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Sports Radio Wins When The Games Become Pop Culture

“Anytime a team that has a history of underachieving makes a deep playoff run, civic pride tends to experience a spike. Every media outlet and business in town wants to be a part of that.”

Demetri Ravanos

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Lately we have bared witness to a pair of pop culture phenomenons. Avengers: Endgame brought an end to a ten-year, 23-movie journey, and made more than a billion dollars worldwide in its first week of release. We are also in the middle of the final season of Game of Thrones. That is a phenomenon that my colleague Tyler McComas covered extensively here.

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We know that there’s room to cover those kinds of pop culture phenomena on our airwaves, but how do we protect our territory when the pop culture phenomena is a sports story? That is happening right now where I live.

The Carolina Hurricanes are in the Eastern Conference Finals of the Stanley Cup Playoffs. This is the most success the team has had in a long time. They haven’t been in the playoffs in a decade. In a market that is so fiercely divided by its college sports loyalties, the Carolina Hurricanes are the one team that all of Raleigh can rally behind. That has made their playoff success a story that transcends the sports local sports page.

Back in February, legendary hockey analyst Don Cherry called the Hurricanes “a bunch of jerks” for their postgame celebrations. The whole Carolina fanbase embraced the label. People who hadn’t been to a game at the PNC Arena in years embraced the label. The team built a whole marketing campaign around it. Now, two rounds deep into the Stanley Cup Playoffs, you can’t go anywhere in this city without seeing “Bunch of Jerks” t-shirts.

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Raleigh isn’t the first city to deal with something like this. Anytime a team that has a history of underachieving makes a deep playoff run, civic pride tends to experience a spike. Every media outlet and business in town wants to be a part of that. As a local sports radio station, how do you, to quote the Wu-Tang Clan, “protect ya neck”? What can you do to capitalize on the new audience and continue to super serve the people that have you on one of their preset buttons?

1. EMBRACE THE NEW FANS IN A WAY THAT ACKNOWLEDGES THE LIFERS

You are going to have people in your audience that are annoyed that there are new faces in the stands and that they are seeing more jerseys and caps in the streets than ever before. Those people can be toxic in terms of growing a fanbase, but for a sports station they are likely amongst your P1s.

It also makes sense to embrace the new fans. Make them feel like part of your community and they’re more likely to stick around after the communal playoff high has passed.

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How do you embrace both groups? I have three ideas that combine the promotions and programming departments.

First, consider doing some contesting that gives new fans a prize and allows long-time fans to laugh. Work with an advertiser to put together new fan packs. They can include a t-shirt, cap, and tickets to a game. Give them out by asking new fans the most basic trivia questions about the rules of the sport, history of the team, or players on the roster. For extra impact, get custom shirts made in the home team’s colors that acknowledge these are bandwagon fans with a slogan like “Just here for the playoffs” or “I’m a fan of winning.” I promise, they will be so popular that even people that have been season ticket holders for years will want one.

Next, send an intern or a producer out to games to record audio of fans telling their stories. How did they become a fan of the team in the first place? What does this run mean to them? Use that audio in new imaging to run throughout the playoff run and even after. Get a wide variety of answers and you will have these great audio pieces that represent the team and the town.

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Finally, set up dual watch parties for road playoff games. Have a party at one sports bar for hardcore lifers. Maybe you can work with the establishment to people that bring proof they are season ticket holders. Have a party at another one that is more focused on the social experience. Neither one is more important than the other. They are both official watch parties. They just allow the fans to experience the games exactly how they want.

2. OWN THE SPORTS ANGLE

2006 was the first year I was on air here in Raleigh. I was co-host of the morning show on 96 Rock. It also happened to be the year that the Hurricanes won their only Stanley Cup.

Like everyone else in town, we draped ourselves in red and black for that run. We had t-shirts made up with the O in our name replaced with the Canes’ logo. We changed our name to 96-1 the Cup. We were talking about the games every morning on our show. We reflected the excitement of the city.

But here’s the thing, when we were talking about the games, we weren’t usually talking about the play or the players. We were talking about things that happened in and around the arena. When we had players on we were goofing around with them. It was all very light.

If playoff success is something that rarely comes to your market, stations outside of our format are going to embrace it. Maybe they change the colors of their logo to match the team. Maybe they add liners supporting the team.

Whatever they do, it is less than what you can do. You’re the station talking in depth about the game the night before. You’re the station that is in the locker room after every game and practice that can bring exclusive audio and interviews to the air.

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Sports talk goes to where pop culture is all the time. That is why Clay Travis does Game of Thrones recaps on Twitter and Tony Kornheiser has made movies and politics a part of his show going all the way back to his very first days on the radio. As long as you are genuinely interested and interesting, you aren’t at a disadvantage to anyone when talking about pop culture.

When pop culture comes to where sports talk is though, everyone else should be at a disadvantage to you. You can give perspective and get access others cannot. You can entertain both the hardcores and the bandwagon fans.

I was at the mall earlier today and the elevators were decorated with Carolina Hurricanes logos. Stores used team jerseys in their window displays. I counted at least a dozen hats and t-shirts on other shoppers. That usually isn’t the case. This market’s hockey interest usually falls somewhere between apathy and mild curiosity. But what is happening in Raleigh right now isn’t about hockey. It’s our community pop culture.

A sports story doesn’t overtake a community’s water cooler conversations everyday. Media outlets of all sorts will rush to embrace that story when it does. That presents a tremendous opportunity for sports stations. Think strategically and creatively. It is possible to super serve your core audience and build a new one at the same time.

BSM Writers

Will Tom Brady Make 3 a Crowd In the Broadcast Booth?

“Bottom line – will either analyst thrive in a crowded booth?”

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What will Fox do now? Tom Brady is the heir apparent to the network’s top booth alongside Kevin Burkhardt. This week we learned that his television career won’t start until 2024, but there is a decision to make now. Where will Greg Olsen end up? 

Olsen upped his game to the extreme this season. He’ll have one more chance to make a name for himself, on the Super Bowl broadcast. It’s a good problem for network executives, too many good options. But what is the best option?

Keeping Olsen on the top crew would mean a three-man booth. The third guy, is a high-priced rookie, coming into an established team, which can cause problems. How will Brady mesh? Will he try to dominate or will he be passive early in his second career? Either way, the breaking in of Tom Brady, if you will, won’t be successful overnight. It may take some time. 

I see Fox keeping Olsen around Burkhardt as a ‘security blanket’ to cover their rear ends if Brady struggles out of the gates. The line of thinking though, should be meritorious. The two (Burkhardt and Olsen) have developed great chemistry. They have fun and, as mentioned, Olsen has been receiving rave reviews from many credible sources. It’s hard to justify such a move based on performance only. But as we all know, money talks, and apparently very loudly. 

Bottom line – will either analyst thrive in a crowded booth? It’s hard to say, but there is an inherent challenge for all involved when you put three people in a broadcast booth. They’re all fighting for air time. Even with a two-person crew there isn’t a lot to divvy up. 

The three-man booth was popularized by ABC’s Monday Night Football starting in the 70’s and lasting until 2011. That second crew was mightily popular, with Frank Gifford taking on the role of play-by-play, working with Don Meredith and Howard Cosell. It was a unique trio, each excelling at what they were there to do. That trio had chemistry and worked well together. 

As the franchise of MNF continued, Gifford switched to analysis in the mid 1980’s, working with Al Michaels and Dan Dierdorf. That triumvirate lasted a decade, but it was missing something. It got worse, as MNF had a bit of a downturn in the 90’s. ABC brought in comedian Dennis Miller and the result was disastrous. It didn’t work. 2 years was enough for that experiment. After they slimmed the booth down to just two, when Michaels was paired with John Madden. They were around for 3 seasons before the franchise moved to cable and back to a trio in the booth. 

It took an incredibly special group to make a crowded booth work. It is not easy. But even when it does work, there seems to be a sigh of relief uttered when a booth slims down again. 

Case in point, Troy Aikman. His first three seasons at Fox the booth was Joe Buck, Cris Collinsworth and Aikman. When Collinsworth moved over the NBC, Aikman seemed more than fine with it. While he missed talking football with Collinsworth, the adjustment wasn’t a hard one for him. 

“It’s been a lot easier, to be quite honest with you,” Aikman told The Oklahoman back in 2005. “You’re not wondering, OK, who’s gonna talk now? Or who’s gonna respond first to this play?

In a three-man booth and it’s not just our three-man booth, it’s any three-man booth the game really goes all over the place. One guy wants to talk about this play in this way and then the other guy has his own ideas as to where he wants to go with it, so there’s not a lot of conversation per se between the people involved.”

Plus, there isn’t much time in between plays. Maybe 25-30 seconds?  It is hard enough for one analyst to make a point and get out of the play-by-play announcer’s way, let alone two analysts. 

The viewer gets cheated out of football knowledge if both color commentators can’t be themselves and provide information that is useful and informative. 

Brady is walking into a top job as an unproven commodity. If you are to judge him by his press conferences, man we are going to be in for a long year come 2024. He never offered much in the way of information or personality. Perhaps that came from years of playing for Bill Belichick. 

You can’t argue the credibility though. He’s alone atop many quarterbacking mountains in NFL history. He’s won 7 Super Bowls and the list goes on and on, but that doesn’t mean he’ll be able to carry himself as a top analyst on a major network. It doesn’t mean he can’t either. Only Brady knows what he’ll bring to the booth. 

Greg Olsen has a very practical outlook on what could happen. It’s a testament to his professionalism and good character. He’s not looking to become a broadcast martyr if he gets bumped down the food chain. 

“In regard to Tom, if he comes in and he takes it, I get it. I don’t ask anyone to feel bad for me. And I’m not going to feel bad for myself.” Olsen told The Athletic. “Will I be disappointed? Would I rather sit next to Kevin for the next 20 years? Of course. I’m not going to sit here and sound stupid and be like, ‘You know, just doing this for one year was plenty.’ Like, no, screw that. I’d like to do this for 20 years. I’d like to call 10 Super Bowls. Whether that happens or not, I don’t know. I don’t control it. But the second I spend all my energy worrying about what Tom does and worrying about my job security and who’s going to be in my seat, then I’m not going to be very effective. I just don’t know how else to describe it. I’ve come to grips with it, and I’m going to make it hard as hell on them to try to replace me.”

Just like a player, you show your skills for your own team and the other clubs in the league as well. Olsen did himself proud this season and who knows, if things don’t work out at Fox for him, there are other networks that would surely knock on his door. He’s worth it. 

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Jonathan Vilma Went To the Super Bowl As a Player, He Wants To Go Back as a Broadcaster

“The players obviously want to play their best; and then you have the media and FOX who wants to put out the best production, and so that I can really appreciate.”

Derek Futterman

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From training camp to preseason action; then an 18-week regular season followed by a string of pressurized, single-elimination playoff action, the journey to the Super Bowl is long and arduous. That is part of what makes the conclusion of it all exhilarating for the winning team and, conversely, gut wrenching for its opponent. Jonathan Vilma knows firsthand just what this journey entails and now articulates it to football fans on a weekly basis.

Vilma also knows how it feels to be a world champion, starring on the New Orleans Saints’ 2009 Super Bowl championship team’s defensive line as a middle linebacker. As a three-time Pro Bowl selection and defensive captain, he always made sure he was ready to take the field, proved when he made a critical pass deflection that helped secure the Super Bowl victory. Yet he is not satisfied just winning the game, as he aspires to one day call the nation’s largest, most complex sporting event from the broadcast booth.

“This is no different than football for me,” Vilma said. “[I am] very competitive, so I would want to make sure that [in] each performance [and] each game that I do, I prepare and act as if it is a playoff game; a Super Bowl game. It’s the best game that I’m ever going to call.”

Vilma enjoyed a decade-long career in the NFL and was inducted into the New Orleans Saints’ Hall of Fame in 2017 even though he did not play in New Orleans for the first several years of his career. Instead, Vilma’s career started in East Rutherford, N.J. as a member of the New York Jets, an organization to which he was drafted with the 12th overall pick out of the University of Miami. Following his 2004 rookie season, he was recognized as the NFL defensive rookie of the year by the Associated Press and went on to lead the NFL in tackles the next season.

Aside from all of the accolades, suiting up in the New York-metropolitan area meant facing a deluge of media on a regular basis, aggrandized because of his abilities on the field. Vilma always sought to give 110% effort as a player and did the same when giving interviews by being truthful with journalists – no matter the situation.

“I notice that a lot of the beat writers [and] a lot of regional writers appreciate when you’re just very honest about the good and the bad,” Vilma said, “and they appreciate more when you’re the same person during the bad times as you are during the good times. If I lost a game, whether it was with the Jets or the Saints, beat writers come in and you handle it the same way.”

In February 2008, Vilma was traded to the New Orleans Saints and proceeded to sign a five-year contract with the team approximately one year later. After winning the Super Bowl championship in February 2010 just past the midpoint of his career, he began thinking about what he would do next and eventually decided to give sports media a try.

Despite being an active player, Vilma appeared on a local television postgame show to give his thoughts and analysis on the action, affording him early repetitions in the industry. Once his contract expired with the Saints, he joined Bleacher Report as a guest analyst, but then moved back to college football to cover the Notre Dame Fighting Irish with NBC Sports.

The transition from playing in the NFL to working as a media member in college football on pregame and halftime shows was facile since he remained informed about the NCAA and the various conferences. In his preparation, he examined Notre Dame and its opponent, organically forming cogent opinions conducive to his role and the matchup at hand.

“I was following it prior to when I went to NBC,” he said. “Then it was just a matter of dialing in. When I say dialing in, I just reverted back to what I did when I was playing – and that was watching film [and] getting an understanding of the players, the teams, the coaches [and] the schemes. Once you do that, everything else outside of that is kind of free-flowing because I already know what the players are going to do or the coaches or the teams and how they operate.”

After a year where Vilma exclusively worked on Notre Dame football broadcasts, he began a four-year stint with The Walt Disney Company where he contributed to programming on both ESPN and ABC. With both linear television networks, Vilma was covering college football in its entirety, meaning that he needed to know information about every team. It resulted in a shift in his in-studio preparation for his role on ESPN2’s Saturday studio coverage to ensure he would be ready for any situation presented to him over the course of a broadcast.

“During the week, it would really be about watching [one] half of a team but not watching the whole game or not watching two to three games,” Vilma said. “Then, being very aware of what the media is saying about particular teams to see if it matches up with whatever I believe [about] that team.”

Upon signing a multi-year contract with ESPN in 2018, Vilma was moved to ABC’s Saturday college football studio coverage, working as an analyst during the day and at night on ESPN Saturday Night Football on ABC. Vilma joined the show to replace Booger McFarland, who had been added as a new analyst on ESPN’s presentation of Monday Night Football, collaborating with host Kevin Negandhi and analyst Mack Brown to prepare fans for the weekend primetime matchup.

Over his time with ESPN, Vilma had also been placed into the broadcast booth on occasion, including for its broadcast of the 2018 Cheribundi Boca Raton Bowl between the University of Alabama at Birmingham Blazers and Northern Illinois University Huskies. Through the experience of being on the call for live games, Vilma was eager to explore an opportunity to progress into doing it regularly. It relates to his competitive mindset fostered from his time as a player, and one that he continues to carry with him in sports media.

“It allows me to, for three hours, do what I did mentally when I played – which was [to] break down the opponent; anticipate what they’re going to do; look at their strengths or weaknesses; talk about it and really be able to go in-depth,” Vilma recalls telling his broadcast agent leading into contract negotiations. “….It really lets me feel like I’m a master of this game this week and I really enjoy that.”

The only problem was an opportunity to make the move into a broadcast booth was not available at ESPN in 2020, as the Monday Night Football booth was filled by Steve Levy, Brian Griese and Louis Riddick and its college broadcasters were relatively in place. As a result, Vilma decided to interview for an NFL broadcasting position with FOX Sports, despite initially being hesitant because of the various nuances in the league and having the ability to adopt a parlance applicable for both defensive and offensive analysis.

Recognizing his passion for the game of football and enjoyment of calling games, Vilma chose to join FOX Sports where he was paired with versatile play-by-play announcer Kenny Albert.

The decision by the network to form this particular duo was auspicious for Vilma’s development since Albert had demonstrated experience working with an array of analysts and partially engendering their success. The impact of Albert, who joined the NFL on FOX in 1994, was even more apparent when Vilma had to work his first few NFL games without him since Albert had to complete a mandatory two-week quarantine period upon returning from the NHL Bubble in Toronto.

“Kenny has been in it for so long that he’s a guy [who] doesn’t want the spotlight [or] the limelight – he just wants to make you look good; ‘you’ as in obviously me,” Vilma said. “….I could see the difference in Kenny and how he likes to call games because I had watched about five of his games prior to my first season. I was like, ‘Okay, I’ll wait until Kenny comes back and we’ll kind of go from there.’”

Albert and Vilma just completed their third season together in the booth and worked in tandem with sideline reporter Shannon Spake, who provided reports from the field. The congeniality within the broadcast team comes from having an understanding of optimizing each other’s roles and effectively supplementing them.

“I mess with him all the time; I call him a nerd all the time,” Vilma remarked of Albert, “but he’s actually really, really cool so we go to dinner a lot [and] we hang out a lot. Because of that, it shows through our body language [and] through our rapport when we call games.”

As an analyst, Vilma aims to present the ‘why’ and the ‘how’ of each play while Albert’s play-by-play responsibilities center around his accurate and concise description of the ‘who,’ ‘what,’ and ‘where.’ In order to perform their jobs to the highest standard, they take different approaches when it comes to preparation.

While Albert meticulously researches the rosters, creates detailed charts and talks to coaches and team personnel to elucidate storylines and set up his colleagues, much of Vilma’s preparation relies on watching film. Even though he is not taking the field as a player, the methodology corresponds to his participating in as many facets of the team as possible to gather quality film.

In fact, that practice was advised to him as an NFL rookie by Baltimore Ravens linebacker and Pro Football Hall of Fame member, Ray Lewis – and it had a part in shaping the trajectory of his career. Instantiating that wisdom into media, Vilma tries to formulate comprehensive and coherent points on which to expand and implement in his analysis of a play – unimpeded by other sources of information.

“I don’t want the media to influence anything I say on Sunday when I’m calling that game,” Vilma said. “I want to make sure that whatever I say is because of what I saw on film and what I watched of those teams, and then what I’m seeing Sunday as a game is going on.”

Vilma officially retired from playing football in 2015, meaning he is not very far removed from the NFL. He remains immersed in the football community as a former player and maintains relationships with players, coaches and personnel in the league. His job as an analyst though is predicated on straightforward objectivity; therefore, it is his obligation and that of other analysts to critique individuals and teams as necessary.

“I’ve always felt that if I’m calling the game based on what I see and there’s no hidden agenda [and] there’s no sugarcoating it, then you’ll be fine,” Vilma said. “Just in the same light that I’ll talk about a player who’s inaccurate or whatever it is, I’ll also speak very glowingly about a person if they’re having a great game.”

Playing professional football generates ethos in terms of commentary and the editorializing thereof whether that be during live game broadcasts, shoulder programming or studio shows. Despite making the ostensibly inscrutable parts of the game understood, it is impractical to carry an expectation of pleasing everyone. With the advent of social media, viewers with minimal credibility can suddenly become boisterous critics and build a legitimate following, lending them exposure and a megaphone to project their voices en masse.

One example of such an instance came following a game between the Atlanta Falcons and Vilma’s former team, the New Orleans Saints. As a Super Bowl champion with the team, some fans of the Saints expected him to be inherently biased throughout the game; however, they were flabbergasted when he lambasted their play amid a substantial defeat.

After the game, Vilma opened his Instagram account on which he received direct messages where afflicted fans expressed disbelief that they ever cheered him on as a player. Those types of excoriating messages can unnerve typical social media users and beget demoralization, but for Vilma, it was the epitome of a successful week in the booth.

“After each game, I want to have the fans from both teams saying I was biased for the other team,” Vilma said. “That means that my passion is coming through; it means that the emotions of the game – I’m expressing it as I call the game.”

Throughout the game, Vilma has chances to infuse his personality within his analysis and display his synergy with Albert. He genuinely enjoys his work and is not afraid to divulge how he feels about certain situations, including replay reviews during which he has a 50-50 chance of getting the ruling correct.

“You can’t be right for three hours,” Vilma said. “Nobody is perfect, and I’m not trying to be perfect. [I just] try to make sure that I talk about what I see, have fun and then let my personality come out when the moment presents itself.”

Similar to studio programming across professional sports, Vilma is looking to find a way to incorporate interactive elements into a live game broadcast so viewers can feel engaged and entertained. He has thought about implementing tweets over the course of the broadcast directed at him and Albert, potentially to guide their commentary or to implore them to hone in on a certain player or situational tendency. They would then sometimes choose to respond to the viewers while on air, akin to a point-to-mass communication system occasionally exhibited by alternate-style broadcasts.

In this manner, the user is able to gain control over what they are watching, a critical element of appealing to consumers in the 21st-century amid advances in streaming technology and an active proliferation of OTT content providers. Overall, broadcasting across the NFL is a means through which to promulgate the sport and attract viewers – and Vilma, as a live game broadcast analyst, is a fundamental part of that process. The challenge for him and other analysts is to resist allowing pundits on social media to regularly sway them in a certain direction, which would actualize capriciousness and render entropy in some of their viewpoints.

“If you try too hard to appeal to everyone that is going to comment negatively or positively about your performance, you can find yourself not knowing who you are when it comes to calling games,” Vilma said. “That’s very important because you have to establish yourself in some regard.”

Vilma aspires to call a Super Bowl at some point in his career; however, the next time FOX Sports will have the broadcast rights to the game is in Feb. 2025, the culmination of what Tom Brady expects to be his debut season in the network’s lead broadcast booth alongside Kevin Burkhardt. With other lead broadcast booths around the league being cemented over the last few years on CBS, ESPN/ABC, NBC, it is unclear how that opportunity may come on linear television, but it remains a future goal he looks to attain.

“It’s very eye-opening for me how much media surrounds the game,” Vilma said. “….With FOX [and] being on this side now, I’m still kind of just amazed at how much time, effort and investment goes into the production of the game. It’s very interesting to see how it’s really two different kinds of industries – the athletics and the media – but very similar in the sense that everyone is locked in to putting out the best product. The players obviously want to play their best; and then you have the media and FOX who wants to put out the best production, and so that I can really appreciate.”

An effective way to be considered for an opportunity of that magnitude may just come from following Ray Lewis’ advice he received early on as an NFL player of amassing a library of film. In that practice, Vilma demonstrated a persistent, indefatigable effort to continue to grow – and sees the parallels between his time on the field and current endeavors in sports media.

“I did local TV; I did NBC; any interview I could do at that time, I would do,” Vilma said. “It was now to be able to have as much film as possible – at that time, enough good film – that someone could look and say, ‘You know, I can respect him. This guy is really trying to perfect his craft. He’s been on film; he’s got a lot of good tape,’ and then go from there.”

For former athletes, moving up in sports media, aside from notoriety or expertise, often derives from putting one’s ego aside and evoking a sense of humility. It comes from adopting a hard-working attitude while taking chances that others may perceive as being demeaning or beneath them.

In many ways, it is what any entry-level employee usually does early in their career, generating a sense of respect and collaboration through their work ethic and, in turn, making enduring connections. As the adage goes, “It’s not what you know, but who you know,” and it seemingly holds true across various industries, making relationship-building and versatility integral to experience sustained success.

It all begins with repetitions and focused practice, and Vilma shows no signs of slowing down.

“A lot of the guys don’t want to do the local [or] regional stuff, and that’s the only way to get film,” Vilma expressed. “Unless you’re just going to go off of your name – which few can; most cannot – you’ve got to get on film.”

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Gabe Kuhn Isn’t Worried About Filling Gary Parrish’s Shoes

“I would say I’m a prideful person. I’m not foolishly prideful, but I’m prideful in the work that I put out.”

Brian Noe

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In the movie Bull Durham, Kevin Costner’s character, Crash, says, “Yeah, I was in the show. I was in the show for 21 days once. Twenty-one greatest days of my life.” That quote popped in my head because of a sports radio host that recently got called up. Gabe Kuhn is now the host of a brand new drive-time afternoon show on 92.9 ESPN in Memphis.

This is a major opportunity for Gabe, and the smart money is on him lasting much, much longer in Memphis than Crash Davis did in the majors.

Gabe is a former offensive lineman at the University of Memphis. He obviously knows the Memphis area well and has risen quickly in the industry. Some say that love is the universal language. I would argue it’s ball, and Gabe definitely knows his stuff when it comes to football.

We chat about finding the balance of talking football on a deeper level but not too deep. Gabe also talks about filling big shoes, St. Louis Cardinal face tats and being motivated by fear. We even sneak in a little Super Bowl talk. Enjoy!

Brian Noe: You basically just got called up to the big leagues. What does it mean to you to get this opportunity?

Gabe Kuhn: It means a whole lot. It means a lot of people have the confidence in me that I can get this job done. It also means that the city of Memphis has embraced me to the point where people believe that I’m worth listening to from 4:00-7:00 PM. But overall, man, I feel like the job itself — the confidence I have in myself in getting it done — it means a bunch. I just want to make sure I can reciprocate the love the city has given me to this point from 4:00-7:00 PM every day.

BN: What were the sports radio gigs you had before this latest opportunity?

GK: Four years ago, I was let go by the Memphis Express of the AAF. Obviously, the AAF ended up folding. But I decided to just move on from there. I really started about as ground floor as you could get. I just hit up a connection I knew from Sports 56 in Eli Savoie. Eli was great. He told me that they didn’t have any spots open there. I basically stayed there in the morning, checked out the afternoon, learned some things for free. I wouldn’t even call myself an intern; I was just sort of looking, watching and trying to figure out the whole radio thing. This was four years ago.

Then about three weeks into it my guy, Johnny Radio – Johnny Hardin, knew the new producer. Right place, right time, hired me. Wasn’t making anything for two and a half years really, but obviously enjoyed it and learned a whole lot. Started producing middays for Eli Savoie and Greg Gaston. Then made the jump about two and a half years in when the station decided to rearrange their show. Dave Woloshin, voice of the Tigers, wanted to take a step back in workload. Brett Norsworthy needed a co-host with him. I ended up getting the 3-6 show Sportstime with Gabe and Stats. It really was interesting. It was from $9 an hour to salary in about two and a half years. Now I’m where I’m at.

BN: What was it about sports radio that got you interested right after your football career, and what was it about sports radio that maintained your interest when you weren’t making any money for a couple of years?

GK: Well, first of all, I love talking ball. I always had the confidence in myself that I would eventually get where I needed to go with it. I would say I’m a prideful person. I’m not foolishly prideful, but I’m prideful in the work that I put out. I feel like that always shines through. That’s just the confidence I have in myself. And honestly, when it comes down to it, I appreciate the art of it. I know how cliché, corny that may sound, but I appreciate being able to have contrary thoughts and show my personality through. That’s one of the perks of the job that I do appreciate.

BN: You’re from the St. Louis area, right?

GK: Yes, sir.

BN: That’s cool. My dad is originally from Alton, Illinois.

GK: About an hour away. I’m in West County. Wildwood, Chesterfield if you’ve ever heard of that.

BN: Nice. Are you a St. Louis Cardinals fan?

GK: Of course, absolutely. 100%.

BN: There ya go. It almost sounds like you’ve got Cardinals ink. Like, yeah, of course, I’ve got an Ozzie Smith back mural.

GK: I don’t have the full Cardinals face tat yet. But it’s coming soon.

BN: [Laughs] That’s great. Taking over for Gary Parrish, who as you know is big deal in Memphis, pulling huge shares, what’s your approach when it comes to filling big shoes like that?

GK: First of all, I do want to give a shout-out to Gary. Gary was very nice through the process and congratulated me and reached out. I thought that was really cool of him. But as far as filling those shoes, just be as informative, as entertaining as he is. I know that’s simple. I know that’s an easy way of putting it, but Gary was so popular for a reason; he put out good content and people enjoyed it. He had a genuine back and forth with his audience. His audience latched on to what he was putting out. I guess that’s as best as I can put it. That’s what I plan to get done as well. And also, I think that Gary has a love for this city that I have as well. I think that we’re similar in that way.

BN: The cliché of you never want to be the guy who follows the guy. I’ve always thought that’s total BS; I don’t want to be the guy who never gets an opportunity. What is your thought process when you hear someone say you never want to be the guy following the guy, because in your situation, you’re the guy following the guy?

GK: I would say that I don’t think about that in the grand scheme of things. I’m not going to lose sleep over opportunities I get. I know that it’s tough at times to follow a guy who has been so successful in whatever industry it may be. But I tell those people, I’m going to do a fantastic job as well. I guess that’s where I’ll go with it.

BN: What do you want your show to sound like?

GK: First of all, genuine. That’s where you have to start with this thing. I think there’s a lot of people coming up through the ranks that try to find their voice. I feel like that’s something I’ve done a good job of, I’ve found my voice. I have a personality that will absolutely shine through. I don’t want to be overly serious, but I love just talking ball.

But also, as far as the sound day-to-day, I love more so than a lot of people in the city, talking with players, with coaches, people inside the locker rooms, people that are connected still to whatever sport they’re in. I certainly feel like I have some good connections there. I feel like I can break down some barriers in talking with those guys that a lot of people can’t. I feel like that’s something that people will really like as far as my sound is concerned.

BN: You played ball. You know it very, very well. You could get really intricate with it if you wanted to. How do you balance not getting too crazy with the details, but also not being basic to a fault?

GK: I think the biggest equalizer there is if I’m going to dive into some deep ball talk, if I’m talking about the Philadelphia Eagles run game for example, I’ll say what I’m going to say and then I’ll explain it. I’ll try to bring people in there with me. I try not to get carried away when it comes to blocking schemes and who had a down block here, who was pulling there. I try to stay away from stuff like that. But I feel that listeners are a lot more moldable and understanding than some people think.

BN: Who do you like in the Super Bowl, Eagles or Chiefs?

GK: The Chiefs looked very good in the AFC Championship against the Bengals, but when I just sit back for a half second and think about the situation, Patrick Mahomes has a bum ankle. The Eagles pass rush got after Brock Purdy to the point that he got knocked out of that game. They got after Josh Johnson to the point that he got knocked out against the Eagles.

I just feel like the Eagles pass rush mixed with the rest of that defense, they’ve done a good job of building that secondary. They have a MVP-caliber quarterback this year, who will finish in the top five in MVP voting. Their offensive line is great. They’re just so complete. I don’t know if the Chiefs are as complete a team. I feel like the Eagles will be able to get after Patrick Mahomes and bother him in ways that he hasn’t been bothered through the playoffs. But we will have to see. This is definitely going to be an interesting back and forth.

BN: What do you think are the top-3 most popular teams or sports in Memphis?

GK: We have a very, very passionate audience, and certainly I think the Grizzlies audience has grown a lot. It’s catching up and it might be there right now. But we have a very passionate audience when it comes to Memphis Tiger basketball. That’s the truth of the matter. The city loves following recruiting. The city loves the AAU circuit. The city loves everything like that.

Since we’re in the Southeast, since we have a footprint of a lot of different college football teams, and obviously the University of Memphis in town, I’d put college football up there. But really close, as it always is, is the NFL. The NFL is a year-round topic as well just because of how national it is. We don’t really have a defined fan base here. I guess Cowboys, Steelers, maybe a little bit of Titans sprinkled in there. I’d say those are really at the top.

BN: Going back to your playing days at Memphis, what was your experience like playing on the team?

GK: When I came in, there were 29 guys in my recruiting class, I was easily the 29th. Granted I did get a scholarship. Obviously, I had to pay for my first summer. That was a little bit different. I came in and I had to really, really grind for everything. I came in at 260 pounds. I had to get myself up to 310. I had to play different positions. I played left tackle in high school. I had to move myself to center and then eventually guard. It was an uphill grind the entire time. I learned a whole lot and honestly, it gave me the pride in my work and the work ethic in general that I have today. I’m glad for that time, no question.

BN: Who are a couple of the big name players from Memphis that went on to the NFL while you were still there?

GK: Oh, how much time you got? I’m just kidding. Jake Elliott. Bobby McCain. Anthony Miller, Darrell Henderson, Patrick Taylor Jr. Tony Pollard. There’s more where that came from. There’s a few more that got through, Wynton McManis spent some time in the NFL. We had some really good talent on those teams, ‘13 to ‘17. That’s why we won as much as we did.

BN: How about Tony Pollard, man? It’s really cool to see how his career keeps growing and growing.

GK: He was a guy — Mike Norvell was my second head coach. We always had some questions, ‘Why is he not getting as many totes?’ Obviously, we had Darrell Henderson Jr. in that backfield, Patrick Taylor Jr. in that backfield, so we had to sort of balance that out. But we always knew what he was capable of. The fact that he can get out there, play in the slot, catch some balls, run outside, get into that sort of zone scheme that the Cowboys can run, get him out on the edge into space. We always saw that. But honestly, it’s probably a good thing that he didn’t have all of those body blows in college, because that tends to help out running backs these days.

BN: Yeah, that’s a great point. It’s a random question, but I just have to know, your Twitter background picture where it’s a guy and a girl at a baseball game or something. If you know what I’m talking about, I have to know the backstory of that.

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GK: [Laughs] Well, honestly, I find it to be a funny picture, first of all. That’s the background story in general. But I have a lovely fiancée, and I find myself explaining a lot of sports situations to her, discussing my day-to-day life with her. I just feel like that’s me, I guess. I feel like it’s just a funny representation of what I go through with my fiancée day-to-day.

BN: [Laughs] I love it, man. That’s great. Do you have a marriage date?

GK: September 30 is the marriage date. I told her, try to stay away from fall weddings and she came back to me five minutes later and asked if September 30 was okay. It looks like the first battle I’ve lost.

BN: [Laughs] Ahh man, that’s funny. I also need to know the name of the dog in the background of your Twitter picture there.

GK: So I have two dogs now. I have about 185 pounds worth of dog at my house, both Great Pyrenees. One is named Nola. She’s the girl, and then Motley is the boy.

BN: Are you a Mötley Crüe fan? Where does Motley come from?

GK: He’s actually a rescue. He was named previous to us rescuing him.

BN: Oh, gotcha. It might be a weird time to ask about your future when you just got a big opportunity, but when you think about the next five years or so, what do you want it to look like?

GK: As far as the gig I have, 4:00-7:00 PM, that’s just going to be a massive part of my life and obviously going to be my A-priority the next five years. But also within that, I really do think that some opportunities as far as maybe college football games, color analyst, those type of things. Helping out in the community in general away from the studio, that type of thing. But I feel like the professional opportunities will widen a tad bit and I’m looking forward to it.

BN: When you were transitioning from football to sports radio, who were a couple of the sports radio hosts or TV personalities that you enjoyed?

GK: What’s interesting and kind of funny is I know a lot of people will smack him down, but over the years, especially earlier, probably a little bit less now, but I think Colin Cowherd is a guy that I always watched growing up that I had some appreciation for. And yes, he’s wrong. And yes, there’s a lot of people that go after him for various things. But I feel like the engagement that he has is pretty nice. But also in town, let’s be honest, the truth of it is the guy I’m following. When I didn’t have my 3-6 show, I listened to Gary a lot. I thought he did a fantastic job. He was the guy in town that I certainly appreciated and thought the world of as far as the show was concerned.

BN: What are some of the things that get you to listen to a show if you’re driving around, and what gets you to turn away from a show?

GK: That’s tough because I’m kind of a fanatic when it comes to sports radio. I generally give people a longer shot. I think when we’re just speaking generally, someone who’s informative and engaging, no matter what content they’re putting out. I know a lot of people will say they like the bits, they like segmented items that bring them back every day. I think there’s something to that as well. But if you’re informative, engaging, I’ll listen to anything you have to put out there.

On the flip side of that, if you hear a bunch of errors. If you hear a bunch of people slipping up. If there’s no point to the conversation being had, if there’s no sort of end goal — and that goes with the engaging part of this whole thing — I feel like that would be the time where you may switch stations. I feel like that’s a pretty long-winded way of saying you stay around if it’s informative, engaging. You don’t if it’s not informative and engaging.

BN: Going back to your football days after college, what was it like in the AAF? Just that year and how the league was shut down, what was that like, man?

GK: It was interesting to say the least. I got cut right after minicamp. That’s the truth of the matter. I got signed to the inaugural team, and then was cut directly after minicamp. I guess I wasn’t big enough, whatever it may be. But it was not a good experience. To be completely frank with you, it was bad for most everybody involved. They didn’t have a practice field all figured out. Everything was pretty spur of the moment. After I got done, they sent me a bill for the physical I took previous to minicamp. It was just a bunch of errors stacked on top of it.

Obviously, I got cut early and moved on and found my role, but there’s a lot of good guys I know that got cut from that league and couldn’t really land on their feet for a while. Didn’t get paid, didn’t have anywhere to go for a moment. Obviously, some of them found their way, some didn’t. I just thought that that operation in general, and I know this is getting serious and a little tough, but that operation in general was very disappointing to see about how ill-prepared they were.

BN: I just thought of Mark Schlereth, a former offensive lineman. He once talked about being scared during his NFL career. He was a guy that wasn’t highly recruited, wasn’t highly drafted and he was just scared that he was going to get replaced or get cut. I think about your football career and how you explained it where at Memphis you’re one of the last guys on scholarship. You go to the AAF, you’re cut. I don’t know if that builds a fear that might be a good thing with what you have now in sports radio, where it’s like, I got to prepare or the next guy is going to take my spot. Do you feel like that at all?

GK: Yes, I do. I think I would relate it to my fiancée is always telling me you never give yourself credit. You never sit back and enjoy and give yourself credit for what you’ve accomplished. I say I don’t think there’s time for that. If you’re giving yourself credit that means you’re patting yourself on the back for a job well done. I hate to say it like this, but the job’s not finished, right? You have to move forward day to day like the job’s not finished. I would relate it to that. I think there’s absolutely a part of me that feels that way.

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