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The 2020 BSM Summit is Coming to New York City



It feels like just yesterday that I was standing on a stage at the Grammy Museum hosting the 2019 BSM Summit in Los Angeles. It was a blast to see so many radio companies present for the event, and everyone interacting, sharing ideas, and discussing solutions to improve the radio business. From programmers to market managers to advertising agencies, on-air talent, producers, imagers, and voice guys, the mix was excellent. It’s one of my most proud accomplishments since starting BSM four years.

Prior to that event, I had no idea if we’d fill half the room or have every seat accounted for. Many of my industry friends kept telling me it was a lock that the conference would be a success. I wish I could say I shared their optimism but when you invest a ton of your own money to create an educational event for people and have a lot at stake, it’s impossible to feel comfortable. Fortunately everything worked out great, and after 4 months of reflection and a much needed mental break, I’m ready to dive back in.

That brings us to today’s announcement, and I am thrilled to share that the 2020 BSM Summit will take place on February 26th and 27th in New York City at the Ailey Citigroup Theater on W. 55th Street at 9th Avenue. This is the first time we will host the event on the East Coast.

You would think that a guy from Brooklyn, NY who now lives and operates his business 1-hour away from NYC would’ve made the big apple his first stop when starting this event. After all, the commute is much easier. But truth be told, I wanted to test myself in places that I had less connections in first. I also wasn’t sure if my industry friends would travel to the big apple over other destinations especially since the show occurs in February.

But then an interesting thing happened after the L.A. conference. I asked attendees and industry folks for feedback on where our 2020 Summit should take place. Seven cities were under consideration and I expected the majority of people to choose a warm weather climate with gorgeous beaches, bars and casinos. To my surprise, they voted for the concrete jungle.

Throughout the process I kept thinking the results would change but they never did. I saw that as a sign that people were actually interested in being part of a great event and learning and networking with their peers rather than using the conference as an excuse for a 2-3 day mini-vacation.

After processing the feedback and evaluating the pros and cons, I took five different trips into New York City to scout locations. I looked at fifteen different venues in all different parts of the city and narrowed it down to a final three. It became pretty clear that The Ailey Citigroup Theater was the right fit for us. Not only is the theater layout excellent, but we have private rooms for our speakers and off-stage filming, and it’s a little bigger than last year’s location. That will allow us to comfortably fit 235-260 people in the room. That said, the demand to attend this year will also likely be higher.

I also took time to scout the surrounding area, and found a bunch of restaurants within walking distance of the theater. Hotels were also only 2-3 blocks away. On that note, I’m happy to share that we’ve partnered with The Watson Hotel to make sure those traveling in can secure a room at a great price. Details will be made available soon.

When you think about the sports world and the top brands and talent in our industry, many of them operate out of New York. There’s ESPN, FOX Sports 1, WFAN, 98.7 ESPN NY, SiriusXM, Westwood One, NFL Network, NBC Sports, DAZN, CBS Sports Network, Barstool Sports, Bleacher Report, Sports Illustrated, The Athletic, The Player’s Tribune, YES Network, MSG, SNY, the NY Times, NY Post, NY Daily News and more. I haven’t even mentioned yet the NFL, NBA, MLB, NHL, and WWE or the ad agencies, media agents, and social networks who occupy real estate in the big apple.

For attendees seeking adventure after the conference, there’s plenty to see and do. Times Square and Madison Square Garden are a short Uber/Cab or train ride away. So too are Central Park, Radio City Music Hall, NBC Studios/The Jimmy Fallon Show, The Stephen Colbert show, Comedy Central, Rockefeller Center, the Empire State Building, The Museum of Natural History, the 9/11 Memorial, and a host of others.

Given the amount of talent and popular brands in New York City, putting together a star studded cast of speakers shouldn’t be difficult. The challenge though will be creating a schedule that covers a variety of issues even if it means not being able to include a few folks I like. The process to build an action packed show starts immediately.

One thing we will continue is the award ceremonies. I’m looking forward to assembling a list of candidates and determining who will receive the 2nd annual Jeff Smulyan and Tony Bruno awards. We will also introduce two new awards at this year’s show. Details to be announced at a later time.

For those wishing to attend the 2020 BSM Summit, tickets will go on-sale on Monday June 24th. We will have a special introductory price to those who purchase their tickets early. Prices will increase on October 1st and again on February 1st so it pays to take advantage of the early bird special.

I’d be remiss if I didn’t mention sponsorship opportunities being available too. If you represent a company or business and wish to be part of our two-day event, please email

For everything else, keep an eye on our social media accounts and stay tuned to and It’s going to be an exciting event and I look forward to seeing you next February in the city that never sleeps!

Barrett Blogs

Black Friday Sale TODAY For 2022 BSM Summit Tickets

“BSM’s Black Friday sale on Summit tickets will begin at 12:01am ET on Friday November 26th and expire at 11:59pm later that same night.”



There are less than 100 days remaining until the 2022 BSM Summit takes place in New York City. We’ve announced 31 participants for the show so far, and have more to reveal in the weeks and months ahead. I think you’re going to like what’s still to come.

Putting this conference together isn’t easy. It requires months of meetings, brainstorming, promotion, selling sponsorships, pursuing speakers, and creating everything that attendees see on stage over a two day period. I’m thankful to have help from some amazing partners, but as I’ve mentioned previously, this isn’t an event that makes us rich or ends with 5-10 new clients signing up to work with BSM. The goal each year is simple, make sure the conference is valuable for those who attend, and don’t run BSM out of business by doing it. As long as those two things remain solid, it’s worth doing.

Some might wonder, why go thru months of headaches if you’re not going to break the bank or immediately add clients. That’s fair to ask. If you look at it from a pure business standpoint, one could easily make a case that pouring this type of energy into something else could be more lucrative. But money was never the motivation for doing this. I felt the sports media industry lacked a signature event where smart, successful media professionals (who don’t often cross paths) could gather at one location to laugh and learn together, and I wanted to change that. If over a two day period attendees could gain insight, information, ideas, and introductions, it’d put everyone in a stronger position to remain successful.

I’ve unapologetically loved the sports media business since I started listening to Mike & the Mad Dog on WFAN and watching SportsCenter on ESPN. I was fortunate to live and work in a number of cities over the past two decades, learning how different companies and people operate, and I remain involved today thru my work with BSM. I mention this because I also know media people. They tend to wait until the last minute to book hotel rooms, airfare, and purchase tickets, even if they can save money by acting sooner. I know, I used to do it too. I can’t control when you book your room or plane ticket, but I do want to give you an added incentive to buy your ticket to this year’s show. Seating is limited, and once the last seat is filled, that’s it. We can’t make extra room.

With that in mind, most of you are either taking today off or working inside a much quieter building. If you’ve thought about coming to the Summit, take 5-10 minutes to log on to to take advantage of our special Black Friday sale. We’ve reduced tickets for the day, so whether you’re planning to attend in NYC or watch the conference online, there’s a discount to help you out. Just $199.99 for live tickets, and $124.99 for virtual.

BSM’s Black Friday sale on Summit tickets expires at 11:59pm tonight. In the meantime, Hotel Edison in NYC is offering rooms for just $109 + taxes to Summit attendees. Click here to take advantage of the special room rate we’ve secured for this year’s show. Those of you planning to fly to NYC for the show, there have been a ton of great deals offered by American, Southwest, United, JetBlue and Frontier. It might be worth checking into today since Black Friday often has even better sales on travel.

If you’re interested in learning more about the industry, staying a step ahead, forming new relationships, strengthening existing ones, exploring potential business deals, and celebrating the business you’re in, I hope you’ll join us either online or in New York City for the 2022 BSM Summit. I’m making it easier on you, by offering lower ticket prices today. The rest is up to you!

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Barrett Blogs

Craig Carton, Fred Toucher, Mike Felger To Speak At The 2022 BSM Summit

“Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.”



When you talk to industry people about successful brands in sports talk radio, most conversations include WFAN and 98.5 The Sports Hub. The New York and Boston sports radio brands are consistently recognized for their ability to deliver large audiences and revenues.

Helping to create that success is a mixture of strong play by play partnerships, skilled programmers and even more importantly, some of the most dynamic on-air personalities in the format. Fortunately for us, a few of those gamechangers will be present to share their opinions and insights on content matters in New York City at the 2022 BSM Summit.

Starting in New York, it’s an honor to welcome WFAN afternoon drive host Craig Carton to the 2022 BSM Summit. Heard daily on ‘Carton and Roberts‘ alongside Evan Roberts, which is also featured on TV on SNY, Carton has made his presence felt ever since returning to the airwaves in November 2020. Prior to taking on the challenge in afternoons, Craig spent a decade partnering with Boomer Esiason on ‘Boomer and Carton‘, forming one of the most successful sports radio morning shows in the country. In addition to enjoying success in New York, Craig has also experienced the ups and downs that come with performing in different markets. His radio travels have taken him to Philadelphia, Denver, Buffalo and Trenton, NJ. The Syracuse graduate and outspoken host is expected to join BSM President Jason Barrett for a one on one conversation at this year’s Summit.

Shipping up to Boston, it’s a pleasure to welcome two of the format’s highest rated performers to New York City. They’re heard on 98.5 The Sports Hub in morning and afternoon drive, and at the Summit, they’ll interact together during an in-depth content conversation with BSM President Jason Barrett.

Fred Toucher is one half of the Sports Hub’s popular morning show ‘Toucher & Rich‘, which recently added syndication. The Detroit native started his career in Georgia before moving to Boston in 2005. Toucher & Rich, which includes Rich Shertenlieb, officially moved into the sports talk format in 2009. Since making the format switch, the duo have consistently produced some of the best ratings in the entire format in mornings during the past fifteen years. Toucher & Rich have also been recognized by industry executives as one of the top two morning shows in the format each of the past three years in the BSM Top 20, including taking top honors in 2018.

Mike Felger on the other hand is heard on the ride home alongside Tony Massarotti on The Sports Hub. The Marconi Award-winning afternoon radio show has been a fixture in Boston since the station’s inception in 2009. During the past twelve years, Felger & Mazz have been a steady force atop the Men 25-54 ratings including recently delivering an impressive 18.9 share in the summer book to finish 1st. The Milwaukee native also hosts a show for NBC Boston, and has previously served as a columnist for the Boston Globe. Similar to Toucher & Rich, Felger & Mazz have earned high praise from format execs in the BSM Top 20. They’ve been voted one of the top 2 afternoon shows each of the past 2 years including grabbing the top spot in 2019.

We’re excited to add all three of these men to the lineup for the 2022 BSM Summit. As vital as it may be to spend time on business issues in order to stay ahead of a rapidly changing media climate, without great talent and content, the rest is irrelevant. Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.

To reserve your hotel room, purchase tickets or learn more about the speakers we’ve lined up for the 2022 show, visit We hope to see you online or in New York City this March.

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Barrett Blogs

BSM Summit Adds Borrell, Crain, Cutler, Goldstein, Scott, Shapiro & Thomas

“The Summit is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited.”



The 2022 BSM Summit continues to add firepower to the sports media industry’s premier conference. After previously announcing the first twenty one participants to take part in March’s event in New York City, another seven talented media professionals have been added to the speaker schedule.

Making his BSM Summit debut in 2022 will be the media industry’s leading business analyst Gordon Borrell. The well respected and accomplished CEO of Borrell Associates is featured frequently in the trades and mainstream publications for his insights on advertising trends and forecasts in local media. Borrell will join Amplifi Media CEO Steven Goldstein on stage at the Summit for an in-depth discussion on the advertising climate in 2022. The two men will offer insights and opinions on what advertisers value most, where they’re expected to invest future dollars, which categories will continue to rise and decline, and what brands can do to position themselves better to increase revenue. Additionally, Borrell will be hosting his local advertising conference in Miami a few days after the Summit. Those interested in heading to South Beach and learning more about the marketing world can learn more by clicking here.

Switching to the content end, the Summit is thrilled to welcome The Volume’s Jake Crain to New York City. The host of The JBoy Show will also be making his debut at the conference. Crain will be part of a talent panel along with John Jastremski and Kazeem Famuyide.

Also making his debut at the Summit will be Carl Scott. Meadowlark Media’s Executive Director of Audio will join our podcasting panel featuring Blue Wire CEO Kevin Jones and The Volume’s Head of Content Logan Swaim. Hubbard Radio’s Digital Content Director Phil Mackey will guide the conversation.

Not everyone participating at the Summit will be new to the audience though. Returning to the stage as part of our GM’s discussion will be newly appointed Audacy Boston Market Manager Mike Thomas. Thomas recently led ESPN 1000 in Chicago as the station’s GM after working with Mark Hannon to turn 98.5 The Sports Hub in Boston into one of sports radio’s top performing stations. It should be noted that each time Thomas appears at the Summit it follows a recent promotion. We figure by 2023 or 2024 he’ll be running the entire industry.

A Summit isn’t complete without attention given to programming matters. To help us address some of those key issues, we’re excited to welcome back the Vice President of FOX Sports Radio & Podcasts Scott Shapiro. The passionate network executive who oversees many of the nation’s top national programs is always a great listen for folks interested in learning how programmer’s view and tackle the industry’s most important affairs.

Last but certainly not least, voice talent extraordinaire Jim Cutler will return to the stage to lead a session on storytelling. One of the industry’s prominent station voices and creative minds has a penchant for putting on entertaining and informative sessions. If you’ve attended the conference before, you’re already aware. To those planning to catch this one, you’re in for a treat.

Keep an eye out over the next two weeks. We’ll be making additional announcements involving a few high profile talents we’ve lined up for the 2022 BSM Summit. A reminder, the event is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited. I realize some folks may prefer to wait until the last minute to make sure the world is safe. If you’re not comfortable flying to NY for the show, we do have an option in place to enjoy the conference virtually thanks to NuVoodoo Media. For more information on tickets, click here.

That said, the in-person environment is excellent. If you haven’t attended the Summit before I think you’ll find the two days in New York City to be time well spent. This conference is not open to the general public. You must either presently work in an area of the media industry or be pursuing a degree in the broadcasting field.

I’d be remiss if I didn’t mention that we still have some sponsorship opportunities available for the show. We’re thrilled to have the support of great partners, ESPN Radio, Premiere Networks, FOX Sports Radio, Stone Voiceovers, Compass Media Networks, Point to Point Marketing, and Core Image Studio. If you’d like to be part of the event too, email for additional details.

One final note, airfare is low right now. There are roundtrip flights to and from New York from many major cities for less than $200.00. We’ve also secured a low hotel rate of $109.00 per night at Hotel Edison in NYC to help companies and individuals keep costs down. The sports media industry has endured two years of difficulty due to the pandemic, preventing many from networking, learning, celebrating, and growing. The two days we spend together in the big apple won’t solve every issue facing our business, but I promise you’ll leave the show more informed, more connected, and better prepared for the challenges that lie ahead.

Hope to see you in New York on March 2nd and 3rd.

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