According to the Waco Tribune, 94.1 KWBT in Waco, TX owned by Edwards Media, is flipping formats from urban contemporary music to sports talk. Edwards Media also owns 94.5 The Beat which will continue to offer urban contemporary music, while 94.1 becomes CBS Sports Radio Central Texas.
“We’ve been waiting for this opportunity for a couple of years now,” said Rich Richardson, who will serve as the general manager for 94.1. “When this opportunity arose, our ownership group jumped on it. … But it’s been a couple or even three years in the making.”
The new CBS Sports Radio Central Texas will offer a mix of local and national programming. Richardson will host the morning show, Go Big or Go Home from 6 – 9am each weekday followed by local broadcaster Lark Smith from 9 – 11am with Order in the Court. The rest of the 94.1 lineup will be filled with national programming from CBS Sports Radio with Jim Rome in the midday followed by Tiki and Tierney from 2 – 5pm.
Richardson hopes to add more local programming as the station gets more established, “We want to start with these two (local) shows and build our audience, but I’d love to add in a weekend outdoors show, maybe a fitness show, things of that nature. You never know what’ll happen six months down the road.” 94.1 will broadcast local high school football and already has a deal to serve as the local affiliate for the Houston Rockets this NBA season.
For more than two decades, Waco has been served by ESPN Central Texas, the flagship for Baylor athletics and the local affiliate for the Dallas Cowboys, Texas Rangers and Houston Astros. David Smoak, the GM of ESPN Central Texas views the addition of CBS Sports Radio Central Texas as a good thing for the market.
“No matter where I’ve worked, I’ve welcomed competition, because it can only make us, ESPN Central Texas, better,” Smoak told the Waco Tribune. “And my staff and I feel very good about we deliver to our audience and radio family each and every day. … We look forward to another sports station in the market, and we wish them the very best.”
94.1 will officially make the flip to sports on October 1st.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Steak Shapiro Apologizes, Says He Didn’t Think Stetson Bennett Criticism Was ‘That Inflamatory’
“You were just trying to play music and not ignore the fans. Still don’t think it was a great speech, but again, you’re the biggest football hero in Georgia football history.”
Wednesday’s edition of The Steakhouse was one Atlanta sports fans were waiting for. Late Tuesday night, Steak Shapiro took to Twitter to promise that he would address Stetson Bennett IV’s reaction to his criticism of the way the quarterback behaved at Georgia’s National Championship parade on Saturday.
“The notion is that Steak was basically roasted,” he said of the coverage the social media spat received. “He was put on the grill and taken to task.”
Shapiro had tweeted that he did not think it was a good look for Bennett to be on his phone during the championship parade and that his speech seemed more about settling old grudges than it was about celebrating the team or the fans. In a message on Twitter, which began by addressing Shapiro as “Mr. Med Rare”, Bennett explained that he was using his phone to play music in the car he was riding in. He was not ignoring the moment or the fans.
After giving Bennett credit for coming up with a funny nickname, Steak Shapiro said that he was surprised that the quarterback took the criticism so personally.
“My job is to give an opinion. I didn’t think it was that inflammatory. I didn’t think it was that dramatic.”
He added that has no problem with Stetson’s disdain for the media. He just thought the parade should have been about the fans and the accomplishment rather than Stetson Bennett IV trying to settle old grudges. Still, Shapiro wanted to make it clear that he does not hate the Georgia quarterback. He remains one of Bennett’s most vocal fans.
“On three or four occasions, I was lambasted because I said I thought he was the greatest player in Georgia history, and I said that before he won the national title,” Shapiro said. “I said that when they had the undefeated regular season, and then people started saying ‘stop saying that about Stetson’ or ‘Stetson’s overrated’. I just kinda had his back the entire year and probably had his back the last two years. I just didn’t think Saturday was a great day. That is what I have been saying, and I stand by it. I just didn’t think it was a great-looking day.”
Steak Shapiro did offer an apology to Bennett. He said that if the quarterback was just trying to play music on his phone, that isn’t that big of a deal, and if he had known that is what was happening, his reaction may have been different.
“My bad,” he concluded. “You were just trying to play music and not ignore the fans. Still don’t think it was a great speech, but again, you’re the biggest football hero in Georgia football history. You’re one of the iconic sports figures — maybe number one — in a town of Hank Aaron, and Chipper Jones, and Domonique Wilkins, and Matt Ryan, and Deion Sanders. You’re probably number one all time.”
Brian Gebhardt to Serve as Program Director of Sactown Sports 1140
“Learning under skilled leaders such as Terry Foxx, Sean Thompson, Reggie Rouse, and Mike Conti helped prepare Gebhardt for the next step.”
Sactown Sports 1140 has found their next program director. After an extensive search, GM Steve Cottingim and Bonneville Sacramento’s Group Director of Programming Chad Rufer have found their next leader in Atlanta, GA, tabbing Brian Gebhardt to guide the brand’s programming department.
Gebhardt heads west to join Bonneville Sacramento after enjoying over seven years of success at 92.9 The Game. He has served recently as the Executive Producer of the ‘Andy & Randy’ show featuring Randy McMichael and Andy Bunker. During his time with the Atlanta sports station, Gebhardt has learned under skilled leaders such as Terry Foxx, Sean Thompson, Reggie Rouse, and Mike Conti. Those experiences prepared Gebhardt for the next step, as did working with numerous on-air talents who have helped The Game become a model of consistency in Georgia.
“Brian’s experience working with both premiere talent and professional sports franchises will help us help the Sactown Sports brand grow both on-air and on-line ,” said Cottingim.
“Brian demonstrated to us a real passion for leading extraordinary talent,” shared Rufer. “We are very confident that he will help us grow Sactown Sports into Sacramento’s premiere sports brand.”
“I can’t wait to get started and I am beyond excited to be working with Bonneville,” added Gebhardt.
The hiring of the Georgia native as new PD allows Nick Cattles to focus exclusively on hosting the station’s afternoon show, a role he’s wanted to invest more time. Cattles joined Sactown Sports in November 2021 and has pulled double duty since arriving in Northern California. He hired Ramie Makhlouf as his afternoon drive co-host and the duo have built a solid foundation in afternoons. Having the ability now to focus solely on the show should allow Cattles and Ramie to elevate their program even more.
The first day on the job for Gebhardt will be Monday February 3rd. Depending on what develops with the San Francisco 49ers in the NFC playoffs, there’s a possibility he could be walking into two straight weeks of Super Bowl planning. Regardless, Gebhardt has a new market to learn, a new team to meet, a new company to deliver results for, and an opportunity to take a big step in his radio career.
DNVR Sports Files Injunction Against Bonneville Over Denver Sports Brand
“We can’t allow someone that represents the exact opposite of us to damage the goodwill of our brand or create confusion in the community.”
After Bonneville International unveiled new branding for its Denver Sports properties, digital outlet DNVR Sports has filed an injunction to stop the radio company from utilizing the brand and logos.
In a Twitter thread, ALLCITY Network CEO Brandon Spano claimed DNVR Sports has already seen listeners, viewers, and readers confuse the two brands. “We can’t allow someone that represents the exact opposite of us to damage the goodwill of our brand or create confusion in the community,” Spano tweeted.
“Our branding was created purposefully, to be different from the way sports networks traditionally looked,” he said in another tweet. “To represent the city of Denver in a simple way while removing us from the gloss and pretentiousness of sports media. To create something that brings people together.”
Spano added that ALLCITY sent Bonneville a cease-and-desist letter last week, but claims the company failed to respond, so an injunction has been filed.
The Denver Sports branding utilized by Bonneville — which encompasses 104.3 The Fan and ESPN Denver — features a black and white city skyline as well as the Rocky Mountains inside a hexagon with block lettering. The DNVR Sports logo is a rectangle, similar to the city of Denver flag, with the sun centered between the mountain peaks and a block “DNVR” below the rectangle.
The complaint filed by StudioIP LLC — the law firm representing ALLCITY — claims the branding used by Bonneville constitutes “trademark infringement, unfair competition, trade dress infringement, dilution by tarnishment, and tortious interference arising out of Bonneville’s trademark infringement of Plaintiff’s trademarks,” according to Westword.
Bonneville has denied any wrongdoing, saying the accusations “have absolutely no merit, and our legal counsel is preparing a formal response. Denver Sports remains committed to delivering the most in-depth and inclusive local sports content for all Denver sports fans.”