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How Does WJOX Keep Listeners Under Its Umbrella?

“An overwhelming variety of new media choices for audiences could have bred fear for radio stations, but embracing new media has been a strength of JOX so far.”

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For over 20 years Cumulus Media’s WJOX has served the Birmingham market with its favorite drug: SEC football. The past few years have seen changes externally and internally, but those changes have not caused Alabama’s top sports station to waiver. JOX continuously makes the moves to provide their audience with the content they crave, with a variety of options to keep JOX content in the ears of its audience.

“It’s about a lifestyle. It’s about the college football lifestyle, most notably the SEC,” said Ryan Haney, the operations manager and program director at WJOX in Birmingham, Alabama. “Alabama and Auburn, that’s what fuels us.”

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The Alabama market may be perceived as limited to strictly Alabama and Auburn football, but JOX gives its listeners a buffet of sports content to enjoy. The station provides central Alabama with three stations that combine to broadcast 600-700 games a year across a plethora of sports and competition levels, from local high school games to pro ball. Each station presents different takes with different partnerships.

The idea behind JOX is similar to ESPN, Haney said, “Give everybody everything under the JOX umbrella so they won’t go other places.”

JOX 94.5 is the flagship station broadcasting live and local with the premiere shows: JOX Roundtable, 3 Man Front, The Paul Finebaum Show, and JOX Primetime, a live evening show, something that is rare for a market the size of Birmingham. JOX 2 on 100.5 serves Birmingham and Tuscaloosa with JOX content along with ESPN Radio content such as “The Stephen A. Smith Show” and “The Dan Le Batard Show.” JOX 3 690 AM hosts Fox Sports and “The Jim Rome Show,” among others. Between the three Stations, JOX holds rights affiliations with the likes of ESPN, the Tennessee Titans, the Atlanta Falcons and Braves, UAB and many others.

That is a lot of content. But it’s the passion of the fanbases, for better or worse, that drive the market.

Haney says while listeners want their teams to be successful, there is payoff in adversity, citing coach firings, athlete controversies and unexpected losses, such as the one Alabama suffered to Clemson in the national championship, as some of the most listened days.

“Coaching changes and championship losses fire people up more than anything I’ve ever seen,” he said.

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Radio has fought off new media stepping on its turf for over a century, and sports radio has been no different. As impressive as radio’s longevity is, it is not always the battle with the many media outlets that define radio’s victories, but rather how they intertwine and work together.

“It’s different, you know?” Haney said. “The radio industry, when I first got in it, was you did radio, I mean, it was on the dial. That’s what you did. And then came this thing called the internet stream and then this thing called the mobile app, and then it was podcasting.” 

An overwhelming variety of new media choices for audiences could have bred fear for radio stations, but embracing new media has been a strength of JOX so far. 

“You have to leverage relationships in this business to help each other because at the end of the day, while you’re all fighting for the same consumer, there are strategic ways you can help each other,” Haney said.

Social media plays a big role as well, where talent can show a more human side of themselves to resonate with the audience. Haney said branding is everything, and the way you brand yourself off air is just as important as on.

Those risks don’t just involve working with new media, but new people as well. 

Early 2018 brought about a huge change when JOX’s well-established morning show The Opening Drive was replaced by 3 Man Front.

“Change is difficult on everybody. It’s difficult on the listeners, the staff and especially the people that lose employment,” Haney said. “By nature people don’t like change, but like anything, once the decision is made and you’re moving forward, you have a plan and you work that plan every single day.”

3-Man Front is Cole Cubelic, Aaron Suttles and Landrum Roberts. The show airs weekdays, 10 a.m. to 2 p.m. CST. Haney elevated his previous mid-day show, The JOX Roundtable, to morning drive after The Opening Drive’s exit.

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“It’s raw,” Haney said of his newest show. “You hear those guys, they’re going to tell you what they think, and you may not always agree with it, and it may come off abrasive, but that’s not the intent. But, they’re being real. It goes back to being authentic.”

Roberts worked for JOX early in his career, producing and co-hosting a handful of shows, and after a lengthy break from radio, found himself on one of JOX’s premiere lineups.

Suttles brings a decade’s worth of award-winning journalistic experience. He is also a beat reporter for The Athletic covering Bama football.

Cole Cubelic is the flash hire of the group, having a working relationship with JOX for over a decade while building an impressive run with ESPN that began in 2011. The former Auburn offensive lineman has built a reputation for his honest, straight-forward style.

“In my opinion, Cole is one of the brightest stars at ESPN, and with Cole, what you see is what you get,” Haney said. “I know the guy personally and he’s very kind and reasonable. He’s passionate about what he does.”

The Opening Drive, hosted by Jay Barker, Al Del Greco and Tony Kurre, was a flagship show for JOX. The show’s cancellation shook up the station’s schedule and surprised many listeners.

“Those guys are personal friends of mine that had a tremendous run and they’re as responsible for the success of this radio station right now as anybody,” Haney said. 

While 3 Man Front is one of the station’s three local offerings, JOX looks to Paul Finebaum for regional coverage of the SEC. JOX views Finebaum as family despite his show being broadcast from Charlotte, North Carolina. Paul has made an appearance on Mondays regularly for The JOX Roundtable, and The Opening Drive before that for close to a decade, and has shown his faithfulness to JOX while remaining an ESPN employee.

“He’s somebody that, despite where he is now, he still remembers where he’s from and what got him there,” Haney said. “I think what’s really important is that he understands how important he is in the Birmingham market.”

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Call-in shows, like Finebaum’s, are a staple in the sports radio business. Haney compares Paul’s show to one of America’s most famous bands.

“Paul is Bruce Springsteen and his callers are the E Street Band, meaning Springsteen could do it on his own, but if you ever saw Springsteen and the E Street Band perform, you see that there’s a lot of really good players involved and Bruce will let his players each have a turn at the spotlight. Well, that’s kind of how Paul does his show,” Haney said.

But in the busy culture of today, and with podcasting on the rise, many consumers miss out on live radio, or simply choose to download their entertainment for their convenience. Rather than fight the idea of a podcast-radio partnership, JOX has embraced the growing medium, using podcasts for a multitude of purposes.

JOX’s main use of podcasts is taking the best segments to create a daily recap that lasts anywhere between 20 minutes to an hour, aptly naming this category of content JOX Extra. The idea being, if you miss a show, when you listen back, you get the best content all in one sitting. Haney said it is not realistic to expect listeners to sit and listen to a four hour show after they’ve missed it live.

Haney said JOX Extra is a platform for hosts and producers to flex their muscles with more niche content. “It gives people a chance to talk about stuff they’re passionate about outside of what they just have to talk about,” he said.

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From golf to pro wrestling to movie reviews, the audience is there to consume these popular topics that are not necessarily strong enough to combat the lifestyle of SEC football in central Alabama.

“Podcasting gives a great avenue to be authentic. We should be authentic on the air because authenticity creates loyalty, creates equity, with our listeners,” Haney said.

Sports radio is on the upswing and stations like JOX are a big reason why, providing quality content to an important southeastern market. Haney said he sees great things on the horizon as long as JOX sticks to its gameplan.

“If we bring in the right attitude, a game plan where you don’t play scared, you come in everyday and you work to get better,” he said. “You take calculated risks and if they don’t work you change them. That’s how you win.”

As for the future of the sports radio, Haney said the industry could go in a number of different directions, but will only continue its success if it stays flexible and keeps the audience in mind.

“The media landscape will keep changing. It changes daily,” he said. ‘But, if we super-serve our audience with what they want: Alabama, Auburn, the SEC and more, control what we can control, embrace new media, learn from our mistakes and work at them … everything will be fine.”

Sports Radio News

Ray Didinger Subject of NFL Films Feature, Tells Angelo Cataldi He’s Stayed Busy in Retirement

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Former 94WIP host and Philadelphia Daily News and NBC Sports Philadelphia writer Ray Didinger retired earlier this year, but he told Angelo Cataldi he’s remained busy even though he stepped away from his media career.

“It’s been busier than I thought,” Didinger said. “Just because of the way things have gone in the city. The Phillies going to the World Series, the Eagles are 10-1, I don’t think any of us thought it was going to be this kind of run. Consequently, my phone hasn’t stopped ringing. I had no idea everyone in the world has a podcast so I’ve been getting all those calls. My name and my phone number are on way too many rolodexes all around the country. When somebody says ‘Hey, let’s do a piece about Philly’, my phone rings. It’s been busy but it’s been good. It’s been great to see what this has meant to the city.”

Didinger hosted shows from 10:00 AM-1:00 PM on Saturdays and Sundays for 94WIP. In total, he spent more than 50 years covering the NFL before retiring in May.

After Cataldi asked for Didinger’s opinion on the 2022 Eagles, he asked the now-retired reporter if he was still using his yellow notepad. Didinger admitted he does still use the notepad, and Cataldi chastised his former colleague after he said he would retire the notepad. Cataldi joked when he retires after the Eagles season concludes, he hopes to lose co-hosts Al Morganti and Rhea Hughes’ phone numbers.

Didinger will be the subject of an NFL Films feature about his longtime career covering the league. The program will air on FS1 on Friday at 12:30 AM.

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Sports Radio News

Colin Dunlap: ‘Insane’ What Tom Rinaldi Has Done During Last Week

“He’s going from Doha to Dallas and Kansas City to Doha and Columbus to Doha. Something’s up! There’s two Tom Rinaldi’s.”

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Tom Rinaldi

It was a banner week for FOX Sports during the Thanksgiving holiday, and no one got more work than the network’s Tom Rinaldi. 93.7 The Fan morning show host Colin Dunlap believes Rinaldi deserves props for his schedule.

“It’s insane what he’s done,” Dunlap said. “I wrote it down and I saw somebody tweet it. Listen to this schedule — and I don’t even know if it’s worth it — but listen to what Tom Rinaldi has done: Wednesday? Qatar. Thursday? Dallas for the Cowboys game. Friday? Back to the US-England match in Qatar. Saturday? In Columbus, Ohio for Michigan/Ohio State. Sunday? Kansas City for the NFL game.

“And then if you’ve gotta guess, he’s gonna be at the American game tomorrow so he’s travelling back to Qatar today. I don’t even travel back and forth to Baltimore like that. He’s going from Doha to Dallas and Kansas City to Doha and Columbus to Doha. Something’s up! There’s two Tom Rinaldi’s.”

Dunlap, co-host Chris Mack, and producer Adam Crowley then discussed whether FOX Sports was using Rinaldi enough. While noting that he’s travelling to all these locations, they believe he isn’t being utilized enough for the bigger stories he’s been known for.

They also joked about whether Rinaldi was flying back and forth on Rupert Murdoch’s private jet and whether or not that would make life easier.

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Sports Radio News

Boomer & Gio: NFL RedZone Botched Transition From Seahawks/Raiders

“If he would have told me ‘We’re taking this off, sorry, those are the rules’, I could have accepted that. He told me that it was on my local CBS!”

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Boomer and Gio

Josh Jacobs scored a tremendous 86-yard touchdown run in overtime as the Las Vegas Raiders defeated the Seattle Seahawks Sunday. Unfortunately, many didn’t get to see it live as NFL RedZone cut away from the game due to NFL broadcasting rules. WFAN morning show Boomer & Gio believe the coverage was botched by the channel and host Scott Hanson.

“The RedZone is who I have issue with,” Gregg Giannotti said. “Scott Hanson — who I have trusted for many years — tells me and the rest of the country to go over to your local CBS and watch the rest of this overtime. ‘International customers stay here. If you’re in America, go over to your local CBS.’ So I go over to my local CBS and there’s some guy wiping off dinosaur eggs with a brush.”

“I’m so confused with the TV rules — and I’ve been in it for 22 years. I’m just very confused,” Boomer Esiason added.

After a discussion about what the rules actually are for television broadcasters and the NFL, the show concluded NFL RedZone couldn’t air portions of just a single game that was still underway.

“If he would have told me ‘We’re taking this off, sorry, those are the rules’, I could have accepted that. He told me that it was on my local CBS,” Giannotti said.

Esiason asked for the show to get in touch with Mike North, the NFL’s Vice President of Broadcasting, joking that they needed to know who to blame for the blunder.

“Somebody dropped the ball over there, that’s for sure,” Giannotti concluded.

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