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Amazon Teaming With Yankees On YES Purchase

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YES Network

Amazon’s initial bid for those 22 regional sports networks Disney acquired in its purchase of 21st Century Fox’s entertainment assets may not have been all it was initially reported to be. According to a report from Fox Business Channel, the company did not enter a bid on a package that includes all 22 networks Disney is being forced by the Justice Department to divest. Instead, Amazon is working with the New York Yankees to buy back controlling interest in the YES Network.

Charles Gasparino and Lydia Moynihan of FBC cite “people directly involved with the process” that say that what Amazon is interested in is being able to stream Yankees games through its Prime Video subscription service. It doesn’t mean that Amazon won’t put in a bid on the other 21 networks. It just hasn’t done that yet.

The partnership of the Yankees and Amazon could allow Amazon to stream Yankees games on its Amazon Prime subscription service, but initial press reports cited Amazon as a first-round bidder on all the RSNs as well as YES — signifying a major new corporate strategy for the online retail giant as it seeks to develop more sports programming (Amazon already streams Thursday Night Football).

But people with direct knowledge of the process say Amazon is only weighing a larger bid for the other RSNs that may come as the second round progresses while it is actively negotiating with the Yankees. One reason that Amazon may scale back its ambitions is that its CEO Jeff Bezos may want proceed cautiously in a business that he’s relatively new at, according to a person with knowledge of the matter. 

Another wrinkle reported by Gasparino and Moynihan is the confusion over what purchasing the networks means for the streaming rights of the teams involved. Apparently Major League Baseball Commissioner felt the need to make it clear that a winning bid didn’t mean controlling teams’ digital futures.

MLB Commissioner Rob Manfred then took the unusual step of inserting himself in the multi-billion-dollar auction process, telling bankers in charge that they need to alert potential buyers that any purchase of these entities doesn’t include digital rights to baseball games that remain the property of the leagues and its teams — a move that could lower the price of the networks as the auction process proceeds, according to four people with direct knowledge of the matter.

How some of the bidders came to believe they would own, rather than lease from the league and the teams those rights and baseball’s response has not been reported. The reason for the confusion is unclear. Bankers didn’t “drill down” on the exact nature of the digital rights in conversations with potential buyers in the first round of the bidding process but planned to do so later, said one person with direct knowledge of the matter.

What effect both of these developments mean to the second round of bidding remains to be seen. Could Manfred’s statement drive down the price? Could the price skyrocket if and when Amazon does decide to throw its hat in the ring on the other 21 networks? Were the current bidders aware that their bids were for a package that wouldn’t include the YES Network?

There are six bidders so far, and it is possible for other entities like Fox or Major League Baseball to get involved in the next round of bidding. It looks like we won’t get answers to any of those questions until then.

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Scripps Sports Exec: Teams Are Making Contingency Deals For After Bally Sports Bankruptcy

Lawlor said that Scripps Sports “already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.”

Jordan Bondurant

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Scripps Sports

With the writing on the wall that Diamond Sports Group will drop its regional sports contracts after next year, entities like Scripps Sports are bracing for additional opportunities to work with various teams.

Scripps Sports president Brian Lawlor recently said teams and leagues are already thinking ahead.

“There’s a lot of contingency planning by teams and leagues to have distribution options if the creditors pull the rug out early,” Lawlor told Cincinnati Business Courier. “It’s really messy right now.”

Lawlor added that Scripps has already been involved in contingency planning with those leagues and teams, with talks having gone on for months in some instances.

“(Scripps) already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.

Scripps Sports already stepped in to help provide a new TV home for both the Vegas Golden Knights and the Arizona Coyotes. Lawlor said returns with those teams, particularly in Vegas, have been great.

“We’ve been blown away by the Golden Knights over-the-air ratings and the number of people who have subscribed to direct-to-consumer,” he said.

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Bob Iger: ESPN Could ‘Go It Alone’ and Not Take Financial Partners

“We are fully prepared to do that. It would be a little more challenging if we did.”

Jordan Bondurant

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Bob Iger
Courtesy: CNBC

As Disney continues to consider selling an ownership stake in ESPN, Disney CEO Bob Iger told employees he’s not ruling out the possibility of not bringing in new financial partners.

Front Office Sports reported Wednesday that Iger spoke at a Disney town hall on Tuesday and there’s no requirement in place that says Disney must seek out new investors to maintain ESPN’s financial future.

“We could go it alone,” he said. “We are fully prepared to do that. It would be a little more challenging if we did.”

Disney has already had some level of conversations with potential partners including pro sports leagues and big tech companies.

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NASCAR to Announce $1.1B Rights Deal with FOX, NBC, Prime Video, TNT

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

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A photo of the NASCAR Cup Series, FOX, Prime Video, TNT, and NBC Sports logos

NASCAR is on the verge of announcing a new TV rights deal that will see the racing organization bring in $1.1 billion annually from five TV partners.

The $1.1 billion figure represents a nearly 40% increase in what the organization receives from its current deals.

Beginning in 2025 and running through the 2031 season, NASCAR will air its first 14 Cup Series events with FOX and FS1. The next five events will air on Amazon Prime Video, making the first time a NASCAR event will be shown exclusively on a streaming service.

Following Amazon’s portion of the schedule, another five events will be broadcast on both TNT and the B/R Sports tier of the Max streaming service. The final 14 races of the year will be broadcast with NBC, USA Network, and Peacock, according to reporting from Sports Business Journal’s Adam Stern.

Previously, FOX Sports aired 18 races, while NBC aired 20, which includes two exhibition events.

In addition to its new deals with Amazon Prime Video and TNT for the Cup Series, NASCAR also has a previously announced new broadcast agreement with The CW to air each race of the Xfinity Series.

The upcoming announcement, which is expected either Wednesday or Thursday, comes on the heels of NASCAR President Steve Phelps admitting new TV partners would be entering the fray in the next contract.

“We are going to have an additional partner and we may have two additional partners,” Phelps told NBC Sports. “That’s kind of where we’re trying to figure out in these last few weeks — what that’s going to look like, but we already know we’re going to have more partners.”

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