Even though he isn’t thrilled by the moniker, Mike Breen has become the voice of the NBA. The veteran play-by-play announcer is too modest to brag about the name. He’s very respectful of those that have come before him. Whether or not he likes the title, for a certain generation of NBA fans, he’s the only television voice they’ve known. 

Breen has occupied the big chair for ABC/ESPN since 2006 and is in the midst of calling his record 18^th consecutive NBA Finals. Breen is professionalism personified, but the thing that separates him from most is his ability to infuse wit into his broadcasts. He’s not stuffy, and always seems to enjoy the moment. 

“Bang!” is the word Breen has used for pretty much his entire career. He started using it as a student at Fordham. When he wasn’t calling games there, he’d watch from the stands and yell “Bang!” every time a Fordham player hit a shot. Then he took it to air. It’s taken off from there. 

Breen’s “Bang!” is synonymous with a big moment. Whether it comes in the playoffs or the regular season, it’s an unmistakable, yet simple way to convey the message that something extraordinary has just happened. 

With that in mind, I have compiled a list of the five best “BANG!” calls including a couple of Honorable Mentions. There really were no criteria, so the call could have come in the playoffs, or in a few cases the regular season. 

DERRICK ROSE BUZZER BEATER 2015 EASTERN CONFERENCE SEMI FINALS

The Bulls were playing in front of a packed house at the United Center. They were trying to ride native son Derrick Rose to a series win over the Cavaliers. Game 3 of the 2015 Eastern Conference Semifinal v. Cleveland came down to the wire. 

“Dunleavy, looking, finds Rose, Rose trying to get open, fires away….BANG! It’s over! The Bulls win at the buzzer! It still is a Madhouse on Madison as Derrick Rose nails the three. And the Bulls take a 2-1 lead in this Eastern Conference semifinal.”

KOBE BEATS THE SUNS AT THE BUZZER, 1^ST ROUND, 2011 WESTERN CONFERENCE PLAYOFFS

This was a pretty simple, yet very effective call. After a key turnover by Steve Nash, the resulting jump ball finally got into the hands of Bryant. 

“A one-point game…final seconds Bryant for the win….BANG!!” 

There was a lot of silence after the call and the pictures were allowed to tell the incredible story. 

#5 LIN-SANITY REIGNS IN TORONTO 2012

During the height of “Linsanity” Jeremy Lin hit a game winning three pointer at the buzzer on February 14, 2012.  This was a regular season game in Toronto and the crowd was into it like it was game 7 of a playoff series. The call shows you that Breen succeeds when the game is intense and close late whether in the playoffs or a regular season game. 

“Mike D’Antoni won’t call timeout and let the Raptors set up their D. The crowd on its feet here at the Air Canada Centre. Lin puts it up. Bang! Jeremy Lin from downtown and the Knicks take the lead! Amazing here at the Air Canada Centre. Five tenths of a second remaining. Lin-sanity continues.” 

#4 ERIC GORDON 2019 GAME TYING BASKET V. THE CLIPPERS

Eric Gordon hit a tough double-clutch three-pointer to send this regular season game in 2019 against the Lakers into overtime. This one led Breen to pull out the rare double bang!

“They find Gordon. Gordon puts up a three. Bang! Bang! He ties the game!”

It wasn’t a playoff game or even a very memorable game overall. Perhaps Breen got caught up in the moment? It happens. 

#3 LUCA DONCIC GAME 4 2020 WESTERN CONFERENCE FIRST ROUND V. CLIPPERS

Dallas was already down 2 games to 1 in the first round of the 2020 NBA playoffs in the Walt Disney World bubble. The Mavericks didn’t want their own bubble to burst, so they turned to Doncic. The Mavs were down 1 in OT with 3.7 seconds left to go. Luka Doncic took a dribble, created some space and let it fly. 

“Doncic pulls up, three-pointer, BANG, BANG! IT’S GOOD, DONCIC WINS THE GAME AT THE BUZZER!” After a little time and some replays, Breen astutely added, “We are witnessing the next great star in the NBA, in his first playoff series.”

The rare double bang rears its head again. Kudos to Breen for generating this much excitement without any fans in the building. It’s pretty impressive and hard to do, just shows that he can rise to the moment without any help from the vibes in a building during a game.

#2 RAY ALLEN GAME TYING “3”, 2013 NBA FINALS GAME 6  

This shot was one of the biggest in the career of Ray Allen. Playing for the Heat in the 2013 NBA Finals, he hit a crucial shot to send Game 6 into overtime. Breen made the moment iconic.  “James catches, puts up a three, won’t go, rebound Bosh, back out to Allen, his three-pointer, BANG. TIE GAME WITH 5 SECONDS REMAINING!”

Breen’s voice captured the emotion of the moment, without being out of control. He recalled to the Athletic in 2020 what went into that call. 

“I remember looking over at the Spurs’ bench. They were, I don’t want to trash them and say they were celebrating, but they were ready to celebrate. It was that giddiness, the hopping up and down, we’re about to win a championship.” Breen said. “It seemed like it was a foregone conclusion. And then, the thing about it, there had to be about six or seven things to fall into place for that to happen, over the last 30 seconds and every single one of them fell into place.”

#1 STEPH CURRY, 2016 GAME WINNNING “3” v. OKLAHOMA CITY

The original “double bang” game, came in 2016 as Steph Curry and the Warriors faced Oklahoma City in February. The Warriors entered 53-4 and Curry had already hit 11, 3-point field goals on the night. Who could blame Breen for getting caught up in this play? The game-winning and record-tying basket came from a spot on the floor that almost nobody hits from. 

“They do have a timeout. Decide not to use it. Curry, way downtown. Bang! Bang! Oh, what a shot from Curry! With six tenths of a second remaining! The brilliant shooting of Stephen Curry continues. he ties the NBA record with his 12th three-pointer of the game.”

“Don’t ask me why or how it came out,” Mike Breen was quoted of saying after the game. “It was like an out-of-body experience.” 

Breen’s effect on the players has been noted on a few occasions in recent months. 7 years after the call of Curry’s 40-footer, and the birth of the double-bang, Curry honored the call with a pair of his new shoes. They’re called the Curry 2 Bang Bang PE Retros. Curry delivered the shoes to Breen in person and included this video message: 

“I realize there’s no way we can drop these without the involvement of the man who gave these shoes a nickname seven years ago. You’re the first person to get these in hand. We got a double bang and call in 2016, before it’s all said and done, I think I need a triple bang call from Mr. Mike Breen himself.”

Breen saw the shoes, then embraced Curry. He also shared a message of gratitude, saying “It’s an honor calling his games. And to have him say I have a small part of it means more than he knows and more than you can imagine. Thank you.”

Other players seem to really enjoy being immortalized with a “Bang!” Just the other day, Jamal Murray hit a three-pointer for Denver. Breen called the play, “back to Murray, another three-pointer. It’s good! Jamal Murray red hot.” Mark Jackson jumped in after noticing something after the shot.  “Hey Mike, you didn’t see this, but Jamal Murray just looked over here and said BANG.” That’s pretty cool. 

Breen continues to shine on the biggest stage of basketball, surely he’s setting up for another terrific run in this year’s finals. 

David Yadgaroff doesn’t talk just to hear himself speak. He gets to the point and he does it quickly, whether he is telling you what he is thinking or he is answering your questions. That fact is evidenced by the length of this week’s entry to the Meet the Market Managers series presented by Point-to-Point Marketing.

It has been a wild ride for WIP over the last 18 months. Yadgaroff had to find a new PD, figure out the best way to send off the station’s iconic morning host, and launch new shows in two different day parts. In the middle of it all were World Series and Super Bowl runs to deal with, too.

Yadgaroff discusses all of it. He also makes time to weigh in on how he addresses Audacy’s stock issues with his staff, the climate of political advertising, and the best practices he has found for making sure advertisers are making the most of digital products.

Demetri Ravanos: Tell me about life since Angelo Cataldi retired. What has changed in terms of the atmosphere in the building? 

David Yadgaroff: It’s a great question. It’s hard to replace somebody as iconic as Angelo, who really lived and breathed his role, setting the agenda for the Philadelphia sports fan. But we’re really proud of what Joe (DeCamara), Jon (Ritchie), James (Seltzer), and Rhea (Hughes) have done in the morning to deliver a show that’s fresh and new, but also lives up to the expectation that Angelo set.              

The addition of Hugh Douglas to midday with Joe Giglio has been very fun, too, because Hugh is a great character and teammate, and fun around the office, as well as very compelling and entertaining radio. 

DR: So I do want to circle back on Jon and Joe here in just a second, but I do wonder, because Angelo had sort of made some hints before he officially announced his retirement. At the time you were looking for a new program director, was his decision about when to call that a career something that ever came up as you were searching for Spike’s successor? Is it something candidates wanted to know about? 

DY: Yeah, absolutely. Angelo was a great partner and expressed his interest in retiring. At that time, Spike had got promoted to New York, so we discussed the radio station as a whole. Angelo, obviously his brand was so closely tied to ours and ours so closely tied to his, he said that he’d do whatever we needed at the radio station to make the transition smooth. That is how we ended up with that last year where Angelo took Wednesdays off to give him a little bit of rest and peace as he finished out his agreement. Then, obviously, he wanted to remain on until the Eagles’ season finally ended, so we had the gift of having Angelo with us until February. 

DR: Let’s circle back on Joe and Jon. They are obviously known commodities to WIP’s advertisers. The job of getting that particular population on board with those guys moving into mornings, it’s very different than getting listeners on board, right? So many of your advertisers are going to be on in multiple dayparts, whereas the listeners may only come in on their drive to work or on their drive home from work. I would imagine on the business side, this was a pretty smooth transition. 

DY: Very smooth. We retained the vast majority of the legacy morning show advertisers, as well as retaining the advertisers that came from middays to mornings. The fresh perspective and excitement about the radio station helped drive more sales as well.                   

You think about the last 12 months of the radio station, Angelo is talking about his farewell, we’re doing a lot of fun stunts about that time, the Phillies postseason, the Eagles postseason, the farewell event, and officially the beginning of a new show that already was a fan favorite. Really, we are very fortunate to have been at the forefront of the sports media narrative in Philadelphia for quite some time. 

DR: The elephant in the room when it comes to Audacy right now is what’s going on with the company’s stock price. I know you cannot give me specific answers, but I do wonder, as somebody that is charged with leading a cluster, you have so many people that you are responsible for. Do you find yourself having conversations where you’re talking to someone that assumes you have more answers than you actually do right now? 

DY: Let me give you the general vibe. We have a very robust business with six radio stations creating a lot of multi-platform content, selling a lot of advertising, and doing fun things. So for our staff on this side of the building, it’s business as usual. We’re having success in many metrics and marching right along. 

DR: The thing I wonder about that’s different for you than other Audacy stations is you literally share a space with Audacy Corporate.

DY: I run a culture of transparency and when things happen that are newsworthy, I make sure to address them. When things aren’t newsworthy, I try to reinforce our core business here, which is one that is very profitable and healthy. 

DR: So last year was extraordinary sports-wise in Philadelphia. Tell me a bit about the new opportunities that were created for WIP, whether we’re talking about interest from new potential clients or an influx of new listeners. 

DY: So WIP has the benefit of being the voice of the fan for decades. We talk a lot about the Eagles. Fans want to talk Eagles 52 weeks a year, and when the Eagles perform, there’s such enthusiasm and excitement. So, yes, I think we pick up new listeners and I know we pick up new advertisers to be part of that fun.               

The Phillies’ season sort of picked up suddenly at the end. It was a much more concentrated and exciting time that everybody just got into from an advertising standpoint, analyst standpoint, and fan standpoint. It was a lot of excitement in a very short period of time.

DR: Given how much Audacy has embraced digital products and where we are in terms of consumption these days, everybody is so used to on-demand content. Nobody works on a station or network’s timetable anymore. Have you found any advertisers that are more interested in the on-demand product than the traditional radio broadcast? 

DY: I don’t think there’s a general statement that describes everyone’s appetite. We focus our salespeople on trying to sell multi-platform campaigns through re-marketing. We find that the more things advertisers are invested in, the more connected they are with our business and the more success they have. All of our salespeople are cross-trained. Ultimately, we try to focus on what an advertiser needs and then make successful recommendations for them. There’s a lot of attention on WIP, so obviously they’re doing a nice job of that. 

DR: Let’s talk about that cross-training as it relates to the stations in the cluster. I recently read this piece that said we are already on pace to see political advertising for the 2024 election cycle surpass what we spent in 2020. Last year, you guys have these two contentious elections inside of Pennsylvania. When it comes to revenue generation, has the fracture between the two parties been relatively good for business in radio? I mean, do you find that people that candidates are advertising further and further out from election day now? 

DY: I think there’s two folds to that question. One is the TV advertising environment gets so toxic and nasty with political ads. It forces out transactional advertisers. That gives us the opportunity to put those advertisers on the radio. So that’s one part. The second part of it is, yes, candidates for PACs are spending more and they’re spending more frequently. 

DR: I would imagine that KYW and WPHT see most of those buys in your cluster, but what about WIP? How much are those PACs and candidates and those campaigns looking to a format to spread their message where maybe the listener is not engaged in the political conversation 24 hours a day? 

DY: I think the first thought is that stations like KYW and PHT do the best, but it really depends on the campaign and the issue and what their strategy is. I mean, there are some issues and campaigns that come down that they can only want to buy. WBEB And WOGL because they are looking for a suburban mom. So it really depends. I think political advertisers are a lot more strategic than they were years ago where they just bought news and news talk. 

The term sports washing gets thrown around a lot. It’s usually used accurately, but honestly, I think we give the practice more credit than it deserves. Was there ever a moment where you thought to yourself “The Saudi government can’t be all bad. Just look at LIV Golf!”? 

LIV Golf was kind of a failure in the sports-washing realm. The organization had plenty of money, but the ratings and rhetoric all told the same story: that shit was a joke.

Then came Tuesday. Money changed hands. PGA Tour Commissioner Jay Monahan got his sweet deal and cushy new title and forgot his moral objections to Saudi blood money. Mike Francesa put it best: Saudi money is the future of golf.

Let’s play make-believe. Pretend you control the Saudi Public Investment Fund. You have just seen the narrative go from greedy, amoral golfers taking your blood money to now controlling everything about the sport on the professional level. 

Why would you stop? Wouldn’t it make sense to see where else you could inject your influence into American popular culture using sports?

Make-believe over. Did that thought make you uncomfortable? Me too, but I think it is a reality we have to prepare for. Here are five sports investments the SPIF could make next.

1. COLLEGE SPORTS

That second A in NCAA stands for association. In reality, college sports are a confederacy. It is a group of schools and conferences that are only willing to work as a collective because they see individual benefits.

Rumors of the most powerful college football programs breaking away from the NCAA to govern themselves have existed for years. You can understand why Ohio State might be salty that it makes the same amount from the Big Ten’s massive TV deals that Iowa does. Saudi money could expedite the process. 

Jay Bilas said earlier this year that he has heard a lot of grousing about the top schools in the top conferences wanting an alternative to the NCAA basketball tournament. If the SPIF could convince the likes of Kentucky, Duke, UConn and other bluebloods to bolt the NCAA, which tournament do you think broadcasters would be more interested in?

2. ESPN

Is Disney really interested in spinning off ESPN? If so, the Saudi government may not have a better opportunity to do a little sports washing. Say whatever you want about the quality of the programming or the future of traditional cable subscriptions, wherever sports fans go, ESPN establishes a presence and leads the conversation.

Buying ESPN would give Saudi Arabia influence over all of its partners. It would have prime advertising space to hock tourism and investment opportunities. 

Forget leagues or promotions. The biggest name in sports media makes for the biggest opportunity in sports washing.

3. FANDUEL

Whether you have ever placed a bet or not, the US is a nation that bets on sports now. Individual states get to make that call for themselves, and that is why buying the market leader amongst mobile sportsbooks offers the SPIF a serious opportunity for influence.

Fanduel is going to be involved in discussions to legalize sports gambling in every single state. If the Saudis bought a controlling share of the book and its parent company Flutter, it could feasibly lobby politicians and set policy. It’s something the Saudis know how to do. Just ask the Trump Administration and Jared Kushner. 

4. THE OLYMPICS

The International Olympic Committee is struggling to find countries and cities interested in hosting the games these days. The Internet has made everyone hip to the game. There is no way to justify the investment required to win an Olympic bid.

If Saudi Arabia wants to really use sports to reshape its age, why not buy the Olympics? Put the Winter Games in the same indoor facilities filled with synthetic snow and ice every four years. Put the Summer Games in the same sports village every four years. Make the whole endeavor an advertisement for Saudi Arabia.

5. SOCCER

This is the one that worries me the most, not because I am a soccer fan, but because there are so many different ways to do this. What if the SPIF poured billions into the MLS? Forget an aging Zlatan Ibrahimović or David Beckham. The SPIF could put enough money into the league to attract the likes of Erling Haaland and Kylian Mbappé to come to the US right now while they are in their prime. 

The Saudis could revive the idea of a European Super League. NBC has proven that Americans are genuinely interested in international leagues so long as they are easy and free to access.

The SPIF could also follow the same model I suggested for the Olympics and just buy the World Cup. Let FIFA keep their name on it and reap all the other benefits and it is one hell of an investment.

Don’t get me wrong. I am not rooting for any of this. There are plenty of objectionable characters involved in sports already. It just seems like an inevitability.