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The BSM 64: 16 Station Bracket Ideas

“As long as you get your bracket on the air by Thursday, there is plenty of time left to put something together that excites the listeners.”

Demetri Ravanos

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This week, Barrett Sports Media presents a series of articles featuring advice, lessons, and observations for the sports media industry. Between now and Thursday we will present these articles in a way inspired by the NCAA Tournament.

Today, I will take on something every station should be thinking about this week: how to capture the excitement of the Tournament in an interactive way for both the radio and digital audience.

If you haven’t already thought about what sort of nonsensical bracket your station will put together for listeners to follow, you’re a little behind. The good news though is that it isn’t too late to put something together. As long as you get your bracket on the air by Thursday, there is plenty of time left to put something together that excites the listeners.

Here are 16 ideas for your station’s interactive bracket.

1. SNL Characters

This will become a battle of generations. I am 37-years-old. For me, it is hard to imagine that there could ever be a funnier character on the show than Chris Farley’s Matt Foley. Maybe younger hosts and listeners will rally for Stefon or the older end of the demo will Stan hard for Eddie Murphy as Mr. Robinson.

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Whoever the favorite going in is or whoever the winner may be, everyone has a frame of reference for SNL. A topic that reaches across generations is important for engaging as much of the audience as possible.

2. Local Dogs

The Internet really loves dogs. I don’t know if you’ve noticed.

This idea gets listeners involved in multiple ways. First, it asks them to submit their animals. Then, like all brackets, it asks them to be involved in choosing a winner. There could also be a good sales tie-in here, by creating a prize that allows your sales staff to go out and pitch potential clients whose business is focused on animals.

3. Past Local Teams

Stations in markets that pay little-to-no attention to college basketball often still participate in these bracket promotions. If the subject those stations choose for their bracket isn’t sports-related though, it can feel like a real departure from what the audience wants for the “stick to sports” crowd.

There’s no reason that you can’t pull the market’s sports obsession into these brackets. Imagine a bracket to determine the best Lakers team ever for ESPN710 in LA. A bracket that celebrates futility could be fun too. If the Fan in Cleveland hasn’t already done a Browns QB bracket, it certainly should!

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4. Idiots In The News

There are plenty of divisive characters in politics. As Operation Varsity Blues has reminded us, Hollywood is full of objectionable celebrities. Why not build a bracket to highlight the worst of the worst?

You don’t even have to focus only on celebrities. Imagine crowning the biggest dummy from stories that have gone viral. You could even frame it in a positive way. It’s hard not to laugh at the idea of a bracket that ends in a battle between this lady banned from Wal-Mart and that guy that fell out of the ceiling in an Alabama Waffle House with the winner being crowned “King of The Common Man”.

5. Convenience Stores

Here’s something I only learned recently: people are as passionate about their local convenience stores as they are about sports and religion. Try telling someone from the Philadelphia area that there is a better store on Earth than Wawa. You will be the recipient of a lengthy rant. The same may be true if you try to tell a Southerner than there is nothing special about a QT.

6. Apps

Aside from that friend that uses a flip phone specifically to show you how much better he is than the rest of society, everyone has a smartphone these days. And all those people with smartphones have their go to app for killing time or being productive or whatever.

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They all also have an app they just don’t see the appeal of. For the life of me, I’ll never understand the non-sexting appeal of SnapChat. Hell, throw your station app in there and see how it fares.

7. Ways To Die

Stupidity goes a long way on sports radio. A “worst/best ways to die” bracket will create some entertaining stupidity as you try to formulate an argument for why being burned alive is more preferable than drowning.

Admittedly, this is a little dark. But dark humor is still humor and as long as you’re not debating the deaths of specific people, the people that will object to a “ways to die” bracket are the same people that get upset when holding isn’t called on every play or a referee doesn’t blow his whistle when Zion Williamson takes a fourth step before throwing down an amazing dunk. Sure those people!

8. Starter Jackets

Whether your listeners will admit it or not, sports fans love fashion. New helmet designs, suits worn on draft night, and basketball shoes will always elicit strong opinions.

The Starter jacket is one of the most iconic pieces of fashion in sports, and now they are back on the market. Those majestic satin garments not only kept us warm in the 90s, they made a statement. This would be a nostalgia-filled bracket for sure, but it seems like a forgone conclusion that the teal Charlotte Hornets jacket would win.

9. Food

There are so many directions you could go with food. Head-to-head fast food matchups always generate buzz. You could also add the local element of matching up local restaurants or those restaurant’s signature dishes. You can get very specific with something like a bracket of pizza toppings.

There is also the prepackaged angle. You could make a whole bracket out of Little Debbie snacks cakes!

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10. Music

Again, so many different directions you can go with music. You can go with individual musicians. You can do albums or songs.

There are options for going genre-specific. The middle of our demo grew up on grunge and 90s hip hop. Boy bands and the peak of country’s popularity were on their periphery. It is a generation with strong opinions on music.

11. Station Stuff

Make your bracket out of yourself. Pit personalities against each other. Maybe put drops or benchmarks in a bracket to pick the greatest of all. Make regular guests and show contributors compete for the title of audience favorite.

You are appointment listening for your P1s. They’re the ones most likely to participate in something like that. Why not shoot fish in a barrel and build your bracket around something you already know the audience is passionate about?

12. The Media

It doesn’t matter which side of the political divide your listeners fall on. Everyone has an opinion about the people we see on TV or hear on the radio everyday. There are a lot of ways you can go with a media-inspired bracket.

Everyone has play-by-play broadcasters and game analysts they are passionate about. We all grew up on SportsCenter. Put together a bracket to crown the greatest anchor in that show’s history. There are plenty of bloviating gas bags across the media landscape. Surely you can put together a field of 16 (even 64 shouldn’t be a challenge) of these people to crown the dumbest of the dumb.

13. Sexy Women

Okay, this is dangerous ground to tread on. Remember the blowback 103.7 the Buzz faced in Little Rock for their bracket of local female journalists last year? Haven’t we evolved past this? Absolutely, but sex still sells, so if you’re tempted to go this route I think I have figured out two ways to put together one of these types of brackets.

Your first option is to make it goofy. Forget about rating and ranking actual human beings. Every guy in your audience has a female cartoon character they think is sexy – human or otherwise (hello Lola Bunny!). Put cartoon ladies in a bracket.

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The other way to do this is to have women put themselves in the bracket. Plenty of stations have a group of promotions models. They have names like the Fan Fatales or the Game Girls. Take that same concept and put it in bracket form. Look for local women that want to compete in that kind of contest and then let your listeners vote.

14. Listeners

There are a lot of ways to put listeners into a bracket. You can match up regular callers. You can crown the best caller hot take and build a bracket of individual calls. You could even set up a special phone line for listeners to call in and deliver their hot take just for this contest. A funny twist on that idea would be to have people submit hot takes from their kids.

15. Movies

Movies, like music offer a lot of opportunities to get as specific or general as you want. Avengers: End Game is right around the corner. Put together a bracket of movies from the MCU. Do you want to do a bracket of nothing but movies starring the Rock? You can do that!

Get character-specific! Is Crash Davis the ultimate movie athlete or is it Adam Banks? What is the ultimate dinosaur from the Jurassic Park franchise?

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16. Total Nonsense

Does the audience prefer ramen noodles to roller disco? Who would win in a matchup between Val Kilmer as Batman versus braided goatees? There doesn’t have to be any rhyme or reason to your bracket.

A station I worked for once did something like this. We called it March Blandness. The final was the state of South Carolina versus being the only one of your friends with a pick up truck. It’s the only radio bracket contest that I distinctly remember the result of because it was so much fun.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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