SiriusXM will have baseball fans taken care of next week after announcing their extensive coverage of the 2019 MLB All-Star Week from Cleveland, OH.
Beginning Sunday, July 7th, SiriusXM will offer live play-by-play of the SiriusXM All-Star Futures Game, featuring top minor league talent. At 4pm ET, Washington DC’s 106.7 The Fan midday show co-host and MLB Network Radio contributor Grant Paulsen will host the pregame show with a special edition of Minors & Majors. The game will begin at 7pm, featuring Mike Ferrin and former MLB GM, Jim Duquette on the call.
SiriusXM will simulcast the national broadcast of both Monday night’s TMobile Home Run Derby and Tuesday’s All-Star Game Presented by Mastercard. Both events begin at 8pm ET, following the pregame show on MLB Network Radio hosted by Casey Stern, Jim Bowden, Jim Duquette and Ryan Spilborghs, which starts at 5pm each day.
Celebrating the All-Star Game taking place in Cleveland, MLB Network Radio will air a special featuring the 30th Anniversary of Major League, a baseball comedy about a fictional Cleveland Indians team. Titled, Juuuust A Bit Outside: Behind the Scenes of Major League, the special features interviews with on-camera and behind-the-scenes contributors to the movie including, Charlie Sheen and Wesley Snipes. The special will broadcast from 2 – 4pm on Sunday, prior to Grant Paulsen’s Futures pregame show.
SiriusXM’s Chris Russo will also host his daily show, Mad Dog Unleashed on Mad Dog Sports Radio, live from Cleveland’s Progressive Field prior to the Home Run Derby and All-Star Game next week. Russo’s daily radio show which normally begins at 3pm ET, will instead start at 5pm, leading directly into the All-Star Week main events. Mad Dog Radio’s evening show, What’s Right with Nick Wrightwill air from 3 – 5pm ET, moving from its normal 6 – 8pm timeslot to make room for Russo broadcasting his show as an All-Star lead-in.
All of SiriusXM’s MLB All-Star Game coverage is available to subscribers nationwide through SiriusXM radios on Ch. 89 and Sirius 209, along with the SiriusXM mobile app for those with streaming access.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.