DAZN sure knows how to generate headlines when it comes to boxing in the United States. Earlier this year DAZN had the sports media buzzing over its 11-fight $365 million deal with super middleweight star Canelo Alvarez. Now, with the first of those fights on the horizon, DAZN has stolen headlines again by targeting the presidents of both the United States and Mexico.
The company took out a full page ad in USA Today inviting both Donald Trump and Mexico’s new president Andres Manuel López Obrador to sit ringside at Madison Square Garden on December 15. The ad is headlined “THE DONALD. THE GARDEN. THE OFFER” and reads:
Dear President Trump,
There’s a new president in Mexico, and in time you will welcome him to our nation’s capital.
We have a better idea. A chance for you to host President Lopez Obrador at one of our country’s greatest buildings in front of one of his country’s greatest heroes.
We’re offering you two ringside seats for Canelo Alvarez vs. Rocky Fielding at Madison Square Garden on December 15.
Our nation’s new sports streaming platform DAZN (pronounced Da-Zone) will make the fight available for free for new subscribers. So millions will be watching.
No sitting president has ever attended a prize fight. You would be the first.
Let’s make some history on December 15.
Awful Announcing called it “a bold play,” which is fun to say, but isn’t really true. John Skipper and other DAZN executives don’t really care if the two presidents show up. This ad is all about creating more buzz for Canelo vs. Fielding, which is why the line about the fight being free for new subscribers happens to be in there.
The weird thing is, if there was ever a president that would take DAZN up on this offer, it’s Donald Trump. George W. Bush was a baseball fanatic. Barack Obama loved basketball. Donald Trump has a long history with combat sports. He was ringside for a number of WWE, UFC, and boxing events held at his Trump Taj Mahal Hotel & Casino in Atlantic City.
Women Downloading Sports Betting Apps Faster Than Men
“Mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year.”
The sports betting space saw a surge of new participants come into the realm last year. The fastest growing population? Women.
According to data compiled by Global Wireless Solutions, a mobile insights consulting firm, new female participation in the online sports betting market is nearly doubling the pace of their male counterparts. In their findings, mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year. New male users were up too from 2020, coming in at a 63% increase in 2021.
These very large spikes start to make the $4.3 billion made in sports betting revenue in 2021 seem like just the beginning.
Some of the numbers can be explained by the sheer volume of new available legal bettors. In 2021, five states launched online sports betting (Arizona, Connecticut, Michigan, Virginia and Wyoming).
This year stands to see even more of an increase with several more states implementing online sports betting (New York came online in January) and adding to their already legal retail offerings or at least deep into negotiations attempting such a feat as soon as possible.
Global Wireless Solutions also found the most effective sportsbook to bring new female users into the fold was by far and away FanDuel. That company signed up 1.7 million new female users while DraftKings attracted an estimated 900,000 new female customers. Men, according to GWS, still outpace women by 250% as a consumer base.
Mike Francesa: Chris Russo Will Be On My Podcast
“When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”
WFAN legend Mike Francesa is settling into his new podcast opportunity with BetRivers, and has left the door open for a reunion with his longtime colleague and friend Chris “Mad Dog” Russo.
Francesa was responding to questions on his show, with the newest episode out Monday, when he said he would be able to book Russo for an appearance down the road.
“Listen, I’ve gone on Dog’s shows a couple of times. I could definitely get Dog as a guest one time,” Francesa said.
The last time the two shared a stage and microphone was back in March at the BSM Summit. Francesa said he will make sure whenever Russo does come on, it will be at a time that makes the most sense.
“We will do that at an opportune time,” he said. “Maybe right before the football season or maybe late in the baseball season. When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”
Whenever the reunion happens, best believe it will be a must-listen. It will mark the first time the two have been on a podcast together.
Andy King To Lead Buchwald Agency’s Podcast Division
“The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.”
Veteran sports programmer Andy King is entering the podcasting world. He has joined the Buchwald Agency. He will help clients develop and sell podcast ideas.
King comes from SiriusXM, where he had been since 2015. He was the director of sports programming and helped create podcasts for the company featuring high profile talent including Let’s Go with Tom Brady and Larry Fitzgerald and Digging Up the Past with Christopher “Mad Dog” Russo.
Prior to joining SiriusXM, Andy King spent 15 years in Miami. Before leaving, he had risen to program director at 560 WQAM.
The Buchwald Agency largely deals with clients from the entertainment world. The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.