With Sunday’s Daytona 500 well within view, NASCAR is taking a new advertising approach as multi million dollar ad campaigns and a new partnership with Barstool Sports are on the way.
New president Steve Phelps and CEO Jim France are making the effort to reach a broader audience as they have struck up a strategy that will put NASCAR’s ads on 20 television markets in the country while Barstool Sports president Dave Portnoy will help create interest when he heads to Florida for the big race Sunday afternoon.
NASCAR is projected to spend $10 million and $20 million dollars on advertising according to Sports Business Journal. The ads will reach beyond NASCAR programming in an attempt to reach a broader audience, broadcasting in local FOX and NBC markets where the sport is prevalent as well markets like Cleveland and Milwaukee that do not have direct connections to NASCAR.
The core of NASCAR’s audience is getting older, and many non-fans have a misconception of the sport that keeps them from entertaining the idea of tuning in. This new strategy aims to prove those stereotypes wrong and that the product on the track is what matters.
Having made rule changes over the years for safety and competitive reasons, NASCAR is also looking to capitalize on stories within racing to keep fans invested.
“Everything we’re doing is storyline driven — the core of NASCAR is about the racing, drivers and rivalries, and that may take a different form or have a different emphasis, but the focus is on the core product,” executive vice president Jill Gregory said.
While not much has been released on just what the Barstool Sports partnership entails, it will likely help improve the image of NASCAR in the eyes of younger, digitally inclined potential fans.
Bomani Jones: Chris Canty Made Me Rethink How I Look At This Job
“You’ve heard me say this before. I have a particular respect for former athletes that get in and treat this job with care like in the same way they would the other job.”
The Right Time with Bomani Jones has been one of ESPN’s most successful podcasts recently. Part of the appeal is that the conversations can go anywhere. Jones and his guests talk plenty about sports, but they will venture into pop culture, current events, and more. When it is “Foxworth Friday”, there is a good chance that the show will give some insight on other ESPN personalities.
On the most recent edition of The Right Time, Bomani Jones and Domonique Foxworth discussed how hard it can be to come up with a unique view on a topic every single time you are asked to talk about it. When Foxworth said that ESPN Radio’s Chris Canty makes it a little easier for him to be entertaining in those moments, Jones added to the praise.
He discussed a conversation he and Canty had at a Halloween party hosted by FOX’s Nick Wright.
“You’ve heard me say this before. I have a particular respect for former athletes that get in and treat this job with care like in the same way they would the other job,” Jones said. “Chris was like ‘Hey man’. You know, he’s got a Super Bowl ring, but he’s like ‘I didn’t get a gold jacket. I wasn’t great at that. But this? I have a chance to be great at something else.’”
Bomani Jones was impressed by that attitude. He admitted that it was eye-opening.
“That really made me look back at how I do my job and was like ‘Yo, I need to be looking at this in a very similar way.’”
Foxworth agreed. He said that it isn’t hard to believe that Chris Canty wants to be great on TV and radio. It is easy to see when he is making an effort to get better.
“He works at it and he doesn’t rely on just one move,” Foxworth said. “Using the basketball analogy, he’s adding new stuff to his game.”
Chris Canty clearly has fans in Bristol. ESPN keeps finding ways to use him across multiple platforms. In addition to his daily ESPN Radio show with Chris Carlin, he also makes regular appearances on Get Up with Mike Greenberg.
Dave Portnoy Drops Appeal Of Lawsuit Against Business Insider
“In dropping the suit, both Portnoy and Insider have agreed to pay their own legal fees according to Awful Announcing.”
Dave Portnoy is done with his legal fight against Insider. He filed an appeal after a judge dismissed his initial defamation suit in November. That appeal has been dropped.
Nich Carlson, the Global Editor-in-Chief of Insider, took to Twitter Friday to announce that the legal standoff had come to an end. He also notes that Insider is not surprised by the decision. The company stands by the reporting in the initial story, in which multiple women alleged that sexual encounters with Portnoy turned “violent and humiliating”. It was one of two stories the site published featuring these kinds of accusations against Portnoy.
Both sides will move on. In dropping the suit, both Portnoy and Insider have agreed to pay their own legal fees according to Awful Announcing.
In November, a Massachusetts judge ruled that Portnoy would have to prove that Insider acted with “actual malice” in publishing the stories. That was going to be a high bar considering that Dave Portnoy is a public figure.
Neither he nor his legal team have publicly commented about the status of the lawsuit.
Nick Wright: Majority of Media Got Tom Brady Retirement Story Wrong
“I don’t think people understand that these are not easy decisions.”
The news of the retirement of Tom Brady wasn’t the most shocking development, but FS1 host Nick Wright believes the way some of media coverage around Brady evolved wasn’t handled correctly.
During his What’s Wright? with Nick Wright podcast, Wright argued that those who have been given tremendous talents are put in different situations than those who weren’t, stopping just short of saying Brady had a duty to continue to perform his craft. He later added that those joking about Brady’s marriage failing for an extra season in the league weren’t viewing the entire picture, and that the divorce wasn’t something worth joking about.
“I see a lot of stuff people are saying about Brady, and I think it’s bullshit,” Wright said. “‘Oh, you sacrificed your marriage to 8-9’. And I don’t think people understand that these are not easy decisions. These are not easy things, and people know we know we are at times putting yourself first, in a selfish way that you’re not supposed to as a parent.”
The First Things First host then said the situation is similar to one he experienced as a child, but grew to realize there were bigger things than simply being a parent.
“It’s what I learned from my own dad. My own dad — who I have massive admiration for — absolutely put me and my sister — at times — on the backburner to negotatioting the best bargain possible for the Kansas City Firefighters. His legacy — he’s a great dad, who I adore — (but) his life’s legacy is not the things he did for me and my sister, his real legacy is the things he did for those firefighters and their families. You have those push and pull things and you make decisions and you deal with the fallout of it. It’s really sad that he and Gisele didn’t make it.”