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Lincoln Kennedy Is The Sane One

Brian Noe

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You just don’t hear people in the sports radio business say negative things about Lincoln Kennedy. I’ve heard the opposite many times — person after person raving about him instead of being critical. Linc is one of the most highly respected individuals in the broadcasting business. It’s easy to tell why there is zero chance all of the praise is made up — he’s a genuine guy. Broadcasters also don’t dream up positive comments that are untrue about other broadcasters.

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Lincoln has moved to the radio booth alongside Brent Musburger this year to serve as the color commentator for Oakland Raiders broadcasts. He talks about the transition as well as his approach to calling games. Lincoln also serves as an analyst and commentator for the Pac-12 Network and co-hosts The Fellas each Saturday morning from 6-10am ET on FOX Sports Radio with Anthony Gargano.

Striving to avoid being known as a homer is a big deal to Lincoln. He also reveals what gives him the most satisfaction about being a broadcaster. Lincoln describes some of his former radio partners and provides a hilarious summary of The Marine, in which he made a cameo appearance. Let’s just say Linc isn’t beaming about the movie the same way people beam about him.

Enjoy.

Brian Noe: What do you enjoy the most about calling Raider games in the booth?

Lincoln Kennedy: I guess it’s a way for me to be around the game, be a part of the game, but not actually physically playing the game. I never thought I was going to be in broadcasting, so when I found my way to FOX Sports Radio, things kind of went from there. Given the opportunity to be a commentator — and I jumped at that opportunity — has been somewhat rewarding for what it’s worth.

Noe: Do you look back now and say, “I didn’t even know I was going to be in broadcasting at all and now I’m calling games in the booth”? Do you pinch yourself when it comes to that?

LK: For a number of reasons that’s true. I also pinch myself for the fact that I’m working next to a legend in Brent Musburger. Greg Papa was very good to me and he helped me out. I owe him a large debt of gratitude for getting me up to speed on how to do the things efficiently and effectively in the booth, especially for radio, because radio is a different calling aspect than it is for TV. There are differences between the two that you have to be able to switch back and forth like I do. That’s one of the other things that’s rewarding about it.

Noe: As a broadcaster how do you handle feedback from fans who are upset with the Raiders moving to Vegas pretty soon?

LK: You just be honest. You know, Brian, one of the things that I wanted to do when I got into broadcasting and started taking it as a profession, was I wanted to develop a voice. The way I look at it, my thoughts are I call it like I see it. I don’t pull any punches. I didn’t want to be described as a homer just because I was affiliated with the Raiders. That was a big deal to me.

Naturally when the news came down — and my affiliation with the organization as well as my affinity to the city of Oakland — I was disappointed. I was disappointed that they couldn’t get anything done. I also said within that time frame — I’ve been around this organization for 26 years — in that time they had many opportunities to get a stadium done. It just never happened. The team, to me, is one of the more iconic teams in professional sports. The fact that they have to share a stadium with a baseball team is embarrassing.

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You point out those facts to people and then they kind of see it your way. Yeah, they’re losing their team. No doubt about it. It sucks. You also have to remember it’s a business and a lot of fans do agree, look they deserve their own stadium. They should have their own stadium. Why hasn’t anything gotten done? It’s sad that it had to come to this.

Noe: When it comes to developing your own voice and not being a homer — there are a lot of franchises that are very controlling in terms of the message that comes out. Has that ever been the situation with the Raiders where they say, “Hey, we want you to lean heavy in favor of the team”?

LK: No, that’s never been the case. The only time that’s ever happened to me — where somebody tries to steer your opinion or tell you which way that you should take the conversation — was when I was with the NFL Network. That was the only time. Other than that, you’ve got to be mindful. You can’t be too critical of the organization you work for. I think that there have been guys who have done that in the past and they haven’t lasted for very long because everything gets out. Everything’s heard. No one’s ever tried to censor me or tell me to steer clear or lean heavy one way or the other. Like I said I just call it like I see it.

Noe: Was it ever difficult that you couldn’t be completely honest when you worked for NFL Network?

LK: Yeah, it was difficult. The way I felt, especially living in this country you have freedom of speech. If somebody comes up and asks you a question, for example, “Why aren’t there more minority coaches in the National Football League?” When the question was posed to me, I thought because, “Hey, it’s a good ol’ boy network and they don’t want them.” That was my answer, but you couldn’t say that.

We stood clear of the conversation. We went back to, “So, when do you think Brett Favre is going to retire?” That type of thing. These were instances that I’ve had in my life, especially in broadcasting, that I’ve come into where people were trying to steer clear of a certain topic or subject, or try to steer you in a different direction.

Noe: It can be tricky to be mindful of who you are employed by, but still be honest at the same time. The Raiders are having a rough season. What are some of the positives that you look for and honestly articulate?

LK: I’m hoping to see improvement. I’m hoping to see consistency or better efficiency. When you are deficient and you know that you’re deficient in a certain area — for example the Raiders and pass protection. Well, then the following week when you come out, you want to see if they’ve made any adjustments. If they’ve done anything to get the led out to move in the right direction.

You want to see that type of progress rather than just hitting your head up against the wall and doing the same thing every single night. That’s what I’m looking for when I’m looking at this team, especially critiquing the team. I’m hoping that players play better or guys step up and play harder and just show effort. That’s what I’m trying to translate to the listeners.

Noe: Are there ever media members that didn’t play in the NFL that tend to get something consistently wrong while covering the NFL?

LK: I’m sure there are. I don’t know anything that stands out right off the top of my head.

Noe: I was just wondering as a former player if you ever look at a guy who covers the NFL and there is ever something they say where you’re like, “That’s not right at all.”

LK: You know what, I do know this — and I’ve experienced this — I feel for the beat writers or the writers that have to cover the sport, or have to go in the locker room because it is a different world. It’s a different world altogether and they have a job to do. They have a job that they want to translate whatever is going on with that team to the audience. So they have to ask you questions like, “How did it feel when you lost the game?” That type of stuff.

When I’ve interviewed players coming off the field, you try to get them relaxed. You try to get them to open up because there is a standard code of answers that players are going to give. Then you try to go a little offbeat if you will, “Hey man, I heard you like to play video games. What’s your favorite video game?” That type of thing — just to try to get them to relax a little bit, but that doesn’t always address what the listeners or the people who are reading the articles want to know. “I want to know what’s going on with my team. Why are they losing?”

You’ve got more players giving up more information than ever on their own – “I bumped up my ankle. Don’t start me on your fantasy team. I think I’m going to be out a couple of weeks,” on Twitter. These types of instances. These are the things that you are up against now so I kind of feel sorry for the beat writers, or journalists, or even us in radio. Our show doesn’t take call-ins. We don’t take a lot of guests. We generate the talk for four hours. I’ve been on shows that have and it’s hard to get something out of guys when they just don’t feel like talking about it.

Noe: What would you say is the most rewarding part of being in the booth and also the most rewarding part of doing sports talk radio?

LK: The most rewarding part about being in the booth is just being around the game. Being around the game, being able to watch the game. When I was on the sidelines I could sense the energy. I watched body language. I was right there in the thick of things. Same thing as now from a booth, it’s just a little different perspective.

For sports talk radio the reward is when people come up and say, “Hey man, that was a good show the other day. I listen to you on the way to work. I just love you guys.” Whatever it is, comments that are positive or negative because we have them all. It’s also the relationship that I’ve built with guys like Anthony Gargano who I’ve now known for, shoot, almost 10 years I think it is. The relationships and being on a medium that is worldwide. It’s not just in Arizona or California, it’s nationally. It really is a good, rewarding feeling.

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Noe: What would you say is the toughest part of being in the booth covering the Raiders and also doing a sports radio show?

LK: It’s not tough for me to be in the booth at all. I know the game. I don’t want to sound arrogant in a sense, but it’s not hard at all. It’s really just like having a simple conversation because what I do is I call what I see. If it’s a good run, I’ll say it’s a good run. If a guy got ran over, I’ll say it needs to be blocked a little bit better. You know, that type of thing. That’s not difficult at all.

The challenge for sports talk radio is — be in the know about all of the sports you have to talk about. My strengths are basketball and football. Those are big sports in this country, but I strive with periodicals and articles and stuff that I read to be better at baseball. To be better at hockey. All the other sports — to be better at golf — to be able to hold a conversation so when something big happens, you can talk about it and you’re not just a football junkie.

Noe: You talk about painting a picture while being in the booth, so if you were to paint a picture about what Anthony Gargano is like as a sports radio host what would you say?

LK: What is he like as a sports radio host? Well, what’s interesting about our chemistry — our birthdays are a day apart and we’re so like-minded. Sometimes it’s like a couple — we can finish each other’s thoughts. The way we pattern our show is like a couple of guys just sitting at the sports bar just talking about sports. That’s why we call ourselves “The Fellas.”

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We try to bring the rest of the crew in, so it’s just easy. It’s whatever subject you bring up, it’s just easy. “Hey, let’s talk about the Thursday night game. Did you see the Seahawks and the Packers? Yeah, man.” It’s just that simple. We’re doing four hours and the way we look at it, it’s just bullshit. We just bullshit with one another. (laughs)

We get some stats out there and we do some things that are important like we’ll pick games and stuff like that, but for the most part we’re not a hot topic per se show. We’re not an argumentative show. We’re not combative in the ways where we have to get our point across. It’s just really, really easy and really, really mellow if you know what I mean.

Noe: How would you paint a picture if someone was unaware of Brent Musburger and his extensive resume? What would you say about him?

LK: It’s absolutely surreal to work with him because he’s a legend. He’s been in sports and he’s got stories galore that you just sit back and waste days at a time if you can just talking about stuff. It’s really easy. Working with Brent has been really easy.

He’s helped me make the transition from the sideline to the booth because it is a different perspective. I miss the sidelines. I miss that energy and the booth is different. Because of my size, I’ve got to sit down so people behind me can see. I’m used to standing up when I’m doing a broadcast. I’m not used to sitting down. Things are different, but it’s absolutely surreal.

Noe: One of your first radio partners was Bruce Jacobs. How would you describe him?

LK: Oh, well that was (laughs), Bruce was a wild man. He really was. We had some good times together. All of my partners from Mike North, to Bruce Jacobs, to Dan Moriarty, all these guys were all different. I appreciate the fact that I think it helped me grow and not get penciled into one specific type of way.

Mike North was combative, so he wanted to argue with me about everything. Bruce was this, I don’t even know what his political affiliation is, but he’s hard-nosed like that. He wants to try to beat you down with a point. So you had to stand there with the punches. There were times where I was like, “Are you kidding me? Are you serious right now?” But it is what it is.

Noe: How would you describe yourself from the point of view of a listener? What do you think a listener would say if they were giving an accurate critique of your style?

LK: Well, especially when you talk about the partners that I’ve had, I’m sort of the sane one if you will. (laughs) I’m the one who’s a lot more mellow because I’m not yelling and screaming or getting off a point. I think many people have described me as sort of a view of logic if you will. Because I approach as much as I can logically. Given certain scenarios what would do — I was asked today about the Kevin Durant situation and Golden State with Draymond Green. How would I handle it? I use life experiences to sort of hone in and try to figure out the best possible way, but I try to think things through with the questions I’ve been asked.

Noe: What was the movie that you were in with John Cena?

LK: The Marine.

Noe: The Marine. Yeah, I saw it not too long ago and I was like, “It’s Linc!” Do you have any funny stories from that movie?

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LK: What happened was, how I got into that movie, I used to play poker with a producer. He was like, “Look, I’ve got this perfect part for you in the movie.” When I saw it and I read the script, I was like, “This is some garbage.” I can’t believe anybody would make this. It was just corny, corny, corny. I went and did the shoot. It was fun and I got a chance to see John Cena and the actors. They were all there and it was just cool being on a movie set — not really saying much, just doing your part just trying to look mean.

Everyone who knows me said, “Dude, you’re trying to look hard. You’re tying to look mean. You don’t have that look about you.” I said there’s not a hard look about me. They put all this liquid sweat on me, or whatever the stuff was. They were trying to make me look hard like I’m working in the sweatshop and it didn’t work, but it was funny because of the response we’d get. Everybody loved the movie and I’m so surprised at that.

Noe: With all the cool things that you’ve been able to do after your playing career, is there anything else that you would like to accomplish that you haven’t yet?

LK: I guess it would probably be a dream come true for me to call a big game. Maybe like a playoff game or a bowl game or something like the Super Bowl or something like that. You know what I mean? That would be a great one because that would be a lifetime memory.

Noe: What would you say is your peak highlight — maybe not your best achievement — but your fondest memory of being a broadcaster?

LK: I guess what really tickles my fancy if you will is just the fact when people come up and say, “I heard you on the broadcast and I love your take,” or, “The way you do things.” Being appreciated, and you know this, for what we do and what we put out there because we do service the people, it’s always gratifying to be appreciated.

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Noe: That’s a good way to look at it because you get to reach the top numerous times.

LK: Exactly. It’s like you just want to be appreciated. You just want to be respected for what you do. I get more people that come up to me — and it could be because of my size and they’re smarter than the average bear — or it could be they really appreciate the product. (laughs)

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BSM Writers

Mike Silver Has An NFL Backstage Pass

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”

Derek Futterman

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It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.

Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.

Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.

“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”

From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.

“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”

Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.

Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.

“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”

Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.

Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.

During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.

Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.

With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.

“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”

Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.

“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”

After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.

Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.

“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”

An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.

Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.

“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”

Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.

“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”

Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.

“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”

Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.

“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”

John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.

“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”

The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.

“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”

Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.

“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”

As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.

“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”

Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.

“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”

Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.

“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”

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Video Simulcasts Are Now A Must Have For Sports Radio

All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

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Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.

The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.

Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way. 

The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.

McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.

As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.

A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.

Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.

At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.

It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own. 

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BSM Writers

5 Ideas For December Sales Success

How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?

Jeff Caves

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Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.

So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.

Cutting a year-end deal

Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.

5-day sale

Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.

Beat the bushes

Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.

Be gracious

From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.

Practice a new pitch

December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!

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Barrett Media Writers

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