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The Sports Media Trade Deadline

“Most of these will make you nod your head and say “that makes sense,” but we hope at least a couple of them will blow your damn mind!”



Welcome to deadline day in Major League Baseball. Anyone that thinks this could be their magical season is on the phone today trying to add that one last piece that takes their club from really good to great.

Here at Barrett Sports Media we like to stay on top of the news and put some of sports’ biggest events into a sports media context. That’s why we did the sports TV draft before the NBA Draft.

Today, we want you to put on those imagination hats and get ready to play a little fantasy GM. Eight of us have come up with one trade we would make in the sports media if we had the power to do so.

Most of these will make you nod your head and say “that makes sense,” but we hope at least a couple of them will blow your damn mind!


When it comes to breaking sports news, there is no better 1-2 punch than Adam Schefter and Adrian Wojnarowski. They are simply the best at what they do. Since we’re playing fantasy GM for this piece and I get to run a company and spend their money without consequence, I’m going to do something bold. How’s this, whether I’m running Yahoo Sports, NBC Sports, CBS Sports or FOX Sports, I’d trade away my entire writing and reporting teams to acquire the team of Adam Schefter and Adrian Wojnarowski.

Before I start exploring smaller office space and enduring the wrath of the talented folks I’ve had to let go in this deal, let me be clear that this is not a reflection on them as much as it is a testament to my belief that Adam and Adrian are two of the most important people in all of sports media. Think for a minute about how many radio and TV stations, social media outlets, newspapers and websites produce content off of their information. The marketing value and credibility they provide to a company from their content creation is enormous. If they launched a paid app for their content do you think folks would pay for it? I do. We’ve debated before if Stephen A. Smith was worth $10 million per year to ESPN. I think Adam and Adrian could make a similar case. 

If a major news story happens in the NFL and NBA (the two most important leagues) they’re in front of it. Now add their massive social media presence, the accuracy, familiarity and trust they’ve established with sports fans over the past two decades, and their versatility to be featured as writers, podcasting hosts, on video (TV or web), and as social influencers and marketers, and you can see why it’d be worth it to shake up an entire organization to get them. 


If the events of the last two weeks taught us anything, it is that Dan Le Batard may not belong at ESPN. He is the Salvador Dali painting hanging in a gallery that only wants to sell the works of Thomas Kinkade. There is a deal out there that not only gets Le Batard in a lineup more befitting his absurdist, outspoken approach to sports radio but also reunites ESPN with its all-time most beloved personality.

Fox Sports Radio should send Dan Patrick and the Danettes back to Bristol in exchange for Dan, Stugotz, and the Shipping Container. It gives Fox Sports Radio a lineup full of heavy hitters all with their own distinct, original sound. Plus, who at FS1 wouldn’t rather have Le Batard leading a TV show instead of the program he has dubbed “First Fake”?

ESPN gets Dan Patrick back on the radio, which just feels right. It also gets Dan back on TV…with Keith Olberman back in the building. If you want a rebrand of SportsCenter that both satisfies Jimmy Pitaro’s aversion to politics and moves the needle both with Neilsen and Twitter, you put Dan and Keith on at 6pm every weekday and take the reins off.


I won’t lie, what I’d really like is to go back to the early 2000’s. The days when I could sit in my Barcalounger at 2:30 on a Saturday afternoon, flip on CBS and watch SEC football with Verne Lundquist and Todd Blackledge.  However, I’d settle for Blackledge just coming back with Brad Nessler.  

I think Blackledge is the perfect mix of analysis and opinion and I learn things when I’m watching a game that he’s doing. Danielson is a solid broadcaster, but I feel as if he’s mostly giving very general commentary and I’m no smarter of a football fan at the end of the game.

When Blackledge was on with Uncle Vern and when he was on with Brad Nessler previously, I found the broadcasts to be very conversational and that I was watching the game along with them. With Danielson, I feel as if he’s often not talking about the things I want addressed.

The SEC is the best college football, it deserves the best college football analyst, and I say that’s Todd Blackledge, so let’s make this deal happen.​


College basketball needs a face. Someone who can bring the energy Dick Vitale did back in the 90’s when the sport was thriving, and Doug Gottlieb is the best candidate. Clearly, we don’t need him to mimic the phrases or broadcast style Dickie V had for so many years, but a move back to ESPN for Gottlieb is what both the Worldwide Leader and college hoops needs.

The great thing about this trade is ESPN wouldn’t be paying for just a college basketball analyst, they’d be getting an accomplished show host who can be inserted immediately into the daily lineup of programming, as well as an analyst who could be featured on College GameDay and the Saturday game of the week during basketball season. Plus, Doug would inject some life into the College GameDay set that it could probably use.

For Bilas, Fox Sports would be getting an accomplished color commentator, which would be very useful if the network wants to continue to bolster its coverage of the sport. Plus, with Bilas’ face comes instant credibility. 


From FOX’s perspective: ESPN Host Tony Reali brings name recognition along with plenty of personality. His presence would benefit FOX while at the same time weaken one of ESPN’s most popular blocks of programming. The concept of Reali joining FOX is similar to the “can you hear me now” Verizon guy joining Sprint; he’s a known commodity that brings familiarity. Reali slightly resembles the Sprint guy too — whose name is actually Paul Marcarelli. Shout-out to the paisans!

From ESPN’s perspective: Getting FOX Sports Rules Analyst Mike Pereira would be a major boost for ESPN’s Monday Night Football. The company is trying to make the MNF presentation sound like an event again. The broadcast is missing some punch without Jon Gruden. Gerry Austin’s information is good, but he provides the same entertainment value as a plate of spinach. Pereira brings a much better sense of feel and timing while making broadcasts sound bigger. It’d be a major improvement for ESPN.


In a shocking move, the NFL’s longest rivals trade radio play by play announcers with Wayne Larrivee heading to the Bears in exchange for Jeff Joniak and a conditional draft pick.

Wayne Larrivee has been the Packers play by play voice since 1999. He had been the Bears announcer from 1985-1998. In addition to his passionate and adept play by play of multiple sports, Larrivee has become well known for his catchphrase “The Dagger!” This comes out when one team does something that puts the other team away, essentially putting the game out of reach. 

Jeff Joniak is known as the “hardest working play by play man in the NFL.” Joniak has reported and anchored Bears coverage and has been as much of a fixture at the Bears facility “Halas Hall” as any of the players over the past 20-plus years. Jeff earned the Silver Dome Award for “Best Play-by-Play” in 2006, and 2007, 2009, and 2013 regional RTNDA Edward R. Murrow Awards for “Joniak’s Journal”.

When asked for the reason for the trade, Bears GM Ryan Pace said, “The Bears have never won a Super Bowl without Wayne as the play by play announcer. Outside of a kicker who can make a routine field goal, we believe Wayne is the missing piece to bringing another Super Bowl Championship to the city of Chicago.”


Priority #1 when making media trades is reuniting the duo that helped build sports radio, by bringing Mike and the Mad Dog back together.  

It’s going on two years since Francesa retired from WFAN the first time. At 65-years old and reportedly working without a contract, how much longer before The Sports Pope decides to leave a second time? 

I’m jumping in-front of the inevitable departure and offering Francesa to Mad Dog Sports Radio on SiriusXM in exchange for midday host, Adam Schein. There’s already mutual interest after WFAN offered Schein the opportunity to replace Francesa when he retired the first time. He’s well-known to the New York sports audience, and if WFAN pairs Schein’s brash and boisterous personality with the quirky John Jastremski, they might find the modern version of Mike and the Mad Dog for the next 15 years. 

Trading Francesa before he leaves on his own also guarantees he stays out of the division and away from terrestrial radio where he could compete for ratings. Change the satellite channel’s name to “Mike and the Mad Dog Sports Radio,” give Francesa a Howard Stern-like three day schedule with seemingly unlimited vacation and The Sports Pope will get on-board with the move.


Things have gotten stale inside the NFL broadcast booths. I think they are in need of a shakeup. I propose a three network deal that also involves a free agent pick up. 

Romo is the rising star in the group. The chemistry between Romo and Jim Nantz in my opinion is good, but I think it would be even better with Joe Buck. Plus Romo, the former Cowboy would be calling mainly NFC games now. 

Collinsworth on the other hand would be a better fit with Nantz, plus as a former AFC player living in an AFC town this is a no-brainer. 

Aikman and Buck have been together for years, but the former Cowboy QB is needed in the ESPN booth to give it credibility. He would be a great addition for the Monday Night Game. 

With all the “Cap Space” NBC would have with the loss of Collinsworth, they could pick up a high priced free agent like Peyton Manning. He’s needed in a booth and working with Al Michaels would be a great first gig. 

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.




In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.


I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves



Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table



Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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