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Thursday Is For The Future At The NAB Show

“We can continue to create content, but it will be about creating loyalty that dictates how and if users consume it.”

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The final day of the 2019 NAB Show in Las Vegas was all about what is on the horizon. Two panels I attended really stood out to me and I want to share my takeaways with you.

The first was about how mobile broadband can enhance the in-car experience for radio listeners. The NAB’s VP of advanced engineering David Leyer showed examples of in-car apps that he and his team have developed with the input of both the auto industry and NAB members.

Nearly every car manufacturer has their own proprietary platform and all of those platforms can support apps. David and his team have been sponsoring workshops to get auto industry executives and broadcast executives together to talk about what each one needs from those apps.

His presentation showed examples of radio apps that could provide more than just your typical station information. They can read the host’s Twitter feed to the driver, they can dial a call-in number directly, they can show embedded, actionable ads sold by the broadcaster.

All of it is possible because of mobile broadband, and all of it can lead to a better listener experience and more station revenue.

DTS Radio is a product already available in Europe and will come to the US next year. It turns any radio station into a Sirius XM experience, because when a driver leaves a station’s over-the-air range, DTS will give him or her the option to continue listening to the station via stream.

It doesn’t open up a new world of possibilities. It just makes the existing possibilities easier to take advantage of. That means it opens up a whole new audience for broadcasters and sellers to take advantage of.

The other panel that stood out was about the way brands engage customers and create communities on social media. It was lead by Countable founder and CEO Bart Myers, and it admittedly was at least 50% an advertisement for Countable, an interactive platform that creates communities for brands and celebrities that allow them to bypass a 3rd party social network.

Bart’s reasoning for developing the Countable site and app was interesting though. In the last 8 years, Facebook has decreased a user’s reach to its total audience from 26% down to 1%. Bart saw a company that was more interested in pushing its new products and building its own audience than innovating to remain a valuable business tool.

The other interesting point Bart made about Facebook was the real lack of value that any brand engagement actually has on its platform. What do likes actually do for a business? A like doesn’t mean that the user consumed your content.

What Bart is pushing for is social networks that exist on the brand’s own platform, whether it is embedded in their site or a new social site developed specifically for one brand. His presentation focused on how interaction that has value can lead to deeper engagement and brand loyalty. He used an example that his company had developed for famous attorney Erin Brockovich, who has become an outspoke activist for the victims of the California wild fires.

On her site, users can click a link to directly email their state and federal representatives. They can sign up for alerts and links to live videos whenever a bill related to wild fire relief is being discussed. It is truly a community of like-minded individuals that Brockovich now owns and can utilize for her next cause.

The future seems to be all about control. We can continue to create content, but it will be about creating loyalty that dictates how and if users consume it.

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Dave Portnoy Tells Business Insider CEO He Is ‘Piece Of S*** Coward’

“Despite objections from the moderator, Dave Portnoy got out his entire question before his mic was muted.”

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Dave Portnoy is not going to move on from his hate of Business Insider. The Barstool founder joined a Twitter Spaces session on Thursday night where the public had a chance to talk to Business Insider CEO Henry Blodget.

The event was hosted by the New York Times. Blodget was part of a panel discussing issues facing the business community.

“So yeah, I saw that piece of shit Henry Blodget’s on there,” Portnoy said when his mic went live. “My first question’s why would a piece of shit who’s been banned by the SEC from talking about stocks be on there. My second question is hey Henry, you f***ing coward, you know everything you wrote about me was bullshit. Why don’t you ever sit down with me you f***ing piece of shit coward. That’s my question.”

Despite objections from the moderator, Dave Portnoy got out his entire question before his mic was muted. No answer came. The moderator apologized to Blodget and ended the event.

The accusations of Blodget being banned by the SEC from discussing financial advice are true. Portnoy was referncing fraud charges that Blodget settled in 2003 when he was a Wall Street analyst.

Business Insider has ran a salacious piece about Portnoy’s sex life in November. It included accusations of misconduct from three women that claimed consensual sexual encounters with Portnoy took a dark turn without their consent.

Dave Portnoy has maintained the story is not true. He has also threatened to sue Blodget, Business Insider and the story’s author Julia Black.

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Mile High Sports Acquires Colorado Preps

“Mile High Sports adds Colorado Preps to a portfolio that includes a radio brand broadcasting on 98.1 FM and 107.5 FM HD-3 in Denver, a magazine, and MileHighSports.com.”

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Mile High Sports has acquired the Colorado Preps brand, including ColoradoPreps.com and the company’s radio and podcast networks. The deal is effective immediately.

“I am proud of what we’ve accomplished through 19 years of the Colorado Preps Network and very excited about the future with Mile High Sports,” said Kevin Shaffer, owner and founder of Colorado Preps. “The MHS crew is poised to bring additional and expanded coverage to high school sports across the state and we’re honored to stay involved with the network and help its growth.”

He will remain on the staff and continue hosting and producing radio and digital shows.

“With the elimination of the Rocky Mountain News, and shrinking budgets across most news outlets, local high school sports coverage has often and unfortunately become the casualty,” said Mile High Sports Editor-in-Chief Doug Ottewill. “But there will always be kids playing sports and parents wanting to read about those kids playing sports. I think ColoradoPreps.com fills a need and a niche that will never go away, no matter what’s happening on the bigger sports landscape in Colorado.”

Mile High Sports adds Colorado Preps to a portfolio that includes a radio brand broadcasting on 98.1 FM and 107.5 FM HD-3 in Denver, a magazine, and MileHighSports.com.

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Barstool Sports To Eliminate Some Podcasts

“We almost created a model where we started with all the resources, we didn’t start with the idea or the people and as a result, we have a lot of things that weren’t necessarily going in the right places.”

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Barstool Sports is doing some internal re-organizing. As a result, some shows are being cancelled.

Talking on her podcast Token CEO, Barstool Sports CEO Erika Nardini said the company has looked under the hood the past few months and are trying to clean things up.

Nardini also stated that the company’s spending needs to be reined in. She feels like too much has been invested in content that hasn’t been delivered, and creative freedom has become more of a curse than a blessing.

“We almost created a model where we started with all the resources, we didn’t start with the idea or the people and as a result, we have a lot of things that weren’t necessarily going in the right places,” she said.

In the podcast space, Barstool has 94 different offerings to choose from. Nardini said it’s just become too much, and they’re going to have to scale things back.

“No company of our size should have 94 shows,” she said. “What was my mistake and our mistake? We treated all 94 shows equal.”

Nardini realizes that means tough decisions are going to have to be made. Good, talented people will either have to move on or their jobs will be re-purposed.

“I’m bummed that it impacts people’s jobs,” she said. “I think that is a really, really serious thing when a role gets impacted and things change. You have to take that with a little bit of a heavy heart.”

Erika didn’t specify which shows, in particular, would be getting the ax, but it’s believed that the show Podfathers will be among them.

Show co-hosts Michael McCarthy aka “Large” and Justin Clemenza aka “Clem” took to Twitter and to the Barstool blog to announce the parenting podcast was no more.

Jordan Demcher aka “Jordie” tweeted a couple of thoughts on the situation but then clarified his podcast would carry on.

Keep your eyes on social media over the next few days for more details on this situation from Barstool’s personalities.

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