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Brennan & Stubbs to Host Show on SiriusXM

Brandon Contes

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SiriusXM announced sports journalist Christine Brennan and former professional tennis player Rennae Stubbs will host Game Changers, a new weekly show on the Dan Patrick Radio channel.

Game Changers will debut September 19th and broadcast every Wednesday evening from 6 – 8pm ET.  The new show is produced in collaboration with the Aurora Games, the inaugural global multi-sport event showcasing women’s sports which will take place on August 20-25, 2019.

“When the opportunity to host Game Changers came along I knew it was something I wanted to do,” said Brennan in a press release from SiriusXM.  “The timing for a show like this is perfect and I’m looking forward to working with SiriusXM and Rennae to discuss a wide variety of sports topics each week, including looking ahead to the upcoming Aurora Games.”

The show will focus on women’s sports, providing insight on headlines that interest women and previewing next year’s Aurora Games.

“As a professional athlete and long-time fan of all sports, Game Changers offers me a platform to talk about the things that I know sports fans around the world are interested in discussing,” said Stubbs.  “Being able to do that with Christine will make it a thrill every week.”

Brennan is an award-winning columnist for USA Today, also contributing to ABC News, CNN, PBS and NPR.  Brennan has twice been named a top 10 sports columnist in the country by the AP Sports Editors.  A ground-breaking journalist, Brennan was the first woman sports writer for The Miami Herald in 1981 and the first female to cover the NFL for The Washington Post in 1985.

After a tennis career that saw co-host Rennae Stubbs win four Grand Slam doubles titles and two Grand Slam mixed doubles titles, she worked as an analyst for ESPN, Tennis Channel and Channel Seven Australia.

“Christine and Rennae are two dynamic and bold voices who provide a valuable perspective on sports,” said Steve Cohen, SiriusXM’s SVP of Sports Programming.  “We are thrilled to be teaming them up on SiriusXM, where they will have a platform to reach listeners from coast to coast.  Game Changers is an outstanding and welcome addition to our lineup.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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