Hubbard Radio is changing the game in Minneapolis. The company has announced the forthcoming launch of SKOR North, a digital-first sports content brand which will officially launch on Tuesday January 15th.
SKOR North will create and distribute content across multiple traditional and digital platforms including 1500 AM, 94.5 FM HD 2, streaming, a dedicated SKOR North app, podcasts, Facebook, Twitter, Instagram, and YouTube. The brand will debut with daily online sports stories and columns on SKORNorth.com, social media content, and over 15 original podcasts, including the Purple Podcast, Reusse Unchained, Judd with Lou Nanne, Myron Medcalf on Hoops, The Scoop with Darren “Doogie” Wolfson, and the Twins Touch ‘Em All podcast.
“The media landscape is changing and sports fans have never had more options to get sports content. Today’s fans want sports information and opinions on their radio, mobile phone, desktop computer and smart speakers at home,” commented Dan Seeman, Vice President and Region Manager for Hubbard Radio Minnesota. “SKOR North is a content company first. We will create great sports content that will be distributed on multiple platforms so Minnesota sports fans can listen, watch or read about Minnesota sports teams when they want it, where they want it and how they want it.”
To kick things off on radio, SKOR North will feature local programming M-F from Noon to 7pm CT on 1500 AM and 94.5 FM HD2. Among the shows to be featured in the lineup are Purple Daily, a 52 week per year program focused on the Minnesota Vikings, SKOR North Live with Matthew Coller, and the Mackey and Judd Show with Ramie Maklouf who recently joined the station after a decade in Milwaukee at 105.7 The Fan. ESPN Radio’s Golic & Wingo and The Dan Le Batard Show will occupy mornings and middays.
In order to capture the sights, sounds, and daily sports developments in the Twin cities, SKOR North will invest in a strong reporting team. Derek Wetmore will cover the Twins, Matthew Coller and Judd Zulgad tackle the Vikings, Dane Moore and Danny Cunningham will track the Timberwolves, and Jonathan Harrison, Jake Depue, Daniel House and others will follow the Golden Gophers and MNUFC. Zulgad will also spend time with the Wild.
And that’s not all.
Adding to SKOR North’s content on a regular basis will be a star studded cast of local sports experts and contributors. Included in that mix are Myron Medcalf and Courtney Cronin from ESPN.com, former Minnesota Vikings quarterback Sage Rosenfels, Star Tribune Columnists Patrick Reusse and Chip Scoggins, former Twins player and current analyst, Roy Smalley, and hockey legend Lou Nanne.
With the tagline, “Minnesota Sports. Anytime. Anywhere”, SKOR North promises an active social media presence, sharing sports news and opinions on Facebook, Twitter, Instagram and YouTube.
“We’re excited to entertain and connect with Minnesota sports fans on multiple platforms – in addition to radio,” said director of content Phil Mackey. “And we hope people will find our shows, personalities, written work and social media to be a combination of fun, creative, intelligent and audience-inclusive.”
SKOR NORTH WEEKDAY LINEUP:
5am-9am Golic and Wingo, ESPN Radio
9am-12n Dan Le Batard, ESPN Radio
12n-1pm Purple Daily, SKOR North
1pm-2pm Purple Daily (hour 2), SKOR North Twins Show or SKOR North Wolves Show (depending on season)
2pm-4pm SKOR North Live with Matthew Coller
4pm-6pm The Mackey & Judd Show with Ramie, SKOR North
6pm-7pm SKOR North Twins Show or SKOR North Wolves Show or Reusse Unchained, or The Beer Show
Audacy Using Local Stations For NFL Training Camp Coverage
The company is rolling out exclusive NFL training camp coverage across its networks.
SiriusXM isn’t the only audio platform dedicating exclusive coverage to 2021 NFL training camps. Audacy announced special coverage on their digital platform surrounding different camps called Training Camp Live.
Audacy’s in-depth look at professional football training camp and preseason storylines is available live and on-demand through their digital platforms from July 30 through Sept. 3. The following stations are producing new content for the platform each weekday:
- Boston – WEEI
- Chicago – 670 The Score
- Dallas – 105.3 The Fan
- Kansas City – 610 Sports Radio
- New York – WFAN 101.9FM / 660AM
- Philadelphia – Sports Radio 94WIP
- Pittsburgh – 93.7 The Fan
- San Francisco – 95.7 The Game
- Washington – 106.7 The Fan and 980 The Team
Audacy is using their local football experts to provide analysis twice a week on all things camp storylines, ranging from position battles to key injuries popping up throughout the month. Fans won’t have to worry about the coverage getting stale, utilizing a rotating cast of analysts for each show.
“Training camp is the perfect time to capture pro football fans who are excited about the start of the season,” said Vice President of Sports at Audacy Matt Volk. “By identifying insiders throughout our markets, this exclusive digital content will give fans a front-row seat to all of the training camp and preseason storylines surrounding their favorite team.”
Audacy has established itself as the top sports radio ownership group with 39 all-sports stations across the United States. As a whole, Audacy reaches three times more people than the leading sports radio competitor.
Fans can access all of this camp coverage on the Audacy digital platform in both audio and video form. Audacy is repackaging the shows as podcasts. Fans can find those on their platform of choice.
SiriusXM Rolls Out NFL Training Camp Coverage Plans
Hosts will be live on-site at all 32 training camps over the next month.
The sweltering heat, red-hot portable bleachers, and ice-cold water coolers are ready. NFL Training Camp is back in a somewhat normal fashion this season. Fans around the country can finally attend camps again as the 32 NFL teams prepare for kickoff in early September.
SiriusXM is ready to cover every position battle and cut day storyline as they roll out complete coverage of camps from across the league. The SiriusXM Training Camp tour has begun, and the team is hitting a bevy of locations in 2021.
The annual SiriusXM tour is back with individual two-hour shows focused on each of the 32 NFL franchises. Hosts from the network are broadcasting live from each camp, bringing listeners in-depth storylines, along with player, coach, and franchise executive interviews. They are also delivering expert breakdowns of every roster and reports on rookies and veterans.
Things get rolling on Wednesday, July, 28, and won’t stop until every fan base is covered. SiriusXM hosts Jim Miller, and Pat Kirwan broadcast live from Florham Park, New Jersey, from 4-6 p.m. ET with complete coverage of the New York Jets training camp.
It’s a quick trip for the duo, who will immediately hop on a flight to Georgia for coverage of Atlanta Falcons training camp at the same time on Thursday from Flowery Branch. To celebrate the NFL’s first-ever Training Camp: Back Together Saturday on July 31, SiriusXM is airing a special edition of Training Camp Today: Back Together Saturday at 1 p.m. ET. Bill Lekas hosts the program featuring appearances from NFL Network talent and guests from team camps across the country.
Teams like the Cincinnati Bengals are treating this upcoming weekend as a way to bring fans back into the fold after having limited or zero capacity in 2020. Sirius XM is just as excited to welcome back fans, and the annual training camp tour is a big part of that.
WynnBET, Cumulus Announce Partnership
“WynnBET will hold multiple studio sponsorships for Cumulus’s local clusters. Hosts in those markets will also be providing live endorsements.”
WynnBET is now one of Cumulus’s largest marketing and advertising partners. The two companies announced a deal today that will give the mobile betting app a major presence on Westwood One sports programming and on the Jim Rome Show.
Local stations will see the benefits as well. WynnBET will hold multiple studio sponsorships for Cumulus’s local clusters. Hosts in those markets will also be providing live endorsements. Messaging supporting the app will also be a part of digital products, including podcasts, station streams, and social media.
Cumulus Media’s unique advanced targeting technology allows WynnBET to customize multiple brand messages and deliver tailored content to different markets and demographics across hundreds of radio stations.
“With Wynn’s focus on exceptional quality and high-touch customer experiences, we believe WynnBET will be a leader among the sports betting apps, and we are excited to deploy our unique assets to grow its business,” Cumulus Media CEO Mary G. Berner said in a press release. “The sports betting market is now the fastest growing advertising category, and this innovative partnership solidifies Cumulus’s position in this exciting arena.”
The deal will also see Cumulus create original, WynnBET branded content.