It’s been a complicated Spring for the DirecTV & NFL partnership. For 25 years, it’s been a happy, exclusive marriage – in the sense that Sunday Ticket has been the only avenue football fans can access out-of-market games anywhere. That “exclusive” tag was called into question recently when Roger Goodell claimed he valued the league’s relationship with AT&T, but was interested in pursuing other streaming options that would get out-of-market games into living rooms across America.
“The exclusivity should remain as we go forward on DirecTV. We’re heavily invested in the NFL on DirecTV,” declared AT&T CEO Randall Stephenson on a conference call this week.
Last year- Sunday Ticket consumers forked over $293.94 prior to Week 1; a price point that would certainly plummet if all games were available through a streaming competitor.
DirecTV and the NFL have a deal that lasts through the 2019 season, so AT&T loyalists should have their Sunday Ticket fix this fall. However, if the NFL does decide to embrace a streaming service and offer out-of-market games with another parter – Sunday Ticket as we know it could become as obsolete as that VCR you refuse to part with.
NFL Considers Ending Pro Bowl Amidst Low Ratings
“Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.”
The NFL is obsessed with TV ratings. It isn’t a surprise that the league may not be willing to tolerate the Pro Bowl underperforming for much longer.
In 2022, the NFL’s all-star game produced it’s lowest ratings in 16 years. Fewer that 7 million people tuned in to watch the game across ABC, ESPN and DisneyXD.
“The (Pro Bowl) game doesn’t work,” NFL Commissioner Roger Goodell said Tuesday after the owners’ meeting in Atlanta. “We need to find another way to celebrate the players.”
There are two proposed alternatives that have been reported. The Washington Post says the league is considering launching a seven-on-seven competition. It would not include tackling or full clocks. The other report comes from Ian Rapport of the NFL Network. He says the league is considering hosting a series of skills competitions over the course of what would be branded an all-star week. The NFL has partnered with DirecTV in the past to present similar events during Super Bowl Week.
No details have emerged or final decisions made. Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.
Former Hulu Exec Michael Schneider Hired To Run Bally Sports+
“Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.”
Schneider will oversee the direct-to-consumer platform that will also be the hub for Bally Sports live programming.
Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.
“Throughout his career, Michael has successfully launched and developed DTC streaming and service platforms and created immersive engagement experiences,” said Sinclair COO and president of broadcast Rob Weisbord. “He is a terrific addition to the team as we build out the Bally Sports+ offering, its exclusive content and passionate fan community.”
Even before Hulu, Schneider had a hand in streaming. He was a founding member of the PlayStation Vue launch team.
Marquee Sports Network Weighs Streaming Options Outside of Bally Sports+
“Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.”
As Sinclair Broadcast Group prepares to launch Bally Sports+, its direct-to-consumer platform that will be home to Bally Sports live events, the Chicago Cubs are weighing their options for Marquee Sports Network, which the team co-owns with Sinclair.
Despite being under the Sinclair umbrella, Marquee is its own free-standing RSN from the rest of the Bally Sports networks across the country.
Marquee is readily available on a number of cable providers, but the only thing that’s really missing is its own standalone streaming platform for games. Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.
“We’re always interested in being on the cutting edge with the ultimate deliverable to our consumer,” McCarthy said. “But there isn’t any contractual clock ticking to make us feel that way. It’s how we’ve approached things from the beginning. Between our two ownership groups, there’s a lot of aggression to get it right. And I think you’ll see something along those lines shortly.”
The TV ratings will always be of top interest for MLB, especially regional ratings. But as the league has worked to embrace more streaming options for games, striking deals with Apple and Peacock for rights this season, it’s all about providing what the fans and viewers want.
“We now have the ability to do so much more, to properly tell the story of a 162-game season,” said Crane Kenney, Chicago Cubs president of business operations. Kenney was instrumental in the launch of Marquee. “We love baseball, we love the game, and we love the opportunity we have to share it with our fans in really deep ways.”