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Greg Papa Replaces Ted Robinson in 49ers Radio Booth

“The new job means that Papa will have served as the voice of all five major sports teams in the Bay Area during his career.”

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Ted Robinson announced on Twitter today that he will not be a part of San Francisco 49ers radio broadcasts next season.

Robinson, who also broadcasts events on the Pac-12 Network, NBC Olympics Channel, and the Tennis Channel, will remain with the 49ers in a new role.

Taking Robinson’s place in the booth on Sunday’s will be the former radio voice of the Oakland Raiders, Greg Papa. Papa was unexpectedly replaced by Brent Musberger, before the 2018 season. He’ll now work with Tim Ryan calling games for the Raiders’ cross town rival and soon to be the Bay Area’s lone NFL franchise. By accepting the 49ers radio job, Papa becomes the first broadcaster to regularly call games for five of the Bay Area’s major sports teams.

“For the last 10 years, the 49ers Faithful have listened to one of the most accomplished and respected professionals in the broadcasting community deliver the game day action of their favorite team,” said 49ers President Al Guido. “Ted has always been much more to our team than just a play-by-play voice, he’s a member of our family and a valuable ambassador for our organization. That is why we are thrilled he will continue on with the team and help us to continue to deliver the 49ers to our fans in a number of ways.”

“The addition of Greg Papa to our broadcast team as the Voice of the 49ers adds to the great legacy of 49ers broadcasters who have previously held that moniker – Bob Fouts, Lon Simmons, Joe Starkey, Don Klein and Ted” added Guido. “Bay Area sports fans have been treated to his legendary calls of their teams for more than three decades. We are elated to welcome Greg to the 49ers family and have him deliver the action in his own unique style directly to The Faithful for the very first time. With Papa partnering with Tim Ryan in the broadcast booth on game days, and Robinson active in the community and at 49ers events, we believe our fans have the best in the business bringing them their favorite team every day of the year.”

Papa addressed the situation today on his radio program on 95.7 The Game in San Francisco. He said, “One of the things that I am proud of, and (Director of Broadcasting Partnerships) Bob (Sargent) and I talked about the concept of this weeks ago, was that I would be the first guy to broadcast the power five teams — the Warriors, the A’s, the Giants, the Raiders and now the 49ers.”

He continued “It is going to be a little bit of an adjustment. I’m sure it’s jarring to a lot of people but it is something that I hope I can honestly last — I did the Raiders games for 21 years and I’m hoping that I have the same length of time with the San Francisco 49ers.”

To hear the audio of Greg addressing the situation click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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