Connect with us
Jim Cutler Demos

BSM Writers

Blue Wire Is Taking Chances Radio Stations Can’t

“If you have 15,000 followers and your impression rate is really high, I think you can have a successful podcast, because not only do people follow you, they reply to you and you have a little bit of a community here”

Tyler McComas

Published

on

Taking a leap of faith is never easy. No matter what the venture is, putting yourself in a situation with potential failure is one that’s always going to cause a few nerve-wracking moments. But sometimes, it’s the ideas that require betting on yourself that create something truly unique and special. A plan nobody else imagined that revolutionizes an entire industry. 

Kevin Jones of Blue Wire is betting on himself and his company to do just that in the podcasting world. A former media member that worked in radio, TV and even for the Cleveland Browns, Jones was certainly talented, but he had a hard time with the realization that nobody was trying to help him grow or develop his talent. So, upon his exit at his last job, KNBR in San Francisco, Jones took a leap of faith with a formula to create successful podcasts unlike anyone else in the industry. Thus, Blue Wire was born. 

Image result for blue wire podcast kevin jones

The Idea 

Jones wants to build an audio space that the young millennial craves. One that can expend across multiple social media platforms into the eyes and ears of the individual that current sports talk radio isn’t connecting with. 

“We’re trying to build a radio station for young kids,” said Jones. “In high school I used to talk about the Sports Junkies in Washington DC. I loved sports personalities and we’re trying to be those personalities for the next generation of sports fans.

“We have a bunch of different types of personalities, but the common thread is that we all highly engage communities on social media. I need to know that your followers engage with you. If you have 15,000 followers and your impression rate is really high, I think you can have a successful podcast, because not only do people follow you, they reply to you and you have a little bit of a community here. We’re putting these small communities together and that’s what Blue Wire is.”

A big driving force behind the creation of Blue Wire, was the idea that Jones could help other people grow both their brands and careers. In turn, their success would help grow the start-up company. When the idea came of how to find talent, Jones went with a non-traditional approach. He focused heavily on finding talented people across the internet that, regardless of their experience in radio or podcasting, could have the ability to excel in the audio space. 

Image result for blue wire kevin jones

“I’m taking all really good types of content across the internet, people who are really good at Twitter, Snapchat, YouTube, or even writers, and I’m giving them a podcast,” said Jones.

The Beginning 

In September of 2018, Blue Wire officially launched. Almost immediately, the network began to see positive results. 

“We started growing,” said Jones. “In September we had three podcasts, by October we had six. November we had 10, by December there were 14 and we just kept adding like 5-6 podcasts a month. We’re growing at a pretty high clip right now and downloads are increasing by 30-40 percent every month.”

Ted Nguyen of The Athletic was the first podcaster to sign on with Blue Wire. Nguyen hosts Coffee House Stunt, focused on the Oakland Raiders and NFL film breakdowns. By luring such a relevant talent with the first hire, it gave the network a sense of instant credibility. This would only help Jones’ recruiting pitch to other potential podcasters as more-and-more talent continued to join Blue Wire in the first few months of its existence. Jones’ other selling point is an infrastructure that has held talented creators outside of the podcasting space. 

“We edit the podcast for you and teach you how to use the equipment,” said Jones. “People are a little scared of podcasting right now, there’s a barrier to entry and it’s not the easiest thing to do by yourself. We provide that support and infrastructure.”

Blue Wire distributes “podcaster playbook” coaching documents on a monthly basis to podcasters. These include best practices for microphones, optimal times to release podcasts, posting to Twitter and engaging the audience by structuring the podcast a certain way. Jones is self-taught and had his own podcast for three years before launching Blue Wire. 

“I can kind of hold their hand and help things get off the ground,” Jones said. “It’s me helping them grow their brand and it’s them helping me grow Blue Wire at the same time.”

Early Success 

Blue Wire is still in its infancy, but that hasn’t stopped the positive results from rolling in. Last week, Real_Sports with Jack Settleman and Abe Granoff was No. 1 on the Apple Podcasting’s Top Charts – topping Barstool’s Pardon my Take and The Ringer’s Bill Simmons Podcast. Top charts measures the number of new subscribers. 

The most impressive thing? Neither of the hosts are over the age of 24. Settleman and Granoff run a Snapchat account, also named Real_Sports, which has amassed 1 million followers. They are a new breed of content creator that other outlets aren’t taking chances on. 

“What’s really essential for us is the chemistry my co-host Jack and I have,” said Granoff. “We’ve been best friends since we were nine years old and both die hard sports fans. Even without a mic, we’ve been arguing since then, so we thought we might as well throw a microphone into our discussions.” 

Real_Sports is exactly what Jones envisioned with Blue Wire. Two young talents that are pulling in the next generation of sports fans to a podcast they can both enjoy and relate to. But what does it mean for the future of podcasting if a 22 and 23-year-old can lead the charts?

“It says no one is talking to Gen Z like Blue Wire,” said Jones. “Their audience for the podcast is like 16-24. We are building the next generation platform that young kids are getting excited about it. 

“Jack and Abe, yeah, they grew up talking about sports and they have good chemistry, but it’s the same thing, we’re giving these people an opportunity. A radio station would never take a chance on a 22-year-old kid. We can take chances at Blue Wire that traditional media outlets can’t.”

Settleman and Granoff are just two of 45 podcasters that believe in Jones’ vision of Blue Wire scaling a network of 300+ podcasts and becoming a main stay in the audio space. Jones plans on unearthing more “non-traditional” talent and bringing more influencers from YouTube and Instagram into the sports fold. 

And that’s just the start.

Monetizing the Product

There’s a lot of good podcasts out there, but few have figured out how to monetize their content to make it truly worthwhile. Inevitably, Jones was going to have to try to find a way to monetize a network that he wants to see grow into 200-300 podcasts. Obtaining high-level talent was going to be an obstacle, but not like finding ways to make money off his unique game plan. Luckily, along with early success in the charts, Blue Wire has found a way to bring in digital dollars. 

“We bundle most of our ads sales together,” said Jones, who partners with Crossover Media Group for ad sales. “We sell as one unit, instead of one individualized show. That way an advertiser can blast out across 25 different markets in the country.”

Harry’s Razors was Blue Wire’s first major brand to sign up for an entire year. The podcasters ran dual podcasting ad reads with a social media post and Blue Wire’s listeners responded with online orders.  

“It’s been attractive to investors that we were able to do a deal right out of the gate with Harry’s as a young company for the whole year,” said Jones.

Coaching

As previously stated, Jones really wants to help develop and grow his talent. That’s more than just lip service from the Blue Wire CEO, as he backs it up by providing the necessary tools for his talents to improve. 

Image may contain: one or more people, people standing and outdoor

“We coach them, for sure,” said Jones. “It’s something we’re trying to get better at. Essentially, this is a startup and I’m the CEO. I oversee the legal and finance side of things, as well as recruiting podcasters, marketing, everything.

“Coaching is one of those departments. We give everyone monthly feedback with really detailed stuff. I have a support staff of 15 people, all who reached out and wanted to join my team, who work in sports across the country and just chipping in part time.”

The talent across the network, such as Jake Burns of Browns Film Breakdown, have been very open and receptive to the coaching given by Jones and the rest of his team

“They’ve been very hands on with teaching both editing and the best podcast practices,” Burns said. “Kevin has always been very easy to communicate with and he makes it easy to understand. His editors make the process seamless and easy for hosts to get quality work done in a timely fashion.”

A few names that are helping build Blue Wire alongside Jones are Director of Operations Greg Mroz, Director of Podcasting Meredith Kain and Executive Producer Charlie Egli. All three reached out to Jones wanting to be a part of Blue Wire. 

“We’ve kind of all come together here over one common idea,” said Jones. “We’re building a sports podcasting ecosystem internally to bring creators together. And we’re scaling to try and build a robust audio channel before other sports media outlets do.”

The Team

Currently, Blue Wire has 40 different podcasts. The content ranges from a 49ers podcast to a Bulls podcast, to even one that focuses on the play of the offensive and defensive lines. The goal is to grow to around 200-300 podcasts, but along with quantity, Jones will still heavily focus on the quality of each product. 

“I think our roster stacks up with any radio station in the country, in terms of talent,” said Jones. “We know how to talk to talk to fans. Pound for pound, our roster stacks up with any radio station in the country.”

Sam Esfandiari of the Light Years podcast was hoping for growth when he joined Blue Wire. Granted, covering the Golden State Warriors never leaves you short for story lines, but Esfandiari and his co-host Andy Liu just needed the right partnership to take Light Years to the next level.

Image result for light years sam esfandiari and andy liu

“We were looking for a place to help grow our podcast,” Esfandiari said. “In Blue Wire we found a motivated team who gave us the tools to expand what we were already doing.”

The Vision

The first nine months for Blue Wire has been about as good as Jones could have imagined. But even he’d tell you there’s a long way to go to accomplish everything he thinks Blue Wire is capable of. Amongst many other things, Jones’ goal is to continue to find the best creators on the internet.

“Audio is only going to increase,” said Jones. “I don’t read as many articles as I once did. I really think audio is the way to deliver news. The Ringer is its own thing, Barstool is its own thing, ESPN is its own thing, but there can be more audio channels. Blue Wire can get to a level of them if we execute our plan properly.”

Blue Wire is on the verge of something special in the audio space. Though the podcasting industry is one that’s tough to break through in, don’t count out Jones and his plan for success to continue to rise up the charts. 

Image may contain: 1 person, smiling, screen and indoor

“The No. 1 reason I believe Blue Wire can and will be a huge success is because of Kevin Jones,” said Fallon Smith of Keeping it 300 podcast. “It starts at the top. His tireless effort and drive to learn the business, scout talent, meet with venture capital firms to sell his vision and create a podcast sports network for fans across the country has been inspiring to witness.” 

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

BSM Writers

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Jeff Caves

Published

on

Photo of Citi Field in New York
Photo Credit: Stadium Sponsorship

Not everyone can afford to sponsor a local NFL or college football team. However, there are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships. Here are some ideas:

Pitchmen for Hire: Leverage Local Personalities

Thousands of listeners tune in to hear local sports personalities discuss their favorite teams. Hiring these “football expert” personalities to represent your business can significantly boost your ad response. Their endorsement can help you rise above the fray and double your ad response.

Get More Bang for Your Buck: Stand Out

Tie into station activities that make your brand stand out. Sponsor the local team poll on the station’s website, host a remote broadcast the day before a big game, or sponsor a charity promotion and donate to the cause. Breaking through the clutter of commercial breaks requires creativity and involvement in station activities.

Tie into Local Teams Without Sponsoring Them

You don’t have to sponsor the local team to run a promotion about them. Consider running ads offering discounts if the team wins and even more significant discounts if they lose. Your ad rep can help you phrase these promotions to avoid legal issues. True fans listen to sports radio weekly for team-related content, so tap into that passion.

Become a Title Sponsor

Be the title sponsor for interview segments with local players. If the station is conducting regular player interviews, sponsor these segments. If shows don’t run many interviews, consider sponsoring newscasts that feature excerpts from these interviews.

Hire Retired Fan Favorites

Retired players beloved by fans can be an excellent asset for your business. They are often less expensive than current stars but still hold significant appeal. Think of players like Mike Alstott, Ed “Too Tall” Jones, or Nate Newton. These personalities can do spots or appear at your location, adding a memorable touch to your advertising efforts.

Adopt a ‘Mattress Mack’ Strategy

Make an offer based on the local team’s success, like Gallery Furniture in Houston‘s Jim “Mattress Mack” McIngvale. In 2022, he offered customers double their money back if the Astros won the World Series. Such promotions generate significant publicity and engage the local community, even if the offer is temporary.

Sponsoring a local NFL or major college football team may be out of reach for many clients. Still, numerous creative strategies exist to maximize a sports radio advertising investment. By leveraging local personalities, participating in station activities, and creatively tying your promotions to local sports teams, you can effectively break through the clutter and make a lasting impression on listeners. Engaging fans with innovative offers and memorable endorsements enhances your brand’s visibility and builds a loyal customer base.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

Caitlin Clark Media Coverage is Good for Everybody in the WNBA

By tuning in to see what Clark does, viewers are also noticing the many other great WNBA players.

John Molori

Published

on

Screengrab from ESPN's Get Up covering Caitlin Clark
Screengrab: ESPN Get Up

It’s time to talk about Caitlin Clark. The rookie guard for the WNBA’s Indiana Fever has become a legit phenomenon in the media. She has singlehandedly, and I repeat, singlehandedly put the focus on a league that has been largely ignored by mainstream sports talk shows for a quarter century.

Nobody wants to admit that one person can change a sport or a league. It is viewed as a slight to people who came before that special athlete and that special athlete’s contemporaries, but it has happened on numerous occasions, and we’ll get to that.

From a marketing and media standpoint, Caitlin Clark is a human tidal wave of interest, excitement, and anticipation. She quite literally brought tens of millions of eyes to the 2024 Women’s NCAA Basketball Tournament, and deservedly so, she will most likely earn tens of millions of endorsement dollars from a variety of corporations and their products. She has inspired congratulations and controversy, especially with her recent exclusion from the USA Basketball Women’s National team.

The reaction to Clark’s success and attention from some members of the media and WNBA players has been shocking. Tremendous commentators such as Andraya Carter, Chiney Ogwumike, and Rebecca Lobo have, at times, come off as apologists for WNBA players who are just plain jealous of Clark’s unprecedented popularity.

As ESPN’s Stephen A. Smith has explained eloquently, these critics are missing the point from a marketing and economic perspective. Clark has not only helped herself with her play, but has also brought attention and focus to women’s hoops as a whole.

By tuning in to see what Clark does, viewers are also noticing the many other great WNBA players. Clark is that rare breed of athlete who is truly changing the game, making it better and more profitable not only for herself, but for everyone involved at all levels.

On recent editions of ESPN’s First Take, Smith has gone toe to toe with Carter, Ogwumike, and Monica McNutt on the Caitlin Clark issue. The fascinating exchange between Smith and McNutt on the June 3 edition was a watershed moment in recent sports television.

Smith, McNutt, and host Molly Qerim were discussing the hard foul/shove that Chicago’s Chennedy Carter laid on Clark in a WNBA game. The course of the discussion moved toward the rise in WNBA ratings mainly because of Clark’s presence in the league.

The debate eventually came down to a back-and-forth between Smith and McNutt. Smith reiterated his longtime dedication to the WNBA and women’s sports in general. In response, McNutt said that with Smith’s platform, he could’ve been talking as much about the WNBA three years ago, long before Clark’s debut.

Smith was visibly angered and disappointed by McNutt’s comments. On The Stephen A. Smith Show podcast that same day, he defended himself and his show, saying that First Take has been at the forefront of promoting gender, race, age, and all forms of equality and respect.

Smith is 100% correct. This chap has been a champion of women, minorities, and even older media personalities, such as Christopher Russo, whom he has brought to a whole new audience on First Take. Stephen A. Smith is the Arsenio Hall and David Letterman of sports talk. When the syndicated Arsenio Hall Show hit the airwaves in 1989, he was the first late night host to bring hip-hop artists to center stage on a regular basis.

Similarly, Letterman’s “Late Night” on NBC showcased new talent in comedy and music, while bringing irreverence and originality to the tired old talk show format. Smith has done the same. He has made stars out of Ryan Clark, Mina Kimes, Marcus Spears, Kimberley Martin, and many others. He has also raised the profile of already renowned commentators such as Shannon Sharpe, Qerim, and the aforementioned Russo.

Smith has been a stalwart of equity, but that’s not what McNutt was saying. She was saying that with his audience, Smith could’ve talked about the WNBA thereby creating popularity and exposure for the league long before now.

McNutt’s jarring comment put Smith in a humbled position and really hit at his very core, but he took his game to a whole new level the very next day. McNutt was back on First Take, which right there shows the utter gumption that Smith possesses. He could’ve easily let things settle down a bit before he brought McNutt back on the show, but he didn’t. That’s classic Smith – encouraging discourse and disagreement.

When you get to the level of a Stephen A. Smith, you welcome a debating challenge. The last guests you want are sycophantic suck-ups who cowardly agree, no matter what the subject. Smith’s high point on the June 4 episode was when he said in a loud voice, “Caitlin Clark is white.”

He acknowledged the fact that it makes a difference. He also stated that black players who have been just as talented as Clark have not been given their rightful attention – also true. Regarding the perceived negative treatment of Clark by some WNBA players, Smith made it clear that they should not go easy on Clark on the court, but their mindsets need to recognize that Clark is benefitting the WNBA and putting dollars in their collective pockets.

Whether you agree with Smith or not, the fact is that this is what special players like Caitlin Clark do. They raise the level of discussion and simultaneously raise the profile of their respective sports. The WNBA is now in the A-block on highly rated shows like First Take and ESPN’s Get Up.

The league and its players are on the front burner of discussion for Smith, Nick Wright, Colin Cowherd and many other top-tier, multimedia sports debaters. This fact was straight up impossible one year ago. This is what Caitlin Clark has done.

Clark’s impact and stamp on women’s basketball is not unique. There are precedents where one person has made such a difference.

Larry Bird looked different, played different, restored a dead Celtics franchise, and made his mark in a sport that was on life support in terms of media coverage and fan interest. Bird and Magic Johnson rescued the league – a black man on the west coast and a white man on the east coast, two wunderkinds who changed the NBA forever. Caitlin Clark is Larry Bird.

Tiger Woods burst onto the PGA TOUR and won the Masters in 1997, embarking on a run that would see him change the game of golf from a competitive, performance, historic standpoint, and social standpoint. He was charismatic, focused, and yes, an African American phenom smashing records in a white-dominated sport. Caitlin Clark is Tiger Woods.

In 1965, Alabama quarterback Joe Namath eschewed the NFL’s St. Louis Cardinals and signed with the AFL’s New York Jets. He raised the profile of the league and garnered more attention and dollars than established AFL stars which made him a target. As the league’s popularity grew however, opposing players recognized his significance beyond the field. They did not go easy on him during games, just ask his knees, but they knew that his success was theirs as well. Namath was the key figure in the eventual AFL/NFL merger. Caitlin Clark is Joe Namath.

Serena Williams was smart, savvy, athletic, fashion conscious, and just plain great. Williams shattered the traditional mold and became an iconoclastic figure in women’s tennis with both her play and personae. The lineage with her sister Venus ushered in a new era in the sport. Serena attacked the game in a unique way. She was exciting and original, and lifted her sport and fellow athletes. Caitlin Clark is Serena Williams.

I am not saying that Clark will have a legendary or Hall of Fame career akin to these illustrious athletes, but the immediate impact she has had on her sport and the media coverage of her sport is similar.

As Smith so often states, Clark is “box office.” You can debate the reasons why, but you cannot debate the fact that she has supremely raised the profile and the financial prospects of women’s basketball and its players.

I understand that other WNBA players want their share of the credit for improving the league. I also understand that WNBA commentators want fairness and equity in terms of attention and the spotlight. However, both groups need to realize that Clark is the main reason that they are getting this increased exposure. On the court, be competitive against Clark and try to beat her and her team. On the air, be critical of Clark and analyze her game, but on a larger scale, understand, accept, and embrace that Caitlin Clark’s most important assist might just be to you.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

BSM Writers

Joe Tipton Turned Sports Graphics Into a National Reporting Role With On3

“There’s definitely a competitive aspect of it, which I really enjoy actually because it just kind of keeps you on your toes.”

Derek Futterman

Published

on

(Illustration) | Courtesy: On3

In the moments when athletes make a monumental decision about their playing careers, news outlets frequently try to cover the story in a timely and accurate manner. Whether it is signing with a new team in free agency, inking a new endorsement deal or retiring, basketball has plenty of these occurrences annually. These announcements are sometimes accompanied by graphics, adding visual elements of branding and allure to the development. Joe Tipton learned the nuances of photo editing and graphic design at a young age, leading him to create images of NBA players and share them on social media. Observing a lack of interest within the space, he considered doing the same for high school players nearing college commitments.

Tipton Edits, an independent business venture that he began shortly after starting in sports graphic design, provides athletes with a free edit in which their new uniform is superimposed onto an image divulging their new team. These recruits then share the photos on social media and tag Tipton. Especially at the start of the entrepreneurial property, he viewed gaining followers as remuneration, an invaluable currency as digital media continues its swift proliferation.

“I didn’t start making the graphics at 17 to have a job in it – I was just kind of doing it on the side for fun and then just kind of [seeing] where it would go,” Tipton said. “Since I was one of the first people to make graphics for these high school players in their recruiting decisions and now transfers, and now that I’ve built up the presence online and the credibility and the reputation, a lot of them will flock to me, and I think that’s what’s so sustainable about it now.”

The transfer portal keeps Tipton busy in creating and delivering graphics to collegiate athletes moving to a new school. Remaining prepared to create an enticing visual featuring the player in their new uniform and distributing it on social media requires a commitment to the craft. Even though he was a marketing student at the University of Alabama in Huntsville, he was still trying to determine the best path forward and ended up transforming his hobby into a sustainable career.

“I was able to communicate with high-level basketball players and create something for them – and all of it free of charge – in exchange just for a tag on Instagram and Twitter, which helped propel me and grow my brand and following online,” Tipton said, “and over the years, [it] got me to where I am now.”

By designing these graphics in advance, Tipton was privy to coveted information and recognized that he could effectively reveal where players were signing. His work has been featured on various sports outlets such as ESPN and Bleacher Report and shared by NBA legends including Shaquille O’Neal and Scottie Pippen.

On3, a digital sports media brand that delivers news, analysis and insights to consumers regarding college sports, recruiting and NIL, added Tipton as a national basketball reporter after he graduated from college. Since that time, he has established himself as a distinguished journalist covering high school and college basketball.

“[I] had an opportunity to join On3 because basically what I was doing when supplying the graphic to a high school recruit and even transfers now in the portal, I am being gifted the knowledge of where a player is going,” Tipton said, “so I’m able to report that information, and that’s basically what I serve as now for On3.”

Joining On3 provided him with another platform to disseminate this information and expand his audience while assisting the company in its own growth. Shannon Terry founded On3 in 2021, and the platform has continued to expand with dedicated coverage of NIL, the transfer portal and the NFL Draft, along with adding subsidiary verticals such as On3 Elite and On3 HER.

“When it comes to the transfers and their decision making, it’s so rapid fire, and there’s so many players that enter the transfer portal because of NIL, because of instant opportunities and also the ability to play right away and not have to sit out like the previous rules stated,” Tipton articulated, “so it increased the need for what I do and just the coverage of the transfer portal in general has taken a significant leap, which is great for those who cover the portal and recruiting in general.”

Tipton earned a contract extension at On3 earlier in the year, but he has always operated with a chip on his shoulder to prove that he is more than just a graphic designer. While he is a recent graduate and continuing to shape his identity and forge relationships, he believes the process has been considerably slow to this point. Nonetheless, he remains optimistic that working with On3 will be able to propel him to the next level.

“They didn’t view me as a reporter even though I was breaking news, so especially in the earlier stages, I wasn’t getting credit for breaking the news just because I guess they didn’t view me as a reporter [or] traditional media outlet,” Tipton said. “But ever since joining On3, that’s kind of painted me in a new light, and people will look at me a little bit differently, especially with the coverage that I’m able to provide for On3 and then just the overall stories broken.”

There is an aspect of fluctuation that has become more embedded in college basketball, rendering it fundamental to verify information ahead of its circulation. For example, if a player informs Tipton that they are committing to a certain school, he will oftentimes call the coaches or athletics department to safeguard against complicating miscommunication between the two entities. In the end, he is never releasing graphics or reports without extreme confidence in its veracity.

“There’s definitely a competitive aspect of it, which I really enjoy actually because it just kind of keeps you on your toes,” Tipton said. “It’s kind of a rush as well to be able to get it out first, but the first year on the job with On3, there was an incredible amount of pressure that I put on myself to just achieve this at a high level, but there’s also a great deal of stress that comes with it because a lot of what I do is time sensitive.”

Although he has a stellar reporting record dating back to his days solely creating graphics, there are moments when other reporters or outlets beat him to the story. In these situations, the power of his brand and its identity assists in overcoming these impediments, indicative of his broad appeal and widespread reach. Establishing himself as a brand rather than being a graphic designer or reporter within a larger entity has been a key differentiator within his formative years in the business.

“I think it’s the key to sustainability and a way to separate yourself from other people, so I’m incredibly fortunate that the players believe in me, trust in me and then On3 does the same because I’m a source for the player that they can come to and trust, and we all grow together,” Tipton said. “I help grow the player, [and] I help grow On3. On3 helps grow me [and] the player helps grow me because they’re all posting my stuff, we’re posting them, so we’re all on this together, so it’s really nice.”

Tipton never envisioned himself appearing in front of the camera, but he is now doing so regularly for On3. As part of its content, he frequently discusses the latest news regarding recruitment, the transfer portal and NIL in addition to synthesizing player rankings.

“[I am] obviously only just scratching the surface of the on-camera stuff, but I think that is a strong potential avenue for me moving forward in my career,” Tipton said, “but then also my ability to break news at a high level and also the relationships that I have just when it comes to the recruiting insider portion of my job as well.”

Later this month, Tipton will see some of the players for whom he has created graphics soon enter the NBA when the NBA Draft takes place from Barclays Center in Brooklyn, N.Y. Although he has not assimilated into reporting on the NBA, he is competitive and has thought about his future work. Yet he understands that a majority of his verve is in college basketball and is focused on breaking news beyond recruiting.

“The good thing about me and kind of how I was brought up was I wasn’t raised in a family that was a fan of a specific team; in fact, my parents aren’t even sports fans at all,” Tipton said. “Sports was just not on at all growing up, so I never grew up a specific fan or a diehard of any specific program.”

Reflecting back on his journey thus far, Tipton feels that he stumbled into his career with fortuitous timing. The versatility he has developed, along with his persistence, networking and inexorable work ethic, has contributed to the growth of Tipton Edits and his role with On3.

Tipton found a way to cut through the media ecosystem, investing his time and effort into a niche that did not exist with the level of cache and emphasis that it currently possesses. The industry moves with unrelenting momentum and can seem imposing to shrewdly understand and cover, but Tipton aims to masterfully keep up while enjoying his journey to an unknown destination.

“We live in a world where, especially younger people, they’re keen on growing their social media presence,” Tipton said, “so On3, Tipton Edits and others alike are able to grow their channels, so they’re encouraged to utilize services like mine to help kind of propel their following and for it to reach a large number of people.”

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.