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Wednesday Morning Is For Podcasting At NAB

Demetri Ravanos

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This morning, for me anyway, has been all about podcasting. Hang on. Let me rephrase that. The morning was all about trying to figure out the Las Vegas Convention Center, because HOLY SHIT, THIS PLACE IS HUGE AND CONFUSING!

By 10:40 I finally had my bearings enough to make it to a panel about how the most popular podcasters break through. It was moderated by Podcast Movement co-founder Dan Franks and featured some of the biggest names in the true crime podcasting world including Patrick Hinds of True Crime Obsessed, Rebecca Lavoie of Crime Writers On…, and Rabia Chaudry of Serial and Undisclosed.

This group covered every aspect of podcasting and how the people that do it the best…well, do it.

Hinds talked about getting his start in the podcasting world when his favorite Broadway podcast quit posting new episodes. He said that he thought the show and the content was so good that surely someone else would pick up the baton. After months of waiting for that to happen, Patrick Hinds realized he had to be that someone. It is a good lesson. Don’t assume the space you want to be in will be covered. Only you can deliver the content you want exactly the way you want it.

The expertise that Hinds really delivered was in how to grow an audience and create a dedicated listener community. He talked about the importance of learning to market on social media. Not only did that bring True Crime Obsessed a bigger audience, it brought an audience that was invested in the show’s hosts. 

Hinds is a gay man and said that he regularly discusses LGBTQ issues on podcast and its social media pages. He invoked sports radio when he said that because he and his co-host have invested so much time in engaging with their listeners, he has never experienced that “stick to sports” pushback that you might expect.

Rebecca Lavoie said she learned about audience engagement from Howard Stern. She saw so much value in the way Stern would pull back the curtain on what went into creating his show each day. That transparency created her loyalty to Stern as a listener because she felt like he was giving her access to everything.

The other way Lavoie said podcasters should engage with their audience is in analytics. Podcasters can see their direct download data. Using that to see what works and what doesn’t can help shows super serve their core audience.

Rabia Chaudry first came to prominence as the attorney for Adnan Sayed, whose case was at the center of the mega-popular Serial podcast. She said that experience taught her the importance of being aware of what your success can create for others. 

Chaudry told a story about being offered a book deal to tell Sayed’s story. Initially she turned it down, thinking it would be in bad taste. Later a friend convinced her to take the deal saying that the story had become so big that someone was going to write the book. Didn’t she want to make sure it was written by someone that knew the case inside and out?

The session wrapped with a discussion of premium content. All three agreed that in order to be a success with Patreon or a subscription service, you have to make sure that content is truly special. Lavoie said it was important to make sure it changes regularly. She said that there is a “tribalism to premium content subscribers.” If you treat them right, they are the ones that will spread the word about your product.

The second session I attended was all about Marvel’s podcast Wolverine: The Long Night. You are justified in wondering what sports radio can learn from a podcast that exists in the Marvel Comics universe, but the panel was their to discuss taking an already successful brand and using audio to enhance what its possibilities and limits are.

Amy Fitzgibbons of Stitcher moderated a panel that included Jenny Radelet Mast of Stitcher, Director Brendan Baker, and producer Daniel Fink, who is also Marvel’s VP of Business Development. 

The panel began with the trailer from season one of Wolverine: The Long Night. Immediately it is clear how different this podcast is from any other. First of all, it is scripted. Secondly, it transports you to a world. The audio is expertly crafted. You don’t need pictures. You can see it in your head because Wolverine: The Long Night is presented like an HBO series that just happens to be audio only.

Fink says that Marvel is always willing to test storytelling across different mediums. He realizes audio can be a stretch for his company, but podcasts have come so far. S Town and Serial showed him that effective storytelling can be done without pictures.

Radelet Mast was on board the second she saw the word Marvel in her email. Stitcher had experience with fiction podcasts before Marvel came to them. They have an erotica podcast on the way. She doesn’t want to leave anything unexplored when it comes to fiction podcasts.

Brendan Baker has worked in the sound design world for years, particularly with NPR. He knew that adding music and other production could create a theatrical presentation of any type of storytelling. He was most intrigued by trying to create an audio-only fight scene.

What this panel hammered home was the importance of using good audio and using it the right way. Five years ago no one would have imagined that a Wolverine story could be consumed as audio only. The character’s most die hard fans would have at best been willing to give it a chance. To convince them to stay with the show, Marvel had to make sure the experience was nearly flawless in execution.

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The Dan Le Batard Show With Stugotz Moving To New Studio

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021.

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Dan Le Batard Show

The Dan Le Batard Show with Stugotz is leaving its home at the Clevelander hotel on South Beach in Miami and moving into a new studio next year, according to a report from The Big Lead.

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021. It has remained the home for the show since Le Batard and John Skipper formed Meadowlark Media.

After a $50 million distribution deal with DraftKings was secured, the Meadowlark podcast network has grown in both reach and talent, allowing for an expanded studio space.

No immediate details were given on where the new studio space would be located.

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NSMA Announces Finalists for Awards, Hall of Fame

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

Jordan Bondurant

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The National Sports Media Association revealed its finalists for its national sportscaster of the year and national sportswriter of the year, and there are plenty of heavy hitters in the industry up for consideration for the NSMA awards.

Among the nominees for National Sportscaster of the Year include Al Michaels, Ian Eagle, Jim Nantz, Joe Buck, Kevin Harlan, and Mike Tirico. The full list includes Adam Amin, Jason Benetti, Joe Davis, and Mina Kimes.

For National Sportswriter of the Year, Adrian Wojnarowski, Ken Rosenthal, Nicole Auerbach, Pete Thamel, Pat Forde and Tom Verducci are among the biggest names. Candace Buckner, Katie Strang, Marc Spears and Wright Thomson round out the list of nominees.

The NMSA also revealed its finalists for the sportscaster and sportswriter Hall of Fame. James Brown, Joe Buck, Lee Corso and Tim McCarver are part of the sportscaster list, while Bill Plaschke and Ray Didinger appear among the names for the sportswriter hall of fame.

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

Winners and Hall of Famers will be honored at the NSMA Awards Weekend & National Convention held in Winston-Salem, N.C. June 24-26.

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Pat McAfee: Mentioning Brett Favre Scandal Is A Must

“We have to make sure that it’s mentioned every time that man is mentioned because that is a big deal that it happened.”

Jordan Bondurant

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While things may have quieted down a little bit with Brett Favre and his scandal involving misuse of public funds in Mississippi, Pat McAfee is going to make sure people don’t forget what the hall of fame quarterback is accused of.

On his show on Wednesday, McAfee said he thought of a way to mention the situation during Aaron Rodgers’ weekly appearance the day before. Rodgers in conversation talked about learning under Favre in the first years of his NFL career in Green Bay.

“My brain was literally like we’re in the holiday season. Brett Favre – what did he do,” McAfee said. “He didn’t just steal from the poor. Oh, he is the actual Sticky Finger Bandits from Home Alone 2: Lost in New York.”

Pat added that whenever the name Brett Favre is brought up on his show, it is absolutely necessary to remind folks about the scandal.

“We have to make sure that it’s mentioned every time that man is mentioned because that is a big deal that it happened,” he said. “Now obviously Brett Favre Enterprises is alleging that this is all wrong. And I can’t wait to hear BFE to drop Brett Favre Enterprises’ side of the story. And we will judge it accordingly.”

“Even though as a football player, he was an incredibly tough football player, good football player, did a lot of things,” McAfee added. “Certainly in the middle of stealing from poor people in Mississippi right now. Have to chat about that.”

Favre is yet to be charged with any crimes, but the state is currently investigating the matter. Early in the fall, Favre’s weekly appearances on local and national radio shows were halted in light of the initial fallout from the story.

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