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The Athletic Eclipses 500K Subscribers, Eyes 1 Million

“The Athletic has about five months to make good on its seven-figure subscription prediction, and momentum seems to be on their side.”

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The Athletic has announced it surpassed 500,000 subscribers in June according to co-founder and CEO Alex Mather in comments made to Bloomberg’s Monday article.

“We’ll end the year somewhere close to a million,” Maher said. The confident statement is certainly a bold one, considering The Athletic gained presumably over 300,000 over the past year, having announced the 100,000 subscriber milestone in June 2018.

That said, The Athletic has brought on more writers ahead of a historic 2019 football season, in which the NFL is celebrating 100 years while the NCAA celebrates 150. That move could help take advantage of fans anticipating the new campaign.

Another spark for the site to hit its goal could be its budding coverage of the Premiere League. Should that expansion blossom as expected, the UK population bound to become subscribers would certainly give the company the boost it’s looking for. 

Either way, The Athletic has about five months to make good on its seven-figure subscription prediction, and momentum seems to be on their side.

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Julian Edelman Launches ‘Games With Names’ Podcast

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

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Former NFL wide receiver and Super Bowl MVP Julian Edelman has teamed up with comedian Sam Morril to launch the Games with Names podcast.

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

“Everyone’s always talking about who the GOAT is, but Sam and I are looking for the GOAG: The Greatest of all Games,” Edelman said.

Edelman, who retired from the NFL in 2020, has already worked elsewhere in sports media. He joined the cast of Inside the NFL on Paramount+ last season.

Meanwhile, Morril was excited to get the opportunity to work with Edelman.

“Julian Edelman is a three-time Super Bowl Champion and I just got 10,000 airline miles complaining that my in flight TV didn’t work,” said Morril. “We both know how to get things done, and it was only a matter of time before we joined forces.”

The podcast will be presented by WynnBET.

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Colin Cowherd Adds Madden Streamer Brady Mays to The Volume

Cowherd added that Mays, 25, brings a different level of content to the table.

Jordan Bondurant

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Colin Cowherd once had very strong feelings about video games and esports, but apparently his mindset has changed. It’s changed so much so that Cowherd has brought on a popular Madden NFL streamer to his digital company The Volume.

Brady “Mayz” Mays has made a name for himself on YouTube streaming himself playing the popular video game. According to Yahoo, Mays channel amassed upwards of 100,000 subscribers.

“I’ve had a total change of heart,” Cowherd said in an email to Sportico. “That business is so lucrative that parents these days might be telling their kids to STOP playing outside and go inside and play some video games.”

Cowherd added that Mays, 25, brings a different level of content to the table, and that was what drew their interest in the streamer.

“At The Volume, we comb the internet for people who cut through within a specific genre,” Cowherd said. “We wanted to find a unique talent in esports, starting with Madden, and at every turn, someone on the internet was pointing to Mayz.”

“I’m excited to bring a new, innovative style of content to the table,” Mays added. “Partnering with Colin and The Volume is a testament to the growth and legitimacy of the gaming industry today.”

Mays will be the first person hired by The Volume to stream on Twitch. The newest edition of the EA Sports Madden NFL franchise drops later this week.

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Amazon Tells Thursday Night Football Advertisers Not to Expect TV Ratings Numbers

Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

Jordan Bondurant

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Thursday Night Football

The clock is ticking down until Amazon Prime Video begins its run as the home for Thursday Night Football.

But with the shift to streaming, Amazon is reportedly getting out in front of potentially lower ratings for coverage of the games than on traditional TV.

According to Ad Age, the tech giant is anticipating 12.5 million viewers tuning in each week. Last season when the games aired on FOX, the audience peaked at 20 million.

So to help curb concerns from advertisers concerning lower viewership, Amazon is reportedly working with those brands and companies to leverage their NFL ad buys into broader e-commerce ads.

Ad Age reports the price of ad time on Thursdays on Amazon has also decreased compared to what they were going for with FOX. Amazon has asked in the ballpark of $500,000 for a 30-second spot, where FOX ads had an average price of $635,439.

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