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John Skipper Calls Out Traditional Sports Television

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Former ESPN President and Executive Chairman of the Perform Group, which owns streaming giant DAZN took the stage at the Web Summit in Lisbon on Tuesday to be interviewed by his former employee about his new venture. Jemele Hill did not touch on either her or Skipper’s exit from ESPN in their conversation. Instead, they focused on Skipper’s current employer and how it reflects a changing sports media.

Skipper said that streaming services like DAZN have more information about who is using their product and how it is being used than traditional television does. He said that allows the company to make more focused changes to their presentation when necessary. Broadcasting and cable rely on what he called an “anachronistic” ratings system.

If you’re watching on cable or broadcast television, it is so anachronistic that it still relies upon Nielsen ratings, which are done on a sampling technology so that it infers that X number of people watched. They don’t really know how many people watched, and they don’t have any idea who in the house is watching. They have no idea, really. They know when the television set was cut on. They know when it was cut off. And maybe someone’s watching, or maybe they’re in the back yard gardening while the TV set is on. We know when someone’s engaged. We can then do things to make that experience better.

He also promised that DAZN and other streaming services will change the way in-game advertising is done during live events.

We do not have advertising in our subscription service right now, but we will. And what we will do is just as we will disrupt the way that we acquire the ability to watch sports through an app, we will disrupt the way that advertising works. We really will follow the Facebook/Google model — we will understand things about you that will allow us to target ads.

We will not run 30-second ads in pods of 5-6 of those so they see the same car ad 14 times in a 3-hour game. We will not interrupt games in a way that are unnatural, the way they do on television. I know this because I negotiated it: We had the rights to run 78 commercials during the average American football game. That is a lot of commercials to watch. What we will do is figure out a way to integrate content into the production.

In the United States, DAZN is largely focused on combat sports, but it does have the streaming rights to a number of American sports leagues for international distribution. Skipper has a history of betting big on live events. You can cite the deal he made with the NBA while at ESPN or the nine-figure deal between DAZN and boxer Canelo Alvarez that he just shepherded.

It will be interesting to see how Skipper’s vision pays off for DAZN. Is a streaming service buoyed by combat sports capable of pulling off such a grand vision, or will we see DAZN put together more mega-deals in the future to acquire streaming rights to major professional leagues?

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Kirk Herbstreit: Social Media Still Critical of Al Michaels Because of Last Year’s Comments

“He hears the noise. He has more of an ‘F you’ attitude about it than ‘I am going to show them’.”

Ricky Keeler

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Al Michaels
Courtesy: Tom Hauck, Getty Images

The narrative going around social media is that legendary broadcaster Al Michaels doesn’t have too much excitement when he calls a Thursday Night Football game on Amazon Prime with Kirk Herbstreit. However, in Herbstreit’s mind, that is nowhere near the truth.  

Herbstreit was a guest on the Pardon My Take podcast this week and he said that he thinks a lot of people are holding two games from last year against Michaels. One was the Chargers-Jaguars Wild Card playoff game and the other was the Colts-Broncos matchup that was a 12-9 overtime game.

“I think everyone is holding the Jacksonville playoff game last year against him. I didn’t work with him in that game and it got a lot of criticism after that game.”

“Social media is using that as a narrative and they are just using that and the one time in Indy/Denver he talked about how what a shitty game it was we were doing. It is almost like they are using those two examples to say ‘Al Michaels hates Thursday night, Al Michaels has lost it.'”

One comparison he gave for both he and Michaels is that while Thursday night games have strong atmospheres, they don’t compare to when Michaels used to call Sunday Night Football or Monday Night Football or when Herbstreit does a big Saturday Night game for college football.

“We’ve had a great schedule this year. We’ve had some great games. If you listen to me calling Florida State/Florida or to me this weekend, I’m standing the whole game, Chris Fowler is standing the whole game. There’s energy that is unparalleled in these college atmospheres. You get caught up in the moment you are performing in.”

“I think Al when he would do Sunday Night or Monday Night Football, those games were massive. You are doing big games and your voice projects based on the setting that you are in. These Thursday night games are good atmospheres, but I don’t think they are at the level of a Sunday night game or when I’m doing a Saturday night game. So, I think your voice always matches with what you are doing.”

Herbstreit has been with Michaels for the last two seasons and there is one thing that he is impressed by about him and he feels that both of them are similar in terms of how much excitement they bring with the situation warrants it.

“I’ve noticed that Al Michaels is pretty much like me. When the game warrants excitement, he brings excitement…I think Al hears it, he disagrees with it. He’s really enjoying our crew and what we are doing. To be at his age and I marvel at what he does. Producers talking in his ear, he’s always recognizing and ID’ing typically the right guy every time. At his age, I’m blown away by it.”

“He hears the noise. He has more of an ‘F you’ attitude about it than ‘I am going to show them’. He thinks it’s a bunch of bullshit, I think it’s a bunch of bullshit. I think it’s a narrative that social media is running with.” 

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Clay Travis: CBS Executives Should Be Fired For Allowing SEC to Leave for ESPN

“CBS tripping all over themselves and ending their relationship with the SEC is so dumb that every single person who was responsible for that decision should be fired on the spot.”

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A photo of Clay Travis

OutKick host Clay Travis has harsh words for CBS executives who he says let the SEC leave for ESPN in lieu of a new deal with the Big Ten.

During OutKick The Show, Clay Travis broached the topic of the near future’s cosmic shift of college football media rights and made some stark comments about CBS and the execs that “ended their relationship with the SEC.”

“This is what CBS did, the single dumbest decision in the history of my life in sports media,” Travis said. “CBS tripping all over themselves and ending their relationship with the SEC is so dumb that every single person who was responsible for that decision should be fired on the spot.

“If I ran CBS, I would be like, ‘Everybody who screwed up the SEC game of the week and chose not to extend it at what would have been a substantial discount to what they ended up paying for a far worse package from the Big Ten? All of them should be fired.’”

Starting in 2024, the SEC will no longer air on CBS and will find its new home on ESPN and ABC. In its place will be a new-look Big Ten, sporting four top programs that fled the sinking Pac-12: USC, UCLA, Oregon, and Washington. Despite the excitement surrounding the Big Ten, Travis still feels like the move is a massive downgrade, comparing the SEC game of the week to a first-overall pick versus a third-round pick in the form of the Big Ten games.

“CBS Sports had the greatest television package in college sports history, in that they had the number one draft pick of every SEC game every week,” Travis said. “They went from the best game in college football many weeks — the SEC premier pick — to leaving the SEC and getting like third-round draft picks from the Big Ten.”

Travis credits ESPN for fostering their relationship with the SEC over the past two decades, which originally culminated in the formation of the SEC Network, a channel dedicated to all things Southeastern Conference. Disney and ESPN lay in wait while CBS had the big games, then took the next step with the SEC while CBS had its eyes elsewhere.

Now, the two sports titans are going steady at the proverbial sports media dance while CBS seemingly grabbed the first option on the other side of the floor. All CBS had to do, Clay Travis says, was pay a little more for then-new SEC entrants Texas A&M and Missouri back in 2012, and all would still be good.

“All the SEC had to do…was bump their payment up a little bit…and they could’ve extended their relationship,” Clay Travis said. “Yet when the SEC expanded and added Missouri and Texas A&M, ESPN said ‘Here is our checkbook, SEC. We want to be in business with you for as long as we can. We understand what you’re doing and we want to be in business with you. And that was the impetus behind the launching of the SEC Network.’”’ 

However, Texas and Oklahoma are leaving the Big 12 two years early and will join the SEC in 2024, which means more money for CBS that they may have not been willing to pay, even for some of the most recognizable programs in the country.

Despite the doom and gloom surrounding the deal, the new Big Ten will be no slouch. While CBS will lose perennial college football powerhouses like Alabama and Georgia, it gains USC and UCLA, Oregon and Washington from the Pac-12. This is on top of their existing teams like Michigan, Ohio State, Penn State, Nebraska, and Iowa. The only regular-season college football game to crack the top 100 broadcasts of 2022 was last year’s edition of “The Game” between Michigan and Ohio State.

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Darren Rovell Leaving Action Network

Rovell will begin covering sports business on a full-time basis in a new role.

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Darren Rovell
Courtesy: Stephen McCarthy, Sportsfile via Getty Images

Darren Rovell has announced that he will be leaving Action Network at the end of the week to take on a new role where he will cover sports business on a full-time basis again.

Rovell joined Action Network five years ago shortly after the U.S. Supreme Court deemed the Professional and Amateur Sports Protection Act to be unconstitutional, granting states the ability to determine whether or not to legalize sports betting.

A former member of ESPN, Rovell affirmed that he “took a leap of faith” in leaving the entity and joining the company, which was sold to Better Collective for $240 million in 2021.

“We have built a best-in-class product and sold the company amidst the sports betting wave,” Rovell said in a statement posted on X. “I have also been blessed to make lifelong friendships with some of my colleagues.”

Within his remarks, Rovell acknowledged that there is rapid transition within the sports media business, rendering coverage of the industry even more indispensable for fans. Moreover, he expressed how he misses “the dollars and cents reporting” that compelled him to pursue a career in the business 23 years ago.

Darren Rovell previously worked at CNBC where he wrote business reports and anchored several documentaries on its air, remaining at the outlet for parts of seven years.

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