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NBC Has Been Prepping for This Week’s SNF Since June

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Fred Gaudelli, the executive producer for Sunday Night Football on NBC, spoke with The Athletic’s Richard Deitsch this week about his crew’s upcoming game. It is the Green Bay Packers on the road against the New England Patriots. It is a big deal because they are two of the leagues better teams and more iconic franchises. It is a bigger deal because it is only the second time Tom Brady and Aaron Rodgers have faced each other as starting quarterbacks.

Gaudelli says he found out his crew would get the game back in April, when NFL Vice President Howard Katz called him to confirm NBC wanted the matchup.

I was overjoyed,” Gaudelli said. “There was incredible excitement. Viewers have only seen this once. Now that Peyton Manning is gone, these guys are the two best (QBs) along with Drew (Brees). But Drew and Tom have met more times than Aaron and Tom. You want it because it has not been seen, you want it because you know you will be doing two of the better teams in football, and you want it because you have the potential for a game like we had with New England-Kansas City a couple of weeks ago (New England’s 43-40 win on October 14) where whoever has the ball last will win the game. All of the things that make for high ratings, you have a great chance of getting with this matchup.

With his crew, Gaudelli began brainstorming ideas for promos and in-game segments for this one game back in June. Some of those included a numerology segment about the number 12 and a piece on the definition of the word “mastery.” He knew it would be too much to fit into a single game broadcast. “There were so many great ideas and if you were doing a one-hour documentary on the matchup, you could do a ton of stuff.”

You can read the full article here.

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XFL Signs Exclusive Deal With ESPN

“Games will return in 2023. The season opening slate will be played February 18.”

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All 43 games in the 2023 XFL season will air on Disney’s sports networks. The entire schedule will be seen on ABC, ESPN, and FX. Dwayne Johnson and Dani Garcia made the announcement at the 2022 Disney Upfront presentation.

This will be the third iteration of the XFL. The first attempt in 2001 ended after a single season. The 2020 revival was shut down due to Covid. Johnson and Garcia and their partners purchased the brand two years ago for $15 million.

“The XFL will tap into sports fans’ deep love of football by emphasizing competitive action while dedicating itself to innovation and entertainment,” Jimmy Pitaro, Chairman of ESPN and Sports Content said in a press release. “You can see a great path to success when you combine the reach and influence of ESPN and Disney with the collective vision of XFL leadership led by Dany, Dwayne and Gerry.”

Games will return in 2023. The season opening slate will be played February 18.

“The XFL is going to be a league of passion, a league of pride, and a league of culture,” Johnson said at the event, promising that those three principles will drive every decision for the league.

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NBA Playoff Ratings Hit 8-Year Highs

“At 3.71 million, the average audience for games this postseason is up 14% from last year. It is up 4% from 2019, the last time the playoffs started on time.”

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More people are watching the NBA Playoffs than have done so in a long time. Through the first two rounds in 2022, the league is enjoying its best postseason ratings in eight years.

The average audience across TNT, ESPN, ABC and NBA TV is 3.71 million people per game. If you take the less widely available NBA TV out of the mix, the NBA is averaging 4.08 million viewers per game.

At 3.71 million, the average audience for games this postseason is up 14% from last year. It is up 4% from 2019, the last time the playoffs started on time.

The Boston Celtics have been one of the most reliable performers this postseason. They have been involved in two of the three most-watched games. Sunday’s Game 7 victory over the Milwaukee Bucks is one of two games this postseason that now rank as the most-watched early round games in a decade. The other was Game 1 between the Golden State Warriors and the Memphis Grizzlies.

Golden State has also been a hot draw. The Warriors have been involved in four of the seven most-watched playoff games.

With both teams still alive and plenty of star power left in the playoffs, the NBA is poised to deliver one of its most-watched postseasons in years.

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Domonique Foxworth: Tom Brady Contract Is About Impressing NFL

“I think that’s why the booths look the way they look. It’s because the league wants their games to feel big, and it’s worth it to them.”

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The shake-up of NFL TV broadcast booths has been one of the top storylines in the league this offseason.

Part of the reasoning is because of the massive sums of money involved. Whether it’s Joe Buck and Troy Aikman or Tom Brady, NFL broadcasters have been getting paid. And it doesn’t seem like the spending is going to slow down anytime soon.

Speaking to Bomani Jones on The Right Time, Domonique Foxworth said the NFL just wants to continue to get bigger and bigger even with its broadcast crews.

“These TV partners want to be in good with the league. And I think that’s what this Tom Brady contract comes down to,” Foxworth said. “I think that’s why the booths look the way they look. It’s because the league wants their games to feel big, and it’s worth it to them.”

Even with some feeling like Brady is uninteresting and likely won’t move the needle as an analyst, it’s the name recognition factor that will set the table for Brady in the booth.

“I do believe that if you turn on an NFL game, and Tom Brady’s talking about it, it feels bigger no matter what he’s saying,” Foxworth said.

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