether he needs the money or not, it is embarassing to be at the center of a controversy like this, particularly because in the NFL in 2023, there is no reason for a controversy like this to exist.

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