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How You Handle Winning and Losing Says Everything About Your Leadership

“When it comes to winning and losing, how you handle the results says a lot about your leadership.”

Jason Barrett




Last week I published the quarterly ratings piece for the 2019 winter book for the sports radio format. There were over 25 markets featured, and a number of great stories for internal and external use. I write these pieces to help educate the industry on the success taking place inside this format. It not only raises the awareness of others in the industry, but it also becomes information brands can use to strengthen their bonds with audiences and advertisers.

Many in the sports radio business like to measure themselves by how they measure up against the other in-market sports competitors. If you look though at where the majority of advertising dollars and time spent listening is done, it’s not on sports stations. This is why I’ve stressed for the past few years that this format needs to think bigger and stop labeling itself as this nice little niche space. We’re better than that.

I understand there’s always going to be some ego involved and folks are going to look at who was ranked higher between two or three competing sports stations. That’s unavoidable. But regardless of the city, if there are two or three options to listen to, someone is going to finish ahead, and someone is going to finish behind. If two or three of those brands are ranked in the Top 5 or Top 10 though, that’s success, and you can make a lot of money with that type of consistent performance.


I’m a big believer that how you handle winning and losing speaks volumes about your leadership. Does the staff know where they stand and what did or didn’t work? Are people given reason to feel efforts are appreciated when results are favorable? Does the boss do anything special to show they value their employees when they achieve success? Or is the person in charge withholding information and just focusing on the next challenge without taking a minute to enjoy what the group just accomplished?

In sports, you see so many coaches who are so focused on the competition and next task that they don’t seem to be happy even when they win a title. It makes the joy of winning less fun. I’ve never understood that. If the only thing you’re focused on is playing the game or in this case, creating the content and generating ratings, how fulfilling can it be if when it works and you don’t even take a second to appreciate it?

When I programmed stations in San Francisco and St. Louis, I was notorious for holding monthly meetings with the entire staff. Weekday hosts, producers, board ops, digital folks, and at times, sales people or engineers would all be in the room. I felt it was vital for everyone to understand where the station stood from a competitive standpoint, what was positive and not up to par, what the goal was for the brand, and what was on the horizon that we needed to pay attention to.

These meetings usually ran an hour and I always tried to include some type of teachable exercise in them. Sometimes they hit, sometimes they missed, but I believed that as the leader of the brand it was important for me to keep everyone aware of our progress and help them get better. I ended each meeting by naming someone our Employee of the Month, and with that came acknowledgement from the staff and cash from my personal bank account with one caveat; the chosen individual had to put on a silly costume that tied into the way I defined their prior month of success. Most of the crew laughed and had fun with it and it brought the team together.


I find that when you lose, it’s easier to challenge a team to push harder in order to reverse your luck. You may give them a pat on the back and encourage them not to get down. Other times you may kick them in the ass and let them know you expect better. Competitive people like to win, and they don’t mind digging in deeper to try and get ahead.

But when you’re on the winning team, that too requires a certain tone and message from the program director. I personally think it’s wisest to conduct yourself in a classy manner. Thank your team for their hard work, acknowledge the audience for making a difference, pay respect to your company for giving you the tools to do your job effectively, and show respect to your competitor. If you take the high road and focus on keeping your team hungry, it shows you’re thankful for the win, not above anyone else, and committed to continue building on the momentum.

If you choose to make excuses or point fingers when you lose, it’ll make people question if you’re accountable and someone they want to go thru a wall for. Even worse, if you win and get cocky, and rub other people’s noses in it, it will come back to bite you in the ass at some point. There’s nothing people like more than to see an arrogant person get put in their place.

As a leader of a brand, you can lose sight of the fact that not everyone on your staff likes your approach or vision. You can talk about keeping things inside the locker room and acting like a team until you’re blue in the face, but some people may not like your personality, the way you address issues or manage other staff members or they just may be unhappy with their work schedule or salary. Those can all be motivators to expose you in a negative manner.


People in this industry have long memories. What you say and do gets magnified especially when you’re in charge. If you aren’t careful and self aware of how things can be used against you, it’ll do damage. It may also prevent someone from wanting to work for you in the future who could help your brand.

I saw an example of this recently, and I’m not going to identify the market or station out of respect for them, but how they conducted themselves after earning a victory was disappointing. This is a station I respect with a number of good talented people working at it, and it’s done well in the ratings for quite some time. In my opinion, they should’ve been looking forward instead of spitting downhill at others.

After seeing the example of what occurred I told an industry friend “when you live in a mansion with iron gates, have the best home in the city, and have homeless people standing on the outside, you don’t antagonize them and offer to give up your home if they can climb over or thru the fence.”

There was little to gain and everything to lose for the brand in this situation. One cocky response which took jabs at the fans of a local market pro team, and disrespected competitors, was put in writing and wound up on social media. That led to unnecessary negative attention for the station and program director.


If even one meter left the radio station or one news outlet wrote a column giving the station bad PR, is it worth it? The PPM system we deal with is far from perfect. Most PD’s don’t know their metered users on a personal level and why listeners use their stations a certain way. We rely on data, listening patterns, and gut instincts when making decisions. To assume you know everything that works when all it takes is one person going on vacation or one meter dropping out of a panel is silly.

If you’re having a good run, appreciate and celebrate it. If you have a programming philosophy that involves highlighting one team more than another that’s fine. Every market has certain content that tests higher. But don’t make the mistake of leaving a trail of evidence that shows you don’t value certain teams, fan bases and local competitors in your market. That will cost you in more ways than one.

You don’t need to hold staff meetings, share information, give out cash, and put colleagues in goofy costumes to create a good culture. That worked for my brands, but it’s not for everyone. What is important is that you show respect and conduct yourself with class especially in victory. If you don’t, the people helping you win today may be the ones costing you tomorrow.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett




We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to For sponsorship inquiries, email Stephanie at

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit

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Barrett Blogs

Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett




As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett




With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit

I look forward to seeing you in March in Los Angeles!

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