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Thursday Is For The Future At The NAB Show

“We can continue to create content, but it will be about creating loyalty that dictates how and if users consume it.”

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The final day of the 2019 NAB Show in Las Vegas was all about what is on the horizon. Two panels I attended really stood out to me and I want to share my takeaways with you.

The first was about how mobile broadband can enhance the in-car experience for radio listeners. The NAB’s VP of advanced engineering David Leyer showed examples of in-car apps that he and his team have developed with the input of both the auto industry and NAB members.

Nearly every car manufacturer has their own proprietary platform and all of those platforms can support apps. David and his team have been sponsoring workshops to get auto industry executives and broadcast executives together to talk about what each one needs from those apps.

His presentation showed examples of radio apps that could provide more than just your typical station information. They can read the host’s Twitter feed to the driver, they can dial a call-in number directly, they can show embedded, actionable ads sold by the broadcaster.

All of it is possible because of mobile broadband, and all of it can lead to a better listener experience and more station revenue.

DTS Radio is a product already available in Europe and will come to the US next year. It turns any radio station into a Sirius XM experience, because when a driver leaves a station’s over-the-air range, DTS will give him or her the option to continue listening to the station via stream.

It doesn’t open up a new world of possibilities. It just makes the existing possibilities easier to take advantage of. That means it opens up a whole new audience for broadcasters and sellers to take advantage of.

The other panel that stood out was about the way brands engage customers and create communities on social media. It was lead by Countable founder and CEO Bart Myers, and it admittedly was at least 50% an advertisement for Countable, an interactive platform that creates communities for brands and celebrities that allow them to bypass a 3rd party social network.

Bart’s reasoning for developing the Countable site and app was interesting though. In the last 8 years, Facebook has decreased a user’s reach to its total audience from 26% down to 1%. Bart saw a company that was more interested in pushing its new products and building its own audience than innovating to remain a valuable business tool.

The other interesting point Bart made about Facebook was the real lack of value that any brand engagement actually has on its platform. What do likes actually do for a business? A like doesn’t mean that the user consumed your content.

What Bart is pushing for is social networks that exist on the brand’s own platform, whether it is embedded in their site or a new social site developed specifically for one brand. His presentation focused on how interaction that has value can lead to deeper engagement and brand loyalty. He used an example that his company had developed for famous attorney Erin Brockovich, who has become an outspoke activist for the victims of the California wild fires.

On her site, users can click a link to directly email their state and federal representatives. They can sign up for alerts and links to live videos whenever a bill related to wild fire relief is being discussed. It is truly a community of like-minded individuals that Brockovich now owns and can utilize for her next cause.

The future seems to be all about control. We can continue to create content, but it will be about creating loyalty that dictates how and if users consume it.

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John Jastremski Fires Back After Craig Carton Criticism

“I’m not listening to a crook. So you know what? Go take a f—ing hike. How about that.”

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Earlier this week, WFAN afternoon host Craig Carton said John Jastremski — a former WFAN host now hosting a podcast for The Ringer — “shunned” his radio career advice.

During his New York New York podcast Thursday, Jastremski strongly condemned Carton’s remarks.

“I don’t like going here with this stuff, ’cause I know this plays right into what this guy likes to do,” Jastremski said. “This is his M.O. This is what he’s done his entire career. It’s what he’s done for his entire career and he’s had success doing it. He lives for this stuff. But it really set me off. It set me off because I gotta see it on Barrett Sports Media while I’m on vacation. Like I wanna be bothered with this shit, number one. Number two, it’s just tone-deaf, insulting, and flat-out rude every which way.

“Number one: going after people who work at McDonald’s? Who the hell are you to do that? Number two: You’re insulting a multi-billion dollar company where I work. I have a great job, a great platform, a great producer. I have two great jobs, I might add. And you’re insulting both of them. By the way, you’re on that network. Five days a week. And you’re insulting that network. How stupid are you? Taking shots at people of the network you’re on, I’m on. And I could tell you, it pays well. I do ok.

“As for career advice? Guess what? I listen to legends. Bill Simmons, you ever hear of him? Worth a lot more than you. Mike Francesa? My boy Adam Schein? I listen to those guys. I’m not listening to a crook. So you know what? Go take a f—ing hike. How about that.”

Calling Carton a crook harkens back to the WFAN afternoon host’s stint in federal prison for participating in a ponzi scheme that scammed investors out of $5.6 million that he in turn used to pay off gambling debts. Carton was sentenced to three-and-a-half years in prison before serving just over a year in prison before being released in 2020.

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The Dan Le Batard Show With Stugotz Moving To New Studio

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021.

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Dan Le Batard Show

The Dan Le Batard Show with Stugotz is leaving its home at the Clevelander hotel on South Beach in Miami and moving into a new studio next year, according to a report from The Big Lead.

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021. It has remained the home for the show since Le Batard and John Skipper formed Meadowlark Media.

After a $50 million distribution deal with DraftKings was secured, the Meadowlark podcast network has grown in both reach and talent, allowing for an expanded studio space.

No immediate details were given on where the new studio space would be located.

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NSMA Announces Finalists for Awards, Hall of Fame

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

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The National Sports Media Association revealed its finalists for its national sportscaster of the year and national sportswriter of the year, and there are plenty of heavy hitters in the industry up for consideration for the NSMA awards.

Among the nominees for National Sportscaster of the Year include Al Michaels, Ian Eagle, Jim Nantz, Joe Buck, Kevin Harlan, and Mike Tirico. The full list includes Adam Amin, Jason Benetti, Joe Davis, and Mina Kimes.

For National Sportswriter of the Year, Adrian Wojnarowski, Ken Rosenthal, Nicole Auerbach, Pete Thamel, Pat Forde and Tom Verducci are among the biggest names. Candace Buckner, Katie Strang, Marc Spears and Wright Thomson round out the list of nominees.

The NMSA also revealed its finalists for the sportscaster and sportswriter Hall of Fame. James Brown, Joe Buck, Lee Corso and Tim McCarver are part of the sportscaster list, while Bill Plaschke and Ray Didinger appear among the names for the sportswriter hall of fame.

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

Winners and Hall of Famers will be honored at the NSMA Awards Weekend & National Convention held in Winston-Salem, N.C. June 24-26.

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