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FalCon4 Shows Audience’s Devotion To Morning Men

“Every year I can confidently say we have more people and I think that will continue next year. Hopefully they give us another one, but we will have more people again”

Brandon Contes

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If FALCon and the relationship Morning Men has with its listeners can be summed up in 3,000 words, this would be it.

Every weekday, from 6 – 10am ET on SiriusXM’s Mad Dog Radio, Evan Cohen and Mike Babchik provide listeners with a sports talk radio show growing in popularity and an entertainment value that goes beyond sports. Morning Men is nothing like the show Christopher “Mad Dog” Russo creates in the afternoon, it’s probably nothing like a show Russo would have picked to listen to.

When Steve Phillips left the channel’s morning show for MLB Radio five years ago, the decision could have been made to fill the void with someone who can continue the classic sports talk model. Instead, producer, Mike Babchik went from being a third voice and sidekick, to the star of the show.

Image result for morning men mad dog

While many incumbent radio hosts wouldn’t be comfortable allowing a drastic change to the scope of their show, Evan Cohen became part of the transition and let Morning Men take on a life of its own. In doing so, the show also took on the personality of Babchik, even drawing out a side of Evan he didn’t know he had.

That’s what Morning Men is. It uses sports talk as an avenue for people to be open, to share vulnerabilities and laugh at the things maybe you’re not supposed to laugh at. The show will test limits, even during their live broadcast. Playing beer pong in a speedo, the “Babkini” and a beer chugging contest all while “Larry Long Balls” and “The Sheriff” are in town, isn’t something most radio stations push in the year 2019.

The fans and listeners embrace everything about Morning Men in a way that few national shows achieve. If you’re a first time listener, you want to learn the inside lingo and what it means to be a “FAL.” If you’re a longtime listener, you want to hear every minute so you don’t miss out on something that could be discussed at FALCon 5 next year.

So much emphasis in radio is put on ratings, subscribers and streaming numbers, but maybe witnessing a raucously supportive crowd travel the country to attend a party should also be considered a measurement of success.  

FALCon 4 was my first Morning Men event, but it wasn’t my first time watching a radio show conduct a remote broadcast. My expectations were that of watching a normal two-hour live broadcast, but FALCon is less about seeing the show and more about the fans and listeners celebrating being part of the show.

At the end of their two-hour broadcast during FALCon, I was able to speak to Evan, Babchik and Steve Torre about the event. First up was Mad Dog Radio’s longest tenured morning host, Evan Cohen.

BC: It’s really amazing that you have this feeling that surrounds a national show, that you’ve built this community that wants to get together, travels to get here. Everyone knows the inside jokes and they gather to talk about it and create friendships over it.

Evan Cohen: Yeah and we appreciate it. Give credit to our bosses, Steve Cohen and Steve Torre for allowing us to do this because we knew we couldn’t be the regular sports show and really stand out. We had to be different and our way of being different is trying to be even more inclusive of the fans and making them the show. One of the sales people from Sirius came to this last year and said it feels like you’ve done national, local and I thought that was a great way of putting it.

BC: You were on this show doing more traditional sports talk when it was you and Steve Phillips. How has the transition been in getting to where the show is now?

Image result for evan cohen steve phillips

Evan Cohen: This show is all of our shows, but it reflects Babchik’s personality more than anything and maybe a side of mine and Andrew’s personality that we didn’t know we had until Babchik brought it out of us.

BC: Was there any concern about Bachik going from producer to full-time co-host, knowing how different he was going to make the show?

Evan Cohen: No, this is what we wanted because he’s the kind of guy that will say and do anything that others won’t, but also will say the things you’re thinking and he actually says them out loud and it’s not a shtick, it’s who he really is. The internal support is amazing, the fact that everyone from SiriusXM is here is great.

BC: Having management here to play beer pong with Babchik and watch him dancing around in a speedo is definitely a different kind of support.

Evan Cohen: It’s something I didn’t initially expect, but winning over our own team was so important and understanding that this is different from what a national sports show is supposed to be, but that’s what we needed it to be. The best part about this, if I’m going to say one single thing about this event, is all of the people you just saw, come here to see each other. This show has created a family for our listeners to be together with each other which is a wonderful thing for us.

BC: Does this event fire you up and motivate you when you see the turnout and feel this energy?

Evan Cohen: It’s unbelievable, honestly. Every year I can confidently say we have more people and I think that will continue next year. Hopefully they give us another one, but we will have more people again. I also give Dog a lot of credit for this because we’ve discussed it and he doesn’t want to come here and steal our thunder. But we’ve been saying, number five he has to come. Our fans, FALs and us, we’ve made it and now we can bring him into it.

BC: How about the support the show gets from Chris Russo specifically? There’s a lot of back and forth between the shows – you guys make fun of him a lot – it’s something maybe not every super star radio host would be okay with.

Evan Cohen: Amazing. This morning, he calls me to wish me luck, sends me motivational texts and then records all the ins and outs for the show. We want him to be a part of our show. The biggest thing that ever happened to us was him realizing he actually enjoys us making fun of him. His wife, who is wonderful, she loves it too and she’s even given us material for it, but that’s just the kind of guy he is.

BC: Did Russo’s motivational texts inspire you to want to talk about baseball for two hours today?

Evan Cohen: No, they made me want to read them on-air and make fun of him, [Laughs] because that’s what he would want, but it means something when you have this person that I grew up idolizing and still do, cares as much as he does.

Image result for christopher russo evan cohen

BC: And he cares about this show and event which is so far and away different from anything he’s done, but he recognizes it’s working and creating its own following and sees that as something beneficial to the channel.

Evan Cohen: Absolutely, and that’s important for us because without his support, I don’t know that we could do this. It’s also Steve Torre, Steve Cohen, Danny Kanell, the support is amazing and everyone in this room is friends with each other now, which is crazy because how could they even know each other? This show brings people together and they’re friends for life. It’s amazing.

It wasn’t hard for me to spot Babchik in the middle of the room, standing on a table, donning a speedo still 30 minutes after the show ended, but getting him away from the crowd to ask him a few questions was the more difficult task.

BC: You’re obviously a shy person, were you nervous in front of everyone today?

Mike Babchik: No, you get this strange calmness that takes over you. [Laughs] Maybe it’s being in a room full of people that love you. When you have all these people that fly in and love the show, they love Evan and Babs, you feel like you can do anything. I don’t know if I would get naked and wear a speedo in front of people that weren’t fans.

BC: You lost the beer chugging contest to Kanell today, but you did beat Joey Chestnut in a matzah eating contest not too long ago, which was more important to you?

Mike Babchik: The win! Forget the loss! I drank too much last night so it tainted this beer chugging thing, but Joey Chestnut legitimately lost to me. Without a doubt, I won. I crushed him! I picked the right thing and ate more matzah than he could. It’s one of the greatest achievements of my life.

BC: How awesome is it to have this crowd, as a national show to bring all these people together from all over the country into this bar and have them as fired up to be part of the show and talk about the show as they are?

Mike Babchik: That’s what it’s all about. It really is a community of fans and listeners, it’s more about their friendships. They want to get together and they do it through this show. Now people have friends all over the country, it’s crazy to think that someone from New York can now have a friend in Wyoming, but because of this show we’re able to bring a lot of people together.

BC: There are people that actually met here today for the first time, but they share inside jokes and their favorite segments and that’s the beauty of radio, that it can bring people together like this and fans become not only a consumer of the show, but they’re actually part of the show.

Mike Babchik: It’s incredible, the show just took over. It was organic and people felt comfortable enough with their own vulnerabilities to make it work. They get together and communicate with each other through the show and on social media and to have an event so they can all meet is just a great thing.

Image result for falcon 4 morning men

BC: You started out as a producer on a normal sports talk show, now, not only are you the co-host, but the show has taken on your personality and transitioned from a traditional sports talk show to what it is now.

Mike Babchik: The evolution is amazing. I got lucky, but give so much credit to Steve Cohen, to Steve Torre and to Evan who really had a vision for this. It’s a different type of show. Not a lot of people thought it would take off, but the bosses had faith, Evan had faith. That’s what it’s all about and here we are a couple years later, filling places up in New York City.

Lastly, the program director, midday host and Mad Dog Radio originator, Steve Torre gave a few thoughts on the channel’s morning show and FALCon 4

BC: For a national show to have this type of turnout at an event like this on a random Saturday, people have traveled from all over the country – Syracuse, Maryland, Texas, California even Canada – fans are flying in to turn this two hour broadcast into a vacation, it’s unprecedented.

Steve Torre: I’m 55 years old, I’ve been in radio for a long time, NY radio for 20 years and I attended various events for the station and the parent company and we would have big numbers, people would have a connection to the talent – but it’s mind-boggling to me that we have the amount of people that we do here, traveling on their own dime and flying in from various parts of the country.

I was talking to someone who flew in from Wyoming and took two flights to get here and it kind of hits home that we have that type of connection with the audience. That they’re putting in that much time and effort to get here for a two hour event – it blows my mind, but it’s a sense of satisfaction that we’ve achieved something that’s rare, where it’s a national show, but it has a local feel.

BC: Three hundred people at a bar in New York isn’t that crazy, but no one is here by accident, every single person here knows the inside jokes and can share their favorite segments with the person next to them and that’s what Stern was so great at building with a national show. Building a community of listeners that couldn’t afford to miss a show because they didn’t want to lose out on an inside joke. And if they didn’t know about something, it’s even more important to listen so they can figure out what they’re not in on.

Steve Torre: Sometimes from a national perspective for programming, if you’re listening to the show for the first time and you’re not really aware of the inside jokes, you’re wondering how you can draw in another audience.

If somebody is listening for the first time at 7:30 on a Thursday morning and they’re wondering, ‘what’s a FAL?’ you’re hoping through the strength of the content that they’ll stick around to learn. They’ve developed ‘Morning Men tell a friend’ which has grown the audience, but you worry that there are too many inside things for a new audience. But with the numbers today and the connections you see they have with people, it makes you realize that’s not the case because this event keeps growing.

BC: How about Babchik stepping in a few years ago from being the producer, and give Evan credit, because the show is totally different from when he started, but he allowed it to take on the personality of Babchik.

Steve Torre: When Chris Russo and I first started developing this channel, we had a blueprint of what works for talk radio and not that it was horrendous, but we had to make mistakes to really figure out what works. With this show particularly, it took us a longer time to find our groove and establish ourselves. When you’re doing something nationally, where your parent company already has ESPN, Fox Sports and several sports entities, you want to do something different to catch the listeners ear, and Evan had the wherewithal to understand how important Mike’s contribution was.

Just talking to Mike off the air, I could tell he had an ear for what was relatable to people. He’s the everyday guy and he follows sports, but why does he need to be an expert? He’s like your buddy you’re talking to at the bar or on the phone. We realized Mike’s just a regular guy, he might not be an expert X’s and O’s wise, but he knows sports and can relate to people.

BC: It’s more about entertainment than knowing baseball analytics.

Steve Torre: Entertainment, personality and there is room for X’s and O’s and following an important story. Not to bring anything negative into this, but we served a purpose during the Jerry Sandusky scandal and we were able to have some levity. I would describe this show as entertaining and being relatable to people. You can see the connection these people have with the show and it’s satisfying to see the type of impact it’s made.

BC: How about Russo supporting the show and his willingness to allow Mike and Evan to make fun of him as much as they do, but still seeing it as a benefit for the show and station?

Steve Torre: It’s a great point and it speaks to him about how comfortable he is that he can just sit back and take a beating because he does. Probably 50, 60 percent of what they play back for entertainment value is a result of what we call ‘Dog-isms’ – some of his faux pas, mispronunciations and botching of the English language. They’re exposing him and making him look like what some people would perceive as a complete fool, but he embraces it because he knows he’s Doggie.

He’s reached a certain status. I don’t know if he would’ve done this 20 years ago, but trust me when I tell you, on and off the air, he supports them. They wouldn’t do it if they didn’t know that. They know he supports what they do and it makes them comfortable that he’s not going to get defensive or be offended. There are times that they come to me with a bit and ask if I think Russo’s going to be okay with it. We’ll run it by him and every time he says, ‘of course, what are you kidding?’  That’s a very important part of it.

BC: And it’s great to have that cross-promotion between shows on the channel.

Image result for morning men and chris mad dog russo

Steve Torre: I’ve been trying to go around and talk to a lot of people here to show appreciation and most of them tell me what they love so much is the fact that we have a great connection and the shows all crossover. My partner Danny Kanell is here today, Dog isn’t here, but it’s because he doesn’t want to take away from their day. Even though Mike and Evan are immensely popular and people are here for them, if Dog walks in, it steers some attention away and he genuinely doesn’t want to do that to them.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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NBA Basketball Media Continues to Pile On The Boston Celtics

These Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

John Molori

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Logo for the Boston Celtics and screengrabs from ESPN
Screengrabs from ESPN's First Take and Get Up

They are the most unfairly criticized team in the NBA, a team that cruised to 64 victories and earned the number one seed in a very tough Eastern Conference. They have taken two NBA playoff series in five games respectively and lead the Eastern Conference Finals 2-0 versus Indiana.

I speak of the Boston Celtics, and despite these sterling facts, their two superstars, Jayson Tatum and Jaylen Brown and the team as a whole, continue to garner criticism from the roundball media.

These “experts” say that the Celtics cannot be trusted and that they have not played to their potential. The Celtics have been to the Eastern Conference Finals six times since 2017 and made it to the NBA Finals in 2022, losing to the Golden State Warriors, but to listen to the basketball cognoscenti, you would think they are a bunch of green-clad slugs.

I get it, the Tatum-Brown Celtics have yet to win an NBA Championship, and I agree that if they don’t win it all this year, it will be a failed season for sure. After Boston defeated Cleveland in the Eastern semifinals, TNT analyst Draymond Green stated that no one cares that the Celtics once again made it to the conference finals. He is 100% correct, but that does not mean that the Celtics are utter garbage.

It’s really hard to win an NBA playoff series in five games. The Celtics have already done that twice in these playoffs, but instead of giving the Celtics credit for taking care of business, many commentators have denigrated them for how they are winning and the teams they have faced or did not have to face.

Joel Embiid was hurt. Giannis Antetokounmpo was hurt. The Knicks were banged up and the Cavs lost Donovan Mitchell. Well, too bad. Injuries are a part of the game. Are we forgetting the Celtics have been crushing playoff series without Kristaps Porzingis? When the Celtics get attention from the national media spotlight, it is usually with an air of disappointment and disgust. I’m wondering why.

ESPN and FS1 give endless attention, hope, positivity, and forward-thinking to the Los Angeles Lakers. Simply put, the Lakers are a mediocre to decent basketball team at best. They were dumped in the first round of the playoffs and if not for their history, LeBron James, and the city in which they play, they wouldn’t even be in the discussion. They are the New Orleans Pelicans with Snoop Dogg at courtside.

Still, the Lakers remain in the A block on many network hoops shows. Do you want to talk about a lack of trust, disappointment, and not reaching potential? How about the defending champion Denver Nuggets?

Yes, they have a two-time MVP in Nikola Jokic, but what about his team this year? They fell to a bunch of playoff neophytes called the Minnesota Timberwolves, losing Game 7 at home. Meanwhile, the Celtics took out an always tough Miami Heat team and a highly competitive Cavaliers team, 5 games each. All these Celtics do is win. Does it matter if the wins are pretty? Since when is that the media litmus test?

In a recap of Game 1 of the Eastern finals, a thrilling 133-128 overtime win for Boston, ESPN’s Tim Bontemps said that the Celtics almost “coughed up” another game at home. He went on to say that all the Pacers had to do was inbound the ball and hit a free-throw, and they would have won. Fine Tim, but guess what? They didn’t get it done and the Celtics did. Mistakes and capitalizing on mistakes are a big part of basketball.

Bontemps went on to say that if the Celtics don’t win Game 2 vs. Indiana, the Game 1 win will not matter. This is quite possibly the most foolhardy statement uttered in this year’s NBA playoffs. When four games win a series, every win matters. I understand that the Celtics lost Game 2 at home in their first two series, but so what? They righted the ship and swept both series the rest of the way.

During Game 1 against the Pacers, the Celtics jumped out to an early double-digit lead, but Indy came back to tie the game as good NBA playoff teams are known to do. ESPN’s Lisa Salters asked Boston guard Jrue Holiday how the Celtics lost the early lead. Holiday calmly replied that the Pacers are an NBA team as well. Exactly.

At the end of Game 1, after Boston stormed back in regulation and dominated the OT, ESPN play by play announcer Mike Breen said that the Celtics “survived” Game 1. It was an interesting choice of words that underlined the unfair criticism of Boston.

Coming back in a game, hitting big shots, and winning when it matters is not surviving. It is stepping up, closing the door, and being clutch. Breen is probably unfamiliar with these words because he’s been hanging around the Knicks too long.

On the May 21 edition of ESPN’s First Take, the talented and eloquent Andraya Carter questioned whether the Celtics can be trusted pinpointing Jayson Tatum in the conversation. Austin Rivers vehemently disagreed and the two engaged in a lively debate. The morning after the Celtics won Game 1 vs. the Pacers, ESPN’s Get Up crew still dogged them.

The eminent host Mike Greenberg asked the panel how Jaylen Brown could get open for the “easiest” three-point shot of the game to tie the game with just seconds left in regulation.

If you watch video of the shot, however, it was hardly easy. Brown was in the far corner with the 6-10 Pascal Siakam in his face and the Indiana bench just a couple of feet away most likely yelling Dicemanesque obscenities his way. These are the types of unmerited insults tossed at the Celtics. Brown hits an amazing shot with everything on the line and it is somehow considered the easiest shot of the game. Really?

Much of the rancor toward the Celtics is based on their stacked roster and the perceived lack of talent in their opponents, but let me get all historical on you for a minute. The nearly unanimously coronated greatest player in the history of the game, Michael Jordan, did not play all-time great teams in winning his six NBA Championship series.

In 1991, it was an old Lakers team. In 1992, it was the utterly forgettable Portland Trailblazers. In 1993, it was an aging Phoenix Suns team with Charles Barkley trying to get a

ring. In 1996, it was a good, but not great Seattle Sonics club, and in 1997 and 1998, it was the Utah Jazz. I’ll give the Jazz Karl Malone and John Stockton, but the rest of the team did double duty in a men’s weeknight league at the Northern Utah YMCA.

In fact, a team’s competition is trivial. If you win, you win. It doesn’t matter who is on the opposite side of the court. The Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

Even the legendary Michael Wilbon piled on saying that if the Knicks were completely healthy, he would have picked them to beat the Celtics. All due respect to Mr. Wilbon, but a fully healthy Knicks team still may not have beaten the Pacers, sharpshooting like Martin Riggs in Lethal Weapon.

On Get Up this past week, ESPN’s Alan Hahn said that Jayson Tatum is not in the same league as LeBron James. No kidding, Alan. LeBron James is the leading scorer in NBA history, a man who has defined the sport for two decades. Hahn doubled down however, stating that Tatum is not in the same league as Luka Doncic.

Doncic is an immensely skillful player, but that’s about it. His Mavericks are in the conference finals for only the second time in his career. He has taken his team absolutely nowhere. Doncic is the is the Josh Allen of the NBA. Super stats, but not a sniff of a conference championship to his credit. His name is Luca, and he lives on the second bill to Tatum.

On the May 22 edition of First Take, Stephen A. Smith noted that Jayson Tatum scored 12 points in the Game 1 overtime period, but also added that Tatum shot 2-10 in the fourth quarter and early in overtime.

Fair enough, but he then stated, “You’re looking for him, and he was nowhere to be found when it really counted.” Huh? So, it didn’t really count in overtime? Game 1 of the Eastern Conference finals between the Celtics and the Pacers was a tremendous NBA playoff game, one that should go down in history as a classic.

Instead, it became a springboard for continued unfounded Celtics trashing. Not every competitive NBA game is perfect. Teams make mistakes and miss shots. That’s basketball.

Game 2 saw the Celtics drub the Pacers 126-110 making them 10-2 in the playoffs with multiple trustworthy players delivering in the clutch. This series might end in 4 or 5 games, or could go 7, but to once again paraphrase Draymond Green, nobody cares as long as you win. Despite the baseless media negativity, that is exactly what the Celtics have been doing.

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Ken LaVicka Looks Ahead Following ESPN West Palm Exit

“The last thing I wanted to do was bus throw.”

Derek Futterman

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Ken LaVicka
Courtesy: ESPN West Palm

Although April Fool’s Day had recently taken place, the message Ken LaVicka was delivering on the air early in the month was hardly a joking matter. In an announcement that came as a shock to listeners and LaVicka himself, he revealed that he was leaving ESPN West Palm after 17 years with the outlet. For the last three years, he was the co-host of the popular LaVicka, Theo and Stone midday program, which provided local listeners with discussion and revelry surrounding sports in South Florida and in the United States as a whole.

While it was insinuated to LaVicka that there were financial reasons for the exit, the entire move left him uneasy and uncomfortable, suddenly finding himself out of regular hosting work and looking for a new job. After all, he had been appearing on the air for the Good Karma Brands-owned radio station since 2007, one year after he completed college at Valparaiso University. Over the years at the outlet, he augmented his standing through shifts as an update anchor and fill-in host to eventually being granted his own full-time hosting slot.

The audience within the West Palm Beach and Treasure Coast marketplace had become accustomed to his voice and opinions for more than a decade, making the move difficult for both parties involved. In fact, as LaVicka was divulging the news in the last 20 minutes of what was his final show on the station, he articulated that it was not only he and his partners losing the midday show, but those listeners that encompass the audience as well.

“It was ultimately a corporate decision,” LaVicka said. “It was definitely not mutual. I would prefer to still be at ESPN West Palm. I am unhappy that I’m not at ESPN West Palm, but hey, we’ve been in the business a long time. I’ve seen a lot of friends end up losing jobs over decisions that come from a much higher paygrade, and so I think that ultimately that’s what happened to me.”

When reflecting back on the circumstances that led to his departure from the station, LaVicka believes that he was seen as expendable. Outside of his hosting work, LaVicka is a play-by-play announcer for Florida Atlantic University and calls NWSL soccer matches on various digital platforms. Although LaVicka is appreciative of the company’s belief for him to find his footing again, he is crestfallen to be off the air but conducted himself with professionalism throughout his egress.

“The last thing I wanted to do was bus throw,” LaVicka said. “Was I disappointed? Absolutely. Was I bitter? For sure, and I still feel bitterness towards the situation that unfolded. But I also think that the positives of the opportunities afforded to me by Good Karma Brands for almost 20 years, and also at the end them trying to, while making a tough decision that was going to have an adverse effect on me, try and do it in the most professional and classy way possible that you could in that spot, it kind of allowed me this freedom.”

There exists a dichotomy between LaVicka’s time at ESPN West Palm ending and that of the midday program itself. Upon discovering that he would not be retained, he made this distinction and felt despondency towards having to leave his co-hosts Theo Dorsey and Stone Labanowitz. The broad age cohort on the program and varying perspectives on sports was an aspect that LaVicka believes engendered a unique offering on the air. LaVica has been at the station the longest among the trio, and his partners understood the importance of having the ability to say goodbye to the listeners through the platform.

LaVicka remembers starting at the outlet and describes the first office he worked out of as an “absolute closet,” but it proved to be a place where the business continued to flourish. Originally being from Chicago, Ill., he adjusted to living in southern Florida while also having an ability to focus on growing his career.

The perception that he had of sports talk radio when he was studying in college and participating in the student-run radio station differed from what he ultimately experienced working at ESPN West Palm. It was preceded by a year working at then-FOX Sports 100.5 FM in Madison, Wisc., also owned by Good Karma Brands. LaVicka accepted the role three days before he was supposed to move to Dickinson, N.D. to work as a sportswriter for The Dickinson Press, deciding to pursue his passion in radio.

Nearly two decades later, he evinces an ongoing, axiomatic shift pertaining to multimedia consumption and content creation. LaVicka believes it has become more difficult for terrestrial radio outlets to find businesses who want to associate with their work and delivery methods, although it is dependent on the marketplace. The apprehension he possesses in this regard, however, is in whether talented young people will be able to secure and subsequently capitalize off opportunities.

“Local radio will not die,” LaVicka prognosticated. “It’s still too much of a bonding entity for it to go away completely, but the expectations of how much money a local station can bring in just using traditional means as its way of bringing in income – there’s going to have to be some forward thinkers in that local radio space because you can’t just go, ‘The person goes on air – sell sponsorships’ It doesn’t work like that anymore.”

LaVicka himself is currently looking for a new role in the industry and is not opposed to moving out of south Florida if the opportunity is right for him and his family. Since losing his job at ESPN West Palm, he has endured many sleepless nights and pondered over the amount of fortitude and patience he has within the process.

Even though he is not ruling out an eventual return to ESPN West Palm, he views the outcome as unlikely. The value working there, however, comes in being able to relate and appeal to a diverse, transient audience residing within the locale. Good Karma Brands is assisting him with the process by promoting his work and providing him with financial assistance as he prepares for his next career move.

“I don’t want to come off as cocky, but I’m very confident in myself that given an opportunity; given a role – a sizable role that is something that’s going to be consumed by a lot of people – I get that opportunity, I’m going to excel in it,” LaVicka said. “There hasn’t been any point in my career on air where I haven’t been given an opportunity and then it didn’t completely expand past I think what the initial expectation was, and this includes my time at Florida Atlantic.”

While LaVicka is open to opportunities in terrestrial radio, he is also exploring working in the digital realm and recently started a YouTube show with WQAM digital content producer Zach Krantz titled By All Accounts. LaVicka first met Krantz at Miami Dolphins practices and training camps when he was working on The Joe Rose Show, and they shared several laughs and memorable moments.

When LaVicka and his wife welcomed their second child into the world, it required a stint in the neonatal intensive care unit at Joe DiMaggio Children’s Hospital in Hollywood, Fla. Their newborn daughter ended up spending 72 hours there where her health improved. Krantz discovered the circumstance shortly after it began and reached out to LaVicka to offer his support, understanding the stress with the situation after his son was in the NICU for several months.

“[He] made sure to come find me at the hospital and put me at ease [and] talked me through the process,” LaVicka said, “and that was massively important to me, had a major effect on me and also gave me an idea of the type of person Zach Krantz is.”

Krantz came up with the idea to start a program with LaVicka, reaching out to him shortly after his exit from ESPN West Palm. Within his proposition, he explained that they already possessed strong chemistry and rapport and would work together to begin a show from phase one. Despite the program still being in its early stages, LaVicka can sense palpable growth potential that could perhaps turn into its own sustainable entity if it continues to grow. The venture is not evanescent, but rather something he is committed to growing in the long run as he discovers the media landscape and searches for the most optimal long-term solution.

“I want this thing to be broad,” LaVicka said. “I want it to be fun, but I think that I also want to make sure that it at least plays to our strengths, which is being petty sports fans; which is showing favor to South Florida sports, making sure that we’re being extremely relatable in the grand scheme of things.”

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How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and “bad bots” will waste $71 billion this year.

Jeff Caves

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Graphic for digital advertising

Small and medium-sized businesses (SMBs) partnering with digital marketing companies for their ad spend can enjoy significant advantages. Digital companies, such as many radio stations’ digital departments, often have more expertise than SMBs in spending money wisely to generate website traffic and, crucially, in avoiding the waste of ad dollars on fake traffic. Fake website traffic has increased by 33% in just two years. Invalid website traffic (IVT) from automated scripts and “bad bots” will waste $71 billion this year. Here are some questions advertisers can ask their digital partner to help eliminate fake ad engagement:

Make Data and Machines Work

Ask your digital partner if they use advanced data analytics and machine learning to optimize your ad spend. By employing predictive analytics—predicting future outcomes—savvy digital marketers can identify audiences most likely to engage genuinely with your ads. Inquire if they use Google Analytics and how it can help flag potential fraud and protect your investment.

Blockchain Technology for Ad Verification

To ensure transparency and security in your ad campaigns, some digital marketers leverage blockchain technology. This technology records every click and impression, guaranteeing that each interaction is genuine and that payments are made only for verified interactions. Blockchain makes it more difficult to change, hack, or manipulate data.

Advanced Attribution Models

Check if your partner uses multi-touch attribution models, which consider all touchpoints in the customer’s journey to your website. This approach provides a comprehensive view of how each ad contributes to conversions. Algorithmic attribution models apply sophisticated algorithms to improve ROI measurement.

Partnerships with Anti-Fraud Organizations

Ask if they collaborate with anti-fraud organizations to reduce fraud in digital advertising. Some digital companies ensure that campaigns and partners are certified by organizations like TAG, guaranteeing that ad placements are genuine and not plagued with fake engagements.

Private Marketplaces

Ensure that ad placements are with trusted publishers, reducing the risk of fraud. Some digital companies use private marketplaces, where a limited number of advertisers can buy and access premium inventory that is less susceptible to fraud, ensuring higher-quality ad placements for your business.

Real-Time Bidding (RTB) and Enhanced Filters

Your digital partner should set criteria for real-time bidding to ensure only high-quality, vetted traffic is considered. Real-Time Bidding is an auction setting where ad impressions are sold and bought. And transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher.

Dynamic bidding strategies can adjust in real time based on the quality and performance of the inventory, maximizing the efficiency of your ad spend. Attempting this on your own can be challenging and less effective.

Focus on User Engagement Metrics

Ensure that deeper engagement metrics are employed, such as time spent on a page, scroll depth, and interaction rates, to provide a clearer picture of ad effectiveness. Analyzing post-click behavior helps determine the quality of engagements, ensuring that clicks result in meaningful interactions.

By partnering with well-established digital marketing companies, SMBs can access advanced technologies and strategies to ensure that digital marketing efforts are practical and efficient. Make sure your website conversions are as high as possible. YouTube and Google Search are leading the way in combating bot traffic, while LinkedIn, Google Video Partners, and X are less effective at blocking “bad bots.” Finding a reliable digital partner is crucial to protecting your ad spend and maximizing your returns. Beware of the bad bot and ensure your advertising efforts drive genuine value.

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