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Former Jayhawks Play-By-Play Man Dies

“Falkenstien served as the Jayhawks play-by-play voice from 1946 to 1984 before transitioning to the role of color commentator as Bob Davis assumed play-by-play responsibilities.”

Brandon Contes

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Max Falkenstien, former radio play-by-play voice for the University of Kansas men’s basketball and football teams passed away at the age of 95 Monday afternoon.

For 60 years, Falkenstien worked in the Jayhawks radio booth, calling his first game on March 18, 1946 and retiring after the 2005 – 06 season.  

“Max was a member of the greatest generation.  A pioneer sports play-by-play broadcaster in Lawrence and Topeka, and just a fun guy to be around,” said Bob Davis, Falkenstien’s University of Kansas broadcast partner for more than two decades.  “In the years we worked and traveled together we spent much of our time laughing. He once said we should have been married. In all these years I don’t think we’d ever had an argument, so I guess we couldn’t have been married! We had some great times together. I loved him.”

Falkenstien served as the Jayhawks play-by-play voice from 1946 to 1984 before transitioning to the role of color commentator as Bob Davis assumed play-by-play responsibilities.  The two remained broadcast partners for KU’s men’s basketball and football programs until Falkenstien retired in 2006.

“I’ve known Max since 1985, and back then, even being young in the profession, I quickly realized that Max was as big a part of the great history of KU basketball and football as the players and coaches were,” current KU men’s basketball coach, Bill Self said in the school’s press release.  “He was an absolute joy to be around, and he will be remembered as an absolute treasure. He was loved by everyone. His personal touch made every fan, player coach and administrator feel they were part of the KU family. I hope Max realized the positive impact he had on KU and everyone connected with it. He’ll be missed, but his legacy will never be forgotten.”

Falkenstien became a well decorated broadcaster throughout his 60 years as an on-air contributor, including being named “the best college radio personality in the country,” by The Sporting News in 2001.  Three years later, the broadcaster was honored by The Naismith Basketball Hall of Fame with its Curt Gowdy Award.

Falkenstien is survived by his wife of 70 years, Isobel, their son Kurt and daughter Jane, three grandchildren and five great grandchildren. 

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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