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Josh Pacheco Is Living In A Football State

“You get to the fall, that’s the ratings driver and if it’s not UH doing well, then we know Tua will, and we know the NFL will constantly have people dialed in.”

Tyler McComas

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In 10 days, the legendary voice of Eli Gold, play-by-play voice of Alabama football, will echo through radio speakers all across the country. From Birmingham, to Nashville, even the beaches of Florida, whichever street corner in the south you’re on, you’re always in distance of hearing the Tide on the radio every Saturday. 

But what if I told you on August 31st you could be standing on the shores of Oahu with a radio in hand and hear Tua Tagovailoa throw a touchdown pass to Jerry Jeudy?

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You could do it. No, not because of some new radio transmission that can pick up a game that’s over 5,000 miles away, but because Hawaii has a deep passion for both its native sons and the game of football. 

Born in ‘Ewa Beach, Hawaii, Tua has become a favorite of the locals in the Aloha State. Ever since he led a magical comeback against Georgia to win the 2017 National Championship, there’s been fanfare around a local product that’s completely unmatched. So much so, that Josh Pacheco and the staff at ESPN Honolulu decided it would be beneficial to air every single one of his games. 

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“We started after the National Championship Game (his freshman year),” Pacheco said. “We saw how big of a conversation it was locally, but it was against the grain. It’s not something that I would’ve thought of initially, but the idea came up to get Tua for every game, so we tried it to see how it would go. We know there are people who like hearing about a local boy doing well and it does generate a little bit of revenue for us. It was a no-brainer to bring it back this year for a second season. The response was great.”

Though the locals love and attention was high enough for ESPN Honolulu to send a team to New York City last December to cover Tua’s run for a Heisman trophy, the appetite for football doesn’t stop there. In fact, if you think it’s all surf talk on the airwaves in Oahu, you’re dead wrong. There’s a deep fandom for both the University of Hawaii and the NFL that drives the market during this time of the calendar. Though it may seem in its own bubble, the island is just like every other state. It loves its football. 

“Hawaii football is always going to come first,” said Pacheco. “Obviously, breaking news may get in the way of things, but you’ll cover Hawaii football, you’ll cover Tua and then the NFL. But in terms of particular NFL teams, I wouldn’t go with any, we have the ones that we particular identify with, one being the Rams because we’re an affiliate. The 49ers are also an affiliate, throw in the Cowboys because they’re America’s Team, the Raiders etc. But I want our hosts to focus on storylines and things that everyone is talking about, because there are fans of Denver, Seattle and so many other teams here. But generally it’s football, football, football. You get to the fall, that’s the ratings driver and if it’s not UH doing well, then we know Tua will, and we know the NFL will constantly have people dialed in.”

Most people, especially ones that live in the continental United States, will always view Hawaii as a dreamland that resembles paradise. The vibe on the island seems to give off one that’s more relaxing than any other in the country. Though that’s the opinion of someone who lives 4,000 miles away, the beautiful sandy beaches of Oahu seem like a far cry from the hustle and bustle of major cities on the east coast such as New York City, Boston and Philadelphia. With that being said, it would seem as though the vibe of sports radio in Honolulu would be one that’s completely opposite of that than the major hubs on the eastern seaboard. 

“I’d say it’s probably pretty similar to the west coast,” said Pacheco. “But it’s hard for me because I believe there’s a ‘take it easy’ kind of vibe, but it all depends on the show. Our afternoon show is a little more fun, they do kind of take it easy, it’s a little bit more lighthearted, but then again, they still do bring the hot takes. I think overall, the tone of local radio here, when it comes to sports talk and the direction that I’m trying to drive it towards, yeah, it can be laid back and I’m all for it. It can be a little more fun but you still have to deliver the opinions in a way that engages people. But we’re not as vacation-y as it might sound.”

As stated earlier, Hawaii has a deep appreciation for its native sons that leave the island to become stars on the mainland. An example of this is how ESPN Honolulu covers Marcus Kemp of the Kansas City Chiefs. Though the former UH wide receiver went undrafted in 2017 and has just one catch for eight yards in his NFL career, he will make appearances on the station to update the locals how his career is progressing.

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Another example is the coverage UCF quarterback McKenzie Milton has gotten. The Mililani native was getting his fair share of run on ESPN Honolulu while he was healthy and racking up wins in Orlando. Not to the extent of Tua, but there was still plenty of conversation that surrounded the UCF star. No matter the athlete, there always seems to be time carved out to talk about the players with local ties who have accomplished great things. 

As Tua and the Crimson Tide gear up for a redemption tour, you can bet Hawaiians all across the state will be following every single pass this season. Luckily for them, no matter if the Tide are on TV or not, ESPN Honolulu has created an avenue so that all the locals can keep up with their favorite native son. But seeing as this is likely Tua’s last year in Tuscaloosa before he departs for the NFL, what then? Has Bama fandom become so profound on the island that the station can continue to air their games after he’s gone? 

“It’s a topic of conversation that I don’t think we’ve fully broached yet,” said Pacheco. “His brother, Taulia, is on the team and if he ends up being a starting quarterback it’s something we might talk about. We never aired Marcus Mariota‘s games when he was at Oregon, but now he’s with the Titans and there’s a rival station of ours that airs his games. Airing Tua’s games when he’s in the NFL is something we could possibly talk about.” 

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When you think of football in Hawaii, the first thing that may come to mind is Aloha Stadium in Honolulu. The venue has hosted a bowl game every December for many years, but is best known for hosting the Pro Bowl throughout the 80’s, 90’s and 2000’s. Recently, the game was moved away from the island in search of greener pastures and more exposure. Usually, removing a product from an area could mean it’s met with less attention in the future, but the love for the NFL is still strong enough in Hawaii to survive the game finding a new home. Last Saturday was a prime example of that. 

“I don’t think there was much of a drop,” Pacheco said. “I think everyone knew the Pro Bowl was on its way out for a little while. There were a lot of people that weren’t necessarily big on the product anyway, because it was less of a game and more of guys just coming here playing at half speed. You have people here who remember the old days of the Pro Bowl and we have a lot of people who follow their own teams.

“Last Saturday was big because we had the Rams and Cowboys for a preseason game. It was a big reminder of how much fans here love the NFL game. It was a preseason game and you had 49,000 tickets issued. It was announced as a sellout right out of the gate. Even with the really crummy second-half, just about everyone stayed in their seats or stood on the concourse watching the game. That was a reminder to how much the state loves the NFL and how much they love football in general. With the melting pot of teams that people love here, because of the military families that move here, and local fans just loving and watching what they see on TV, the Pro Bowl was a loss, revenue wise, but it was a big glimmer of hope to see the Cowboys and Rams do community things and put on a good show.”

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Hawaii will always be one of the crown jewels of our country. The beaches, the scenery, the vibe, it all makes for an enjoyable and relaxing visit that one will never forget. But don’t underestimate its love for football and sports radio. 

Hawaii is a football state. 

BSM Writers

Adam Hawk Knew Life Outside Radio Was Possible

The funny thing about radio is you may leave it but it takes time for it to leave you. Meaning, your daily routines in the business don’t just go away the day after you walk out of the studio for the final time.

Tyler McComas

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Waking up at a normal time the day after the Super Bowl was another pleasant reminder to Adam Hawk that his life wasn’t consumed by the grind of radio. For the previous 15 years, watching the Super Bowl meant the stress of constantly taking notes, and trying to create content for everything that was happening, all while facing the inevitability of waking up at 4 a.m. the next day to prep for the biggest The Jim Rome Show of the year. 

But not this year. Instead, Hawk spent the night with family and friends and even indulged in a few drinks, all while watching a classic finish between the Rams and Bengals. It was his first Super Bowl in several years where he wasn’t an executive producer of a nationally syndicated radio show. And he loved the change of pace.

However, that feeling is in no way indicative of what his time on The Jim Rome Show was like. It’s just the opposite. Hawk left the show in late July of 2021 because he wanted a different lifestyle than what radio could offer. He was always passionate about creating the best show possible daily and doing it with a group of coworkers he calls close friends, but he wanted a less demanding lifestyle. 

“I feel like I’ve lived a couple of lifetimes since leaving The Jim Rome Show and radio in general,” said Hawk. “It’s just been a completely different lifestyle. I’ve been super busy with my own business, working another job for a golf association, and then two kids. I filled up my schedule and I felt a sense of freedom that I hadn’t felt in a long time before. That’s not necessarily indicative of The Jim Rome Show, that’s just radio. You’re always chasing content and glued to your phone and TV. Just to have that away from me, it’s felt like five years, in a good way, not a bad way.”

The funny thing about radio is you may leave it but it takes time for it to leave you. Your daily routines in the business don’t just go away the day after you walk out of the studio for the final time. If you’re used to waking up at 4 a.m. like Hawk was every weekday, you’re bound to find yourself waking up at the same time for several days after. 

“The two things I couldn’t shake right away were, my body clock was still waking me up at 4 in the morning,” laughed Hawk. “The show started at 9 a.m. but we were showing up at 5 a.m. I also couldn’t shake the feeling of whenever I would see sports on television, the idea that I needed to form an opinion about what I’m seeing and then turn it into content. When it sunk in that I didn’t have to do that anymore, it was a massive relief.”

Deleting Twitter has also been a massive relief for Hawk. Like so many others in radio, it used to consume his everyday life. It never allowed him to leave work at his actual workplace. Work was always on the screen of his iPhone even at home. So when he decided to leave radio, he couldn’t wait to delete Twitter. Sure, it was odd at first, but he swears by a lifestyle that isn’t controlled by an app. 

July 25th marked one year since leaving the radio business. On that day, some reflection likely happened with Hawk on his decision. Though he’s still happy with the way he decided to take his professional career, you can bet there was a moment when he looked back at the great times he had on The Jim Rome Show. Those good memories that popped into his mind were the camaraderie he had with the rest of the staff. The days were everyone pulled together to accomplish something great. That happened a lot as an executive producer and those are the days he looks most fondly at over his 15-year career.

“I’ve also missed the invitation to be creative every day,” Hawk said. “Radio affords you the opportunity to be creative because every day you have to build a sandcastle, a wave is going to knock it down and you start all over again. The content changes and you have to start over every single day. There aren’t a lot of jobs where you start from zero every day.”

Hawk will always have a special legacy with The Jim Rome Show, seeing as he was the executive producer at the time Rome was elected to the Radio Hall of Fame in 2019. Not only was he there at the time of the highest honor in show history, but he pushed to make it happen. Hawk was even mentioned in Rome’s speech, which was one of the most surreal moments of his entire career. 

“Jim had to stump for votes, which was kind of demeaning for a guy of his skill set, talent, and importance to the industry,” said Hawk. “But I can see how the Hall of Fame, in order to get some buzz going, would want to have these hosts ask their listeners to vote for them because at the very least it gets the hosts talking about it. We had to ask our listeners to vote and find a way to entice them to do so. We created this thing called The Box of Chaos, where we threw a bunch of things into this box, like, we’re going to do these things if we beat the hosts we were up against.”

“We were up against some conservative talk radio guys, where we had no shot, because they had this built-in fan base that’s so much bigger than even Jim Rome’s, but we ended up thanking the listeners and pulling some of that stuff out because they went so hard for us. The box of chaos was super, super fun and it ended with my good friend James Kelly, who works on the show, reading mean tweets about the size of his forehead and it was one of the funniest payoffs and one of the most fun couple of weeks. I got to work really hard on something I really believed in, which was Jim getting into The Hall of Fame. Ultimately it didn’t work, but he got in the next year on his own merit. I got name-checked by Jim Rome in his hall of fame speech which, as a kid, that’s something I would have never imagined. Radio was some of the best times of my life.”

There’s also the thrill and excitement of producing Smack-Off which is one of the most well-known sports radio features the business has ever seen. It’s a huge time for the show and likely a stressful time, as well. 

“Every Smack-Off was a proud moment because there’s a lot of things going on behind the scenes in terms of producing that show,” said Hawk. “That show, in my opinion, is still the most important radio show of the year for our genre, because it’s been around for 30 years and it trends on Twitter and people take it very seriously. It was always a proud moment to produce those.”

Those memories were undoubtedly on Hawk’s mind when he started to consider leaving radio in 2020. He didn’t leave the business until 2021, but the pandemic contributed heavily to his decision. Hawk watched as so many people around him transitioned into a work life from home, where they could set their hours. He was envious of their ability to work remotely and reconnect with family and friends on a different level. 

“I know people have Comrex setups and things like that, but you can’t do The Jim Rome Show from home,” Hawk said. “That’s not possible. I realized that I was in this business where it’s incredibly hard to get time off because content never stops. I think anyone in radio can attest to this. It’s stressful around Thanksgiving and Christmas to think about taking time off because everyone wants it but someone has to be on the air. There’s a lot of games during the holidays. It’s not a normal life. After 15 years of this, I finally thought, I want to trade this in for a normal life. Everyone is thinking, with us, this is the greatest gig in the world. And in some respects it is, but it’s not what the general public thinks. It’s not sitting courtside at Laker games. It’s not flying on private jets to the Super Bowl or being best friends with Odell Beckham Jr. it’s a lot of work and that content doesn’t produce itself.”

If Hawk was going to leave sports radio, he wanted to chase something he was passionate about. He found that in 2020 with a company that specializes in preserving the swanky style of a well-dressed golfer. Nation Golf is a clothing brand for golfers and a style that Hawk believes in wholeheartedly. He was immediately drawn to the business and knew it was a venture he wanted to chase.

“I’ve always been drawn to the timeless, aesthetic of yesteryear,” said Hawk. “You look at these old timers that are wearing these clean pressed shirts and slacks, you’re just like wow, they look as good today, as they did 50 or 60 years ago. It’s the pure definition of timeless. You turn on TV and watch the PGA Tour, nobody is dressing like that, they’re like NASCAR drivers covered in logos or clowns like Ricky Fowler in his bright Orange. There’s no style, charisma, or charm and I think when those guys see photos of themselves in 10 years they’re going to be embarrassed.

“I started looking immediately for vintage golf clothes and Zuckerberg is listening to everything you’re thinking so he put Nation Golf in front of me. I was like, holy s***, I can’t believe someone is doing this and I can buy it new, I don’t have to go to a thrift store. I can buy it new. I just got immediately sucked into it.”

Hawk noticed the Instagram following for Nation Golf was much lower than he thought it should be for a brand so cool. Something clicked for him at that moment. As the executive producer of a Hall of Fame radio show, he had confidence in his abilities to operate promotions and social media on a big-time level. He was curious if he could apply those skills and apply it to the business. He was out to see if he could do just that with Nation Golf so he reached out to founder and CEO Ryan Engle.

“I loved the logo, I loved the name, I loved the clothes and I ended up loving the guy,” Hawk said. “He told me he had taken it as far as it could possibly go on his own and it was the perfect time for me to come down and pitch him. He said, hey, Let’s play 18 holes together, if you’re not a serial killer, we can do this. And we did.”

Business for Nation Golf has gotten progressively better to the point it’s grown exponentially. But he never wanted to rely on The Jim Rome Show to help with the growth of the company, even when he was balancing both jobs daily. Rome was fully supportive of Hawk’s side hustle and only reminded him to ‘keep the main thing, the main thing.’

“I take a lot of pride in the fact I never used Jim’s platform to sell the company,” said Hawk. “I didn’t feed callers to him that were going to talk about it. I didn’t put emails in front of him that were going to talk about it. I tried to keep it as separate as possible. Even on my last day when Jim asked me on the air what was next, I did say ‘Hey, I don’t want to turn this into a commercial for what I’m doing next, but I am going to run my own business’. Didn’t even mention Nation Golf by name, because I felt like he had been sailing that giant yacht of a radio show for 30 years and I didn’t want to be the clown who’s about to jump off and pulling the parachute that has a giant logo of the company on it. That just wasn’t my thing.”

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Sports Talkers Podcast – Tim Kurkjian

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A Great Catchphrase Can Make a Baseball Broadcast Iconic

Baseball has lent itself to some of the greatest ‘catchphrases’ to ever grace radio and television.

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Harry Caray

Baseball has lent itself to some of the greatest ‘catchphrases’ to ever grace radio and television. Some are clever and some are excellent.  A few have been made into t-shirts. Many of those phrases are delivered back to the announcers when fans see them in public. These catchphrases can be for any play during a game. A great defensive play, a walk-off win, but mainly you hear them during a home run call. That’s where a lot of the ones used today are featured.

For example. “See. You. Later!” from Nationals television voice Bob Carpenter. When a Washington player hits one out, Carpenter gets very deliberate and articulate with the three-word phrase.

Hall of Famer Eric Nadel in Texas exclaims, “That ball is history!” when a Rangers player goes yard.

Michael Kay on the YES Network says, “Going back, at the track, at the wall… SSSEEYA!”, really drawing out the “s” sound.

A jubilant Tom Hamilton on Guardians radio, belts out, “Swing and a drive, deep to left, a “waaaaaay” back and it is gone!”, and the fans eat it up.

Pat Hughes on Cubs’ radio, “that ball has a chaaaance gone!”, building in an ‘out’ if you will incase the ball falls short of the fence. One of the more unique ones these days is from Pirates broadcaster Greg Brown, “Clear the deck! Cannonball coming (to the Allegheny)”, a very team centric phrase. Also, after a win, he “raises the Jolly Rodger!”

There are others, but it would take several columns to go through all of them. Growing up in Chicago, I was treated to many great announcers calling games. I remember some of their better home run calls. For Jack Brickhouse it was punctuated with a “HEY HEY!” on a Cubs home run. Harry Caray said, “it might be, it could be, it is! A home run! Holy Cow!”.

One of my favorite announcers as a kid was Vince Lloyd who paired with Lou Boudreau in the Cubs radio booth. Lloyd was known for “Holy mackerel!” He morphed into adding “It’s a bell-ringer!” after a fan sent the guys a cowbell to ring when a Cubs’ player hit a home run. That might have been a bit excessive, but I was a kid and loved it. 

Fans throughout the years have been treated to some great phrases by equally great announcers. Here are a few of them, again knowing I left many of out. Many.

Dave Niehaus, Seattle Mariners – “Get out the rye bread and mustard, grandma, it is grand salami time!”, that was his signature call for a Mariners’ grand slam. His normal home run call was pretty good as well. “That ball is belted, deep to left field…and it will fly away!”, a great visual aid for those at home picturing the ball leaving the park. 

Ernie Harwell, Detroit Tigers – “Called out for excessive window shopping.”, that was one of his calls for a strikeout. I like this one better though, “He stood there like a house on the side of the road.” How Midwest is that? Iconic. 

Mel Allen, New York Yankees – “How about that!”, pretty simple, but relatable. That legend lived on thanks to “This Week in Baseball” back in the day. 

Ken “Hawk” Harrelson, Chicago White Sox – “You can put it on the booooooard…. Yes.”

There was no greater “homer” as in hometown guy, than the Hawk. That was just his home run call. There was also “Can of Corn” for a routine catch, “Duck Snort” for a bloop hit and a long drive that went foul, “Right size, wrong shape”. Throw in “stretch!” and “Mercy!” Pretty good and natural sounding stuff. 

Red Barber, Brooklyn Dodgers  – His signature was just “Oh, doctor!” Simple yet effective.

Vin Scully, Brooklyn and Los Angeles Dodgers – Vin didn’t have a catchphrase. He didn’t need one. Vin was the quintessential wordsmith and his use of the English language was better than any catchy saying. Setting the mood, the drama and the moment was what Vin did best. An amazingly talented broadcaster that was able to span generations and the country.

That’s a good spot to pick up. One of the best broadcasters in any sport anywhere, really didn’t have a catchphrase. There are many big-league announcers that don’t have one either. It’s not something to me, that’s a mandatory thing. I remember one well known announcer asking me when I first started with the Padres if I had a catchphrase. My answer was no. I thought he would tell me how important it was, but instead he said ‘good’. I asked why? He said a couple of things to me that I haven’t forgotten. 

First this very talented announcer said something to the effect, it’s more important for you to establish yourself as a great game caller. He stressed this a couple of times. The meaning behind it, be good at what you were hired to do and worry about the rest of the flare later. 

He also said if you have a signature home run call, it’s strange sometimes, because a homer in the first inning is different than a meaningful homer late in the game. I think the first point holds more water than the second. I mean if you’re not a good game caller, what’s the point of even having a catchphrase, right?

Like I said at the beginning, I don’t begrudge those that have their own phrases. Those that have made it to the upper echelons of the profession are already excellent game callers, so why not have one to use. I’ve got nothing against them, in fact, I got jealous of a few, wishing I was the one that came up with it! 

I don’t think it’s imperative for up-and-coming broadcasters to have one just yet either. Instead, I would advise them to concentrate on doing a good broadcast first and foremost. That’s how you get noticed for the right reasons. 

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