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Cowherd Postpones Vacation To Cover Davis Trade

“Monday morning, Colin was in studio, delaying his vacation to be there for his audience, offering takes and analysis on the first major roster shakeup of the NBA off-season.”

Brandon Contes

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Since LeBron James joined the Los Angeles Lakers last summer, Fox Sports Radio’s Colin Cowherd has made the potential for an Anthony Davis trade a popular topic on his show.  When the long-rumored trade finally became a reality this past weekend, Colin knew he had to be at work on Monday.  

LeBron and the Lakers have become part of The Herd’s brand, with the audience expecting to hear those topics discussed.  On Monday, Cowherd was must listen to radio after the Lakers made the blockbuster trade to acquire Anthony Davis over the weekend.  

The only problem? Colin scheduled his vacation for this week, a seemingly well-thought move waiting until after the NBA Finals and before NBA free agency begins.  Even more well-thought was taking Monday off, but scheduling his travel plans for Tuesday in case the Lakers pulled off a trade for AD, something Cowherd thought had a good chance of happening before the NBA Draft this Thursday.

Monday morning, Colin was in studio, delaying his vacation to be there for his audience, offering takes and analysis on the first major roster shakeup of the NBA off-season.

There aren’t many stories that would cause Cowherd to delay his vacation, but the Fox Sports Radio star pondered what else would have to happen to make him show up to work on his off-day.  Kevin Durant might be a better overall player than Anthony Davis, Achilles injury aside, but KD signing with the Knicks is a breaking news story that would likely see Colin stay home if he was on vacation.  

The radio host acknowledged he hopes it never happens, but admitted if Cleveland Browns quarterback, Baker Mayfield was arrested, Colin would choose work over vacation.  Baker and Colin have had a notable back and forth on social media in the last year.  Tom Brady retiring would not only force Colin to delay his vacation a day, he might even cancel the entire trip to spend the week on-air.

Cowherd has been on the Davis to Los Angeles story for almost a year, ramping the rumors up this past winter.  On December 18th, Colin told his audience “the only question now in this situation, is who are the Lakers going give up for Anthony Davis,” in what became a matter of when, not if, for the New Orleans Pelicans star to pair up with LeBron James.  Almost exactly six months later, Colin was delaying his vacation to finally break down who it was the Lakers gave up for Davis.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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