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Again, Kay & Francesa Both Claim Ratings Victory

“However you want to clarify which show won the quarter, sports radio in New York is thriving.”

Brandon Contes

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Congratulations to Mike Francesa and The Michael Kay Show.  For the second straight ratings book, both New York afternoon drive sports radio shows will claim victory, with headlines for each stating they’re number 1.

According to Nielsen, in the male 25-54 demo that both stations primarily use, Francesa’s show garnered a 6.6 share with his digital stream included and a 6.1 without.  The Michael Kay Show earned a 6.4 share with the digital stream included and does not report their number without.  Because WFAN’s terrestrial and digital ratings are reported separately, whereas ESPN combines the two numbers, Nielsen releases the rating as a 6.4 for The Kay Show and a 6.1 for Francesa, with an additional 0.5 for his digital stream.

Last spring, WFAN out-rated ESPN 6.0 to 5.4 while Francesa was in afternoon drive for only two-thirds of that book, returning to his afternoon drive post on May 1st.  There was not as much mention of a digital audience in the ratings recap stories written a year ago.

However you want to clarify which show won the quarter, sports radio in New York is thriving.  With Francesa garnering a 6.6 rating and The Kay Show a 6.4, it wasn’t that long ago that New York afternoon drive sports radio was bringing in numbers that were two full points lower.  In last year’s winter ratings book, The Michael Kay Show earned a 4.4 share and WFAN’s afternoon show did a 4.3 during Francesa’s short-lived retirement. 

The ratings discussion between The Michael Kay Show and Mike Francesa will be put on hold until December, when the next meaningful quarter is tallied.  The less scrutinized summer ratings book will feature numerous vacations from Francesa and Michael Kay’s recovery from vocal cord surgery.  

Kay is currently forced to remain silent for three weeks following last week’s surgery to correct an issue with his vocal cord.  Hopefully the Yankee announcer and ESPN radio host is back in full force for the start of the fall book when the New York afternoon drive ratings battle heats up again.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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