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McManus Opens Up About CBS’s Super Bowl Earnings

Jack Ferris

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In the immediate aftermath of this year’s Super Bowl LIII, “disappointment” was a word you heard a lot. With the NFC’s top scoring offense on one sideline and a future unanimous hall of fame quarterback on the other – most casual fans were disappointed the game produced just one touchdown in a 13-3 contest.  By coming two weeks after what was arguably the most exciting conference championship weekend in the NFL’s history – CBS’ Super Bowl LIII felt especially dry.  

From a business angle, it’s tough to argue that “disappointment” wasn’t tossed around in conversations with advertising and network executives in the days following the game.  According to a study published by MediaPost.com, the in-game advertising revenue reached $382 million – which was a noticeable drop from the previous season’s $408 million and a much bigger slide from 2017’s $419 million.

This week, CBS Sports Chairman Sean McManus shed some light on his Network’s Super Bowl bottom line.

According to a tweet from Mark Burns of Morning Consult – CBS counted roughly $20 million in digital ad revenue following the game.  This may seem a like a solid sum, but it’s dwarfed by the nearly $400M CBS earned on it’s “traditional” linear broadcast.  

Ten years ago, judging a network’s total revenue was a much simpler process.  You would simply need to take the value of a 30 second ad (roughly $5.25 million this year) and factor that number into every slot that ran during the game.  In recent years, however, with more and more households choosing streaming options, the industry is still trying to find reliable ways to generate digital revenue, let alone tally it all up.  

There’s no doubt the industry is changing to accommodate how sports fans consume content, and everyone seems to be investing more and more into their digital platforms.  With that said, if these numbers are even close to accurate, it’s clear that TV is still king.  

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Return of Bob Iger Puts Pac-12 ‘Not Exactly In A Great Place’

“I think it’s even more evident it’s not gonna happen. These places aren’t gonna spend big money on the Pac-12.”

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The Pac-12 is currently in a media rights negotiation with partners for its next TV deal after the departure of USC and UCLA. The conference has remained committed to the stance that it feels it can match the dollar amount given to the Big 12 from FOX and ESPN. However, Andrew Marchand of The New York Post isn’t so confident.

During The Marchand and Ourand Sports Media Podcast, Marchand said the recent return of Bob Iger as Disney CEO, coupled with recent layoffs from Amazon, could spell bad news for the PAC 12’s quest to match what the Big 12 received.

“Do I still think they can get the same number as the Big 12? I do, but you start thinking about where this is going and that’s not exactly a great place to be if you’re the Pac-12. They might get the number, but the idea that they’ll get a lot more than the Big 12 — which I’ve already said is not gonna happen — I think it’s even more evident it’s not gonna happen. These places aren’t gonna spend big money on the Pac-12…I think there’s some rough waters out in the Pacific.”

Marchand said if the University of California Board of Regents won’t allow UCLA to join the Big Ten as expected, the conference would then set its sights on Washington and Oregon, which would continue to decimate the Pac-12.

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Ray Didinger Thought NFL Films Was Joking When Approached About Upcoming Special

“I’ve always contended that NFL Films could make anything interesting, and they actually managed to do that with me. So that’s the ultimate proof of it.”

Jordan Bondurant

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Philadelphia media icon Ray Didinger has a career story worth telling, and that’s why NFL Films will be focusing on it for an upcoming edition of NFL Films Presents…

Didinger, who worked for more than two decades at NFL Films working his way up to the role of senior producer, told Dom Giordano on 1210 WPHT on Tuesday that he was actually surprised when producer Chris Barlow approached him with the idea.

“When NFL Films told me they wanted to do this, I thought they were joking,” Didinger said. “When (Barlow) sent me the email and said we want to do a show about you (and Tommy McDonald), I thought he was just pulling my leg.”

Didinger stated that he was fortunate to have the chance to have his story told. He’s looking forward to fans being able to check out the show, which airs at 12:30 a.m. on Friday on FS1.

“It really turned out well,” he said. “I saw the rough cut of it, and it’s really neat.”

“NFL Films, they are the state of the art in sports cinematography there’s no question about that,” he added. “I’ve always contended that NFL Films could make anything interesting, and they actually managed to do that with me. So that’s the ultimate proof of it.”

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Kay Adams: Pat McAfee Has Built ‘The Dream’

“it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”

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Many in sports media respect what former NFL punter Pat McAfee has accomplished in his media endeavors. You can add FanDuel TV host Kay Adams to that list.

“I’m just blown away by the success and by the leverage he has,” Adams said on the My Other Passion podcast. “It is uncanny, it is aspirational, and it is self-made, so it is a beautiful thing. I — of course — watch what he does. I don’t want to be just like him but I do think he is so disruptive.

“He has such a chip on his shoulder. It drives him but I almost wish I could see it relieved a little bit. He’s thriving, he’s happy, and I think the thing that sticks out to me about him is that he’s truly grateful. Truly is grateful for everything he has, his opportunities. He’s worked his ass off for it.”

Adams pointed to McAfee’s recent spat with the NFL over use of the league’s logos as an indicator of not only his success but his influence in the sports landscape.

“He is true to himself but he mostly leads with gratitude, which I think is the epitome of success. But he’s out there show you what can be done. He’s the first, but will he be the last to have that sort of platform? That sort of swing? What he does with the NFL the other week, I’m paying attention to that.

“Because I want to see: is the NFL going to bend the knee to Pat McAfee? Does the NFL care what he says? But it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”

The NFL did eventually “bend the knee” and reversed course on limiting McAfee’s use of league trademarks.

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