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Andy Pollin and Bram Weinstein Join ESPN 630

“The two DC veterans give ESPN 630 immediate credibility covering the local sports scene.”

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ESPN 630, Cumulus’ new sports radio station in Washington DC has announced a few new additions to their staff. Familiar local personalities Andy Pollin and Bram Weinstein have signed on to be part of the station’s programming team.

Starting with Pollin, Andy will serve as the Sports Update Anchor in morning drive, supplying local sports updates during ESPN’s “Golic & Wingo Show” which airs on the station weekdays from 6am to 10am ET. Pollin will also be a Features Correspondent for ESPN 630.

For Weinstein, he takes on the challenge of hosting afternoon drive. “The Bram Weinstein Show” will launch July 30th with a three-day series of broadcasts from Washington Redskins NFL Training Camp in Richmond, VA. The program will air weekdays from 3pm to 6pm ET. Bram will also host ESPN 630’s “Redskins Today” show weeknights at 6pm. 

Both Pollin and Weinstein were last heard on local sports radio station The Team 980 before the station made cuts last year. Pollin was part of the original team at America’s first all-sports station, WFAN/New York, in 1987. Over the past 25 years he’s been a mainstay in the DC area working alongside well known personalities such as Tony Kornheiser and Steve Czaban.

Weinstein on the other hand has spent more than a decade covering DC sports as a reporter and talk show host, including eight years as a Redskins beat reporter. He also enjoyed a seven year stint as an anchor at ESPN.

Bill Hess, Program Director, Cumulus Washington, DC, said: “We’re thrilled to welcome these DC sports radio icons to ESPN 630 and look forward to sharing news of further additions to our team in the very near future.”

Weinstein added: “I couldn’t be more excited to be doing sportstalk on the radio station where it began in DC. I grew up listening to Ken Beatrice, “SportsCall” and the Redskins on AM 630.”

Pollin followed: “After nearly 30 years of doing sports radio in Washington, I’m incredibly excited to join ESPN 630 and restore the frequency’s great history of sports.”

ESPN 630/Washington is currently in the midst of a multi-year deal to broadcast all Redskins games, along with ancillary Redskins programming.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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