Already having prominent roles with Fox and ESPN there is no shortage of Alex Rodriguez in the media, but the former superstar baseball player will now add one more outlet to his resume by joining Barstool Sports.
A-Rod will partner with Dan Katz, better known by Barstool fans as “Big Cat,” to create a new seven-part podcast series called The Corp. The pairing stems from A-Rod’s appearances on the popular Barstool podcast Pardon My Take, which Katz co-hosts.
“The chemistry between Alex and Dan was very strong, and fan reaction was overwhelming. As a result, we created a running joke about Dan working for A-Rod Corp. It became a meme, and a fan favorite joke for Barstool Sports fans. I talked to Alex about, ‘Hey, is there something here?’” Barstool CEO Erika Nardini told the New York Post.
The Corp will focus on business success and failures offering a guest list featuring Kobe Bryant, Shark Tank’s Barbara Corcoran, Mike Francesa from WFAN, 76ers co-owner Michael Rubin, Starwood Hotel founder Barry Sternlicht and social media expert Gary Vaynerchuk.
“All of our guests had one thing in common: they all had miserable falls,” A-Rod told Yahoo. “And they all had the ability to get back up, dust off, and redefine themselves. That jumped off the page to me, and how much they own their failures. And I speak a lot about my situation and my comeback.”
The Corp will launch Thursday, releasing all seven episodes of the series at once. “I wanted to do something different, because I think there’s a little bit of saturation and exhaustion in podcasts,” Katz told Yahoo regarding Barstool’s decision to release the podcast similarly to a Netflix series.
“So instead of constantly promoting a new episode every week, this is all there at once, you can binge-listen to it. And they’re evergreen — this is something you could listen to in a year from now. I also wanted it to be different from PMT, because I won’t beat around the bush, PMT is my passion and my love and what I wake up excited to do every day. This way it doesn’t feel like it’s taking away from my bread and butter.”
The addition of The Corp means Barstool now carries 25 podcasts on its growing platform. For the consumers that quickly binge the seven-episode series, Katz and Nardini have already planned a second season of the podcast with A-Rod.
Bleav Announces Partnership With SiriusXM
“The Bleav podcasts come with some serious star power. Each show features a former player paired with a host to discuss the latest news about their team. In adding Bleav, SiriusXM adds the likes of Eric Davis, Lorenzo Neal, Adam “Pac Man” Jones and others to its roster.”
A new partnership will see content from the Bleav Podcast Network come under the SiriusXM umbrella. All 32 of the network’s NFL team-specific podcasts will now be available on the SXM app. The satellite radio company will also have the ability to air Bleav content on its sports channels.
“SiriusXM is a leader in content. We’re very happy to be a part of their programming and continue to amplify the voice of our talent,” Bleav CEO Bron Heussenstamm said in a press release. “SiriusXM listeners will be able to regularly hear from athletes that played for their team, bringing fans insight and access that only a player can.”
The Bleav podcasts come with some serious star power. Each show features a former player paired with a host to discuss the latest news about their team. In adding Bleav, SiriusXM adds the likes of Eric Davis, Lorenzo Neal, Adam “Pac Man” Jones and others to its roster.
The deal will also lead to more content in the future. The companies expect to add to the Bleav content available on the SXM App, including shows focused on other professional and college sports.
“Bleav’s team-focused programming, hosted by many former stars from the league, give fans a unique and experienced perspective into their favorite players and franchises,” said Steve Cohen, SiriusXM’s SVP of Sports Programming and Podcasts. “Bleav’s network of shows deliver valuable insight for fans of every NFL team. They are a great addition to the selection of sports podcasts available on the SXM App and we look forward to adding other shows, focused on other sports, from the Bleav network to SiriusXM in the future.”
Dave Portnoy Offers Pat Beverley ‘Blank Check’ To Join Barstool
“Just say how many zeros and guarantee us once a week, you are hired.”
Minnesota Timberwolves player Pat Beverley turned heads with his comments about Phoenix Suns guard Chris Paul after the Suns were eliminated from the NBA Playoffs.
Beverley told Mike Greenberg and Stephen A. Smith on Monday that he thinks Paul is a “traffic cone,” due to his poor defense and that on nights he knows he’s playing Paul he’ll have a nice steak dinner and wine the night before. He said he’s in bed by 8 p.m. and doesn’t want to hear from his mom or girlfriend if he’s playing Steph Curry and the Golden State Warriors.
Pat’s comments got the attention of Barstool Sports president Dave Portnoy. Portnoy said Monday he liked Beverley so much that he would hire him to do a podcast for Barstool.
“If Pat Beverley is a Barstool fan and he’s watching this, he has a blank check. You name your price for a podcast, and we will hire you — no questions asked,” Portnoy said. “Just say how many zeros and guarantee us once a week, you are hired.”
Portnoy made the push to sign Beverley to a podcast deal as the company seeks to scale back the number of podcasts it produces. Barstool CEO Erika Nardini announced the decision to cut shows last week.
No word if Beverley has responded to Portnoy’s offer.
Women Downloading Sports Betting Apps Faster Than Men
“Mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year.”
The sports betting space saw a surge of new participants come into the realm last year. The fastest growing population? Women.
According to data compiled by Global Wireless Solutions, a mobile insights consulting firm, new female participation in the online sports betting market is nearly doubling the pace of their male counterparts. In their findings, mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year. New male users were up too from 2020, coming in at a 63% increase in 2021.
These very large spikes start to make the $4.3 billion made in sports betting revenue in 2021 seem like just the beginning.
Some of the numbers can be explained by the sheer volume of new available legal bettors. In 2021, five states launched online sports betting (Arizona, Connecticut, Michigan, Virginia and Wyoming).
This year stands to see even more of an increase with several more states implementing online sports betting (New York came online in January) and adding to their already legal retail offerings or at least deep into negotiations attempting such a feat as soon as possible.
Global Wireless Solutions also found the most effective sportsbook to bring new female users into the fold was by far and away FanDuel. That company signed up 1.7 million new female users while DraftKings attracted an estimated 900,000 new female customers. Men, according to GWS, still outpace women by 250% as a consumer base.