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Young, Gee Join Tulsa’s Sports Animal

“Previously, The Sports Mix aired in the 9 – 11am slot, which offered listeners a rotating cast of hosts, including Young twice a week.”

Brandon Contes

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Two changes were announced for Tulsa’s Sports Animal, with RJ Young taking over as full-time host of their 9 – 11am program and Erik Gee joining The Pat Jones Show from 11am – 2pm.

“Unbelievable opportunity,” Young told Bill Haisten of The Tulsa World. “If you had told me a few months ago that I would have this platform, I would have kicked you in the shins. I would have laughed.

“To do sports-talk radio in such a great sports state — this is an amazing privilege and honor.”

Previously, The Sports Mix aired in the 9 – 11am slot, which offered listeners a rotating cast of hosts, including Young twice a week.  Now, the 31-year old, who made a name for himself with his YouTube channel, takes over as a full-time host on The Sports Animal.

“I want it to be fun,” Young said. “For the Animal to put my name on the marquee — you have to accept it with a sense of responsibility. Consistency is essential.”

An accomplished writer, the 2010 University of Tulsa graduate went on to receive his master’s in professional writing from the University of Oklahoma.  Young is the author of three published books, having also been accepted into Oklahoma State’s English PhD program.  

Bill Haisten of The Tulsa World also notes Sports Animal’s 11am – 2pm program, The Pat Jones Show is adding Erik Gee as a co-host starting next week.  Gee has spent time on sports radio in Albuquerque and Oklahoma City during his career, hosting The Franchise on KRXO 107.7 in OKC from 2013 – 17.

“Pat is going to be great to work with,” Gee told Haisten. “He gives you gold every day. He’s limitless with his knowledge. He’s funny, and I promise, if you listen to this show every day, you’ll learn something.”

Previously known as Coach and the Big O, former Oklahoma State University head football coach, Pat Jones has been the show’s solo host since Jerry Ostroski left the program about six weeks ago.  Ostroski, a retired NFL offensive-lineman, left the show after 14 months for a position with the University of Tulsa’s athletic department.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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