No Signal Won’t Stop Darren Smith
“All I can control is the broadcast. It’s up to me to continue to behave professionally and make the most out of this situation — make the most out of the audience that’s tuning in on the streaming services.”
“You have to laugh in order not to cry in this situation.” These are some of the words from sports radio host Darren Smith that appear in the interview below. He’s describing his current situation at The Mighty 1090 in San Diego. Nearly two weeks ago on April 10, the station was taken off the air due to lease payments to the transmitting company not being satisfied.
Smith is originally from New Rochelle, New York. He moved from the East Coast to join 1090 back in April of 2003, and has been on the air with the company since March of 2004. The station getting pulled is a major shake-up, or more directly a “crisis” as Smith puts it. In the interview below, Smith does an excellent job of being candid while maintaining his professionalism. He has a positive outlook and talks about the silver lining in this crazy situation, but speaks openly without hiding his frustration.
“It’s radio.” Many people that work in the industry use this phrase to describe the unpredictable nature of the radio business. It basically means to expect the unexpected. What is currently happening to Smith at 1090 is very rare — even for radio standards. It’s easy to root for him to get back on the air. While you’re at it, you might want to root for Smith to achieve his one remaining career goal in radio as well.
Brian Noe: How are you holding up ever since the changes happened at 1090?
Darren Smith: It hasn’t been easy. This business is always a strange one and you think you’re prepared for all the twists and turns that it has to offer. But when you’re used to being on the radio for 15 years and then you’re suddenly off the radio and you didn’t plan that, it is without a doubt a huge shock to the system. So trying to get by using streaming platforms, social media, a lot of love from the listeners, and a lot of optimism. But it’s definitely been different. That’s for sure.
Noe: Is that a bit of a silver lining — there’s been a lot of support in light of the changes — has that help you cope and get your mind around the situation?
DS: Definitely been helpful. It’s been overwhelming to be honest because you hear from so many people. They remind you how big of a part you are of their lives. You know that people listen — we’re always gauging ratings and downloads and things of that nature, but when you hear somebody say — somebody you’ve never met say — “Wow, I miss you,” and you’ve never met that person, yeah it’s a reminder of just how special the connection is in radio.
Noe: What has the experience been like broadcasting on different platforms other than terrestrial radio?
DS: It’s been about the same. I think it’s different in that I’m trying to maintain the same level of energy and the same level of professionalism. You owe that to the people who are going out of their way to find you and listen to you on an app or listen to you on a stream. You owe that to them, not to just get in there and read out of the phone book. It’s been great to connect with those people. It’s really been great, and very flattering, when so many of them are experiencing us in a different way. They’re telling us, “Hey man, we’re out of our data plan because we’re streaming your show so much.” It just is much better when you’re actually on the radio.
Noe: Has your performance slipped in any way due to not feeling the same juice when you’re on the air?
DS: It’s radio so I don’t want to make it seem like it’s hard, physical labor, but mentally you know that there aren’t as many people listening to your show. You just know that. So it is a strict discipline to try to carry about your business the same way. I would tell you that the week that we’ve been streaming only, I have not been as tight with my clock. I’ve not reset interviews as much. I know I’ve done that.
I think it’s probably a bad habit to fall into because when you’re back on radio, you need to get back to the discipline, the blocking and tackling of doing radio. I’ve noticed that. You sort of allow yourself to say, “Well what difference does it make if I’m a couple of minutes late getting to this break?” You know? “It doesn’t matter. We’re not on the radio. This is just people who are streaming us.” Everything about it is different. I also feel like it’s probably a pretty crummy habit to get into.
Noe: What’s your mindset right now? Is the plan to keep doing it this way for the foreseeable future?
DS: The broadcasters can only control what they can control. I’m not part of any negotiation between our tower owner and our management company. All I can control is the broadcast. It’s up to me to continue to behave professionally and make the most out of this situation — make the most out of the audience that’s tuning in on the streaming services.
We’ve approached guests and been honest with them. We’ve been very fortunate that we’ve had great relationships with a lot of our guests over the years. We’ve had the manager of the Padres on. We’ve had the manager of the Rockies on while we’ve been streaming only. I’m sure that those PR staffs were reluctant to make them available because it is a diminished audience — for as happy as we are with the streaming numbers. It’s supposed to be business as usual. You still have an obligation to an audience even if the audience isn’t listening on an AM transmitter and it’s a bit smaller than what it would be under normal circumstances.
Noe: Has it been difficult to avoid the temptation of voicing your displeasure publicly or having bellyache sessions with co-workers?
DS: Yeah, well bellyaching off the air, that’s just radio. (laughs) That’s when things are good. That’s when things are bad. That’s just the business. I’ve never known the business to be any other way than at times dark humor, at times deprecation and all that, self-loathing if you will.
On the air, I think we’ve been honest, but we’ve tried to inject a little bit of humor. When the manager of the Padres came on we were like, “Hey, welcome to internet radio. It doesn’t mean you can bring your B-game. You’ve got to bring you’re A-game.”
Given the overall uncertainty during the period of time, we’ve not said anything about “tomorrow.” There is no tomorrow for us as far as we know. We’re just going day-to-day. Our approach to doing radio has always been to inject a little bit of humor into it. Whether that’s watching the Alliance of American Football go under a couple of weeks ago here in San Diego, or whether that’s our own current situation, just trying to be as consistent with that as possible. You have to laugh in order not to cry in this situation and other situations like it.
Noe: Is there any talk, or any possibility of things working out with 1090 being back on the air?
DS: I think so. I hope so. Our fingers are crossed that there’s going to be a resolution with 1090. There’s nothing that I would feel comfortable sharing publicly, but you certainly do hope so. There are a lot of people who have invested time into this radio station that’s going on 16 years. Whether it’s the people who currently work at The Mighty 1090 or people who have passed through The Mighty 1090 in yesteryear. A lot of people want to see this succeed because of what the radio station has meant.
The radio business is different than it was in 2003 when this sucker got going, but people across the board here, nobody — I don’t even think our competition wants to see us go under to be honest, because of what we’ve represented in the market and in Southern California. That’s been reassuring when you hear from competitors — people who stand to gain from your station’s failure — when they’re telling you that they’re rooting for you, maybe they’re being disingenuous, but I don’t think so.
Noe: If someone were to come up to you and ask why you’re doing non-terrestrial radio — what’s the point — how would you answer them?
DS: Well, personally I would tell you that I’m under contract, so I’m going to do what I’m told. (laughs) That’s number one. But number two, there’s no doubt in my mind that streaming is the present and certainly the future. I don’t know what the future is of AM radio, but I feel certain about the future of streaming. I don’t think that’s just on the television medium. I think that we’ve seen the success of Netflix. I saw that over 17 million people streamed Game of Thrones, Season 8, Episode 1. There’s no doubt that streaming is a part of our future.
We want to be a digital company. We don’t want to just be a radio station. Being a digital company is what everything’s going to have to become at some point. We weren’t prepared for it to happen when we got taken off the air. I’m firmly of the belief that digital companies might not include radio antennas. The connected car is a real thing. There are cars being made that don’t even have AM radios in them. That’s something we have to think about certainly as we get closer into the future. This is a good test run for us, but I don’t want to pretend like this is part of our plan because it wasn’t.
Noe: Do you view any of this as a blessing in disguise with the attention that it’s garnered?
DS: I do. I think it’s been a blessing in disguise in that we’re reminded of what we represent. We’re reminded of our status in this market. I think that this time away from being on the radio will rejuvenate all of us who are on the air. I don’t think we’ll take it for granted. I don’t think that when we get back, if we get back, I think that all of us will make sure we’re doing everything in our power to make sure something like this never happens again. We weren’t taken off because of ratings. The winter book tells the story of where we’re at ratings-wise. The phrase is a crisis is a terrible thing to waste. This is a crisis. If this makes us a better company on the other side of it, then absolutely something good came from this.
Noe: As a radio guy, if your ratings stink and you get fired, at least you can make sense of it. Your situation is something totally different. Is that the toughest part of the whole thing?
DS: The toughest part of that is, you’re right, even though the ratings system is totally imperfect and I find it to be flawed and I also think that it is not favorable to sports talk radio — that’s neither here nor there — I think the toughest part is that our ratings were good and we had momentum. We were reminded when the Padres signed Manny Machado, even in a three sports station market like San Diego, when there was news, when something important happens, good and bad — and the signing of Machado was across the board a good thing — everybody came to our station.
We were reminded that we were at the top of the totem pole in this market. We were flying high. Our morning show was doing well. My show was doing well. Afternoon drive was doing well. That’s a huge part of the frustration. What makes it exponentially more frustrating is that we had killer momentum. I think we’ll get it back. Hopefully we’ll be on the air sooner rather than later. But it stops you in your tracks. The tens of thousands of people can download this app and it’s not the same as being on the radio and cruising around in your car in Southern California.
Noe: I like your Twitter bio. It says the goal is high IQ radio with a splash of absurdity. How do you describe your own brand of absurdity?
DS: Don’t take yourself too seriously. Don’t worry that you might get something wrong every once in a while. Don’t be afraid to say three simple words; I don’t know. I don’t know. Absurdity is reminding everybody that this is the toy department. This is not news.
We’re not analyzing the Mueller Report. We’re talking about sports. We’re talking about what people do to get away from the realities of their difficult lives. To get away from the stresses of work, of home, of finances, taxes, politics, whatever. That’s what we’re doing here.
I’m sure some people want their sports to be taken very, very seriously, but that’s not what we want to do. There’s a time to be serious when you’re dealing with serious subject matter. But a Tuesday night game, to fly off the handle because somebody struck out three times isn’t us. We’re there to make sure everybody’s laughing and to simply get you from 12 o’clock until 3 o’clock in the afternoon.
Noe: Do you roll your eyes as a listener when shows get way too serious?
DS: I don’t. I just don’t listen. I think everybody has their own personal preferences, what they want out of sports radio. I’m okay with that. I laugh.
Stephen A. Smith is my lead-in every day. When I hear him at 10 o’clock in the morning, fly off the handle about the Dallas Cowboys on Monday, then Tuesday he flies off the handle about what’s happening with Kevin Durant, then Wednesday he’s so angry you just sort of laugh at that and you understand that he’s a performer. I don’t think he really takes it all that seriously.
I’m of the opinion that sports radio is sort of like a baseball lineup. Not everybody should be a left-handed power hitter. Everybody should be a little bit different. You should have an average guy. You should have a power guy. You should have a doubles hitter. You should have a base stealer. I think that good radio stations, the programming should be differing. It all compliments one another in a perfect setting.
Noe: Take it a step further — if sports radio is like a baseball lineup, what’s it missing? What does sports radio generally not have enough of?
DS: Honesty. I think that’s missing in a lot of places. I think too often people are more concerned with giving an audience what it is that they want to hear than just giving an honest opinion. I’ve always said I’ll never listen to a radio show where I feel like the host isn’t being sincere.
You might not like my opinion. You might think that I hate your favorite team, or I’m too much of a homer. We all get called that. All I can say is that this is my honest opinion. You can take it. You can leave it. But you’re never going to have to worry about me being compromised. This is the honest opinion here.
I don’t begrudge Stephen A., or Cowherd, or anybody else who puts on a great performance every day — they make a ton of money — but I believe that if your radio host isn’t being honest with you, I don’t know why you would listen to that person.
Noe: Has it been challenging for you to remain honest with the audience while painting your employer in a good light?
DS: Absolutely. I might not always tell my audience the truth, but I’m never going to lie — if that makes sense. Clearly there are things that I cannot say during this time on social media or on streaming. Even in certain public settings there are things I cannot say about what’s happening.
There are certain things that you’re told off the record when it tracks back to sports that you can’t say. I can’t always tell the audience who’s told me something or where I may have heard something. That’s part of the agreement that you make with the people who you cover. They can fill you in and they can tell you certain things, not scoops, but they can just make you more knowledgeable, which in turn will help make your audience more knowledgeable. Whether it’s our situation or covering any of these teams, as I said I won’t lie, but I just might not always be able to tell the truth.
Noe: Can you take me through that day, Darren, when you found out right before your show that your station would be taken off the air? What did you do after the meeting? Take me through that whole day.
DS: Sure, so it was a Wednesday and Stephen A. Smith’s show was on. It was about 11:34am — not that I remember looking at the clock — and our station president walked into the studio and said, “I need to see everybody in the common area right now. We just got pulled off the air.” Myself, my producer, my associate producer and update guy — the three of us walked out. Some of the sales people who were there, they had already gathered. Imaging people, station employees, about 15 of us. Our station president, Mike Glickenhaus, says, “We’ve been pulled off the air. I’m sorry.”
Obviously this was an incredibly shocking moment, which you could see on his face and everybody else’s face. He started talking to us about the situation the station was in and gave us some background as to why this would have happened. From there everybody was free to go. I asked if we should stream. I was told no. Then a group of us on the programming side went back into the radio studio and started watching a baseball game and a soccer game.
As we sat there, my show — sense we were the one that was preempted — what we did was we decided to record something and post it through the website and allow people to hear in our words what was going on. We wanted them to hear not on a video, not on Facebook Live or anything like that. We put out about a 21-minute audio clip where the three of us just talked and told the audience what was happening.
We said that this situation was something that people had worried about, but it’s still shocking that we find ourselves in this situation and we don’t know what our future is. We wanted our audience to hear from us — hear being the key word — we wanted them to hear from us what it was that we knew. We put that out and it got like 12,000 downloads that day, which was pretty overwhelming. Then we went home.
A group of us went to a local brewery in San Diego. We weren’t sure — this could have been the last time that we were all together. We didn’t know that we would be called back in. Then a station-wide email came out about five o’clock in the afternoon and said we’re all working tomorrow. So we dispersed and went our separate ways and we’ve been in there business as usual since.
Noe: What a crazy day, man. Has there been a situation where you’re scrolling through Twitter and a co-worker posts something colorful where you say, “Ooo, Joe shouldn’t of posted that”?
DS: (laughs) No, not too bad. I haven’t seen anything along those lines — nothing in terms of proprietary information. You get trolled. We all get trolled, any of us on social media, especially those of us with any kind of public persona. People come out of the woodwork and they say, “Hey good, I’m glad you guys are off. You guys are terrible.” As if people are forced to listen to us, right? I’ve seen some of my colleagues clap back with some pretty harsh language, but that’s the closest thing that would even come to what would be described as anything inflammatory. But no, nobody’s crossed any lines. Some people have just pushed back a little bit on the trolls.
Noe: What gives you the most joy being a sports talk host and are you able to feel that joy with this current setup?
DS: The most joy has to be similar to a home run or a great golf shot; you just sort of know you got it. You just know that what you just did — whether it was an interview, or whether it’s a breakdown, it’s a bit — you just know that the segment crushed. You can feel it in your bones that you hit the sweet spot.
I don’t think we’ve been able to do that since we’ve been streaming just because we know that our audience it’s not what it was before we got taken off the air. I think that there’s been some good stuff done. I appreciated the banter and interaction with people who are listening to us on streams, but I don’t think we’re going to be made whole again until we actually get back on the radio.
Noe: If you could script out your next five years as a sports talk host what would it be like?
DS: I got to be honest, I don’t really think that way. I feel like I’m in the minority. I always hear people talking about what’s your one-year plan, what’s your three-year plan, what’s your five-year plan? I live so segment-to-segment, show-to-show that I always am envious of the people who have that kind of thought process. I just get so wrapped up in the moment.
I tend to think that the next five years are going to bring about even more change in terms of the digital capabilities. We’ll probably all have YouTube cameras in our offices. I don’t know that we’re going to be sitting around exclusively worrying about radio ratings as an industry. For me personally, I gave up on those kind of things when I moved to San Diego.
When I moved to San Diego I was really only interested in staying here for two years. I moved from New York to San Diego and I remember telling my mother before I left that I would be out of there in two years. Two years of experience and go climb the ladder and try to go to bigger markets and keep climbing and get back to WFAN in New York at some point.
Your goals change. You come out to the city and everything that you thought was important turns out to be not as important as trying to stay here — meeting a future wife here and buying your first home here. I would love to continue to be successful in this business. I have no idea where this industry is going to take me. I would love to be able to adapt with the industry as the industry modernizes with technology.
Ultimately my one career goal is to leave on my own terms. This isn’t a business that many people retire from. It’s a very cruel business especially as people start getting a little bit older. There is example after example after example of aging radio hosts who end up becoming the butt of a lot of mean jokes. I’m super aware of that and I’m super cautious to not be in that situation when this is over. I don’t want to hang around here just for the sake of hanging around. I want to at least come up with some plan so that I don’t end up being Willie Mays stumbling around in center field.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at firstname.lastname@example.org.
Ian Rapoport Is Competing Against Everyone
“When I’m working, when I’m not working – my brain is still going on overdrive.”
The 2023 NFL Draft was a weekend filled with speculation, intrigue and musing among football fans and experts alike. After two quarterbacks were selected with the first two picks – C.J. Stroud by the Jacksonville Jaguars; and Bryce Young by the Houston Texans – Ian Rapoport had the inclination that something was about to break at the event in Kansas City.
The third pick of the night was held by the Arizona Cardinals, but through previous intel, Rapoport knew there was a chance the team would trade it. His phone then lit up with a text message from a source that simply read, “Texans trading.” Receiving a message of this magnitude takes years of networking, credibility and immense trust from the people you cover. Rapoport has worked hard to attain all of them.
He replied by asking, “Did the Texans trade up to three?,” as the team was not set to pick again until No. 12 overall. Once he got confirmation of the scenario, he began to visibly shake in excitement and captured the attention of the NFL Network team.
“I sit there with a camera in front of me that’s not always on air – this is during the Draft – and the producer gets in my ear and he goes, ‘Can you go on air with whatever you have?,’ and I just say, ‘Yes.’” Rapoport recalled. “And then I hear Rich Eisen go, ‘Ian, you have news,’ and I was able to break that the Texans have traded up to three to go get Will Anderson.”
This is the craft through which Rapoport has cultivated a successful journalism career, ultimately distinguishing him as NFL Network’s goto insider. He hardly ever separates himself from the job, equipped with an unparalleled work ethic to ensure he can communicate messages accurately and in a timely manner. While some people may argue that he is in direct competition with others in his position, such as Adam Schefter of ESPN, Jay Glazer of FOX Sports and Mike Florio of ProFootballTalk and NBC Sports, the reality of the situation is that it is Rapoport vs. the world.
“It’s such a small world now and everyone is interconnected – and with Twitter, literally anyone could break a story and have it go viral,” Rapoport said. “Obviously, you want everything first, but really you’re competing against everyone that exists because anyone could get the story at any moment.”
Work-life balance in such a role is usually quite insurmountable in today’s dynamic, interminable breaking news environment. Rapoport strives to find some level of normalcy in his life by playing golf and attending his sons’ sporting events. In the end though, he knows the world of football never sleeps, and it is up to him to remain in the know at all hours of the day, essentially always on standby to break the next big story.
“I do not turn my phone off because that’s actually way more stressful,” Rapoport said. “At least now when my phone’s on and near me, if something crazy happens, I can react rather than having a fake relaxation moment and then being caught off guard with something.”
Rapoport recognized that journalism was the field for him almost immediately after stepping onto the Columbia University campus. He worked his way up at The Dial to ultimately become its associate sports editor. In the summer preceding his senior year, he landed a coveted internship with ESPN where he gained invaluable experience in the world of television production.
By the time he graduated, Rapoport envisioned himself becoming a nationally acclaimed sportswriter, but he knew it was going to require he start small. Three hundred eleven job applications and two interviews later, he landed a part-time role with The Journal News in Westchester, N.Y. covering high school sports. It gave him a start in the highly-competitive business – and kept him close to home while trying many new things.
Two years later, he found himself moving from the bright lights of New York City to the quaint town of Starkville, Mississippi for a notable opportunity. He had landed a job covering the Mississippi State Bulldogs for The Clarion-Ledger in the nearby capital city of Jackson and was under the direction of sports editor Rusty Hampton.
“I knew how to write, but I really didn’t know how to report,” Rapoport said. “He was probably the best [at] showing me, ‘This is all about reporting. It’s all about telling people something they don’t know rather than how well you can pen a sentence.’ To be really valuable to society or your newspaper, you really need to inform rather than entertain. I think he was probably the first and best person to teach me that.”
After spending two years in Mississippi, Rapoport became a beat reporter for The Birmingham News tasked with following the Alabama Crimson Tide. Just months into his new role, the program made a coaching change and hired Nick Saban, who has since led the program to six national titles.
Rapoport learned the thoroughness necessary to cover the Southeastern Conference as he rapidly watched the program become a perennial contender. In turn, he became an eminent college football reporter and his work began to be consumed nationally.
Simultaneously, Bill Belichick, another accomplished football head coach in his own right, was in the process of trying to lead the New England Patriots back to championship glory. Known to be stoic and restrained in his press conferences, reporters asking him questions knew extrapolating answers was not the easiest of tasks.
When Rapoport saw a job opening to cover the team with the Boston Herald that required NFL experience, he knew that he was not qualified verbatim per se. Yet he figured the experience he had in covering Saban and Alabama would serve him well in the role, and articulated such in a protracted email to the newspaper’s editors. His strategy worked, proving why Rapoport is considered one of the industry’s best communicators at the micro and macro levels.
“You don’t see a lot of sources within the Patriots or sources within Alabama – there’s not a lot of that,” Rapoport said. “So I learned to report despite that and kind of work the edges and get the information I needed, despite head coaches who weren’t always the most forthcoming with information.”
NFL Network oftentimes has local beat reporters on the air to interact with studio talent and give their perspectives about teams, and it was something Rapoport did while at the Boston Herald. He had no television experience outside of other appearances he made on Comcast New England and certainly no intention to pursue the medium as a career.
In Super Bowl XLVI, the New York Giants overcame the New England Patriots, who were undefeated for the year entering the game. Rapoport was on hand for the proceedings, and shortly afterwards was called into a meeting with NFL Network executives.
He didn’t know he was interviewing for a job until he asked just why he had been summoned. He expressed his lack of television experience to the executives, who said the network would teach him everything he needed to know.
Once the meeting concluded, Rapoport called his wife, who he had met while living in Starkville, Mississippi, and told her what had just happened. She tempered his expectations, warning him not to get his hopes up as he remained optimistic. One month later, Rapoport received a job offer and found himself moving once again – this time to the Lone Star State.
“I hired an agent and moved to Dallas and basically spent the next year reporting on the Cowboys and some other things being very, very bad at TV, but learning and eventually figuring it out,” Rapoport said. “At the time, this guy, Eric Weinberger, who was our boss, kind of mentioned to me the possibility of transitioning [me] from reporter to insider.”
Rapoport acknowledged that he did not have the contacts necessary to effectively work as a league insider for a national outlet, but through his years of experience, he knew how to network and he was ready and willing to take the challenge.
Once he began the new position, Rapoport, along with reporter Michael Silver, was on the road for Thursday Night Football and contributed to its pregame and halftime coverage. While his television skills improved, Rapoport was hard at work bolstering his contacts and took somewhat of a geographical approach.
Every time he arrived in a new city, he would contact anyone and everyone he could conjure up, including general managers, scouts and head coaches. If he could not schedule a meeting time with them, he would introduce himself by roaming the sidelines at practices and before games. He engaged in a similar practice before the NFL Draft Combine, training camps and the Super Bowl along with other premier events, always staying focused on the task at hand.
“It probably took me five or six years to get a baseline of sources where if something happened, I had someone to call,” Rapoport said. “And then it took me a couple more years to get to the point where I would know before a lot of people when something was about to happen. It’s all a multi-step process, and just [the] layering and layering and layering of sources is really the sort of engine that drives this thing.”
Ian Rapoport always attempts to triangulate his sources to verify information before he releases it publicly. There is no guarantee sources are always truthful or acting in a professional manner. Therefore, it is incumbent on a journalist to ensure the validity of content before publishing it themselves.
“If you’re only right some of the time, then none of it is really worth it,” Rapoport expressed, “because then you say something and they’re like, ‘Well, wow, that’s a big story if this is true.’ The whole point of doing this is when I pop up on TV or when people see my Twitter alerts or whatever, they have to know that it’s true – they have to know.”
One day, Rapoport was having a conversation with a source and discovered through their conversation that Rob Gronkowski had informed the New England Patriots that he would return to the game of football under the stipulation he be traded to the Tampa Bay Buccaneers to reunite with quarterback Tom Brady. There had been much speculation pertaining to Gronkowski’s future after he had worked as an NFL analyst with FOX Sports, and now Rapoport realized he had a monumental scoop – that is, if it was true. Within six minutes, Rapoport verified the story with three sources, contacted his editor and reported to the world Gronkowski’s intentions. The story was picked up virtually everywhere.
“I just think about the job all the time, and I make little lists for myself of things that I need to track down, and I just make a lot of phone calls for it,” Rapoport said. “When I’m working, when I’m not working – my brain is still going on overdrive. It ends up just a brain full of football thoughts, and then I spend the rest of the time trying to figure out what I can learn from it.”
Working for a league-owned entity can sometimes epitomize an inherent conflict of interest. For Rapoport however, he has found working at NFL Network to be hassle-free. He knows, however, the nature of his job means he will not be universally liked.
“Whatever you do, you’re going to report and the people you report on are going to be happy or upset or neutral – or whatever it is,” Rapoport said. “I’m never going to criticize a referee, for instance, because that’s a nuanced thing and people might say, ‘NFL criticizes referees.’ I’m never going to do that, but I wouldn’t do that anyway.”
Rapoport continues to appear on a variety of external media outlets, perhaps most notably The Pat McAfee Show, which recently concluded its “Up to Something Season.” The grand conclusion of the proceedings was McAfee announcing he would be bringing his show to ESPN’s linear and digital platforms starting in the fall.
While McAfee is retaining creative control and has expressed on multiple occasions that his show will not be changing, many have wondered whether insiders employed by other networks will be able to continue making appearances. It is an answer Rapoport himself does not know, nor has he asked about.
“When the news broke, my phone blew up with all sorts of people saying all sorts of different things,” Rapoport said. “I have no idea. I really don’t.”
Even so, Rapoport is elated for McAfee and his team taking the next step in their show’s journey and is genuinely glad to see them succeed. He does not think McAfee’s goal was to reshape sports media, but rather to cultivate a distinctive sports talk program built for fans and today’s generation of consumers.
“You get to know someone and you think they’re a good person and you respect the way they work. Some people have success and some people have a little success and some people don’t. It’s really rare to see someone who has every bit of success that’s essentially possible and deserves every bit of it, and that’s kind of how I thought about Pat. It’s really cool, honestly. He’s built it himself.”
It was on McAfee’s show where another prominent football insider – Mike Florio of ProFootballTalk and NBC Sports – said it would be a matter of “when,” not “if” the NFL would have games seven days per week. While devoted football fans like Rapoport are open to such a proposition, he is not sure the league would ever go that far.
“I don’t even know that it would affect my schedule that much,” he said. “It sort of doesn’t matter. I’ll report all year round anyway.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Face-to-Face Sales Meetings Have Never Been More Valuable
“With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F.”
When did you last attend a face-to-face (F2F) in-person sales call? Let’s imagine for a second.
In New York, Sarah, a determined sports radio salesperson, got tired of chasing a major client for months. Despite her calls, emails, and text, she couldn’t break through to get a meeting.
Throwing caution to the wind, Sarah decided to go for it. She loaded her deck and took her burning desire via airplane to Florida to make the pitch. She showed up unannounced at the client’s office and startled the decision-maker. She was given the meeting and won over the client, getting a substantial annual contract and a movie deal in Hollywood.
We have all seen that storyline. F2F meetings used to be the obvious choice over a phone call, and most buyers were open to that idea. We even conducted market trips to meet our buyers in person and create better relationships.
With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F. Lots of us work and listen from home.
Gartner Research points out that live, in person selling is superior to virtual selling in financial services or, as I think, in radio sales. Now, prospecting new clients F2F is much more difficult. You have never met them, you don’t know who you are looking for, and gatekeepers and remote decision-makers make walk-ins more challenging.
How about getting out and seeing your current or former clients F2F? 65% of outside account executives attain quota, 10% more often than inside reps. Here are some simple strategies to get outside and F2F:
STAY IN TOUCH
Turn the sales faucet on ‘drip’ and contact your current clients with whatever works: phone calls, emails, or texts. Tell them you are checking in to see if anything has changed, give them a local business lead, or share your latest insight on their favorite team. When doing so, tell them you want to meet F2F and go deep into the next quarter’s ad plan or a new idea to get them back on the air. They may start looking forward to your communication.
Schedule an annual review ahead of their busiest time of year to review the upcoming messaging in ads. Go over what worked or didn’t last year. Share a success story of a similar advertiser in another market or show them a new opportunity that fits.
Be upfront that with F2F, we can get more specific, work with better feedback, and partner on hitting their goals. Be the person who looks ahead and helps keep your client focused.
Organize workshops for your current clients. Teach that about streaming, OTT, or Google ads. Get your digital person involved. Let them know you are bringing in other local businesspeople they may want to know or network with and meet F2F! A Mortgage broker may want to meet a realtor who wants to meet a wealthy local businessperson interested in meeting the local head coach. Stand out as a leader in the industry and watch clients brag about working with you.
HIT A TRADE SHOW
Attend trade shows where your current clients will be. This will show you are serious about their business and want to stay current so you can learn and earn. Set up a meeting over coffee or a drink. Share what you learned.
Client Appreciation Events held at your town’s most meaningful events or places. Do whatever it takes to get hospitality tents at big games and concert suites to show appreciation and bond with your current clients. Host a luncheon at the hottest new local restaurant. Focus on providing an atmosphere or experience everyone wants, but not many can attend. Be the exclusive person in town.
GET PERSONAL REFERRALS
Leverage your existing client relationships to seek referrals. Do it in person. Tell them you want to see them and ask for help and advice. Ask for introductions to potential new clients they know, and you will be surprised how much they like working with you.
Bring your Digital manager to them and do a free review of their SEO, PPC, whatever. Working off your client’s pc and bringing them an expert at no charge or obligation is much easier. Watch your partnership grow by providing so much expertise at no extra expense.
Don’t forget the value of F2F meetings. It’s a great way to build trust, connect, and unlock new opportunities. We are in a people business doing business with tons of local directs who still make most of their money serving retail customers F2F. Let’s get out and sell!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
All Jason Timpf Needed Was A Moment of Clarity
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this.”
There was once a time when Jason Timpf always included Colin Cowherd in his commute to work. As he made his morning drive to a sales job at Verizon, The Herd was appointment listening each morning for Timpf. The ex-college basketball player would marvel at Cowherd’s ability to make relatable references and break down all of the same basketball games he would watch the night before.
One of the unique things Timpf can remember from listening to The Herd during that time was Cowherd saying if FOX ever put someone in front of him, he could tell in five seconds if that individual had the skills to be a host. It was far from a hot take on the Lakers, but still a distinct moment that stuck with Timpf for many years. Little did he know at the time but Cowherd would soon give a five-second evaluation of Timpf’s career.
Jason Timpf was a late-bloomer in basketball. He played college hoops at an NAIA school in Utah, but not until his third year, after being a regular student the first two. After graduating, he pursued a basketball career overseas in India. However, after the league folded, he left the game for a normal job in the States.
There was a real desire for Timpf to get into the sports media business, but he was having difficulties finding the right fit. He wanted advice on the best way to start, but the tips he received just didn’t feel like the right initial path.
“I’d hear, hey, go bang on a radio station’s door and ask if you can work the soundboard,” said Timpf. “Or, try to go to a journalism school. Another big one that everyone was doing was the SB Nation blogs and FanSided blogs. I briefly tried to do that a little bit. But none of it was materializing the way that I had hoped.”
But then the lightbulb went off for Timpf and it happened during the middle of a podcast interview. In October of 2020, Jason Maples of Blue Wire reached out to Timpf to talk hoops on his podcast. It was in the middle of that interview when it all made sense. It felt exactly like the camaraderie he enjoyed with his old teammates and friends talking basketball. It was relaxed, fun and what he used to do for enjoyment. The perfect fit had just found Timpf organically.
“It was, ‘this is it,’” said Timpf. “‘This is how I want to do it.’ It was like a moment of clarity. Like, this is the way I want to talk about the game. Fortunately, I was working in real estate at the time, so I was super flexible, so I literally was just trying to fake it until I made it.”
While Timpf was grinding away on his new platform choice, he was constantly putting out his content on social media. For a handful of years, he had used Twitter as an outlet for basketball talk – not because he was trying to build his brand, but because it was his preferred method of sharing his takes during and after basketball games.
“My wife actually played basketball in college but she, like a lot of people, got out of it and was like, ‘actually I’m so sick of basketball, since it’s all I did growing up, that I’d rather not talk about it,’” laughed Timpf.
As Timpf had built up years of basketball takes on Twitter, he also built up followers. Not a crazy amount, but enough to have regular interactions with several basketball fans. He had no idea at the time, though he remembers occasionally interacting with him, but one of his followers in the beginning was Logan Swaim, who just happens to be Head of Content at The Volume.
Being such a huge fan of Cowherd, Timpf was absolutely familiar with The Volume, a company started by the FOX Sports Radio host. In fact, during his first plunge into podcasts, he quickly took note of how much success The Volume was having with instant reaction and video content. He wanted to emulate what they were doing and would host a Twitter Space after each Lakers game.
Swaim kept up with Timpf’s journey and continued to be impressed with what he saw. He was so impressed, in fact, that a video eventually made it in front of Cowherd’s eyes. It was the moment Timpf had always heard about while driving to his job at Verizon. Cowherd was about to make a declaration on Timpf’s abilities.
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this,” Timpf said. “That was a huge boost of confidence for me, because it meant somebody I deeply respected believed I could work in this business.”
Timpf made his dream come true. He was offered a job by The Volume hosting Hoops Tonight. As much of a dream as it was when he was initially hired, the experience since has been nothing but ideal for Timpf. He gets to cover his favorite sport the way he wants to cover it.
“When I first started and Logan and I were structuring out the show, he kinda viewed it as my show would be the slower, more methodical pace, where I work through my thought process of a game. And also that I’d be a guest on other Volume shows for more conversational podcasts. I really wanted to break down pick and roll coverage. It’s just going to take me a while, so trying to do that in a debate show format or conversational format can get hard. It’s a place where I can let more of my crazy depth out. And I can also have a side format where it’s more conversational.”
Timpf has learned prep for podcasts is one of the biggest elements to being successful. As Hoops Tonight continues to draw impressive numbers over audio and YouTube, he’s figured out the best method to prepare for a long-form podcast where he’s hosting solo.
“I digest the game from the simple concept of how the game was won,” said Timpf. “Where was it won? There’s 100-something possessions in this game, there’s seven different storylines and several runs and sequences and sways in momentum, but what’s the one? Usually I’ll target that first in the opening segment of the show.
“While I’m watching the game I’ll take ancillary notes. About five minutes before I record, I sift through everything I’ve written down and limit it down to the things I think are most important. But generally the flow of the show is how the game was won.”
The whole experience has been gratifying and a full-circle moment in many ways for Timpf. Not only has it been vindicating to do things his way and see it become a success, but he’s gotten to do it with someone who he considers an idol.
Sure, Timpf always envisioned growing up he would be talking to Cowherd as a pro athlete, but talking to him as a colleague is certainly the next best thing. So when he got the call to talk with Cowherd during last year’s West Conference Finals, he didn’t hesitate.
“I was so incredibly nervous, as you could imagine,” laughed Timpf. “But I immediately remember him making me feel comfortable and confident. It immediately calmed me down.
“This is probably my favorite part of the entire experience, I think a lot of people think that these networks try to shove people in certain directions and The Volume has given me such freedom to cover the game exactly the way I want to and nobody is telling me to say crazy stuff. Nobody is pushing me in certain directions, it’s like total creative freedom. The way that Logan and Colin have been letting me do me, so to speak, has been so cool. To see my version of what I want it to look like makes me feel vindicated for talking about it the way I want to.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.