SB Nation Radio announced major lineup changes for 2019. The most notable difference for SB Nation is the addition of Calling All Sports with Roc, Manuch and Crespin which will broadcast weekdays from 4 – 7pm ET. Calling All Sports will broadcast from KDUS 1060 in Phoenix, a market where the trio have worked together for 14 years.
“We are ecstatic to bring our show to SB Nation Radio,” said Mike Muraco (Roc). “This is the perfect opportunity to share our views and opinions and take sportstainment to a national platform.”
Calling All Sports takes over for Straight Heat with Patrick Creighton who has held down the evening timeslot since Sean Salisbury departed SB Nation radio over the summer. Creighton will now host Straight Heat from 10 – 1pm ET on the network.
Matt Perrault will continue to host his show Pushing the Odds from Las Vegas, which will now also be available to listeners locally on 920 The Game. The Game picked up the first two hours of PTO and will also add a local only hour with Perrault from 9 – 10am PT in addition to broadcasting nationally on SB Nation Radio each weekday from 10am – 1pm PT, 1 – 4pm ET. Perrault noted the one local hour on 920 The Game called “PTO Local” will be different from his national show, being more caller driven with a heavy focus on the Golden Knights and Raiders.
Jake Asman, who joined SB Nation Radio over the summer as a weekend and fill-in host, will now have his own daily show from 7 – 8pm ET each weeknight called The Power Hour. SB Nation Radio also announced the addition of Dave Smith to their weekend lineup. Smith joins SB Nation from NBC Sports Radio and can now be heard every Saturday and Sunday from 9pm – 1am ET.
“We’ve never been in a better place than we are right now,” said SB Nation Radio and Gow Media CEO David Gow. “While the sports radio landscape is constantly evolving, we believe it’s essential to continue to provide our audience original content.” SB Nation will add more than 25 new affiliates this month.
SB Nation Radio’s full weekday lineup:
1am-6am ET Late Night with Matt Harab
6am-10am ET SB Nation AM with Tony Desiere and Ronn Culver
10am-1pm ET Straight Heat with Patrick Creighton
1pm-4pm ET Pushing the Odds with Matt Perrault
4pm-7pm ET Calling all Sports with Roc and Manuch
7pm-10pm ET The Power Hour with Jake Asman
10pm-1am ET The Gold Standard with Alex Gold
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.