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Digital Deals Key To NFL Reaching $25 Billion Mark

“NFL Films providing a streaming library could be a game changer for the NFL.”

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After pocketing close to $15 billion this past year, the NFL is still aiming to hit $25 billion in revenue by 2027.

There is no questioning that the NFL, despite all its political controversy, is king right now in the sports market. The AFC Championship game between the New England Patriots and Kansas City Chiefs brought in a whopping 54 million viewers. Of the top 50 telecasts over the course of the season, 45 were NFL games.

The opportunity to hit those goals seems perfectly reasonable, as the NFL brings in roughly $5 billion a year from its television contracts alone. FOX Sports extended their partnership with the MLB for that price. Undoubtedly, when the NFL strikes up new TV deals in 2021 it will look for a huge payday from its partners in CBS, NBC, FOX and ESPN.

While the prospect of increased value in TV contracts, sponsorships, and the possibility of the NFL embracing sports gambling are all viable assets in reaching its target number, relationships with digital outlets could play the deciding role.

Amazon currently partners with the NFL for Thursday Night Football coverage, a venture Twitter tried its hand at back in 2014. With Facebook, Twitch, and others trying their hand at live streaming, a lucrative partnership could give the NFL the final push it needs to hit its goals. Amazon alone increased the NFL’s online viewership by 86 percent thanks to their $50 million partnership.

With companies such as the WWE and, more recently, ESPN seeing success from streaming services with a catalog of on-demand content, it certainly could hold some weight as an option. NFL Now was a similar effort that hasn’t really paid off, considering it’s free to use and focuses on presenting up to date news content. NFL Films providing a streaming library could be a game changer for the NFL.

Either way, when the audience tunes in, as the whole world will this Sunday, the NFL is the one that profits.

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Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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Amazon Under Fire For TNF Halftime Show’s Handling of Tua Injury

There was plenty of reaction to how Amazon covered the situation and lacked the awareness to acknowledge what transpired last Sunday.

Jordan Bondurant

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Miami Dolphins quarterback Tua Tagovailoa suffered a head injury in the 2nd quarter of Thursday night’s game against the Cincinnati Bengals.

The images of Tua’s injury and the reaction of his body to the injury shocked not only the other players and fans in the stadium, but also those watching the Thursday night game on Amazon Prime Video.

At halftime, Tony Gonzalez, Ryan Fitzpatrick and Richard Sherman all offered their reactions, with host Charissa Thompson providing an update from the team.

But noticeably absent in that discussion and reaction was the fact that Tua was playing in the game and suffered a head injury less than a week after he was believed to have suffered a concussion in Miami’s Week 3 game against the Buffalo Bills. Add in the fact that the NFL Players Association is also investigating whether league concussion protocols were followed, as Tua returned to that game and helped lead the Dolphins to a victory.

There was plenty of reaction to how Amazon covered the situation and lacked the awareness to acknowledge what transpired last Sunday.

The network did provide a deeper discussion during its postgame show and Al Michaels and Kirk Herbstreit addressed the issue in the 3rd quarter. Unfortunately it didn’t become a bigger discussion on the broadcast until social media became littered with negative reactions to the halftime show’s approach to discussing the various issues involving the Dolphins quarterback prior to his injury during Thursday night’s game.

With Amazon now in partnership with the NFL, it’ll be interesting to watch how the network handles future sensitive issues given what they experienced covering the Tua Tagovailoa story.

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