A sports radio station in Lubbock, TX is set to make news more of a focal point, beginning on Friday January 4th as SportsRadio 1340 The Fan will become Talk 1340.
Changes to their lineup will see current morning show hosts Rob Breaux and Karson Robinson shift to the 9 – 11am timeslot. Talk 1340 will also add Ryan Hyatt’s Raiderland from 11am – noon and national radio host Dave Ramsey from 1 – 4pm. The new lineup features the full three hours of Outkick the Coverage with Clay Travis, rather than only two hours as heard previously.
Talk 1340 will still maintain their partnerships with Fox Sports Radio, the Houston Astros and Kansas City Chiefs. With quarterback Pat Mahomes taking the NFL by storm, SportsRadio 1340 acquired rights to the Chiefs games earlier this year. The Lubbock, TX fan favorite Mahomes started 32 games at quarterback for the Texas Tech Red Raiders over three seasons.
“The new Talk 1340 is a perfect complement to what we already doing on News/Talk 95.1 & 790, KFYO by providing national and local sports shows in the morning, and talkshows not being broadcast anywhere else in Lubbock,” said Rob Snyder News & Sports Operations Manager for Townsquare Media of Lubbock. “I’m also happy that we are able to create a new three-hour block of local programming with The Rob Breaux Show and Ryan Hyatt’s Raiderland.”
Hyatt, a veteran talk radio host had been previously broadcasting his show via periscope and theraiderland.com. The nationally syndicated Dave Ramsey Show adds Talk 1340 to its more than 500 radio affiliates throughout the United States and Canada.
“We are excited to have Dave Ramsey as a part of the new Talk 1340 lineup. Dave’s show has a following across Lubbock and West Texas and his show is popular with younger talkradio listeners,” said Snyder.
The new TALK 1340 weekday lineup beginning January 4, 2019:
5am-8am Clay Travis from FOX Sports Radio
8am-9am Texas in the Morning and Agriculture Today w/ Tony St. James
9am-11am The Rob Breaux Show with Karson Robinson (LIVE & LOCAL)
11am-12pm Ryan Hyatt’s Raiderland (LIVE & LOCAL)
12pm-1pm Clark Howard
1pm-4pm Dave Ramsey (LIVE)
4pm-5pm Expert Hour with Rob Breaux and Chad Hasty (LIVE & LOCAL)
5pm-8pm The Joe Pags Show (LIVE)
8pm-5am FOX Sports Radio
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.